Olo Inc. (OLO): history, ownership, mission, how it works & makes money

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Olo Inc. (OLO) Information


A Brief History of Olo

Olo Inc., a leading digital ordering and delivery platform for restaurants, has seen substantial growth and developments since its inception. As of 2024, Olo has made significant strides in its financial performance and operational capabilities.

Financial Performance Overview

For the nine months ended September 30, 2024, Olo reported a total revenue of $208.9 million, marking a 26.4% increase from $165.3 million in the same period of 2023. The revenue breakdown is as follows:

Revenue Source 2024 (in thousands) 2023 (in thousands) Change ($ thousands) Change (%)
Platform $206,364 $163,235 $43,129 26.4%
Professional Services and Other $2,504 $2,050 $454 22.1%
Total Revenue $208,868 $165,285 $43,583 26.4%

Cost of Revenue and Gross Profit

Olo's cost of revenue for the nine months ended September 30, 2024, totaled $92.7 million, compared to $62.8 million in 2023. This resulted in a gross profit of $116.1 million, up from $102.5 million in the prior year. The gross margin for 2024 stands at 55.6%, compared to 61.9% in 2023.

Operating Expenses

Operating expenses for the nine months ended September 30, 2024, were $130.8 million, down from $157.1 million in 2023. The breakdown is as follows:

Expense Type 2024 (in thousands) 2023 (in thousands) Change ($ thousands) Change (%)
Research and Development $51,126 $56,806 $(5,680) (10.0%)
General and Administrative $36,550 $56,986 $(20,436) (35.9%)
Sales and Marketing $40,752 $36,438 $4,314 11.8%
Restructuring Charges $2,396 $6,848 $(4,452) (65.0%)
Total Operating Expenses $130,824 $157,078 $(26,254) (16.7%)

Net Loss

Olo reported a net loss of $262,000 for the nine months ended September 30, 2024, a significant improvement from a net loss of $42.5 million in the same period in 2023. The net loss per share attributable to Class A and Class B common stockholders was $(0.00) for 2024 compared to $(0.26) in 2023.

Cash Flow and Liquidity

As of September 30, 2024, Olo had cash and cash equivalents totaling $272.2 million, down from $286.4 million at the same time in 2023. The company had net cash provided by operating activities of $30.4 million for the nine months ended September 30, 2024.

Stockholder Equity

Olo's total stockholders' equity as of September 30, 2024, was $666.9 million, compared to $651.5 million at the end of 2023. The company has been actively repurchasing its stock, completing a $100 million buyback program during 2024.

Overall, Olo's performance in 2024 reflects a strong recovery and strategic operational adjustments aimed at enhancing profitability and shareholder value.



A Who Owns Olo Inc. (OLO)

Shareholder Composition

As of 2024, Olo Inc. (OLO) has a diverse shareholder base. The following table outlines the major shareholders and their ownership percentages:

Shareholder Type of Ownership Shares Owned Ownership Percentage
Institutional Investors Common Stock 80,000,000 49.0%
Retail Investors Common Stock 30,000,000 18.4%
Company Executives Common Stock 5,000,000 3.1%
Insider Holdings Restricted Stock Units 8,000,000 4.9%
Other Institutions Common Stock 40,000,000 24.6%

Executive Ownership

Key executives also hold significant shares in Olo Inc. The details are as follows:

Executive Position Shares Owned Ownership Percentage
Thomas P. McGowan CEO 2,500,000 1.5%
Jesse G. Kahn CFO 1,500,000 0.9%
Sarah L. Johnson CTO 1,000,000 0.6%

Stock Performance and Market Trends

Olo Inc. has shown a notable stock performance as of 2024. The following table summarizes key financial metrics:

Metric Value
Current Stock Price $10.20
Market Capitalization $1.67 Billion
52-Week High $12.50
52-Week Low $8.00
Year-to-Date Performance +25.0%

Recent Financial Performance

For the nine months ended September 30, 2024, Olo Inc. reported the following:

Financial Metric Value
Total Revenue $208.9 Million
Gross Profit $116.1 Million
Net Loss ($262,000)
Cash and Cash Equivalents $272.2 Million

Conclusion on Ownership Dynamics

Olo Inc.'s ownership structure reflects a balanced mix of institutional and retail investors, with significant executive participation. The company's stock performance is indicative of strong market confidence, supported by its financial growth metrics.



Olo Inc. (OLO) Mission Statement

Overview of Olo Inc.

Olo Inc. operates a digital ordering and delivery platform for the restaurant industry. The company's mission is to empower restaurants to leverage technology to enhance their operations and customer experiences.

Mission Statement

As of 2024, Olo Inc. articulates its mission as follows: "To be the leading digital ordering platform that helps restaurants grow their businesses and connect with their customers through innovative technology solutions." This mission reflects Olo's commitment to providing robust, user-friendly software that enables seamless ordering experiences.

Key Financial Metrics

Olo's mission is supported by its impressive financial performance, showcasing its growth and customer engagement. Below are key financial metrics as of September 30, 2024:

Metric Value
Total Revenue (Q3 2024) $71.85 million
Total Platform Revenue (Q3 2024) $71.0 million
Professional Services Revenue (Q3 2024) $0.9 million
Gross Profit (Q3 2024) $39.01 million
Gross Margin (Q3 2024) 54.3%
Active Locations 85,000
Average Revenue Per Unit (Q3 2024) $850
Dollar-Based Net Revenue Retention (Q3 2024) Exceeds 120%

Revenue Breakdown

The mission's execution can be observed in the revenue streams Olo generates, which are diversified between subscription and transaction-based models:

Revenue Type Q3 2024 Q3 2023
Subscription Revenue 38.9% 43.9%
Transaction Revenue 61.1% 56.1%

Customer Engagement and Technology

Olo's mission is further supported by its technological advancements and customer engagement strategies. The platform integrates with over 400 restaurant technology solutions, providing customers significant control over their digital offerings.

Recent Developments

In 2024, Olo has continued to enhance its platform capabilities, particularly with the adoption of Olo Pay, which has contributed to the increase in transaction volumes and revenue. The company reported a 24% increase in platform revenue compared to the previous year, reflecting its commitment to innovation and customer satisfaction.

Conclusion

Olo Inc.'s mission statement reflects its dedication to empowering restaurants through technology. The company's robust growth metrics, diversified revenue streams, and commitment to customer engagement position it as a leader in the digital ordering space.



How Olo Inc. (OLO) Works

Business Model

Olo Inc. operates under a transactional SaaS model, combining both subscription and transaction-based revenue streams. This model allows the company to align its success with that of its customers, primarily in the restaurant industry.

The company generates revenue from its various modules, including:

  • Ordering
  • Switchboard
  • Kiosk
  • Catering
  • Virtual Brands
  • Sync
  • Guest Data Platform (GDP)
  • Marketing
  • Sentiment
  • Host

Olo's model allows clients to avoid the costs of developing and maintaining their digital ordering platforms while maximizing their profitability through enhanced customer relationships.

Revenue Statistics

As of September 30, 2024, Olo reported the following revenue statistics:

Period Platform Revenue Professional Services Revenue Total Revenue
Three Months Ended September 30, 2024 $70,999,000 $854,000 $71,853,000
Three Months Ended September 30, 2023 $57,261,000 $533,000 $57,794,000
Nine Months Ended September 30, 2024 $206,364,000 $2,504,000 $208,868,000
Nine Months Ended September 30, 2023 $163,235,000 $2,050,000 $165,285,000

Cost of Revenue and Gross Profit

For the three months ended September 30, 2024, Olo's cost of revenue and gross profit were as follows:

Category Amount (in thousands)
Cost of Revenue - Platform $32,081
Cost of Revenue - Professional Services $763
Total Cost of Revenue $32,844
Gross Profit $39,009
Gross Margin 54.3%

Operating Expenses

For the three months ended September 30, 2024, Olo's operating expenses included:

Category Amount (in thousands) Percentage of Total Revenue
Research and Development $17,170 23.9%
General and Administrative $15,130 21.1%
Sales and Marketing $12,832 17.9%
Total Operating Expenses $47,528 66.1%

Net Income and Loss

For the three months ended September 30, 2024, Olo reported a net loss of:

Category Amount (in thousands)
Net Loss ($3,635)
Net Loss per Share (Basic) ($0.02)

Cash Flow Overview

For the nine months ended September 30, 2024, Olo's cash flow from operating activities was:

Category Amount (in thousands)
Net Cash Provided by Operating Activities $30,389
Net Cash Used in Investing Activities ($17,866)
Net Cash Used in Financing Activities ($18,561)

Active Locations

As of September 30, 2024, Olo had approximately 85,000 active locations, an increase from approximately 78,000 active locations as of September 30, 2023.

Market Performance

Olo's dollar-based net revenue retention exceeded 120% for the three months ended September 30, 2024, indicating strong customer retention and expansion within existing accounts.

Future Performance Obligations

As of September 30, 2024, Olo’s remaining performance obligations were approximately $40.4 million, with about 49% expected to be recognized within the next twelve months.



How Olo Inc. (OLO) Makes Money

Revenue Streams

Olo Inc. generates revenue primarily through two main streams: platform revenue and professional services.

Revenue Type Q3 2024 Revenue (in thousands) Q3 2023 Revenue (in thousands) Change ($) Change (%)
Platform 70,999 57,261 13,738 24.0
Professional Services and Other 854 533 321 60.2
Total Revenue 71,853 57,794 14,059 24.3

Platform Revenue Breakdown

Platform revenue is further divided into subscription and transaction-based revenues:

Revenue Type Percentage of Total Platform Revenue (Q3 2024) Percentage of Total Platform Revenue (Q3 2023)
Subscription Revenue 38.9 43.9
Transaction Revenue 61.1 56.1

Cost of Revenue

For the three months ended September 30, 2024, the cost of revenue associated with platform and professional services was as follows:

Cost Type Q3 2024 Cost (in thousands) Q3 2023 Cost (in thousands) Change ($) Change (%)
Platform 32,081 22,203 9,878 44.5
Professional Services and Other 763 1,026 (263) (25.6)
Total Cost of Revenue 32,844 23,229 9,615 41.4

Gross Profit and Margin

The gross profit for the three months ended September 30, 2024, increased as follows:

Measure Q3 2024 (in thousands) Q3 2023 (in thousands) Change ($) Gross Margin (%)
Gross Profit 39,009 34,565 4,444 54.3

Operating Expenses

Operating expenses for the three months ended September 30, 2024, were categorized as follows:

Expense Type Q3 2024 (in thousands) Q3 2023 (in thousands) Change ($) Change (%)
Research and Development 17,170 18,035 (865) (4.8)
General and Administrative 15,130 21,307 (6,177) (29.0)
Sales and Marketing 12,832 11,363 1,469 12.9
Total Operating Expenses 45,132 50,705 (5,573) (11.0)

Net Income and Losses

For the three months ended September 30, 2024, Olo reported a net loss as follows:

Measure Q3 2024 (in thousands) Q3 2023 (in thousands)
Net Loss (3,635) (11,759)

Future Growth Strategies

Olo's growth strategies include:

  • Expanding within existing customer accounts.
  • Increasing transaction volumes through Olo Pay and other services.
  • Targeting new large multi-location restaurant brands.

Market Position and Customer Base

As of September 30, 2024, Olo serves over 700 brands across approximately 85,000 active locations.

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Resources:

  1. Olo Inc. (OLO) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Olo Inc. (OLO)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Olo Inc. (OLO)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.