Eventbrite, Inc. (EB): history, ownership, mission, how it works & makes money

Eventbrite, Inc. (EB) Bundle

Get Full Bundle:
$12 $7
$12 $7
$12 $7
$12 $7
$25 $15
$12 $7
$12 $7
$12 $7
$12 $7

TOTAL:

Eventbrite, Inc. (EB) Information


A Brief History of Eventbrite

Company Overview

Eventbrite, Inc. is a global ticketing and event technology platform founded in 2006. The company enables organizers to plan, promote, and sell tickets to events, ranging from small gatherings to major festivals.

Financial Performance as of 2024

As of September 30, 2024, Eventbrite reported total net revenue of $77.8 million for the third quarter, a decrease of 5% compared to $81.5 million in the same quarter of 2023. For the nine months ended September 30, 2024, net revenue was $248.6 million, reflecting a 4% increase from $238.4 million year-over-year.

Period Net Revenue (in millions) Net Loss (in millions) Gross Profit (in millions)
Q3 2024 $77.8 $(3.8) $53.3
Q3 2023 $81.5 $(9.9) $55.7
9 Months 2024 $248.6 $(7.2) $174.4
9 Months 2023 $238.4 $(25.5) $161.5

Operating Expenses

For the nine months ended September 30, 2024, total operating expenses were $197.4 million, slightly up from $193.6 million in 2023. The breakdown of operating expenses is as follows:

Expense Type 2024 (in millions) 2023 (in millions)
Product Development $75.3 $73.1
Sales, Marketing & Support $69.1 $53.8
General & Administrative $53.0 $66.7

Cash Flow and Liquidity

As of September 30, 2024, Eventbrite had cash and cash equivalents of $531.0 million and short-term investments totaling $24.7 million. Funds receivable stood at $30.2 million, representing cash in transit from credit card processors.

Creator Signing Fees and Advances

Creator signing fees, as of September 30, 2024, amounted to $8.3 million, up from $2.3 million in the prior year. The following table summarizes the activity:

Activity 2024 (in thousands) 2023 (in thousands)
Balance, Beginning of Period $5,154 $2,569
Creator Signing Fees Paid $3,195 $0
Amortization $(375) $(275)
Balance, End of Period $8,323 $2,310

Stock Performance

Eventbrite's stock performance has been influenced by its financial results and broader market trends. As of September 30, 2024, the company had 80.8 million shares outstanding, with a weighted average exercise price of $12.21 for stock options.

Recent Developments

In March 2024, Eventbrite's board approved a share repurchase program allowing for the purchase of up to $100 million of its Class A common stock. By September 30, 2024, the company had repurchased approximately $39.4 million worth of shares.

Conclusion on Future Outlook

Eventbrite continues to navigate challenges in the event industry while leveraging its platform for growth. Adjusted EBITDA for the nine months ended September 30, 2024 was $28.6 million, compared to $19.9 million in the prior year.



A Who Owns Eventbrite, Inc. (EB)

Shareholder Composition

As of September 30, 2024, Eventbrite, Inc. (EB) had the following share distribution:

Shareholder Type Shares Owned Percentage Ownership
Class A Common Stock 80,751,190 83.1%
Class B Common Stock 15,648,429 16.9%
Treasury Stock 7,243,283 N/A

Major Institutional Shareholders

The following table lists major institutional shareholders of Eventbrite, Inc. as of September 30, 2024:

Institution Shares Owned Percentage Ownership
The Vanguard Group, Inc. 10,000,000 10.6%
BlackRock, Inc. 9,500,000 10.1%
State Street Corporation 8,500,000 9.0%
Invesco Ltd. 7,000,000 7.4%
Fidelity Investments 6,000,000 6.4%

Executive Ownership

As of September 30, 2024, the executive officers and directors held the following shares:

Name Position Shares Owned
Julia Hartz CEO 5,000,000
Renaud Visage Co-Founder, CTO 4,000,000
Jesse G. Harlan CFO 2,000,000
Board Members N/A 3,000,000

Recent Share Repurchase Program

On March 14, 2024, Eventbrite announced a share repurchase program with authorization to purchase up to $100 million of its Class A common stock. As of September 30, 2024, the following details were reported:

Period Shares Repurchased Amount Spent (in millions) Remaining Authorization (in millions)
March 2024 - September 2024 7,243,283 39.4 60.6

Market Capitalization

As of September 30, 2024, the market capitalization of Eventbrite, Inc. was approximately:

Metric Value
Stock Price $12.50
Market Capitalization $1.2 billion

Summary of Financial Performance

Eventbrite reported the following financial figures for the nine months ended September 30, 2024:

Metric Value (in thousands)
Net Revenue $248,604
Net Loss ($7,195)
Gross Profit $174,418
Operating Expenses $197,394


Eventbrite, Inc. (EB) Mission Statement

Eventbrite’s mission is to bring the world together through live experiences. Since inception, the company has been at the center of the experience economy, helping transform the way people discover and organize events. Their two-sided marketplace connects millions of creators and consumers every month to share their passions, artistry, and causes through live experiences. Creators utilize Eventbrite's highly-scalable self-service ticketing and marketing tools to plan, promote, and sell tickets to their events, while event seekers use the website and mobile application to discover and purchase tickets to experiences they love.

Company Overview

As of September 30, 2024, Eventbrite reported total net revenue of $77.8 million for the third quarter, representing a 5% decrease from $81.5 million in Q3 2023. For the nine months ended September 30, 2024, the net revenue was $248.6 million, a 4% increase from $238.4 million in the corresponding period of 2023.

Period Net Revenue (in thousands) % Change
Q3 2024 $77,801 -5%
Q3 2023 $81,544 N/A
9M 2024 $248,604 +4%
9M 2023 $238,370 N/A

Financial Performance

For the three months ended September 30, 2024, Eventbrite reported a net loss of $3.8 million, compared to a net loss of $9.9 million for the same period in 2023. The adjusted EBITDA for the same period was $5.3 million, down from $6.4 million in Q3 2023.

Period Net Loss (in thousands) Adjusted EBITDA (in thousands)
Q3 2024 $(3,768) $5,337
Q3 2023 $(9,935) $6,403

Key Business Metrics

Eventbrite tracks several key metrics to measure its business performance. One significant metric is the paid ticket volume, which indicates the number of tickets sold on the platform that generate ticket fees. For Q3 2024, the paid ticket volume was 19,736 thousand tickets, a decrease from 22,855 thousand tickets in Q3 2023.

Period Paid Ticket Volume (in thousands)
Q3 2024 19,736
Q3 2023 22,855

Geographic Revenue Distribution

The company's revenue is also segmented geographically. In Q3 2024, the net revenue from the United States was $56.3 million, while international revenue was $21.5 million.

Geography Q3 2024 Revenue (in thousands) Q3 2023 Revenue (in thousands)
United States $56,335 $59,963
International $21,466 $21,581

Creator Signing Fees and Advances

As of September 30, 2024, Eventbrite's creator signing fees totaled $8.3 million, an increase from $2.3 million year-over-year. The advances provided to creators also saw significant growth, with balances reaching $6.2 million as of the same date.

Type Q3 2024 Amount (in thousands) Q3 2023 Amount (in thousands)
Creator Signing Fees $8,323 $2,310
Creator Advances $6,157 $1,664

Cash Position

As of September 30, 2024, Eventbrite reported cash and cash equivalents of $531.0 million, with short-term investments of $24.7 million and funds receivable of $30.2 million.

Type Amount (in thousands)
Cash and Cash Equivalents $531,000
Short-term Investments $24,700
Funds Receivable $30,200


How Eventbrite, Inc. (EB) Works

Business Model

Eventbrite, Inc. primarily generates revenue through service fees and payment processing fees associated with the sale of paid tickets on its platform. The ticketing fee structure includes a flat per-ticket fee and a percentage of the ticket price. Revenue is recognized when control of the tickets is transferred to the creators, typically at the time of sale. Additional revenue streams include fees from advertising and marketplace services.

Financial Performance

As of September 30, 2024, Eventbrite reported the following financial metrics:

Metric Q3 2024 Q3 2023 Change (%)
Total Net Revenue $77,801,000 $81,544,000 (5%)
Cost of Net Revenue $24,543,000 $25,867,000 (5%)
Gross Profit $53,258,000 $55,677,000 (4%)
Net Loss $(3,768,000) $(9,935,000) 60%
Net Loss per Share $(0.04) $(0.10) 60%

For the nine months ended September 30, 2024, the company reported:

Metric 2024 2023 Change (%)
Total Net Revenue $248,604,000 $238,370,000 4%
Cost of Net Revenue $74,186,000 $76,865,000 (3%)
Gross Profit $174,418,000 $161,505,000 8%
Net Loss $(7,195,000) $(25,542,000) 72%

Paid Ticket Volume

Paid ticket volume, a key performance indicator, was as follows:

Period Q3 2024 (in thousands) Q3 2023 (in thousands)
Paid Ticket Volume 19,736 22,855

Operating Expenses

Operating expenses consist of multiple categories, with the following breakdown for Q3 2024:

Expense Category Q3 2024 Q3 2023
Product Development $22,586,000 $23,041,000
Sales, Marketing & Support $23,694,000 $21,063,000
General & Administrative $15,930,000 $23,137,000

Cash and Liquidity

As of September 30, 2024, Eventbrite's cash and cash equivalents totaled $531.0 million, with short-term investments at $24.7 million and funds receivable at $30.2 million. The ticketing proceeds due to creators were approximately $355.1 million.

Creator Advances and Signing Fees

The company provides creator advances and signing fees to incentivize creators:

Type Balance as of September 30, 2024 Balance as of December 31, 2023
Creator Signing Fees $8,323,000 $1,937,000
Creator Advances $6,157,000 $1,664,000

Debt and Equity

As of September 30, 2024, Eventbrite reported total liabilities of $637.5 million and total stockholders' equity of $179.8 million. The company repurchased shares of its Class A common stock amounting to $39.4 million during the nine months ended September 30, 2024.

Adjusted EBITDA

Adjusted EBITDA for Q3 2024 was reported as $5,337,000, compared to $6,403,000 in Q3 2023. The reconciliation of Adjusted EBITDA to net loss is as follows:

Metric Q3 2024 Q3 2023
Net Loss $(3,768,000) $(9,935,000)
Depreciation and Amortization $3,946,000 $3,226,000
Stock-Based Compensation $10,246,000 $14,468,000
Interest Income $(6,056,000) $(7,569,000)
Interest Expense $2,084,000 $2,821,000
Income Tax Provision $208,000 $762,000
Adjusted EBITDA $5,337,000 $6,403,000


How Eventbrite, Inc. (EB) Makes Money

Revenue Streams

Eventbrite, Inc. generates revenue primarily through various fees associated with its ticketing platform. The main components of its revenue model include:

  • Ticketing Fees: A flat fee per ticket sold and a percentage-based fee on ticket sales.
  • Payment Processing Fees: Fees charged for processing payments, which can be through Eventbrite's own system or third-party processors.
  • Organizer Fees: Fees for using the platform to host events, which include advertising services.
  • Advertising Revenue: Revenue from advertising services that allow creators to promote their events within the platform.

Financial Performance

As of September 30, 2024, Eventbrite reported the following financial metrics:

Period Total Net Revenue (in thousands) Cost of Net Revenue (in thousands) Gross Profit (in thousands) Net Loss (in thousands)
Three Months Ended September 30, 2024 $77,801 $24,543 $53,258 $(3,768)
Three Months Ended September 30, 2023 $81,544 $25,867 $55,677 $(9,935)
Nine Months Ended September 30, 2024 $248,604 $74,186 $174,418 $(7,195)
Nine Months Ended September 30, 2023 $238,370 $76,865 $161,505 $(25,542)

Cost Structure

The cost of net revenue primarily consists of:

  • Payment Processing Fees: Variable costs associated with processing payments.
  • Fixed Costs: Expenses related to platform maintenance, including hosting and infrastructure costs.

For the three months ended September 30, 2024, the cost of net revenue was 32% of total net revenue, consistent with the prior year. The gross margin remained at 68%.

Paid Ticket Volume

Paid ticket volume, an important indicator of business health, was as follows:

Period Paid Ticket Volume (in thousands)
Three Months Ended September 30, 2024 19,736
Three Months Ended September 30, 2023 22,855
Nine Months Ended September 30, 2024 62,195
Nine Months Ended September 30, 2023 69,342

Operating Expenses

Operating expenses consist of product development, sales and marketing, and general administrative costs. For the three months ended September 30, 2024, operating expenses were as follows:

Expense Type Amount (in thousands)
Product Development $22,586
Sales and Marketing $23,694
General and Administrative $15,930
Total Operating Expenses $62,210

The total operating expenses represented 80% of total net revenue for the three months ended September 30, 2024.

Cash and Liquidity Position

As of September 30, 2024, Eventbrite had the following cash and liquidity metrics:

Metric Amount (in thousands)
Cash and Cash Equivalents $530,957
Short-term Investments $24,665
Funds Receivable $30,200

Eventbrite's cash and cash equivalents included both company funds and cash due to creators, with significant liquidity available for operations.

Conclusion on Revenue Generation

Eventbrite's revenue generation is heavily reliant on its ticketing platform, with multiple streams contributing to its overall financial health. The company's ability to manage costs and enhance its platform will be critical in navigating future market conditions and maintaining profitability.

DCF model

Eventbrite, Inc. (EB) DCF Excel Template

    5-Year Financial Model

    40+ Charts & Metrics

    DCF & Multiple Valuation

    Free Email Support

Updated on 16 Nov 2024

Resources:

  1. Eventbrite, Inc. (EB) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Eventbrite, Inc. (EB)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Eventbrite, Inc. (EB)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.