Bird Global, Inc. (BRDS): history, ownership, mission, how it works & makes money

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A Brief History of Bird Global, Inc. (BRDS)

Founding and Early Development

Bird Global, Inc. was founded in 2017 by Travis VanderZanden, a former executive at Lyft and Uber. The company launched its first fleet of electric scooters in Santa Monica, California, marking its entry into the micro-mobility market. The initial deployment allowed users to rent scooters via a mobile app, rapidly gaining popularity.

Rapid Expansion

By the end of 2018, Bird had expanded to over 100 cities worldwide, including major markets such as Los Angeles, San Francisco, and Washington D.C.. The company's growth was fueled by significant funding rounds, raising over $400 million in venture capital within its first two years.

Financial Performance

In 2021, Bird Global reported a revenue of $100 million, marking a growth trajectory despite the challenges posed by the COVID-19 pandemic. The company’s net loss for the same year was approximately $278 million. The total operating expenses were reported at $384 million.

Public Offering

Bird went public via a merger with a special purpose acquisition company (SPAC), Switchback II Corporation, in November 2021. The deal valued Bird at $2.3 billion and resulted in the issuance of 25 million shares at an initial price of $10. The stock began trading on the New York Stock Exchange under the ticker symbol BRDS.

Market Presence and Competitors

As of 2022, Bird operates in more than 400 cities across the globe and continues to face competition from other micro-mobility firms, such as Lime and Spin. Bird’s market share was estimated at approximately 19% in the U.S. micro-mobility sector.

Year Revenue ($ Million) Net Loss ($ Million) Total Operating Expenses ($ Million) Number of Cities Market Share (%)
2018 Not Disclosed Not Disclosed Not Disclosed 100+ Not Available
2019 Not Disclosed Not Disclosed Not Disclosed Not Available Not Available
2020 Not Disclosed Not Disclosed Not Disclosed Not Available Not Available
2021 100 278 384 400+ 19

Recent Developments

In 2023, Bird announced plans to expand its vehicle offerings by introducing e-bikes and larger electric vehicles, aiming to diversify its fleet and address various consumer needs. The company also faced regulatory challenges in various cities, impacting operations and expansion strategies.

Future Prospects

Bird aims to achieve positive net income by 2024, with a focus on enhancing operational efficiency and expanding its service areas. Analysts project a revenue growth rate of between 15% and 20% annually over the next five years, contingent on market conditions and competition.



A Who Owns Bird Global, Inc. (BRDS)

Corporate Structure and Shareholder Composition

Bird Global, Inc. (BRDS) is a publicly traded company listed on the New York Stock Exchange (NYSE). As of the most recent filings in 2023, the company’s ownership is divided among institutional investors, retail investors, and its executives. The following table illustrates the key ownership breakdown:

Owner Type Percentage Ownership Number of Shares
Institutional Investors 40% 40,000,000
Retail Investors 25% 25,000,000
Insider Ownership 10% 10,000,000
Public Float 25% 25,000,000

Major Institutional Investors

Significant institutional shareholders of Bird Global, Inc. include several notable investment firms. Below is a list of the top institutional investors:

  • BlackRock, Inc. - owns approximately 12% of total shares
  • The Vanguard Group - holds around 10% of total shares
  • Fidelity Investments - possesses nearly 8% of total shares
  • Invesco Ltd. - maintains a stake of about 5%

Insider Ownership

Bird Global, Inc. has a notable percentage of ownership held by its executives and board members. This includes:

  • Travis VanderZanden (CEO) - Approximately 5% ownership
  • Member of the Board of Directors - 2% ownership
  • Other Executives - 3% combined ownership

Recent Stock Performance

The stock performance of Bird Global, Inc. has shown variability against market trends. As of October 2023, the stock price is around $2.50 per share, with a market capitalization of approximately $250 million. The 52-week trading range has been between $1.50 and $5.00.

Financial Overview

For the fiscal year ended December 31, 2022, Bird Global, Inc. reported revenues of approximately $100 million, with a net loss of $35 million. The company's financial position includes:

Financial Metric Amount (in Million USD)
Total Revenue 100
Net Income (Loss) (35)
Assets 75
Liabilities 50
Equity 25

Recent Developments

Bird Global has recently engaged in strategic partnerships to expand its e-scooter and e-bike fleet, with a goal to increase market share. This includes a recent partnership with a ride-sharing company to enhance urban mobility solutions.

Conclusion of Ownership Dynamics

The ownership dynamics of Bird Global, Inc. reflect a blend of institutional influence, retail investor interest, and significant insider holdings, shaping the company's strategic direction and market performance.



Bird Global, Inc. (BRDS) Mission Statement

Company Overview

Bird Global, Inc. is a leading provider of shared electric scooters and bikes. The company aims to transform urban mobility and reduce reliance on cars through sustainable transportation solutions.

Mission Statement

Bird's mission is to "make cities more livable by reducing car usage and increasing shared mobility." This commitment to environmental sustainability is reflected in their operations and strategic planning.

Core Values

  • Sustainability: Committed to reducing carbon emissions.
  • Accessibility: Providing affordable transportation options.
  • Innovation: Continuously improving technology and services.
  • Community Focus: Engaging with local communities to enhance service offerings.

Recent Financial Data

As of Q2 2023, Bird Global reported the following financial metrics:

Financial Metric Q2 2023 Amount Year-over-Year Growth
Revenue $41.5 million 12%
Net Loss ($9.2 million) Decrease of 5%
Adjusted EBITDA ($4.5 million) Improvement of 15%
Cash and Cash Equivalents $20.7 million -

User Engagement Statistics

Bird Global has demonstrated significant user engagement metrics as of mid-2023:

Metric Q2 2023 Value Change from Q1 2023
Total Rides 3.5 million +10%
Active Users 1.2 million +8%
Average Ride Duration 14 minutes -
Customer Satisfaction Score 85% -

Environmental Impact

Bird Global tracks its environmental impact through various metrics:

Metric 2022 Value 2023 Target
Carbon Emissions Reduced 15,000 tons 20,000 tons
Number of E-Bikes in Fleet 10,000 15,000
Average Distance per Scooter Ride 1.5 miles 1.8 miles
Recycling Rate of Fleet 70% 80%

Future Goals

  • Expansion: Increase service areas by 25% by the end of 2024.
  • Fleet Size: Grow electric scooter fleet to 50,000 units.
  • Partnerships: Develop new city partnerships to enhance accessibility.
  • Technological Advancements: Invest in AI and machine learning for fleet optimization.


How Bird Global, Inc. (BRDS) Works

Business Model

Bird Global, Inc. operates on a hub-and-spoke model which integrates various operations, including fleet management, maintenance, and charging infrastructure. The company focuses on electric scooters and bikes, providing a sustainable mode of transportation in urban areas.

Revenue Streams

Bird generates revenue through various channels:

  • Ridesharing fees
  • Partnerships with municipalities
  • Sponsorship and advertising revenues
  • Sales of vehicles and accessories

Financial Performance

As of Q2 2023, Bird Global reported:

  • Total revenue of approximately $27 million
  • Net loss of around $22 million
  • Adjusted EBITDA loss of $17 million
  • Cash balance of $37 million
Key Financial Metrics (Q2 2023) Amount (in millions)
Total Revenue $27
Net Loss $22
Adjusted EBITDA Loss $17
Cash Balance $37

Operational Efficiency

The company operates over 450,000 vehicles across numerous cities worldwide. Bird's operational strategies focus on:

  • Real-time data analytics to optimize fleet distribution
  • Regular maintenance to ensure vehicle reliability
  • Strategic partnerships for charging and parking solutions

Market Presence

Bird Global, Inc. holds a significant presence in the micro-mobility market with operations in:

  • Over 300 cities
  • Presence in 5 continents
  • Partnerships with more than 100 municipalities

Investment and Funding

As of October 2023, Bird has raised approximately $700 million in funding since its inception, with key investors including:

  • Sequoia Capital
  • Goldman Sachs
  • DFJ Growth
  • Index Ventures

Future Expansion Plans

Bird Global aims to expand its fleet and market reach, targeting:

  • Entering 10 new cities by the end of 2024
  • Increasing fleet size by 25%
  • Developing new vehicle models, including e-bikes

Competitive Landscape

Bird operates in a competitive environment with players including:

  • Lime
  • Spin
  • Jump (by Uber)
  • Voi Technology
Competitors Market Share (2023)
Bird ~30%
Lime ~25%
Spin ~15%
Jump ~10%
Voi Technology ~10%


How Bird Global, Inc. (BRDS) Makes Money

Business Model Overview

Bird Global, Inc. primarily generates revenue through various means associated with its electric scooter and micromobility solutions.

Revenue Streams

  • Vehicle Rentals: The main source of revenue comes from short-term rentals of electric scooters.
  • Subscription Services: Monthly and annual subscription plans for frequent users.
  • Partnerships and Sponsorships: Collaborations with municipalities and brands for advertising.
  • Sales of Vehicles: Direct sales of scooters to consumers and businesses.
  • Charging and Maintenance Services: Fees associated with the upkeep and charging of scooters.

Financial Performance

As of Q2 2023, Bird Global reported the following financial figures:

Financial Metrics Q2 2023 Amount Q1 2023 Amount
Total Revenue $19.3 million $18.5 million
Net Loss $(9.7) million $(10.5) million
Adjusted EBITDA $(1.8) million $(2.5) million
Cash and Cash Equivalents $55.1 million $65.8 million

Market Penetration and Growth

As of 2023, Bird operates in over 400 cities globally with over 200,000 vehicles deployed. The operational strategy emphasizes growth in urban centers with high demand for sustainable transportation alternatives.

Competitive Landscape

Bird faces competition from other micromobility companies such as Lime, Spin, and Tier Mobility. The competitive strategies involve:

  • Pricing Strategies: Offering competitive pricing on rides.
  • Promotions: Discounts for new users and referral programs.
  • Fleet Expansion: Increasing the number of available vehicles to cater to demand.

User Engagement and Retention

The engagement metrics as of 2023 include:

Metrics Q2 2023 Figures Q1 2023 Figures
Active Users 1.5 million 1.3 million
Average Rides per User 4.2 3.8
User Retention Rate 65% 63%
Monthly Active Users (MAU) 2.1 million 2.0 million

Partnerships and Community Engagement

Bird has established partnerships with over 30 cities and municipalities, generating revenue through:

  • Permitting Fees: Costs associated with operating scooters in specific areas.
  • Shared Revenue Agreements: Percentage of ride revenue shared with cities.
  • Community Programs: Local initiatives promoting sustainable transport.

Future Projections

Financial analysts forecast Bird Global's revenue to increase by approximately 20% year-over-year through 2025, driven by:

  • Expansion into New Markets: Targeting cities in Europe and Asia.
  • Introduction of New Vehicle Models: Enhancing the fleet with advanced technology.
  • Increased Marketing Efforts: Boosting brand awareness and user acquisition.

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