KnowBe4, Inc. (KNBE): history, ownership, mission, how it works & makes money

A Brief History of KnowBe4, Inc. (KNBE)

Foundation and Early Growth

KnowBe4, Inc. was founded in 2010 by Stu Sjouwerman in Clearwater, Florida. The company was established to address the growing need for security awareness training in organizations facing increasing cyber threats.

Product Development and Offerings

The company specializes in Security Awareness Training and simulated phishing attacks. As of Q3 2023, KnowBe4's platform offers over 1,500 interactive courses and over 5,000 phishing templates, aimed at educating employees about cybersecurity threats.

Key Financial Metrics

Initial Public Offering (IPO)

KnowBe4 went public on April 22, 2021, under the ticker symbol KNBE. The IPO was priced at $16 per share, generating approximately $50 million in capital for the company. The opening day of trading saw shares soar, closing at approximately $24.90.

Customer Base and Global Reach

As of October 2023, KnowBe4 serves over 47,000 customers worldwide, including organizations from various sectors such as healthcare, finance, and education. Its customer satisfaction rating remains high, often cited above 95% in numerous reports.

Market Position and Competitors

In the cybersecurity training market, KnowBe4 is considered a leading provider. In 2022, it was reported that KnowBe4 captured nearly 30% of the market share, illustrating its strong competitive position against companies like Proofpoint, Mimecast, and Terranova Security.

Recent Developments and Innovations

In 2023, KnowBe4 launched new training modules focused on emerging threats such as AI-driven phishing attacks, adapting to the evolving cybersecurity landscape. The company continues to invest heavily in research and development, spending approximately $25 million in 2022 alone.

Stock Performance

As of October 2023, the stock price of KnowBe4 stands at approximately $23 per share, showing a strong recovery since the initial dip post-IPO. The company's stock has shown considerable volatility, with a 52-week range of $18.50 to $30.00.

Future Outlook

Analysts project a steady growth rate of around 20% annually for KnowBe4, driven by increasing awareness of cybersecurity awareness and the necessity for businesses to train their employees. The forecast for revenue in 2024 is estimated to exceed $325 million.

A Who Owns KnowBe4, Inc. (KNBE)

Company Overview

KnowBe4, Inc. (KNBE) is a publicly traded company founded in 2010, focusing on security awareness training and simulated phishing attacks. The company is headquartered in Clearwater, Florida, and offers a range of cybersecurity training solutions.

Stock Ownership

As of the latest data available in 2023, KnowBe4, Inc. has the following share ownership structure:

Major Institutional Investors

Key institutional investors holding significant stakes in KnowBe4 as of Q3 2023:

Insider Ownership

Insider ownership includes executives and board members. The following are notable insiders as of October 2023:

Recent Financial Performance

In FY 2022, KnowBe4 reported financial highlights:

• Total Revenue: $171.5 million
• Net Income: $10.2 million
• EBITDA: $25.3 million
• Stock Price as of October 2023: $21.75

Market Capitalization

The market capitalization of KnowBe4, Inc. is approximately $1.23 billion as of October 2023.

Recent Stock Performance

KnowBe4's stock performance over the last year (2022-2023):

Conclusion on Shareholder Structure

As of October 2023, KnowBe4, Inc. is predominantly owned by institutional investors, followed by insiders, showcasing a solid foundation of support from both institutional and individual stakeholders.

KnowBe4, Inc. (KNBE) Mission Statement

Company Overview

KnowBe4, Inc. (NASDAQ: KNBE) specializes in security awareness training and simulated phishing platform. Its mission is to make users the last line of defense in cybersecurity by providing comprehensive training and tools. As of 2023, KnowBe4 serves over 47,000 customers globally.

Mission Statement

KnowBe4's mission statement focuses on:

• Reducing Human Error: The primary goal is to mitigate risks associated with human errors in security.
• Employee Empowerment: The company aims to empower employees with the knowledge to recognize and respond to security threats.
• Innovative Training: Delivering innovative, engaging, and effective training solutions.

Core Values

The key values that drive KnowBe4's mission include:

• Integrity: Maintaining honesty and transparency in all interactions.
• Innovation: Commitment to continuous improvement and leading-edge technology.
• Community: Fostering a supportive environment for both employees and customers.

Financial Overview

As of Q2 2023, KnowBe4 reported:

• Total Revenue: $132.1 million, representing a year-over-year growth rate of 35%.
• Net Income: $25 million, a significant increase compared to the previous year.
• Customer Growth: Over 47,000 customers, including companies from Fortune 500 and medium-sized businesses.

Market Position

KnowBe4 holds a significant share in the cybersecurity training market:

• Market Share: Approximately 17.6% in the global security awareness training sector.
• Competitive Landscape: Competes with other key industry players like Proofpoint and Cyber Training 365.

Impact on Cybersecurity

KnowBe4's initiatives have led to measurable outcomes in cybersecurity:

• Phishing Simulation Results: Organizations using KnowBe4 have reported up to a 70% decrease in successful phishing attacks after training sessions.
• Employee Engagement: Average completion rate of training modules exceeds 90% among users.
• User Satisfaction: Customer satisfaction scores indicate over 95% satisfaction with training efficacy.

Recent Developments

In recent months, KnowBe4 has made advances in:

• Product Enhancements: Launched features like AI-generated phishing templates aimed at increasing training realism.
• Partnerships: Collaborated with leading cybersecurity firms to enhance training modules.
• Global Expansion: Increased its reach into APAC and EMEA regions, reflected by a 25% increase in international customer base.

Statistical Data

How KnowBe4, Inc. (KNBE) Works

Company Overview

KnowBe4, Inc. is a security awareness training and simulated phishing platform. As of 2023, the company has experienced significant growth and development within the cybersecurity sector, primarily focusing on educating employees to recognize and resist social engineering attacks. The company was founded in 2010 by CEO Stu Sjouwerman and has its headquarters in Clearwater, Florida.

Financial Performance

For the fiscal year 2022, KnowBe4 reported the following financial metrics:

Product Offerings

KnowBe4 provides a range of products designed to enhance an organization's security posture, including:

• Security Awareness Training
• Phishing Simulation
• Compliance Training
• Risk Assessment Tools
• Incident Response Training

Market Position

As of 2023, KnowBe4 is noted as one of the leading companies in the security awareness training market. The global market for security awareness training is projected to reach $20 billion by 2025. KnowBe4’s market share is estimated at approximately 15%.

Customer Base

KnowBe4 serves over 47,000 customers across various sectors, including:

• Finance
• Healthcare
• Government
• Education

Employee Count

As of 2023, KnowBe4 employs approximately 1,500 individuals worldwide, focusing on product development, customer service, and sales.

Recent Developments

In 2023, KnowBe4 launched new features in its platform aimed at enhancing employee engagement and training effectiveness, reporting a 30% increase in training completion rates among users. The latest funding round raised $50 million in 2021, valuing the company at approximately $1 billion.

Stock Information

KnowBe4, Inc. went public in April 2021, listed on the NASDAQ under the ticker symbol KNBE. The stock performance as of October 2023 has seen fluctuations with the following key data:

Strategic Initiatives

KnowBe4 has been actively expanding its global reach through various strategic initiatives, including:

• Partnerships with technology companies to integrate their training modules
• Localization of content for different regions
• Increased focus on AI-driven training methods

Competitive Landscape

KnowBe4 competes with several companies in the cybersecurity space, including:

• Cofense
• Proofpoint
• Mimecast
• PhishLabs

Conclusion

Due to the increasing prevalence of cyber threats, KnowBe4's services have become more vital, contributing to its robust growth and development in the cybersecurity training market.

How KnowBe4, Inc. (KNBE) Makes Money

Overview of Revenue Streams

KnowBe4, Inc. primarily generates revenue through its subscription-based model which offers various security awareness training and simulated phishing platforms. The main components of its income include:

• Subscription Fees: Fees from customers for access to training modules, phishing simulation tools, and security awareness programs.
• Professional Services: Additional consulting and support services offered to clients.
• Upgrades and Add-ons: Revenue from additional features or more comprehensive training packages.

Financial Performance

As of Q2 2023, KnowBe4 had reported annual recurring revenue (ARR) of approximately $213 million. The company achieved a year-over-year growth rate of around 24%.

Customer Base

KnowBe4 serves a wide range of clients across different industries, with over 47,000 organizations utilizing its services. The average revenue per user (ARPU) is estimated to be around $4,500 annually.

Cost Structure

The cost structure of KnowBe4 includes:

• Research and Development: Approximately $20 million annually to enhance training content and develop new features.
• Sales and Marketing: Spending around $50 million to acquire new customers and retain existing ones.
• General and Administrative: Costs are about $15 million yearly.

Subscription Model

KnowBe4 offers different tiers of subscriptions including:

Market Position

KnowBe4 is a recognized leader in the security awareness training sector, holding a market share of approximately 40% in its category. The global market for security awareness training is projected to grow from $2.5 billion in 2022 to $10 billion by 2026.

Key Partnerships

Strategic partnerships with major technology firms and cybersecurity solution providers bolster KnowBe4's offerings. Partnerships enhance product integration, allowing seamless user experience and expanded reach.

Recent Developments

In Q1 2023, KnowBe4 launched a new training module focusing on AI and machine learning security, which has contributed to increased interest and a spike in new subscriptions, resulting in a 10% increase in customer engagement metrics.