A Brief History of Harte Hanks, Inc. (HHS)

Harte Hanks, Inc. (HHS) is a global marketing services company headquartered in Austin, Texas. The company was founded in 1923 by Houston Harte and Bernard Hanks, who started a small advertising agency in San Antonio, Texas.

Over the years, Harte Hanks expanded its services and grew to become a leading provider of marketing solutions for businesses around the world. Here are some key milestones in the company's history:

• 1950s: Harte Hanks went public and began trading on the New York Stock Exchange.
• 1970s: The company entered the direct marketing business and expanded its reach in the United States.
• 1990s: Harte Hanks acquired several marketing and advertising agencies, further diversifying its services.
• 2000s: The company expanded its presence to Europe and Asia, offering global marketing solutions to clients.
• 2010s: Harte Hanks continued to innovate and adapt to the changing marketing landscape, focusing on digital and data-driven solutions.

Today, Harte Hanks, Inc. remains a trusted partner for businesses looking to drive growth and customer engagement through personalized and targeted marketing strategies.

Who Owns Harte Hanks, Inc. (HHS)

Harte Hanks, Inc. (HHS) is a publicly traded company, meaning it is owned by shareholders who purchase stock in the company. As of the most recent information available, the largest shareholders of Harte Hanks, Inc. are institutional investors such as Vanguard Group Inc., BlackRock Inc., and Dimensional Fund Advisors LP.

These institutional investors hold significant stakes in the company, with Vanguard Group Inc. owning the largest percentage of shares. As of the latest filings, Vanguard Group Inc. holds over 1.5 million shares of Harte Hanks, Inc., representing a substantial portion of the company's total outstanding shares.

• Vanguard Group Inc.: Vanguard Group Inc. is a leading investment management company that offers a wide range of financial products and services to individual and institutional investors. They are known for their low-cost index funds and ETFs.
• BlackRock Inc.: BlackRock Inc. is another major institutional investor that holds a significant stake in Harte Hanks, Inc. They are one of the largest asset managers in the world, with a diverse range of investment products and services.
• Dimensional Fund Advisors LP: Dimensional Fund Advisors LP is a global investment firm that focuses on providing investment solutions to institutional investors and financial advisors. They are known for their research-driven approach to investing.

Harte Hanks, Inc. (HHS) Mission Statement

At Harte Hanks, Inc. (HHS), our mission is to enable brands to create meaningful and lasting connections with their customers through innovative marketing solutions. We strive to deliver personalized and engaging experiences that drive customer loyalty and increase brand awareness.

Our commitment to excellence is evident in everything we do, from developing cutting-edge technology to providing exceptional customer service. We believe in fostering collaboration and creativity in order to deliver superior results for our clients.

Through our data-driven approach and strategic insights , we aim to help brands optimize their marketing efforts and achieve their business goals . Our team is dedicated to staying ahead of industry trends and constantly innovating to provide the best possible solutions for our clients.

• Create meaningful and lasting connections with customers
• Deliver personalized and engaging experiences
• Commitment to excellence in all aspects of our work
• Foster collaboration and creativity
• Provide data-driven solutions and strategic insights
• Constantly innovate to meet the evolving needs of our clients

How Harte Hanks, Inc. (HHS) Works

Harte Hanks, Inc. (HHS) is a global marketing services company that specializes in developing customer relationships, driving brand loyalty, and improving business results for its clients. The company offers a wide range of services that help businesses connect with their customers in a meaningful way.

One of the key ways that Harte Hanks works is through data-driven marketing. The company collects and analyzes data from various sources to understand customer behavior and preferences. This data is then used to create targeted marketing campaigns that are tailored to individual customers, increasing the likelihood of a positive response.

Harte Hanks also offers omnichannel marketing solutions, which allow businesses to reach customers through multiple channels such as email, social media, direct mail, and more. By utilizing multiple channels, businesses can create a seamless customer experience and increase their chances of success.

In addition to data-driven marketing and omnichannel solutions, Harte Hanks also provides customer engagement services. This includes managing customer relationships, handling customer inquiries, and providing personalized support to ensure a positive customer experience.

• Data-driven marketing: Collecting and analyzing data to create targeted marketing campaigns.
• Omnichannel marketing solutions: Reaching customers through multiple channels for a seamless experience.
• Customer engagement services: Managing relationships and providing personalized support to customers.

How Harte Hanks, Inc. (HHS) Makes Money

Harte Hanks, Inc. (HHS) is a marketing services company that generates revenue through a variety of channels. Here are some of the key ways in which HHS makes money:

• Marketing Services: Harte Hanks offers a range of marketing services to help clients reach their target audience and drive business growth. These services include data analytics, customer engagement, digital marketing, and more. Clients pay HHS for these services, which contribute significantly to the company's revenue.
• Direct Marketing: Harte Hanks has a long history in direct marketing, helping clients create and execute campaigns that target specific customer segments. Direct mail, email marketing, and other direct marketing tactics generate revenue for HHS as clients pay for these services.
• Consulting Services: HHS also offers consulting services to help clients develop effective marketing strategies and improve their overall customer engagement. Clients pay HHS for these consulting services, which contribute to the company's revenue stream.
• Technology Solutions: Harte Hanks provides technology solutions to help clients automate marketing processes, improve data analytics, and enhance customer relationships. Clients pay for these technology solutions, which generate revenue for HHS.