TuanChe Limited (TC): Business Model Canvas

Key Partnerships

TuanChe Limited (TC) has established key partnerships with various entities in order to strengthen its business model and provide value to its customers. These partnerships include:

• Automotive dealerships: TC collaborates with automotive dealerships to provide them with a platform to showcase their inventory to potential buyers. By partnering with dealerships, TC is able to offer a wide selection of vehicles to its customers, increasing the likelihood of a successful transaction.
• Online advertising platforms: TC partners with online advertising platforms to reach a larger audience and promote its services. By utilizing these platforms, TC is able to target potential customers effectively and drive traffic to its website.
• Marketing and event organizers: TC works closely with marketing and event organizers to promote its services and attract customers to its events. By partnering with these organizations, TC is able to reach a broader audience and increase brand awareness.
• Technology service providers: TC partners with technology service providers to ensure that its platform is functioning optimally and providing the best user experience possible. By collaborating with these providers, TC is able to stay ahead of technological advancements and offer innovative solutions to its customers.

Key Activities

Organizing Auto Shows: TuanChe Limited (TC) organizes various auto shows throughout the year to provide a platform for automotive companies to showcase their latest products and innovations. These events attract a wide range of attendees, from car enthusiasts to potential buyers, and are a key component of TC's marketing strategy.

Marketing and Promotion of Events: TC's marketing team is responsible for promoting and generating buzz around their auto shows. This includes creating advertising campaigns, leveraging social media platforms, and collaborating with influencers and media outlets to reach a larger audience. They also work closely with exhibitors to ensure maximum exposure for their brands.

Developing and Maintaining Technology Platform: TC invests heavily in developing and maintaining a cutting-edge technology platform that facilitates the seamless organization and management of their events. This platform allows exhibitors to easily sign up for shows, manage their booths, and access valuable analytics to track their performance. It also provides attendees with a user-friendly experience for registering for events and accessing event information.

Customer Service Management: Providing exceptional customer service is a top priority for TC. The customer service team is tasked with addressing inquiries, resolving issues, and ensuring that both exhibitors and attendees have a positive experience at TC events. They are trained to handle a wide range of situations and are empowered to make quick decisions to ensure customer satisfaction.

Key Resources

Event management expertise: One of the key resources for TuanChe Limited is its strong expertise in event management. With years of experience in organizing automotive events, the team at TC is able to plan and execute successful events that bring together car dealers, manufacturers, and customers.

Relationships with car dealers and manufacturers: Another important resource for TC is its extensive network of relationships with car dealers and manufacturers. These relationships allow TC to access a wide range of vehicles for its events, as well as secure partnerships and sponsorships from key players in the automotive industry.

Robust online platform: TC's online platform serves as a key resource for the company, providing customers with an easy way to access information about upcoming events, connect with dealers and manufacturers, and make purchases. The platform is user-friendly and constantly updated to provide the best possible experience for users.

Brand reputation in automotive industry: TC's strong brand reputation in the automotive industry is a valuable resource that sets the company apart from its competitors. Customers trust TC to deliver high-quality events and connect them with reputable dealers and manufacturers, making TC a top choice for automotive enthusiasts.

• Years of experience in event management
• Wide network of relationships with car dealers and manufacturers
• User-friendly online platform
• Strong brand reputation in automotive industry

Value Propositions

TuanChe Limited (TC) offers several value propositions to both dealerships and consumers in the automotive industry.

Providing a platform for dealerships to sell cars at discount: TC's platform allows dealerships to reach a wider audience and sell their cars at discounted prices. This not only helps dealerships increase their sales but also benefits consumers who are looking for affordable options.

Organizing large-scale offline auto shows: TC organizes large-scale offline auto shows where dealerships can showcase their cars to a large number of potential buyers. This not only helps dealerships attract more customers but also gives consumers the opportunity to see a wide variety of cars in one place.

Facilitating easier, faster, and cheaper car buying process: TC's platform streamlines the car buying process by providing consumers with all the necessary information and tools to make an informed decision. This includes price comparisons, financing options, and delivery services, making the car buying process easier, faster, and more affordable.

Offering consumers a variety of choices and deals: TC offers consumers a wide variety of cars to choose from, ranging from new to used, luxury to economy. Additionally, TC partners with dealerships to offer exclusive deals and discounts to consumers, allowing them to save money on their car purchases.

• Providing a platform for dealerships to sell cars at discount
• Organizing large-scale offline auto shows
• Facilitating easier, faster, and cheaper car buying process
• Offering consumers a variety of choices and deals

Customer Relationships

TuanChe Limited (TC) focuses on building strong and lasting relationships with its customers through various channels and interactions. By prioritizing customer support and personalized marketing efforts, TC aims to provide a seamless and engaging experience for its clientele.

• Customer support teams: TC invests in well-trained customer support teams to assist customers with any inquiries or issues they may have. By providing timely and helpful support, TC aims to foster trust and loyalty among its customer base.
• Personalized marketing and follow-ups: TC utilizes data analysis and segmentation to deliver personalized marketing messages and follow-ups to its customers. By tailoring communication to individual preferences and behaviors, TC seeks to enhance customer engagement and satisfaction.
• Interaction through social media: TC actively engages with customers through social media platforms, such as Facebook, Twitter, and Instagram. By responding to comments, messages, and mentions, TC demonstrates its commitment to listening to customer feedback and building relationships in a digital environment.
• Feedback and review system: TC has implemented a feedback and review system to collect insights from customers about their experiences with the company's products and services. By soliciting feedback and actively addressing concerns, TC aims to continuously improve its offerings and strengthen relationships with customers.

Channels

TuanChe Limited utilizes a variety of channels to reach its target audience and drive engagement with potential customers. These channels include:

• Online website and mobile app: TuanChe operates a user-friendly website and mobile app where customers can easily browse through different car models, compare prices, and schedule test drives. This channel allows for convenient access to information about the services offered by the company.
• Social media platforms: TuanChe actively engages with customers on various social media platforms such as Facebook, Instagram, and Weibo. By sharing updates, promotions, and content related to the automotive industry, TuanChe is able to connect with a wider audience and drive traffic to its online platforms.
• Email marketing campaigns: TuanChe sends out regular email newsletters to its subscribers, informing them about the latest deals, promotions, and events. This channel allows for personalized communication with customers and helps in building brand loyalty.
• Offline auto show events: TuanChe organizes auto show events in different locations to showcase the latest car models, attract potential customers, and network with industry professionals. These events provide a hands-on experience for customers and create opportunities for face-to-face interaction with the company's representatives.

Customer Segments

TuanChe Limited's business model canvas identifies four key customer segments that the company targets:

• Individual car buyers: These are individuals who are in the market to purchase a car. TuanChe provides a platform that connects these buyers with dealers and manufacturers, making the car-buying process more efficient and convenient.
• Car dealers and manufacturers: TuanChe also caters to car dealers and manufacturers by providing them with a platform to showcase their inventory and reach a wider audience of potential buyers. This helps dealers and manufacturers increase their sales and expand their customer base.
• Auto service providers: Another customer segment for TuanChe is auto service providers. These include companies that offer services such as car maintenance, repairs, and upgrades. TuanChe's platform allows these providers to promote their services to a targeted audience of car owners looking for reliable service providers.
• Car enthusiasts and collectors: Lastly, TuanChe targets car enthusiasts and collectors who have a passion for cars and are interested in connecting with other like-minded individuals. TuanChe's platform provides a space for enthusiasts to share their love for cars, exchange ideas, and possibly even buy or sell cars within the community.

Cost Structure

TuanChe Limited's cost structure encompasses various expenses necessary to effectively run and scale its operations. These costs include:

• Organizational and operational costs of events: TuanChe organizes and hosts various events such as auto shows, new car launch events, and car buying expos. These events incur costs such as venue rental, event staff salaries, catering, transportation, and promotional materials.
• Technology development and maintenance: TuanChe relies on advanced technology to facilitate its online-to-offline (O2O) platform, connect consumers with automakers and dealers, and provide seamless car purchasing experiences. Expenses related to technology development, software licensing, and system maintenance are essential components of the company's cost structure.
• Marketing and advertising expenses: To attract and retain customers, TuanChe invests in various marketing and advertising channels. These expenses include online and offline advertising, social media campaigns, influencer partnerships, and public relations efforts to raise brand awareness and drive customer acquisition.
• Staff salaries: TuanChe employs a dedicated team of professionals across departments such as sales, marketing, technology, operations, and customer service. Staff salaries form a significant part of the company's operating expenses, ensuring that skilled individuals drive the company's growth and success.

Revenue Streams

TuanChe Limited (TC) generates revenue through a variety of streams that support its business model. These revenue streams are essential to the company's financial success and sustainability.

One of TC's main revenue streams is the collection of fees from car dealerships for participation in its automotive events. Car dealerships pay a fee to showcase their vehicles and promote their brands at TC's events, reaching a large audience of potential customers.

TC also earns revenue by collecting a commission on each car sold through its platform. This commission is a percentage of the sale price and provides an incentive for TC to facilitate successful transactions between car dealerships and consumers.

Another source of revenue for TC is advertising on its website and app. By offering advertising space to relevant businesses, TC can generate revenue from companies looking to reach its audience of car enthusiasts and potential car buyers.

TC secures revenue through sponsorship fees for its auto shows. Companies looking to increase their brand visibility and market their products to a captivated audience can sponsor TC's events, providing a valuable revenue stream for the company.

• Fees from car dealerships for event participation
• Commission on each car sold
• Advertising revenue from website and app
• Sponsorship fees for auto shows