A Brief History of Innovid Corp. (CTV)

Innovid Corp. is a leading video advertising platform, specializing in connected TV (CTV) advertising. The company was founded in 2007 by Zvika Netter and Tal Chalozin, with the goal of revolutionizing the way video ads are delivered and measured.

Over the years, Innovid has established itself as a pioneer in the digital marketing industry, constantly innovating and adapting to the changing landscape of video advertising. The company has grown significantly since its inception, expanding its reach to serve clients globally.

• 2012: Innovid launches its CTV platform, allowing advertisers to reach audiences on smart TVs, streaming devices, and gaming consoles.
• 2015: The company raises $27.5 million in Series D funding, enabling further development of its technology and expansion into new markets.
• 2018: Innovid acquires Taykey, a real-time advertising company, to enhance its data-driven advertising capabilities.
• 2020: As the demand for CTV advertising grows, Innovid secures $30 million in funding to support its growth and innovation in the industry.

Today, Innovid Corp. continues to be a leader in the CTV advertising space, working with top brands and media companies to deliver personalized, interactive video ads to viewers across all screens. With its cutting-edge technology and dedication to driving results for its clients, Innovid remains at the forefront of the digital advertising revolution.

Who Owns Innovid Corp. (CTV)

Innovid Corp. (CTV) is a leading connected TV advertising and analytics platform. The company was founded by Zvika Netter and Tal Chalozin in 2007. In 2021, TPG Capital, a global private equity firm, acquired a majority stake in Innovid.

As of now, Innovid Corp. is primarily owned by TPG Capital, which provides the company with the resources and support to expand its services and reach in the rapidly growing connected TV market.

• Zvika Netter: Co-founder of Innovid Corp.
• Tal Chalozin: Co-founder of Innovid Corp.
• TPG Capital: Global private equity firm that acquired a majority stake in Innovid Corp. in 2021.

Innovid Corp. (CTV) Mission Statement

Innovid Corp. (CTV) is dedicated to revolutionizing the connected TV advertising industry by providing innovative solutions for brands and agencies. Our mission is to empower our partners to deliver impactful and engaging advertising experiences to their target audiences, while ensuring measurable results and ROI.

• Empowerment: We empower our partners with cutting-edge technology and solutions that enable them to create and distribute compelling video ads on connected TV platforms.
• Innovation: Through constant innovation and collaboration, we strive to stay ahead of the curve and anticipate the needs of the ever-evolving connected TV advertising landscape.
• Impact: Our goal is to help our partners create advertising campaigns that make a real impact and drive positive results for their businesses.
• Engagement: We believe in the power of storytelling and engaging content to capture audience attention and deliver memorable advertising experiences.
• Measurability: We are committed to providing our partners with detailed analytics and insights to track the performance of their campaigns and optimize for success.

How Innovid Corp. (CTV) Works

Innovid Corp. is a leading advertising technology company that specializes in connected TV (CTV) advertising. The company works with brands and agencies to deliver personalized video ads across all devices and platforms.

Here is how Innovid Corp. works:

• Ad Serving: Innovid Corp. serves ads to viewers across CTV platforms, including smart TVs, streaming devices, and gaming consoles. They ensure that the right ad is delivered to the right viewer at the right time.
• Personalization: Innovid Corp. leverages data and insights to personalize ad experiences for viewers. They use advanced targeting capabilities to deliver relevant and engaging ads that resonate with the audience.
• Measurement: Innovid Corp. provides detailed analytics and reporting to track the performance of CTV ad campaigns. They offer real-time metrics on ad delivery, engagement, and conversion rates to help brands optimize their advertising efforts.
• Creative Optimization: Innovid Corp. offers creative solutions to enhance the effectiveness of video ads. They help brands create interactive and immersive ad experiences that drive higher engagement and conversion rates.
• Integration: Innovid Corp. integrates seamlessly with leading ad platforms and publishers to ensure a smooth delivery of CTV ads. They work with partners to streamline the ad serving process and maximize the reach of campaigns.

How Innovid Corp. (CTV) Makes Money

1. Advertisements: Innovid Corp. generates a significant portion of its revenue through its advertising platform. The company provides video advertising solutions for connected TV (CTV) and other digital platforms. Advertisers pay Innovid to create and deliver personalized video ads to target audiences across various devices.

2. Data and Analytics: Another revenue stream for Innovid comes from data and analytics services. The company collects and analyzes data on viewer behavior and ad performance to provide valuable insights to advertisers. This data helps advertisers optimize their campaigns and improve their ROI.

3. Software Licensing: Innovid also makes money through software licensing fees. The company offers a suite of software tools for ad creation, delivery, and measurement. Advertisers and agencies can license these tools to streamline their video advertising campaigns and improve efficiency.

4. Partnerships and Collaborations: Additionally, Innovid generates revenue through partnerships and collaborations with other companies in the digital advertising ecosystem. The company works with content publishers, ad agencies, ad exchanges, and other partners to expand its reach and capabilities, driving revenue through various partnership agreements.

• Ad Revenue
• Data and Analytics Services
• Software Licensing Fees
• Partnerships and Collaborations