Canada Goose Holdings Inc. (GOOS): history, ownership, mission, how it works & makes money

A Brief History of Canada Goose Holdings Inc. (GOOS)

Foundation and Early Years

Canada Goose Holdings Inc. was founded in 1957 by Sam Tick in a small Toronto workshop. The company initially focused on producing woolen vests and snowmobile suits. By the 1980s, it had shifted its attention primarily to the production of down-filled jackets.

Growth in Popularity

In the late 1990s, Canada Goose began to establish itself as a global brand. The jackets became increasingly popular among outdoor enthusiasts and professionals working in extreme weather conditions. By 2001, the company introduced the Arctic Program, emphasizing the use of high-quality materials.

Expansion and Global Reach

In 2006, Canada Goose started its global expansion, entering international markets such as the United States and Europe. The brand's reputation for durability and warmth contributed significantly to its increased sales and recognition.

Financial Milestones

As of fiscal year 2021, Canada Goose reported revenue of $636.2 million. The company's net income for the same year was $44.6 million, demonstrating significant growth despite the challenges posed by the COVID-19 pandemic.

Public Offering and Market Presence

In March 2017, Canada Goose went public on the Toronto Stock Exchange under the ticker symbol GOOS and debuted on the New York Stock Exchange later that month. The IPO was priced at $12.00 per share, raising approximately $200 million.

Innovation and Sustainability Initiatives

The company has invested in various sustainability initiatives aimed at reducing its environmental impact. In 2021, Canada Goose committed to using 100% responsibly sourced down by 2022 and is actively working to decrease greenhouse gas emissions by 50% by 2025.

Current Market Position

As of October 2023, Canada Goose's market capitalization is approximately $1.3 billion. The company continues to innovate with product lines and has expanded its offerings to include lighter jackets and sustainable apparel choices, aiming to capture a larger market segment.

Global Retail Presence

Canada Goose operates over 40 retail locations globally and has a strong online presence, which accounted for approximately 40% of total revenue in 2021. The brand's flagship store in Toronto features an immersive experience showcasing its history and craftsmanship.

Recent Developments

In 2022, Canada Goose launched its first-ever footwear line, introducing winter boots designed for extreme conditions. This product line aims to complement its existing outerwear selection and enhance its market reach in the footwear segment.

Challenges and Responses

The company faced challenges stemming from the COVID-19 pandemic, including disruptions in supply chains and a temporary halt in retail operations. In response, Canada Goose increased its focus on e-commerce and direct-to-consumer sales, which helped mitigate some of the losses incurred during the pandemic.

A Who Owns Canada Goose Holdings Inc. (GOOS)

Shareholder Composition

As of the latest financial reports, Canada Goose Holdings Inc. (GOOS) has a diverse set of shareholders, including institutional investors and individual stakeholders. The distribution is as follows:

Major Institutional Investors

Key institutional investors holding significant stakes in Canada Goose as of the latest filings include:

Insider Ownership

The insider ownership at Canada Goose reflects confidence in the company's future prospects. Notable insider holdings include:

Market Performance

The market performance of Canada Goose has shown fluctuations in its stock price over the past year. The current stock price is:

• Current Price: CAD 20.50
• Market Capitalization: CAD 2.15 billion
• 52-Week High: CAD 36.50
• 52-Week Low: CAD 15.80

Recent Financial Performance

Canada Goose reported notable financial results in their most recent quarter:

Canada Goose Holdings Inc. (GOOS) Mission Statement

Company Overview

Canada Goose Holdings Inc., established in 1957, is a prominent manufacturer of high-quality outerwear, especially known for its luxury parkas. Headquartered in Toronto, Ontario, the company operates globally and positions itself as a leader in premium apparel.

Mission Statement

The mission statement of Canada Goose is to deliver exceptional quality, craftsmanship, and performance in its outerwear and apparel, while maintaining a strong commitment to sustainability and social responsibility.

Core Values

• Quality: Commitment to the highest standards in product design and production.
• Authenticity: Staying true to heritage and the origins of their products.
• Innovation: Continuous improvement of materials and processes.
• Sustainability: Focus on reducing environmental impact and promoting ethical practices.
• Community: Engagement with communities and support for local initiatives.

Financial Performance

As of the fiscal year ended March 31, 2023, Canada Goose reported the following financial statistics:

Market Position

Canada Goose holds a significant position in the global luxury outerwear market. As of 2023, the following statistics illustrate its market presence:

Sustainability Initiatives

Canada Goose is actively implementing sustainability practices, with key initiatives including:

• Responsible Down Standard (RDS): 100% of down sourced is certified under RDS.
• Carbon Neutrality: Aiming for carbon neutrality by 2025.
• Recycling Program: Launch of the “Canada Goose ReWear” program for garment recycling.
• Sustainable Materials: Investment in sustainable fabric technologies.

Corporate Social Responsibility (CSR)

Canada Goose engages in various CSR initiatives aimed at community support and ethical manufacturing practices:

• Commitment to fair labor practices in all manufacturing facilities.
• Support for local charities and Indigenous communities.
• Active involvement in wildlife conservation efforts.
• Annual report on social impact metrics.

How Canada Goose Holdings Inc. (GOOS) Works

Company Overview

Canada Goose Holdings Inc. (GOOS) is a premium outdoor apparel brand known for its luxury down jackets and other outerwear products. As of recent reports, Canada Goose operates with a market capitalization of approximately $1.6 billion CAD.

Business Model

The company primarily generates revenue through the sale of high-quality outerwear, including jackets, coats, and accessories. In the fiscal year 2023, Canada Goose's revenue amounted to $1.3 billion CAD, with a gross profit margin of approximately 58%.

Product Lines

• Outerwear
• Footwear
• Accessories
• Performance Apparel

Market Presence

Canada Goose has a strong retail presence with over 40 flagship stores globally and a significant presence in premium department stores and specialty retailers. Revenue by geographic region for 2023 was as follows:

Financial Performance

In the latest fiscal report, Canada Goose reported an operating income of $204 million CAD. The net income for the fiscal year was $158 million CAD, reflecting a net profit margin of approximately 12%.

Supply Chain

Canada Goose primarily sources its materials from international suppliers, focusing on sustainable practices. The company’s manufacturing is concentrated in Canada, with 70% of its products made domestically. Average manufacturing lead time is approximately 12 weeks.

Marketing Strategy

Canada Goose utilizes a direct-to-consumer model alongside wholesale channels, emphasizing brand storytelling and premium pricing. In 2023, digital sales accounted for approximately 40% of total revenue.

Corporate Social Responsibility

• Commitment to sustainable sourcing
• Investment in community programs
• Focus on animal welfare in manufacturing

Stock Performance

As of October 2023, Canada Goose's stock price is approximately $31.85 USD, with a 52-week range between $22.40 and $37.50. The company has a P/E ratio of approximately 19.4.

Future Outlook

Canada Goose aims to expand its product offerings and global footprint. The company forecasts a revenue growth of 10-15% annually over the next five years, driven by increased demand in international markets.

How Canada Goose Holdings Inc. (GOOS) Makes Money

Product Sales

Canada Goose generates the majority of its revenue through direct sales of premium outerwear and accessories. In the fiscal year 2023, total revenue was approximately $1.07 billion.

Revenue Breakdown

The revenue breakdown for the fiscal year 2023 is as follows:

Direct-to-Consumer Sales

Canada Goose has focused on expanding its direct-to-consumer sales channel, which includes retail stores and e-commerce platforms. In 2023, this channel saw an increase of 20% year-over-year. The number of retail locations reached 40 globally.

Wholesale Distribution

Wholesale accounts for a significant portion of Canada Goose's revenue. The company partners with high-end retailers and department stores worldwide. As of 2023, Canada Goose had approximately 1,000 wholesale accounts.

Product Categories

The main categories contributing to Canada Goose's revenue include:

• Parkas
• Jackets
• Accessories (hats, gloves, etc.)

Geographical Revenue Distribution

In 2023, Canada Goose's revenue by regions was distributed as follows:

Cost Structure

The cost of goods sold (COGS) for Canada Goose was approximately $350 million in 2023, translating to a gross margin of about 67%. Operational expenses, including marketing and administrative costs, totaled around $250 million.

Marketing Strategy

Canada Goose invests heavily in marketing and brand positioning. In 2023, the company allocated approximately $75 million to marketing efforts, focusing on digital marketing and collaborations with high-profile celebrities and influencers.

Financial Performance

As of the end of fiscal year 2023, Canada Goose reported a net income of approximately $150 million, reflecting a net profit margin of 14%.

Stock Performance

As of October 2023, the stock price of Canada Goose Holdings Inc. (GOOS) was approximately $34.50 per share, with a market capitalization of around $2.4 billion.

Future Outlook

Canada Goose aims to expand its market presence with a plan to launch new product lines and enter emerging markets. Projected revenue growth for the next fiscal year is estimated at 10-15%.