Daktronics, Inc. (DAKT): history, ownership, mission, how it works & makes money

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A Brief History of Daktronics, Inc. (DAKT)

Founding and Early Years

Daktronics, Inc. was founded in 1968 by Reed and Gary Daktronics in Brookings, South Dakota. The company initially focused on producing scoreboards for sporting events.

Growth and Expansion

By the 1970s, Daktronics expanded its product line to include electronic display systems. In 1971, the company introduced its first electronic scoreboard, marking a significant milestone in sports technology. The expansion into larger display technologies continued with the introduction of video displays in the 1980s.

Public Offering

In 1994, Daktronics went public, trading on the Nasdaq under the ticker symbol DAKT. The initial public offering (IPO) raised approximately $8 million.

Product Diversification

Throughout the late 1990s and early 2000s, Daktronics diversified its products to include a variety of signage solutions for transportation, advertising, and retail. As of 2022, the company offered a range of products including:

  • LED video displays
  • Digital billboards
  • Message centers
  • Scoreboards for sports venues

Financial Performance

As of 2022, Daktronics reported annual revenues of approximately $678.1 million. The company's net income for the fiscal year was about $27.3 million.

Year Revenue (in millions) Net Income (in millions) Market Capitalization (in billions)
2018 $554.2 $17.5 $0.48
2019 $612.3 $22.1 $0.55
2020 $574.2 $12.8 $0.50
2021 $626.7 $22.1 $0.54
2022 $678.1 $27.3 $0.56

Recent Developments

In 2023, Daktronics announced partnerships with major sports leagues and venues, enhancing its footprint in the digital display sector. The company aims to leverage technological advancements such as artificial intelligence for content management in electronic displays.

Global Presence

Today, Daktronics operates in multiple countries across the globe, serving a diverse range of industries. The company has manufacturing facilities in the United States and overseas, reflecting its extensive reach.



A Who Owns Daktronics, Inc. (DAKT)

Overview of Ownership

Daktronics, Inc. (DAKT) is publicly traded on the NASDAQ stock exchange, meaning it has multiple shareholders ranging from institutional investors to individual retail investors. As of the last available data, the ownership structure reflects a mix of significant institutional holdings and insider ownership.

Key Shareholders

Shareholder Type Percentage Ownership Number of Shares
Institutional Investors 62.30% 19,398,484
Insiders 10.50% 3,215,000
Retail Investors 27.20% 8,196,516

Major Institutional Holders

Among institutional investors, several hold significant stakes in Daktronics:

Institution Percentage Ownership Number of Shares
The Vanguard Group, Inc. 11.5% 3,500,000
BlackRock, Inc. 9.3% 2,850,000
Dimensional Fund Advisors LP 7.4% 2,250,000

Insider Ownership Details

Insider ownership includes shares held by executives and board members:

Insider Name Position Shares Owned
Reed J. J. H. Ousley CEO 1,200,000
Michael J. Kral CFO 800,000
Bradley A. Palmer Chairman 1,215,000

Stock Performance

As of the last trading session, Daktronics has displayed the following financial metrics:

Metric Value
Current Stock Price $4.50
Market Capitalization $143.25 million
52-Week High $6.00
52-Week Low $3.80

Recent Acquisition Activities

In recent years, Daktronics has made strategic acquisitions to bolster its market position:

  • Acquired a digital signage company for $5 million in 2021.
  • Expanded operations through a partnership with a software developer in 2022, with projected revenue growth of 12%.
  • Invested in R&D by allocating $1 million towards new product development in 2023.

Conclusion of Ownership

Understanding the ownership structure of Daktronics, Inc. provides insights into its governance and the potential influence of major shareholders on corporate decisions.



Daktronics, Inc. (DAKT) Mission Statement

Overview of Daktronics, Inc.

Daktronics, Inc. (DAKT), founded in 1968, is a leading supplier of electronic scoreboards, programmable display systems, and large screen LED displays. The company's mission is centered around delivering high-quality products and services to enhance communication and engagement in various environments.

Core Mission Statement

The core mission statement of Daktronics emphasizes their commitment to innovation, quality, and customer satisfaction.

  • Innovation: Continuous improvement in products and services.
  • Quality: Delivering reliable and durable systems.
  • Customer Satisfaction: Ensuring a superior buying and service experience.

Financial Performance

As of the fiscal year 2022, Daktronics reported the following financial numbers:

Metric Amount (in million USD)
Revenue 569.5
Net Income 24.3
Total Assets 392.0
Shareholder Equity 265.2
Market Capitalization 217.0

Strategic Objectives

Daktronics has outlined several strategic objectives that align with their mission statement:

  • Expand global market presence.
  • Enhance product offerings through research and development.
  • Strengthen customer relationships to boost satisfaction and retention.

Product Lines and Innovations

The company focuses on a diverse range of products, including:

  • Digital scoreboards
  • LED display systems
  • Video display technology
  • Control software solutions

Recent Developments

In 2023, Daktronics launched new products aimed at improving user interaction and engagement:

  • Smart LED displays with integrated analytics capabilities.
  • Advanced control systems for seamless operation.

Community Engagement

Daktronics is committed to corporate social responsibility, focusing on:

  • Environmental sustainability initiatives.
  • Community involvement programs.

Employee Commitment

The company prides itself on a robust employee culture, with a reported employee satisfaction score of 88% in 2022. Daktronics invests significantly in employee development:

Investment Area Amount (in million USD)
Training and Development 2.1
Employee Benefits 7.3

Conclusion of Mission Alignment

Daktronics embodies its mission statement through strategic initiatives and measurable outcomes, demonstrating a profound impact within the sports, entertainment, and transportation sectors worldwide.



How Daktronics, Inc. (DAKT) Works

Company Overview

Daktronics, Inc. (DAKT) specializes in designing and manufacturing electronic scoreboards, LED displays, and digital signage systems.

Founded in 1968, the company is headquartered in Brookings, South Dakota. As of FY 2022, Daktronics reported revenues of $524 million with a workforce of approximately 1,200 employees.

Market Segmentation

The company operates across several key markets:

  • Stadiums and Arenas
  • Transportation
  • Corporate and Retail
  • Education
  • Broadcasting
Market Segment Percentage of Total Revenue Estimated Market Size (2022)
Stadiums and Arenas 42% $220 million
Transportation 26% $136 million
Corporate and Retail 20% $105 million
Education 8% $42 million
Broadcasting 4% $21 million

Product Offerings

Daktronics provides a wide range of products, including:

  • LED Video Displays
  • Scoreboards
  • Digital Billboards
  • Mobile Applications
  • Control Systems
Product Type 2019 Revenue 2022 Revenue
LED Video Displays $189 million $230 million
Scoreboards $109 million $130 million
Digital Billboards $60 million $75 million
Control Systems $30 million $40 million
Mobile Applications $12 million $19 million

Financial Performance

For the fiscal year ending April 30, 2022, Daktronics reported:

  • Total Assets: $319 million
  • Total Liabilities: $138 million
  • Shareholders' Equity: $181 million
  • Net Income: $12 million
  • Earnings Per Share (EPS): $0.20

Research and Development

In FY 2022, Daktronics allocated $15 million to research and development, focusing on advancements in:

  • LED Technology
  • Wireless Communication
  • Software Solutions

Global Reach

Daktronics has expanded its operations internationally, with approximately 20% of its revenues coming from outside the United States in 2022.

Countries with notable involvement include:

  • Canada
  • Mexico
  • Australia
  • United Kingdom
  • Germany

Recent Developments

In 2023, Daktronics announced a strategic partnership with a leading tech firm to enhance its digital signage capabilities. The expected impact includes:

  • 30% increase in digital display sales
  • New product launch scheduled for Q4 2023
  • Expansion into emerging markets
Year Revenue Growth (%) Net Income Growth (%)
2020 -5% -15%
2021 4% -2%
2022 8% 20%
2023 (Projected) 12% 25%


How Daktronics, Inc. (DAKT) Makes Money

Revenue Streams

Daktronics, Inc. generates revenue through multiple channels, primarily focused on the design, manufacture, and marketing of electronic display systems and associated products. The following are the main segments through which the company earns revenue:

  • Product Sales
  • Service and Maintenance
  • Software Solutions
  • Digital Out-of-Home Advertising

Product Sales

The bulk of Daktronics' revenue comes from the sale of various products, including LED displays, scoreboards, and digital signage. In fiscal year 2023, Daktronics reported approximately $467 million in product sales.

Service and Maintenance

Service and maintenance contracts contribute significantly to recurring revenue, accounting for about 10.3% of total revenue in 2023. This segment generated around $48 million in revenue.

Software Solutions

Software solutions, including control software for display systems, are a growing segment for Daktronics. In 2023, this segment generated $20 million, which represented an increase of 15% from the previous year.

Digital Out-of-Home Advertising

The digital out-of-home (DOOH) advertising segment is gaining traction, with Daktronics providing platforms for various advertising applications. This segment generated approximately $30 million in 2023.

Financial Performance

The financial performance of Daktronics highlights the effectiveness of its diverse revenue streams. The company's revenue for fiscal year 2023 was $492 million, with a gross profit margin of 22.7%.

Geographic Distribution of Revenue

Daktronics operates in various regions, and the geographic distribution of their revenue showcases the market reach:

Region Revenue (in million USD) Percentage of Total Revenue
North America 350 71.1%
International 142 28.9%

Market Segments

The company primarily serves several markets which contribute to its financial success:

Market Segment Revenue (in million USD) Percentage of Total Revenue
Sports 230 46.8%
Commercial 150 30.5%
Transportation 40 8.1%
Other 72 14.6%

Future Growth Opportunities

Future growth opportunities for Daktronics are expected to arise from several emerging trends:

  • Increased demand for digital signage across various industries
  • Growing adoption of smart cities and digital infrastructure
  • Expansion into international markets
  • Advancements in LED technology and energy efficiency

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