Domo, Inc. (DOMO): history, ownership, mission, how it works & makes money

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A Brief History of Domo, Inc. (DOMO)

Founding and Early Development

Domo, Inc. was founded in 2010 by Josh James, co-founder of Omniture. The company was established with the aim of providing a cloud-based business management platform that enables organizations to visualize data and make informed decisions. The initial funding round closed in 2011, totaling approximately $60 million.

Funding Rounds

Throughout its early years, Domo secured several significant funding rounds:

Year Funding Round Amount Raised
2011 Series A $60 million
2012 Series B $35 million
2013 Series C $200 million
2014 Series D $131 million

Product Launch and Innovations

In 2013, Domo launched its flagship product, a unified business intelligence platform that integrates with various data sources. The platform allows users to visualize data in real-time and share insights across the organization.

Initial Public Offering (IPO)

Domo went public on June 26, 2018, with an initial public offering price of $21 per share. The IPO raised approximately $193 million, valuing the company at around $600 million at the closing of its first day of trading.

Financial Performance

As of the fiscal year ended January 31, 2023, Domo reported the following financial figures:

Fiscal Year Revenue Net Income (Loss) Customer Count
2021 $87.4 million $(54.4) million 1,500
2022 $103.5 million $(45.7) million 1,700
2023 $114.9 million $(36.1) million 1,900

Market Position and Challenges

Domo competes with other business intelligence platforms, including Tableau and Microsoft Power BI. The company faces challenges related to market penetration and customer acquisition.

Recent Developments

In the second quarter of 2023, Domo reported a revenue growth of 11% year-over-year. The company continues to enhance its product offerings by integrating advanced analytics and AI capabilities into its platform.

Key Partnerships

  • Partnership with Microsoft Azure for cloud services.
  • Integration with Salesforce to enhance CRM capabilities.
  • Collaborations with various data providers to expand data visualization options.

Future Outlook

Domo aims to increase its market share and improve profitability through strategic investments in product development and enhanced customer support services.



A Who Owns Domo, Inc. (DOMO)

Current Ownership Structure

Domo, Inc. trades on the NASDAQ under the ticker symbol DOMO. As of the latest quarterly report in September 2023, the ownership structure is outlined below:

Shareholder Type Percentage Ownership Number of Shares
Institutional Investors 55.6% 14,800,000
Insiders 25.4% 6,800,000
Retail Investors 19.0% 5,000,000

Major Institutional Shareholders

The following table lists major institutional shareholders of Domo, Inc. as of September 2023:

Institution Shares Owned Percentage of Total Shares
Vanguard Group, Inc. 3,500,000 13.0%
BlackRock, Inc. 2,100,000 7.8%
Fidelity Investments 1,800,000 6.7%
State Street Corporation 1,500,000 5.6%

Insider Ownership

Insider ownership consists of executives and board members. Below are the key insiders and their respective ownership as of September 2023:

Name Position Shares Owned
Josh James CEO 5,000,000
David B. M. M. Schawel President 1,000,000
Jessica Gallo CFO 800,000

Recent Financial Performance

Domo, Inc. reported the following financial highlights for the fiscal year ending August 2023:

  • Revenue: $100 million
  • Net Income: -$5 million
  • Operating Expenses: $60 million
  • Cash on Hand: $50 million

Market Capitalization

As of September 2023, Domo's market capitalization is approximately $250 million, with a share price hovering around $8.50.

Share Buyback Programs

Domo, Inc. initiated a share buyback program in July 2023, which allows for the repurchase of up to $20 million of its common stock over a two-year period.

Conclusion

In summary, the ownership of Domo, Inc. is diversified among institutional investors, insiders, and retail shareholders, with significant stakes held by major investment firms. The company's financial performance and market activities continue to evolve as it seeks to strengthen its position in the business intelligence sector.



Domo, Inc. (DOMO) Mission Statement

Overview of Domo, Inc.

Domo, Inc. is a cloud-based business intelligence and data visualization company founded in 2010. The company provides a platform for organizations to integrate and visualize their data in real time, facilitating better decision-making.

Mission Statement

Domo's mission statement emphasizes the importance of driving business outcomes through accessible data. The explicit commitment is to help organizations make faster, more informed decisions by unifying and simplifying data analytics.

Key Components of the Mission Statement

  • Accessibility: Ensuring that data and insights are accessible to all levels of an organization.
  • Real-time Data: Providing real-time visibility into company operations and performance metrics.
  • Data Integration: Offering seamless integration with various data sources for comprehensive analytics.
  • Empowerment: Empowering decision-makers to leverage data for strategic outcomes.

Financial Overview

As of Q3 2023, Domo, Inc. reported the following financial figures:

Metric Amount (USD)
Revenue $76.4 million
Annual Recurring Revenue (ARR) $296 million
Net Income -$35.2 million
Market Capitalization $569 million
Cash and Cash Equivalents $125 million

Customer Base

Domo serves a diverse clientele, spanning industries including healthcare, technology, retail, and more. The following statistics characterize their customer engagement:

Category Details
Number of Customers 1,800+
Customer Growth Rate (Year-over-Year) 10%
Net Promoter Score (NPS) 57

Strategic Initiatives

Domo continuously invests in technology and product development to enhance its capabilities. The following areas are focal points in their strategic initiatives:

  • Artificial Intelligence and Machine Learning: Incorporating advanced analytics and predictive modeling.
  • Partnerships: Collaborating with tech giants and providers for expanded data integration.
  • Customer Training and Support: Enhancing user experience through extensive training programs.

Market Positioning

Domo is positioned as a leader in the Business Intelligence sector, facing competition from companies such as Tableau and Power BI. Market share estimates indicate:

Competitor Market Share (%)
Tableau 18%
Power BI 20%
Domo 3.5%

Conclusion of FinancialPerformance

Domo's financial performance exemplifies the balance of investment in growth and innovation against the backdrop of industry competition. The company continues to focus on its mission of simplifying data access for business improvement.



How Domo, Inc. (DOMO) Works

Business Model

Domo, Inc. operates as a cloud-based business intelligence platform that provides data visualization tools. The company offers a subscription-based model, which allows users to access its services based on different tiers. The primary offering includes Domo Business Cloud, which integrates data from various sources and presents it in an easily digestible format.

Financial Overview

For the fiscal year 2022, Domo reported a total revenue of $103.6 million, reflecting a year-over-year growth of approximately 17%. In the reported Q2 2023, the company achieved revenues of $28.4 million, representing a 14% increase compared to the same quarter of the previous year.

Fiscal Year Total Revenue (in million USD) Year-over-Year Growth (%) Q2 2023 Revenue (in million USD) Q2 2022 Revenue (in million USD)
2022 $103.6 17% $28.4 $24.9
2023 (Q2) N/A N/A $28.4 $24.9

Target Market

Domo primarily targets businesses across various industries, including finance, healthcare, retail, and technology. The platform is designed for medium to large-sized enterprises seeking to transform their data into actionable insights. Key sectors include:

  • Finance
  • Healthcare
  • Retail
  • Technology

Key Features

Domo's platform is centered around several core functionalities that enhance business intelligence:

  • Real-time data visualization
  • Data integration from over 1,000 data sources
  • Collaboration tools for team sharing
  • Customizable dashboards and reports

    Customer Base

    Domo serves a range of customers from small startups to Fortune 500 companies. As of 2022, the company reported having more than 1,500 customers globally.

    Investment and Growth

    Domo has engaged in several funding rounds throughout its history, with a total capital raised of approximately $193 million. The company went public in 2018, and as of June 2023, its market capitalization was around $500 million.

    Strategic Partnerships

    Domo has formed strategic partnerships with major technology providers to enhance its offerings. Key partnerships include:

    • Amazon Web Services (AWS)
    • Microsoft Azure
    • Google Cloud Platform

    Challenges

    The company faces challenges such as competition from established players in the BI market like Tableau and Power BI, as well as maintaining customer retention and expansion. As of Q2 2023, the Net Revenue Retention Rate stood at approximately 112%.

    Metric Value
    Total Capital Raised (in million USD) $193
    Market Capitalization (in million USD) $500
    Net Revenue Retention Rate (%) 112%

    Conclusion of Financial Health

    As of the latest reports, Domo Inc. maintains a robust financial health with a consistent upward trajectory in revenue, strategic market positioning, and an expanding customer base, aiming to leverage its platform for future growth.



    How Domo, Inc. (DOMO) Makes Money

    Revenue Model

    Domo, Inc. primarily generates its revenue through the following streams:

    • Subscription Revenue: The majority of Domo's revenue comes from subscription fees for its cloud-based business intelligence platform.
    • Professional Services: Additional revenue is derived from consulting and implementation services.

    Financial Performance

    As of the fiscal year ended January 31, 2023, Domo reported:

    Metric 2023 2022
    Total Revenue $99.5 million $88.2 million
    Subscription Revenue $95.1 million $82.3 million
    Professional Services Revenue $4.4 million $5.9 million
    Gross Profit $75.9 million $66.0 million
    Net Loss ($27.7 million) ($32.8 million)

    Customer Base and Retention

    Domo serves a diverse range of industries, including:

    • Technology
    • Healthcare
    • Retail
    • Financial Services

    As of January 31, 2023, Domo reported:

    Metric 2023
    Number of Customers 1,600+
    Net Dollar Retention Rate 120%

    Market Positioning and Competitive Landscape

    Domo competes with various companies in the business intelligence space, including:

    • Tableau (Salesforce)
    • Qlik
    • Microsoft Power BI

    According to industry reports, the global business intelligence market size was valued at approximately:

    Year Market Size (USD billion)
    2022 $23.1 billion
    2025 (Projected) $36.3 billion

    Investment and Growth Strategy

    Domo's strategy involves continuous investment in product development and expansion of its platform capabilities. The company reported:

    • Research and Development Expenses for 2023: $35.1 million
    • Investment in Marketing and Sales: $45.6 million

    This strategy is aimed at enhancing customer experience and increasing market share.

    Future Outlook

    Domo has set ambitious goals for future revenue growth with a targeted revenue increase of:

    • 20% YoY for the next fiscal year
    • Expansion into international markets

    Analysts project that Domo will continue to benefit from the increasing demand for cloud-based analytics solutions.

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