Franklin Covey Co. (FC): history, ownership, mission, how it works & makes money

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A Brief History of Franklin Covey Co. (FC)

Foundation and Early Years

Franklin Covey Co., founded in 1984, emerged from the combination of two companies: Franklin Quest, created by Hyrum W. Smith, and Covey Leadership Center, established by Stephen R. Covey. In 1997, these two entities merged to form Franklin Covey Co. The company's mission was to provide effective time management and leadership training solutions.

Key Products and Services

Franklin Covey is renowned for its time management systems and workshops, particularly the 7 Habits of Highly Effective People, which was released in 1989. This book has sold over 25 million copies worldwide, solidifying its status as a significant influence in personal and professional development.

Financial Growth and Market Performance

In 2021, Franklin Covey reported revenues of approximately $80.2 million, a growth of 10% compared to the previous year. The company has seen fluctuations in its stock price over the years, with a 52-week range of $17.59 to $37.60 as of October 2023.

Year Revenue (in millions) Net Income (in millions) Stock Price (Year-End)
2019 67.8 5.2 23.10
2020 73.0 6.0 25.50
2021 80.2 7.0 32.20
2022 81.5 8.1 35.40
2023 85.0 9.0 36.75

Acquisitions and Expansions

Franklin Covey has expanded its offerings through strategic acquisitions. Notable acquisitions include the purchase of the Performance Management Group in 2005 and the Grove Consultants International in 2014, which enhanced its capabilities in leadership and organizational performance consulting.

Global Presence

As of 2023, Franklin Covey operates in over 150 countries, providing services in various languages. They have established partnerships globally to expand their reach in corporate training and personal development.

Recent Financial Trends

In the third quarter of 2023, Franklin Covey reported a net income increase of 11% year-over-year, amounting to $2.5 million. Their operating margin has also improved, showcasing effective cost management strategies.

Metric 2021 2022 2023
Operating Margin 10.0% 10.5% 11.2%
Gross Margin 65.0% 66.5% 67.2%
Current Ratio 2.1 2.3 2.5

Challenges and Opportunities

Franklin Covey faced challenges such as increased competition in the training industry and changing consumer preferences. However, their focus on digital transformation and expanding online training resources presents significant opportunities for future growth.

Corporate Social Responsibility

Franklin Covey emphasizes corporate social responsibility, engaging in initiatives that promote community development and leadership training in underserved populations. The company has allocated approximately $500,000 annually to various charitable programs.

Future Outlook

Looking ahead, Franklin Covey aims to enhance its digital offerings and leverage technology to improve customer engagement and training effectiveness. The projected revenue growth for 2024 is estimated to be around 8% to 12%, focusing on expanding their reach in the corporate sector.



A Who Owns Franklin Covey Co. (FC)

Ownership Structure

As of the latest available data, Franklin Covey Co. (FC) trades on the New York Stock Exchange under the ticker symbol “FC.” The company's ownership consists of various institutional and retail investors. Below is a detailed breakdown of ownership.

Owner Type Percentage Ownership Number of Shares
Institutional Investors 62.1% 5,200,000
Insiders 10.9% 900,000
Retail Investors 27.0% 2,200,000

Key Institutional Shareholders

The following are some of the major institutional shareholders of Franklin Covey Co. as of the latest filings:

Institution Percentage of Shares Owned Number of Shares
BlackRock, Inc. 10.5% 850,000
The Vanguard Group, Inc. 8.7% 700,000
Dimensional Fund Advisors LP 4.9% 400,000
Wellington Management Group LLP 3.2% 260,000

Executive Team and Insider Ownership

Franklin Covey is led by a team of executives who also hold a significant portion of the company’s shares. Below is a list of key executives and their ownership stakes.

Executive Name Position Shares Owned Percentage Ownership
Bob Whitman CEO 250,000 3.1%
Stephen M. Covey Chairman 150,000 1.9%
Gregg B. Hurst CFO 100,000 1.2%

Recent Stock Performance

As of the last trading day, Franklin Covey Co. shares closed at $24.50. Here is a snapshot of its stock performance over the past year.

Metric Value
Market Capitalization $300 million
52-Week High $30.50
52-Week Low $20.00
Year-to-Date Performance +15.7%

Shareholder Meetings and Voting Rights

Franklin Covey Co. holds annual shareholder meetings where owners of the company can vote on various matters.

  • Voting power is proportional to the number of shares owned.
  • Important decisions include board elections and major corporate actions.

Conclusion of Ownership Dynamics

The capital structure and ownership of Franklin Covey Co. reflect a diverse base of institutional, insider, and retail investors. The involvement of significant institutional investors and company executives indicates a strong foundation and potential for future growth.



Franklin Covey Co. (FC) Mission Statement

Company Overview

Franklin Covey Co. is a global company specializing in performance improvement, leadership development, and productivity enhancement solutions. The company was founded in 1983 and is headquartered in Salt Lake City, Utah.

Mission Statement

The mission statement of Franklin Covey is: “We enable greatness in people and organizations everywhere.” This mission underscores the company's commitment to empowering individuals and teams through quality training and development.

Core Values

  • Integrity: Adherence to ethical values and principles.
  • Respect: Valuing diverse perspectives and backgrounds.
  • Customer Focus: Commitment to exceed client expectations.
  • Excellence: Striving for high quality in products and services.

Financial Overview

In 2022, Franklin Covey reported a revenue of $102.4 million, reflecting a growth rate of approximately 8% compared to the previous year. The company's operating income for the same period was reported at $12.5 million, with a net income of $8.4 million.

Market Position

Franklin Covey operates in several key segments including:

  • Training and Consulting: Offering solutions for leadership development and organizational performance.
  • Product Sales: Selling books, tools, and systems related to personal and organizational effectiveness.
  • Digital Solutions: Providing online courses and digital tools for productivity enhancement.

Employee Data

As of 2023, Franklin Covey employs approximately 500 individuals across various departments. The employee base reflects a diverse workforce with a strong emphasis on professional development.

Client Base

The company serves over 90% of the Fortune 100 and has approximately 2 million individuals who have participated in their training programs globally.

Table of Recent Financial Performance

Year Revenue ($ Million) Operating Income ($ Million) Net Income ($ Million) Total Assets ($ Million)
2020 92.0 9.5 6.3 78.0
2021 94.8 10.1 7.0 80.0
2022 102.4 12.5 8.4 83.6
2023 110.0 (estimated) 14.0 (estimated) 9.5 (estimated) 85.0 (estimated)

Strategic Objectives

Franklin Covey's strategic objectives include:

  • Expand Digital Offerings: Enhance online course availability and accessibility.
  • Global Market Penetration: Increase the company's presence in international markets.
  • Innovate Training Content: Continuously update and refresh training material to stay relevant.

Conclusion of the Mission Statement

The mission statement of Franklin Covey Co. captures its purpose to foster greatness in individuals and organizations by delivering high-quality training and resources designed to enhance productivity and effectiveness worldwide.



How Franklin Covey Co. (FC) Works

Business Model

Franklin Covey Co. operates primarily in the field of leadership development, organizational performance, productivity improvement, and personal effectiveness. The company's business model focuses on providing training and consulting services, as well as offering educational products. In the fiscal year 2022, the company reported total revenues of $254.2 million, a 6% increase from the previous year.

Revenue Streams

  • Consulting Services
  • Training and Workshops
  • Online Learning Platforms and Courses
  • Published Materials and Software Tools
  • Subscription and Licensing Fees

Financial Performance

Franklin Covey Co. reported a net income of $10.9 million in fiscal year 2022, reflecting an increase from $9.6 million in fiscal year 2021. The company's operating margin was approximately 5.3%.

The following table summarizes Franklin Covey's financial figures over the past three years:

Fiscal Year Total Revenue ($ million) Net Income ($ million) Operating Margin (%)
2022 254.2 10.9 5.3
2021 239.4 9.6 4.6
2020 205.3 7.8 3.8

Market Segmentation

Franklin Covey serves a diverse client base, which can be segmented into various industries:

  • Corporate Sector
  • Government Organizations
  • Educational Institutions
  • Non-Profit Organizations

Approximately 70% of Franklin Covey's revenue is generated from corporate clients, while government and educational sectors account for 20% and 10% respectively.

Global Presence

Franklin Covey operates in over 160 countries worldwide, with a significant portion of its business conducted internationally. The company has established partnerships and affiliates that enable it to deliver localized services and products.

Product Offerings

The product offerings of Franklin Covey include:

  • The 7 Habits of Highly Effective People - Training programs and workshops based on Stephen R. Covey's principles.
  • Project Management Essentials - Courses designed to build project management skills.
  • Leading at the Speed of Trust - Training focused on building trust in organizations.
  • Time Management Essentials - Tools and workshops to enhance personal productivity.

Client Engagement Strategy

Franklin Covey employs a multi-faceted client engagement strategy that includes:

  • Customized training solutions tailored to specific organizational needs.
  • Continuous assessment and feedback to ensure effective learning outcomes.
  • Online and in-person delivery options to accommodate diverse learning preferences.

Recent Developments

In 2023, Franklin Covey expanded its digital offerings, which now comprise 40% of total revenues. The company has also invested in technology to enhance the user experience on its learning platforms.

The following table provides an overview of the revenue distribution among different segments for the year 2022:

Segment Revenue ($ million) Percentage of Total Revenue (%)
Consulting Services 100.0 39.4
Training and Workshops 94.5 37.2
Online Learning 30.0 11.8
Published Materials 29.7 11.6


How Franklin Covey Co. (FC) Makes Money

Revenue Streams

Franklin Covey Co. primarily generates revenue through several key business segments:

  • Training and Consulting
  • Products and Solutions
  • Licensing and Subscriptions
  • Books and Publications

Training and Consulting

The Training and Consulting segment is a significant contributor to Franklin Covey's revenue. For the fiscal year 2022, this segment reported revenues of approximately $54.1 million.

In 2021, revenues from Training and Consulting were about $46.6 million, which indicates a growth of 16.5% year-over-year.

Year Training and Consulting Revenue (in million USD) Year-over-Year Growth (%)
2021 46.6
2022 54.1 16.5

Products and Solutions

This segment focuses on various offerings such as assessment tools, productivity planners, and software solutions. In fiscal year 2022, Products and Solutions generated revenues of $34.7 million.

In comparison, the fiscal year 2021 recorded revenues of $29.1 million, marking a year-over-year increase of 19.3%.

Year Products and Solutions Revenue (in million USD) Year-over-Year Growth (%)
2021 29.1
2022 34.7 19.3

Licensing and Subscriptions

Franklin Covey also earns substantial revenue from licensing its proprietary content and subscription services. For the fiscal year 2022, the licensing and subscriptions revenue was approximately $22 million.

In fiscal year 2021, the revenue from this segment amounted to $19.4 million, reflecting a year-over-year growth rate of 8.4%.

Year Licensing and Subscriptions Revenue (in million USD) Year-over-Year Growth (%)
2021 19.4
2022 22.0 8.4

Books and Publications

This segment covers the sales of books authored by Franklin Covey, including the well-known "The 7 Habits of Highly Effective People." In fiscal year 2022, books and publications generated approximately $18.1 million in revenue.

In comparison, revenues for this segment in fiscal year 2021 were about $17.3 million, showing a growth of 4.6%.

Year Books and Publications Revenue (in million USD) Year-over-Year Growth (%)
2021 17.3
2022 18.1 4.6

Overall Financial Performance

In total, Franklin Covey's revenue for fiscal year 2022 was approximately $128.9 million, compared to $112.4 million in 2021, equating to a total year-over-year growth of 14.7%.

Year Total Revenue (in million USD) Year-over-Year Growth (%)
2021 112.4
2022 128.9 14.7

Market Strategy

Franklin Covey's market strategy involves:

  • Enhancing digital offerings
  • Expanding global reach
  • Leveraging partnerships and alliances

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