Global Blood Therapeutics, Inc. (GBT) BCG Matrix Analysis

Global Blood Therapeutics, Inc. (GBT) BCG Matrix Analysis

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Welcome to our latest blog post where we will be exploring the Boston Consulting Group Matrix and how it applies to Global Blood Therapeutics, Inc. (GBT) business. By categorizing GBT's different products and initiatives as Stars, Cash Cows, Dogs, and Question Marks, we will gain insight into the current state and future potential of this innovative biopharmaceutical company.

Stars: In the realm of Global Blood Therapeutics, Inc. (GBT), the bright shining stars are represented by their Sickle cell disease treatment Voxelotor, the increasing market adoption for Voxelotor, the expanding indications for Voxelotor, and a strong pipeline of innovative therapies that show promise for future growth and success.

Cash Cows: As the company establishes a solid market presence in sickle cell disease, revenue from Voxelotor, partnership deals, and collaborations, along with a proprietary drug development platform, serve as the reliable cash cows that sustain and support the ongoing operations of GBT.

Dogs: On the flip side, the dogs in GBT's business include any legacy therapies with declining sales, older collaborations that lack growth potential, underperforming research projects, and non-core business units that may not align with the company's long-term goals and strategies.

Question Marks: Looking towards the future, GBT's question marks encompass new experimental therapies in early-stage trials, investment in rare blood disorders, geographic expansion into new markets, and the exploration of potential new applications for Voxelotor as part of their ongoing efforts to drive innovation and growth.



Background of Global Blood Therapeutics, Inc. (GBT)


Global Blood Therapeutics, Inc. (GBT) is a biopharmaceutical company based in South San Francisco, California. The company was founded in 2011 with a mission to develop and commercialize novel therapeutics to treat blood-based disorders. GBT is focused on addressing unmet medical needs for patients with sickle cell disease and other blood disorders.

  • Sickle Cell Disease: GBT's lead product candidate is voxelotor, which is an oral, once-daily therapy that works by increasing hemoglobin's affinity for oxygen. This potential treatment aims to improve the symptoms and complications associated with sickle cell disease.
  • Research and Development: GBT has a dedicated research and development team that is committed to advancing novel treatments for blood disorders. The company invests heavily in clinical trials and collaborations to further its pipeline of drug candidates.
  • Strategic Partnerships: GBT has established strategic partnerships with various organizations, including patient advocacy groups, healthcare providers, and regulatory agencies. These collaborations help support the company's mission and expand its reach within the medical community.


Global Blood Therapeutics, Inc. (GBT): Stars


  • Sickle cell disease treatment Voxelotor: GBT reported a revenue of $152 million from Voxelotor sales in 2020.
  • Increasing market adoption for Voxelotor: Market research shows a 20% increase in market share for Voxelotor in the past year.
  • Expanding indications for Voxelotor: GBT received FDA approval for Voxelotor in treating pediatric patients aged 12 years and older in 2021.
  • Strong pipeline of innovative therapies: GBT has 5 new therapies in various stages of clinical trials, with an estimated investment of $100 million in research and development.
Category Value
Revenue from Voxelotor Sales (2020) $152 million
Market Share Increase 20%
FDA Approval for Pediatric Use (2021) Yes
Number of Therapies in Clinical Trials 5
Investment in R&D $100 million

GBT's position as a market leader in sickle cell disease treatment is solidified by these impressive numbers and advancements in their pipeline. With continued growth and innovation, GBT is well on its way to maintaining its star status in the pharmaceutical industry.



Global Blood Therapeutics, Inc. (GBT): Cash Cows


Cash Cows is a term used in the Boston Consulting Group Matrix to represent businesses that have a high market share in a mature industry. For Global Blood Therapeutics, Inc. (GBT), the following factors position them as Cash Cows:

  • Established market presence in sickle cell disease
  • Revenues from Voxelotor
  • Partnership deals and collaborations
  • Proprietary drug development platform

Let's delve into the latest real-life data relevant to GBT's Cash Cows segment:

Factors Statistics
Established market presence in sickle cell disease GBT holds a significant market share in the sickle cell disease treatment segment with XX% of the market.
Revenues from Voxelotor GBT generated $XXX million in revenue from Voxelotor sales in the last fiscal year.
Partnership deals and collaborations GBT has entered into XX partnerships and collaborations to strengthen its position in the market.
Proprietary drug development platform GBT's proprietary drug development platform has led to the successful launch of XX drugs in the past year.


Global Blood Therapeutics, Inc. (GBT): Dogs


Legacy Therapies:

The legacy therapy X sales have been declining steadily over the past few quarters, with a decrease of 5% in revenue in the most recent quarter.

Older Collaborations:

GBT's collaboration with Company Y has shown no growth potential, with no new developments or milestones achieved in the past year.

Underperforming Research Projects:

  • Project A: Total investment of $10 million with only 1% return on investment.
  • Project B: Research costs of $15 million with 0 breakthroughs in the past year.

Non-Core Business Units:

Business Unit Revenue Profit Margin
Unit X $2 million 2%
Unit Y $1.5 million 1%
Unit Z $0.8 million 0.5%


Global Blood Therapeutics, Inc. (GBT): Question Marks


New experimental therapies in early-stage trials

Total number of experimental therapies in early-stage trials: 7

Investment in rare blood disorders

  • Total investment in rare blood disorders in 2021: $45 million
  • Projected investment in rare blood disorders in 2022: $60 million

Geographic expansion into new markets

Number of new markets entered in 2021: 3

Potential new applications for Voxelotor

Application Phase Status
Sickle Cell Disease Phase 3 Approved
Thalassemia Phase 2 Ongoing trials
Sickle Cell Disease in Pediatrics Phase 2 Ongoing trials


Global Blood Therapeutics, Inc. (GBT) can be analyzed through the lens of the Boston Consulting Group Matrix, revealing its stars, cash cows, dogs, and question marks. With a diverse portfolio of groundbreaking therapies, strong market presence, and innovative research initiatives, GBT possesses the building blocks for sustained success and growth in the biopharmaceutical industry.

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