OrganiGram Holdings Inc. (OGI): Business Model Canvas

Key Partnerships

The success of OrganiGram Holdings Inc. (OGI) relies heavily on establishing strong partnerships with various key players in the industry. These partnerships are essential in helping OGI expand its market reach and enhance its operations.

Some of the key partnerships that OGI has formed include:

• Collaboration with medical research institutions: OGI collaborates with renowned medical research institutions to conduct studies on the medicinal benefits of cannabis. By partnering with these institutions, OGI is able to gain valuable insights and data that can be used to improve its products and services.
• Strategic alliances with distribution networks: OGI has established strategic alliances with distribution networks to ensure its products reach a wider audience. By partnering with these distribution networks, OGI is able to efficiently distribute its products to various regions, both locally and internationally.
• Partnerships with retail chains and pharmacies: OGI has formed partnerships with retail chains and pharmacies to make its products more easily accessible to consumers. By partnering with these retail chains and pharmacies, OGI is able to increase its market presence and reach a larger customer base.

Key Activities

OrganiGram Holdings Inc. is primarily focused on the cultivation of cannabis and the development of medicinal cannabis products. These activities are at the core of its business model, as the company aims to produce high-quality cannabis products for medical patients.

• Cultivation of cannabis: OrganiGram operates state-of-the-art production facilities where it cultivates various strains of cannabis. The company follows strict cultivation practices to ensure the quality and potency of its products. From planting to harvesting, OrganiGram's team of experienced growers carefully monitor the growth of the plants to produce top-notch cannabis.
• Development of medicinal cannabis products: In addition to cultivation, OrganiGram invests in research and development to create innovative medicinal cannabis products. The company works closely with medical professionals to develop formulations that address specific medical conditions. From oils to capsules, OrganiGram offers a wide range of products to meet the diverse needs of patients.
• Marketing and sales activities: OrganiGram has a robust marketing and sales strategy to promote its products to patients. The company engages in various marketing initiatives to educate consumers about the benefits of medical cannabis. Through partnerships with healthcare providers and medical clinics, OrganiGram expands its reach and connects with patients who can benefit from its products.
• Ongoing product quality and compliance checks: Maintaining product quality and compliance is a key activity for OrganiGram. The company conducts regular quality control checks to ensure that its products meet industry standards and regulations. From testing for potency to screening for contaminants, OrganiGram is committed to delivering safe and effective cannabis products to its customers.

Key Resources

OrganiGram Holdings Inc. (OGI) boasts a range of key resources that are essential to the success of their operations.

• State-of-the-art cultivation facilities: OGI has invested heavily in cutting-edge cultivation facilities that enable them to produce high-quality cannabis products efficiently and sustainably.
• Trained agricultural and scientific staff: OGI employs a team of experienced agricultural experts and scientists who are dedicated to ensuring the quality and consistency of their products.
• Research and development capabilities: OGI has a strong focus on research and development, constantly striving to innovate and improve their products and processes.
• Licensing agreements for production and sales: OGI has established licensing agreements that allow them to legally produce and sell cannabis products in their target markets.

These key resources give OGI a competitive advantage in the rapidly growing cannabis industry, allowing them to produce high-quality products at scale while remaining compliant with regulations.

Value Propositions

OrganiGram Holdings Inc. (OGI) prides itself on offering high-quality medicinal cannabis products to meet the unique needs of patients. Our products are carefully cultivated and manufactured to provide effective relief for various medical conditions.

• Range of product choices: OGI understands that every patient has different needs when it comes to medicinal cannabis. That's why we offer a diverse range of products, including oils, capsules, and dried flower, to cater to a variety of medical conditions and preferences.
• Trustworthy and compliant: OGI is committed to maintaining the highest standards of quality and safety in our products. We strictly adhere to health regulations and ensure that all our products are rigorously tested to guarantee their efficacy and safety for patients.
• Customer education and support: OGI takes pride in providing comprehensive education and support services to help patients make informed decisions about their health. Our team of experts is dedicated to guiding patients through their medicinal cannabis journey and answering any questions they may have.

Customer Relationships

OrganiGram Holdings Inc. values its customer relationships and strives to provide excellent customer service to both patients and consumers. The company has implemented various strategies to enhance customer relationships, including:

• Personal assistance through customer service teams: OrganiGram has dedicated customer service teams that are available to assist patients and consumers with any inquiries or issues they may have. These teams are trained to provide knowledgeable and friendly support to ensure a positive customer experience.
• Online resources and support: To cater to the growing number of online customers, OrganiGram offers online resources and support tools on its website. Customers can access information about products, dosages, and consumption methods, as well as find answers to frequently asked questions.
• Patient community engagements and feedback mechanisms: OrganiGram actively engages with its patient community through various channels, including social media, newsletters, and patient events. The company encourages feedback from patients to continuously improve its products and services.

Channels

OrganiGram Holdings Inc. utilizes a variety of channels to distribute its products and reach a wide range of customers. These channels include:

• Direct sales through company-owned dispensaries: OrganiGram operates several company-owned dispensaries where customers can purchase its products directly. This channel allows the company to have complete control over the customer experience and provide a personalized shopping experience.
• Online sales platform: OrganiGram also sells its products through an online sales platform, allowing customers to conveniently purchase products from the comfort of their own homes. This channel enables the company to reach customers who may not have access to a physical dispensary.
• Wholesale distribution to pharmacies and clinics: OrganiGram partners with pharmacies and clinics to distribute its products on a wholesale basis. This channel allows the company to reach a broader customer base and expand its distribution network.
• Partnership driven sales through third-party retailers: OrganiGram works with third-party retailers to sell its products in their stores. This partnership-driven approach allows the company to leverage the existing customer base of these retailers and reach new customers who may not have been exposed to its products before.

Customer Segments

Medical cannabis patients: OrganiGram Holdings Inc. (OGI) primarily caters to medical cannabis patients who require cannabis for therapeutic purposes. These patients rely on OGI's high-quality products to manage symptoms of various medical conditions such as chronic pain, anxiety, and epilepsy.

Health practitioners prescribing cannabis: OGI also targets health practitioners who are authorized to prescribe cannabis to their patients. By providing a range of medical-grade cannabis products, OGI aims to establish strong relationships with healthcare professionals who trust their products for their patients' well-being.

Recreational users in regions where applicable: In regions where recreational cannabis use is legal, OGI targets recreational users who are looking for a premium cannabis experience. With a focus on producing top-quality products, OGI appeals to recreational users who value the quality and consistency of their cannabis products.

International markets through exports: OGI has expanded its reach to international markets by exporting its products to countries where medical cannabis is legal. By targeting international markets, OGI aims to establish itself as a global leader in the cannabis industry and provide access to high-quality medical cannabis products to patients worldwide.

Cost Structure

OrganiGram Holdings Inc. (OGI) incurs various costs in its business model as it operates within the highly regulated and competitive cannabis industry. The cost structure of OGI includes:

• Costs related to cultivation and production of cannabis: OGI invests significantly in cultivating and producing high-quality cannabis products. This includes expenses for facility maintenance, equipment, raw materials, labor, and utilities.
• Marketing and promotional expenditures: OGI allocates funds for marketing campaigns, advertising, branding, and promotions to create brand awareness and attract customers in the crowded cannabis market.
• Research and development costs: OGI focuses on innovation and product development to stay ahead in the industry. Research and development costs are incurred for creating new cannabis strains, improving existing products, and enhancing production processes.
• Regulatory compliance and licensing fees: OGI operates within a heavily regulated industry, requiring compliance with strict laws and regulations. The company has to pay licensing fees, permits, taxes, and other regulatory expenses to operate legally.
• Operational costs of physical and digital sales channels: OGI operates both physical dispensaries and online sales channels to reach customers. The company incurs costs for setting up and maintaining these sales channels, including rent, utilities, e-commerce platforms, and order fulfillment.

Revenue Streams

OrganiGram Holdings Inc. (OGI) generates revenue through a variety of streams that contribute to its overall success in the cannabis industry. These revenue streams include:

OGI sells a wide range of cannabis products, including flowers, oils, and concentrates, to both medical patients and recreational users. These products are grown and processed in-house, ensuring high quality and consistency.

OGI has developed innovative growing technology that allows for efficient cultivation of cannabis plants. The company licenses this technology to other producers, generating additional revenue beyond product sales.

OGI forms strategic partnerships with other companies in the cannabis industry to expand its reach and offer new products and services. These collaborations can result in revenue-sharing agreements or joint ventures that benefit both parties.

OGI offers subscription services for customers who want to receive a regular supply of cannabis products. This recurring revenue stream helps to stabilize cash flow and build customer loyalty.

• Sales of cannabis flowers and derivatives
• Revenue from licensing of proprietary growing technology
• Partnerships and collaborations
• Subscription services for regular product delivery