Mission Statement, Vision, & Core Values (2024) of Oriental Land Co., Ltd.

A Brief History of Oriental Land Co., Ltd.

Oriental Land Co., Ltd. was established in April 1960, primarily to develop and operate Tokyo Disneyland, the first Disney park outside the United States. The company, headquartered in Urayasu, Chiba, Japan, was formed from a partnership between the Tokyo Disney Resort and the Oriental Land Company, which initially focused on real estate development.

In September 1983, Tokyo Disneyland officially opened its doors to the public, marking a pivotal moment in the company’s history. The investment for the park was approximately ¥200 billion (about $1.8 billion today), showcasing the scale of this ambitious project.

By 1995, the company expanded its operations with the opening of Tokyo DisneySea, which required an additional investment of around ¥300 billion (approximately $2.7 billion). This expansion diversified the visitor experience and significantly increased attendance numbers.

In the fiscal year ending March 2023, Oriental Land Co., Ltd. reported a revenue of ¥426.4 billion (approximately $3.9 billion), indicating a strong recovery and growth post-COVID-19 pandemic closures. The company’s operational profit for the same period amounted to ¥98.9 billion (about $900 million), demonstrating effective cost management and strategic planning during challenging times.

Below is a summary of key financial data over recent years:

As of the first half of 2023, Oriental Land Co., Ltd. has seen a significant rebound in visitor numbers, with over 14 million guests reported in the first six months, compared to just 2 million during the same period in 2022. The successful reopening and promotional strategies have played a crucial role in attracting both domestic and international visitors, boosting the overall economic recovery in the region.

In line with its long-term vision, the company is also actively engaged in sustainability efforts, focusing on eco-friendly initiatives like energy conservation and waste reduction across its parks and hotels. This strategic direction aligns with broader global trends towards sustainability in the tourism sector.

Furthermore, the share price of Oriental Land Co., Ltd. has shown resilience, trading around ¥20,500 as of October 2023. This reflects investor confidence in the company’s robust recovery strategy and growth potential. The market capitalization stands at approximately ¥1.1 trillion (around $10 billion), positioning it among Japan's leading entertainment and hospitality entities.

Oriental Land Co., Ltd. continues to innovate and expand its offerings, maintaining its status as a leader in the theme park industry while adapting to changing market dynamics and consumer preferences.

A Who Owns Oriental Land Co., Ltd.

Oriental Land Co., Ltd. is publicly traded on the Tokyo Stock Exchange under the ticker symbol 4661. As of the latest financial disclosures, the company has a market capitalization of approximately ¥1.9 trillion (around $17 billion).

The ownership structure of Oriental Land Co., Ltd. is diverse, with significant stakes held by both institutional and individual shareholders. The most recent shareholder data indicates that approximately 46.7% of the shares are owned by various institutional investors, while individual investors hold about 49.3%.

The major institutional investors include:

• Japan Trustee Services Bank, Ltd.: 10.2%
• Nomura Asset Management Co., Ltd.: 7.5%
• Mitsubishi UFJ Trust and Banking Corporation: 5.8%
• Sumitomo Mitsui Trust Asset Management: 4.6%
• Others: 18.6%

In terms of individual investors, the largest shareholders include:

• Yasuko Matsumoto: 1.3%
• Takashi Tanaka: 1.0%
• Akiko Watanabe: 0.9%
• Various other retail investors: 45.1%

Oriental Land Co., Ltd. operates Tokyo Disneyland and Tokyo DisneySea, making it a key player in the amusement park industry in Japan. In the fiscal year ending March 2023, the company reported revenues of ¥376 billion (about $3.4 billion), with a net income of ¥35 billion ($315 million), highlighting the impact of tourism and entertainment sectors on its financial performance.

The company's strategic direction focuses on enhancing visitor experiences and expanding its offerings, which has garnered a loyal customer base and consistent financial growth. Additionally, the health of the Japanese economy and recovery from the pandemic have positively influenced shareholder confidence and investment in Oriental Land Co., Ltd.

Oriental Land Co., Ltd. Mission Statement

Oriental Land Co., Ltd. operates with a mission to create happiness and excitement through the provision of entertainment and leisure experiences. This is evident in its management of Tokyo Disneyland and Tokyo DisneySea, two of the most visited theme parks in the world. The company's commitment to exceptional service and guest satisfaction drives its strategic planning and operations.

As of the end of fiscal year 2022, Oriental Land reported an operating income of ¥90.5 billion (approximately $688 million), reflecting a remarkable recovery from the impacts of the COVID-19 pandemic. With a net income of around ¥61.5 billion (approximately $469 million), the company showed resilience and growth in a competitive market.

In line with its mission, Oriental Land focuses on sustainability and community engagement. The company has initiated various programs aimed at reducing its environmental footprint, as part of its commitment to corporate social responsibility. In fiscal 2022, the company reduced carbon emissions by 15% compared to the previous year, with a target to achieve a 30% reduction by 2030.

Moreover, the company's strategic initiatives include expanding its attractions and improving guest services. This aligns with the mission statement focused on enhancing guest experiences. The introduction of new attractions, such as the "Beauty and the Beast" ride scheduled to open in 2023, exemplifies this dedication to innovation.

In terms of corporate governance, Oriental Land maintains a strong commitment to ethical practices and transparency. The Board of Directors includes experts from diverse fields, ensuring a well-rounded approach to decision-making. This governance structure supports the mission of delivering high-quality entertainment while upholding the values of integrity and responsibility.

Fiscal 2023 estimates suggest continued growth, with projected operating income expected to reach ¥100 billion (approximately $760 million) based on current trends in visitor attendance and new attractions. The commitment to reinvesting in the parks and enhancing technology and infrastructure is anticipated to significantly contribute to this growth.

Overall, Oriental Land Co., Ltd. encapsulates its mission through various operational strategies aimed at enriching guest experiences, achieving sustainability, and maintaining a robust governance framework.

How Oriental Land Co., Ltd. Works

Oriental Land Co., Ltd. is primarily known for operating Tokyo Disneyland and Tokyo DisneySea, which are located in Chiba, Japan. The company has a unique arrangement with The Walt Disney Company, allowing it to use Disney characters and themes while retaining operational control over the parks.

In the fiscal year 2022, Oriental Land reported a revenue of approximately ¥453.8 billion (around $4.1 billion). This was a significant recovery compared to the pandemic-affected revenue of ¥241.6 billion in fiscal year 2021.

The operating income for the same period rose to ¥59.8 billion from a loss of ¥66.5 billion in 2021, indicating a robust comeback of the tourism sector and effective cost management strategies employed by the company.

As of the end of fiscal year 2022, the company reported a total asset value of approximately ¥1.75 trillion. This includes investments in park infrastructure, attractions, and other operational assets.

Oriental Land's revenue streams are diversified across different segments. The majority of the revenue comes from park operations, including admission fees, merchandise, food and beverage sales, and hotel accommodations. In 2022, the breakdown was as follows:

In terms of visitor numbers, Tokyo Disneyland and Tokyo DisneySea welcomed approximately 17.9 million guests in 2022, a sharp increase from 7.9 million guests in 2021. This reflects the lifting of pandemic restrictions and a renewed interest in domestic travel.

The company has continued to invest in expanding and updating attractions to enhance the guest experience. In 2022, a major investment of ¥45 billion was allocated for the development of new attractions, including the highly anticipated "Fantasy Springs" area, which is set to open in 2024.

As of March 2023, Oriental Land’s stock was trading at approximately ¥18,500 per share, with a market capitalization of about ¥1.63 trillion. The company has consistently delivered dividends to shareholders, maintaining a modest dividend yield of around 1.5%.

Oriental Land has shown resilience in the face of challenges, leveraging its strategic partnerships, brand strength, and operational efficiency to drive growth and profitability. As it continues to implement recovery strategies post-COVID-19, the company is well-positioned to capitalize on the rebound in tourism.

How Oriental Land Co., Ltd. Makes Money

Oriental Land Co., Ltd. (OLC) primarily generates revenue through its ownership and operation of Tokyo Disneyland and Tokyo DisneySea, which are two of the most visited theme parks in the world. As of fiscal year 2022, OLC reported over **¥156 billion** in revenue from its theme park operations, which accounted for approximately **84%** of total sales. The company benefits from a robust admission fee structure, merchandise sales, and food and beverage offerings.

In 2022, Tokyo Disneyland attracted **17 million** visitors, while Tokyo DisneySea welcomed **14 million**, contributing significantly to the overall attendance. The average ticket price was approximately **¥8,500**, with various categories of tickets available, including one-day and multi-day passes.

The following table showcases the breakdown of revenue sources for OLC in fiscal year 2022:

In addition to theme park revenue, hotel operations play a crucial role. OLC operates several hotels, including the Tokyo Disneyland Hotel and Disney's Ambassador Hotel. In **2022**, hotel operations generated approximately **¥19 billion**, contributing to **10%** of the total revenue.

The company also earns revenue through licensing agreements related to Disney-branded products and character merchandise, which saw substantial sales in recent years. The merchandise sales alone accounted for approximately **¥36 billion** in 2022, representing a **19%** increase from the previous fiscal year.

Moreover, OLC has been expanding its entertainment offerings and events. For example, seasonal events and special programs such as Halloween and Christmas celebrations not only enhance visitor experience but also drive additional revenue through special tickets and themed merchandise. In fiscal year 2022, seasonal events contributed to an increase in visitor spending, with over **¥3 billion** generated just from Halloween-themed events.

As of the recent financial report, OLC is also focused on expansion projects, including the new fantasy area within Tokyo Disneyland, which is projected to enhance attendance and revenue significantly. The investment for this expansion is estimated at **¥75 billion**, expecting to increase annual revenues by approximately **¥10 billion** once fully operational.

The company's strategic partnerships and branding with Disney further amplify its revenue potential, as global Disney merchandise and content continue to attract a large audience. The comprehensive approach to monetizing its assets through various channels positions OLC favorably in the competitive entertainment sector.