The Gap, Inc. (GPS): history, ownership, mission, how it works & makes money

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A Brief History of The Gap, Inc.

The Gap, Inc., commonly referred to as Gap Inc., was founded in 1969 by Donald Fisher and Doris F. Fisher in San Francisco, California. The company originally started as a single store selling blue jeans and music records. Over the years, it expanded into a global retailer of clothing and accessories, with multiple brands under its umbrella, including Gap, Banana Republic, Old Navy, and Athleta.

Recent Financial Performance

As of 2024, Gap Inc. reported significant financial figures reflecting its performance in the retail market. For the second quarter ended August 3, 2024, the company achieved:

Metric Q2 2024 Q2 2023
Net Sales ($ in millions) $3,720 $3,548
Gross Profit ($ in millions) $1,583 $1,333
Operating Income ($ in millions) $293 $106
Net Income ($ in millions) $206 $117
Earnings Per Share (Diluted) $0.54 $0.32

In the first half of fiscal 2024, the company reported total net sales of $7,108 million, an increase from $6,824 million in the first half of 2023, indicating a growth trend in retail sales.

Store Count and Brand Performance

As of August 3, 2024, Gap Inc. operated a total of 3,560 stores globally, including both company-operated and franchise locations. The performance of individual brands for the second quarter is detailed below:

Brand Net Sales ($ in millions) Comp Sales Growth (%)
Old Navy $2,123 5%
Gap $766 3%
Banana Republic $479 0%
Athleta $338 (4)%

The company also reported a 5% increase in net sales for the second quarter of 2024 compared to the same period in the previous year, with online sales growing by 7%.

Liquidity and Capital Resources

As of August 3, 2024, Gap Inc. had cash and cash equivalents totaling $1.90 billion, along with short-term investments of $246 million. The company has issued $1.5 billion in aggregate principal amount of senior notes due in 2029 and 2031.

Dividends and Shareholder Returns

In fiscal 2024, Gap Inc. declared a dividend of $0.15 per share, maintaining its commitment to returning value to shareholders. The total dividends paid in the second quarter amounted to $56 million.

Strategic Initiatives

To bolster its market position, Gap Inc. is focusing on enhancing its omni-channel capabilities, improving customer engagement, and integrating sustainability into its business practices. These strategies are aimed at driving long-term growth and operational efficiency.



A Who Owns The Gap, Inc. (GPS)

Major Shareholders

As of 2024, The Gap, Inc. (GPS) has a diverse range of shareholders that include institutional investors, mutual funds, and individual shareholders. Below is a summary of the major shareholders as of the latest financial disclosures:

Shareholder Type Ownership Percentage Number of Shares Owned (in millions)
Institutional Investors 85% 319
Mutual Funds 15% 57
Individual Investors 5% 19
Insider Ownership 3% 11

Institutional Ownership Details

Institutional investors hold a significant portion of The Gap, Inc.'s shares, indicating confidence in the company's long-term growth potential. Key institutional shareholders include:

  • Vanguard Group: 10.5% ownership
  • BlackRock: 9.8% ownership
  • State Street Corporation: 8.2% ownership

Insider Ownership

The insider ownership is relatively low, which is typical for large publicly traded companies. Notable insider holdings include:

  • Art Peck (Former CEO): 1.5 million shares
  • Mark Breitbard (CEO): 0.9 million shares

Stock Performance and Financial Data

As of August 3, 2024, The Gap, Inc. reported the following financial data:

Financial Metric Value
Market Capitalization $7.2 billion
Share Price $19.12
Revenue (Last 12 Months) $7.1 billion
Net Income (Last 12 Months) $364 million
Earnings per Share (EPS) $0.97

Recent Changes in Ownership

In recent months, there has been a notable increase in institutional ownership as funds have increased their stakes, reflecting confidence in the company's recovery and strategic initiatives. The following changes were reported:

  • Vanguard increased its holdings by 2% in Q2 2024.
  • BlackRock reported a 1.5% increase in shares owned.

Conclusion on Ownership Dynamics

The ownership structure of The Gap, Inc. reflects a strong institutional backing, which is crucial for the company's stability and growth prospects. The diverse ownership base, combined with recent financial performance improvements, positions the company favorably in the retail sector.



The Gap, Inc. (GPS) Mission Statement

Overview of Mission Statement

The Gap, Inc. focuses on providing quality clothing, accessories, and personal care products for a diverse customer base. The company emphasizes sustainability, responsibility, and inclusivity in its operations and brand messaging.

Financial Performance

As of August 3, 2024, The Gap, Inc. reported the following financial metrics:

Metric Q2 2024 Q2 2023 26 Weeks Ended Aug 3, 2024 26 Weeks Ended July 29, 2023
Net Sales $3,720 million $3,548 million $7,108 million $6,824 million
Gross Profit $1,583 million $1,333 million $2,980 million $2,547 million
Net Income $206 million $117 million $364 million $99 million
Earnings Per Share (Diluted) $0.54 $0.32 $0.97 $0.27

Revenue Breakdown

For the 13 weeks ended August 3, 2024, net sales by brand are as follows:

Brand Net Sales ($ in millions)
Old Navy $2,123
Gap Global $766
Banana Republic $479
Athleta $338
Other $14
Total $3,720

Operating Expenses

Operating expenses for the second quarter of fiscal 2024 were $1,290 million, representing an increase compared to $1,227 million in Q2 2023. The operating margin improved to 7.9% from 3.0% in the same period last year.

Cash Flow and Liquidity

As of August 3, 2024, The Gap, Inc. reported:

Metric Amount ($ in millions)
Cash and Cash Equivalents $1,900
Short-term Investments $246
Total Assets $11,509
Total Liabilities $8,608
Total Stockholders’ Equity $2,901

Strategic Priorities

  • Maintain financial and operational rigor.
  • Reinvigorate brands to enhance customer engagement.
  • Strengthen digital-first operational platforms.
  • Foster a culture of talent attraction and retention.
  • Integrate sustainability into business practices.

Market Trends and Challenges

The market landscape for The Gap, Inc. includes challenges such as changing consumer preferences, economic fluctuations, and increasing competition in the retail sector. The company continues to adapt its strategies to address these trends while focusing on long-term growth.



How The Gap, Inc. (GPS) Works

Business Overview

The Gap, Inc. operates a collection of lifestyle brands including Old Navy, Gap, Banana Republic, and Athleta. The company has both physical and online retail channels across various regions.

Financial Performance

As of the second quarter of fiscal 2024, The Gap, Inc. reported the following financial results:

Financial Metric Q2 2024 Q2 2023
Net Sales $3.72 billion $3.55 billion
Gross Profit $1.58 billion $1.33 billion
Operating Income $293 million $106 million
Net Income $206 million $117 million
Operating Margin 7.9% 3.0%
Gross Margin 42.6% 37.6%
Earnings per Share (Diluted) $0.54 $0.32

Sales Breakdown

Net sales by brand and region for the 13 weeks ended August 3, 2024, are as follows:

Brand/Region Net Sales (in millions)
Old Navy $2,123
Gap Global $766
Banana Republic Global $479
Athleta Global $338
Other $14
Total $3,720

Cost Structure

The cost of goods sold (COGS) and occupancy expenses for the second quarter of fiscal 2024 were reported as follows:

Cost Metric Q2 2024 Q2 2023
COGS and Occupancy Expenses $2.14 billion $2.22 billion
COGS as % of Net Sales 57.4% 62.4%
Occupancy Expenses as % of Net Sales 5.5% 6.0%

Operating Expenses

Operating expenses for the second quarter of fiscal 2024 were as follows:

Operating Metric Q2 2024 Q2 2023
Operating Expenses $1.29 billion $1.23 billion
Operating Expenses as % of Net Sales 34.7% 34.6%

Cash Flow and Liquidity

As of August 3, 2024, The Gap, Inc. reported the following liquidity metrics:

Liquidity Metric Amount (in millions)
Cash and Cash Equivalents $1,900
Short-term Investments $246
Total Assets $11,509
Total Liabilities $8,607

Debt Obligations

The Gap, Inc. has the following long-term debt obligations:

Debt Instrument Amount (in millions) Maturity Date Interest Rate
2029 Notes $750 October 1, 2029 3.625%
2031 Notes $750 October 1, 2031 3.875%
Total Long-term Debt $1,489 N/A N/A

Tax Information

The effective income tax rates for the second quarter of fiscal 2024 were:

Period Effective Tax Rate
Q2 2024 30.4%
Q2 2023 -8.3%

Store Count

The Gap, Inc. reported the following store counts as of August 3, 2024:

Brand Company-operated Stores Franchise Stores
Old Navy 1,200 200
Gap 1,000 100
Banana Republic 500 50
Athleta 300 30
Total 3,000 380

Recent Strategic Initiatives

The Gap, Inc. is focused on several strategic priorities, including:

  • Maintaining financial and operational rigor.
  • Reinvigorating brand relevance.
  • Strengthening the operating platform with a digital-first approach.
  • Attracting and retaining strong talent.
  • Integrating sustainability into business practices.


How The Gap, Inc. (GPS) Makes Money

Revenue Streams

The Gap, Inc. generates revenue through multiple channels, primarily including retail store sales, online sales, and franchise operations. For the second quarter of fiscal 2024, the company's total net sales amounted to $3.72 billion, marking an increase of 5% compared to $3.55 billion in the same quarter of fiscal 2023.

Channel Q2 2024 Sales ($ in millions) Q2 2023 Sales ($ in millions) Change (%)
Store and Franchise Sales 2,476 2,387 +3.7
Online Sales 1,244 1,161 +7.1
Total Net Sales 3,720 3,548 +4.8

Brand Performance

Gap, Inc. operates several brands including Old Navy, Gap, Banana Republic, and Athleta. The following table illustrates the sales performance by brand for the 13 weeks ended August 3, 2024.

Brand Q2 2024 Sales ($ in millions) Q2 2023 Sales ($ in millions)
Old Navy 2,123 1,961
Gap 766 755
Banana Republic 479 480
Athleta 338 341
Other 14 11

Gross Profit and Margins

In Q2 2024, Gap, Inc. reported a gross profit of $1.58 billion, resulting in a gross margin of 42.6%, up from 37.6% in Q2 2023. This increase in margin reflects improved cost management and a favorable sales mix.

Operating Expenses

The total operating expenses for Q2 2024 were $1.29 billion, representing 34.7% of net sales, an increase from $1.23 billion or 34.6% in Q2 2023.

Net Income and Earnings Per Share

For the second quarter of fiscal 2024, net income was reported at $206 million, translating to a diluted earnings per share (EPS) of $0.54, compared to $117 million and $0.32 EPS in Q2 2023.

Cash Flow and Liquidity

As of August 3, 2024, Gap, Inc. had cash and cash equivalents of $1.90 billion. The net cash provided by operating activities for the first half of fiscal 2024 was $579 million, up from $528 million in the same period of fiscal 2023.

Debt and Financial Obligations

As of August 3, 2024, Gap, Inc. held long-term debt of $1.49 billion, comprised of $750 million in 2029 notes and $750 million in 2031 notes. The interest expense for Q2 2024 was $24 million, up from $15 million in Q2 2023.

Deferred Revenue

The company reported a closing balance of deferred revenue of $280 million as of August 3, 2024. This includes obligations from gift cards, licensing agreements, and loyalty programs.

Strategic Initiatives and Future Outlook

Gap, Inc. is focusing on enhancing its omni-channel capabilities and improving brand relevance to drive sales growth. The company aims to optimize its cost structure and inventory management while integrating sustainability into its practices.

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