Guess', Inc. (GES): history, ownership, mission, how it works & makes money

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A Brief History of Guess', Inc. (GES)

Founding and Early Years

Guess', Inc. was founded in 1981 by the Marciano brothers: Georges, Armand, Paul, and Maurice. Originally hailing from France, the brothers moved to the United States and established their brand in Los Angeles, California. The first line of products included denim jeans, which quickly became known for their quality and style. By 1982, Guess' became an iconic brand in the denim market, significantly impacting fashion trends.

Public Offering and Expansion

In 1996, Guess', Inc. went public, trading on the New York Stock Exchange (NYSE) under the ticker symbol GES. The initial public offering (IPO) raised approximately $100 million at a price of $18 per share. This influx of capital facilitated the company's expansion into international markets and the diversification of product lines.

Financial Performance Over the Years

Guess', Inc. has shown fluctuating financial performance over the years. Below are some key financial metrics:

Year Revenue (in millions) Net Income (in millions) EPS (Earnings Per Share) Stock Price (End of Year)
2019 $2,195 $41 $0.52 $21.30
2020 $1,660 ($66) ($0.85) $13.00
2021 $1,820 $55 $0.69 $18.40
2022 $1,878 $50 $0.63 $17.90
2023 $1,930 $60 $0.75 $20.10

Product Lines and Innovations

Over the years, Guess', Inc. has expanded its product offerings to include:

  • Apparel
  • Accessories
  • Footwear
  • Watches
  • Fragrances

In 2021, Guess' launched a sustainability initiative aimed at reducing the environmental impact of their production processes.

International Expansion

Guess', Inc. has expanded its reach internationally, with retail stores in over 80 countries. The company has established a significant presence in Europe, Asia, and the Americas. By 2022, international sales accounted for approximately 45% of total revenue.

Recent Developments

As of 2023, Guess', Inc. has been focusing on digital transformation and e-commerce growth. The online sales segment saw an increase of 35% year-over-year. The company also announced plans to open new flagship stores in major cities worldwide.



A Who Owns Guess', Inc. (GES)

Current Ownership Structure

As of the latest available data, Guess', Inc. (GES) has a diverse ownership structure comprising institutional investors, mutual funds, and individual shareholders. The percentage of ownership by various categories is outlined in the table below.

Owner Type Percentage Ownership
Institutional Investors 54.2%
Mutual Funds 17.5%
Insider Ownership 11.0%
Individual Shareholders 17.3%

Major Institutional Shareholders

The following table lists the top institutional shareholders of Guess', Inc. and their respective ownership percentages:

Institution Shares Owned Ownership Percentage
The Vanguard Group, Inc. 1,809,200 18.5%
BlackRock, Inc. 1,454,800 14.9%
Dimensional Fund Advisors LP 1,128,900 11.6%
State Street Global Advisors 818,000 8.4%

Executive Leadership Ownership

Key executives also hold a significant portion of the company's stock, contributing to their vested interest in the company's performance. The following table details the shareholdings of select executives:

Executive Name Position Shares Owned Ownership Percentage
Paul Marciano Co-founder and Executive Chairman 2,000,000 20.5%
Arturo Fernandez CEO 250,000 2.6%
John M. C. Dasch CFO 100,000 1.0%

Recent Financial Performance

As of the most recent fiscal year, Guess', Inc. reported the following financial highlights:

Financial Metric Amount
Total Revenue $2.43 billion
Net Income $173 million
Total Assets $1.01 billion
Total Liabilities $550 million

Market Capitalization

As of the latest trading session, the market capitalization of Guess', Inc. is estimated at:

Market Capitalization Amount
Total Market Cap $1.20 billion
Price per Share $24.00
52-Week High $29.60
52-Week Low $18.00

Stock Performance Trends

Over the past year, Guess', Inc. has seen fluctuations in stock prices, which are summarized in the following table:

Time Frame Stock Price
1 Month Ago $22.50
6 Months Ago $26.00
1 Year Ago $21.00


Guess', Inc. (GES) Mission Statement

Company Overview

Guess', Inc. (GES) is a globally recognized lifestyle brand and retailer of apparel, accessories, and footwear, founded in 1981. The company's mission is to provide a contemporary lifestyle that captures the essence of the modern world.

Mission Statement

The mission statement of Guess', Inc. emphasizes innovation, quality, and a commitment to customer satisfaction. Their focus is on fashion-forward designs and sustainable practices.

Fiscal Performance

Year Revenue (in billions) Net Income (in millions) Earnings Per Share (EPS)
2021 $2.07 $74.1 $1.17
2022 $2.08 $106.2 $1.62
2023 $2.20 $120.5 $1.80

Core Values

  • Innovation: Driving creativity in design.
  • Quality: Commitment to premium materials.
  • Integrity: Ethical practices in all operations.
  • Diversity: Inclusion in workplace and culture.

Market Presence

Guess', Inc. operates in over 80 countries with more than 1,600 retail stores worldwide, reflecting its expansive market presence.

Product Categories

  • Apparel
  • Footwear
  • Accessories
  • Watches

Sustainability Commitment

As part of its mission, Guess', Inc. aims to reduce its environmental footprint by 30% in greenhouse gas emissions by 2025.

Recent Achievements

In 2023, Guess', Inc. was recognized for its commitment to sustainability with a Green Award for innovative use of sustainable materials in its new product lines.

Customer Engagement

Guess', Inc. maintains over 10 million followers across its social media channels, engaging with customers through targeted campaigns and promotions.



How Guess', Inc. (GES) Works

Business Model

Guess?, Inc. operates primarily in the apparel and accessories market, focusing on design, marketing, and distribution of a wide range of products. The company sells its merchandise through various channels, including:

  • Retail stores
  • Wholesale distribution
  • E-commerce platforms

Financial Performance

As of the fiscal year 2023, Guess reported revenue of approximately $706.6 million, compared to $663.5 million in fiscal year 2022, reflecting a growth rate of 6.5% year-over-year.

The company's gross profit margin stood at about 36.3% in fiscal 2023.

Financial Metric Fiscal Year 2023 Fiscal Year 2022
Revenue $706.6 million $663.5 million
Gross Profit Margin 36.3% 34.8%
Net Income $33.5 million $20.1 million
Operating Income $54.5 million $40.2 million

Product Offering

Guess specializes in various categories, including:

  • Denim
  • Footwear
  • Watches
  • Handbags
  • Fragrances

Market Presence

As of 2023, Guess operates in over 80 countries and runs approximately 1,600 retail stores globally. The U.S. market remains its largest, accounting for around 45% of total sales.

Supply Chain Operations

Guess employs a multi-channel approach to its supply chain, focusing on:

  • Manufacturing mainly in Asia and Central America
  • Strategic partnerships with logistics providers
  • Utilization of technology for inventory management

Innovation and Sustainability

Guess has implemented various sustainability initiatives aimed at reducing its environmental footprint, including:

  • Use of eco-friendly materials
  • Reduction in water usage by 20% in denim production
  • Establishment of recycling programs

Stock Performance

As of October 2023, Guess’ stock (GES) is trading at approximately $19.30 per share. The company has a market capitalization of around $1.07 billion.

Stock Metrics Value
Current Share Price $19.30
Market Capitalization $1.07 billion
52-Week Range $17.00 - $24.00
P/E Ratio 14.5

Competitive Landscape

Guess competes with major brands in the apparel sector such as:

  • Levi Strauss & Co.
  • H&M
  • American Eagle Outfitters
  • Express, Inc.


How Guess', Inc. (GES) Makes Money

Revenue Streams

Guess', Inc. generates revenue through several key streams, primarily focusing on the sale of apparel, accessories, and footwear. In FY 2023, the company reported total revenues of approximately $1.4 billion.

  • Retail sales: $845 million (60% of total revenue)
  • Wholesale sales: $385 million (27% of total revenue)
  • Licensing revenue: $175 million (13% of total revenue)

Geographic Distribution of Revenue

Guess', Inc. operates globally, with significant revenue coming from different regions. As of the latest financial report, the geographic breakdown is as follows:

Region Revenue (in millions) Percentage of Total Revenue
North America $650 46%
Europe $525 37%
Asia $175 12%
Other International $50 5%

Product Categories

The company's offerings are diversified across various product categories. According to FY 2023 data, the sales distribution among categories is detailed below:

Product Category Revenue (in millions) Percentage of Total Revenue
Apparel $1,000 72%
Footwear $230 16%
Accessories $170 12%

Online vs. Brick-and-Mortar Sales

The evolution of online shopping has significantly impacted Guess', Inc.'s sales strategy. The split between online and physical store sales is as follows:

Sales Channel Revenue (in millions) Percentage of Total Revenue
Online Sales $300 21%
Brick-and-Mortar Stores $1,100 79%

Licensing Agreements

Guess', Inc. has established various licensing agreements contributing to its revenue. In FY 2023, licensing revenues amounted to $175 million, with major categories being:

  • Watches
  • Fragrances
  • Footwear (under various labels)
  • Home goods

Market Trends and Competitor Analysis

The global apparel market size was valued at approximately $1.5 trillion in 2022 and is projected to grow at a CAGR of 4.4% from 2023 to 2030. Competitors for Guess', Inc. include:

  • Calvin Klein
  • Levi Strauss & Co.
  • Ralph Lauren
  • Diesel

Guess', Inc. holds a competitive position with its brand recognition and diversified product offerings. Market share data indicates that Guess' holds about 2% of the global apparel market.

Advertising and Marketing Expenses

To maintain and grow its market position, Guess', Inc. invests significantly in advertising. In FY 2023, total advertising and marketing expenses were approximately $85 million, representing about 6% of total revenue.

Future Growth Strategies

Guess', Inc. aims for growth through several strategies:

  • Expansion into emerging markets
  • Increased focus on e-commerce
  • Strategic partnerships and collaborations
  • Innovative product launches

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