The Real Good Food Company, Inc. (RGF): history, ownership, mission, how it works & makes money

A Brief History of The Real Good Food Company, Inc. (RGF)

Company Overview

The Real Good Food Company, Inc. (RGF), founded in 2013, specializes in the manufacturing of high-protein, grain-free frozen foods. Headquartered in Chicago, Illinois, RGF focuses on delivering healthy and convenient meal options to consumers.

Key Milestones

• 2013: Founded by a team of food industry veterans.
• 2016: Launched the first product line featuring protein-packed pizzas.
• 2018: Expanded distribution to major retailers across the United States.
• 2020: Became a publicly traded company on NASDAQ under the ticker symbol "RGF."
• 2021: Reported record sales growth of over 200% year-over-year.

Financial Performance

In the fiscal year 2022, RGF reported:

Product Offerings

RGF has diversified its product line to include:

• Protein Pizza
• Cauliflower Crust Pizzas
• Frozen Breakfast Items
• Frozen Entrees
• Snacks

Market Position and Growth

As of 2023, RGF holds a significant share of the frozen food market, with an estimated market capitalization of:

Recent Developments

Recent strategic initiatives include:

• Partnerships with major grocery chains like Walmart and Kroger.
• Enhanced marketing efforts focused on health-conscious consumers.
• Investment in technology for improved supply chain efficiency.

A Who Owns The Real Good Food Company, Inc. (RGF)

Company Overview

The Real Good Food Company, Inc. (RGF) specializes in creating products that focus on healthy and nutritious food options. The company operates primarily in the frozen food sector, offering a range of items including entrees, pizzas, and snacks. RGF is publicly traded on the NASDAQ under the ticker symbol RGFC.

Major Stakeholders

As of the latest filings, the ownership structure of RGF is comprised of institutional investors, individual shareholders, and company executives. The distribution among these groups is illustrated in the table below.

Top Institutional Investors

The following table lists the top institutional shareholders of The Real Good Food Company, Inc. as of the latest reporting period.

Executive Leadership

Key executives of The Real Good Food Company, Inc. include the following individuals:

• Eric Wareham - Chief Executive Officer
• David Soren - Chief Financial Officer
• Lisa Johnson - Chief Operating Officer
• Mark Pfeiffer - Chief Marketing Officer

Recent Financial Performance

As of the second quarter of 2023, RGF reported the following financial figures:

Stock Performance

The stock performance of RGF for the year 2023 is reflected in the following statistics:

Conclusion of Ownership Structure

The Real Good Food Company, Inc. exhibits a diverse ownership structure comprised of institutional and individual investors, alongside a concentrated executive leadership. These stakeholders have substantial influence over company strategies and future direction, playing critical roles in shaping the company's market presence and financial outcomes.

The Real Good Food Company, Inc. (RGF) Mission Statement

Company Overview

The Real Good Food Company, Inc. (RGF) focuses on providing nutritious, healthy food products, specifically catering to the growing demand for low-carb and high-protein alternatives. The company aims to revolutionize the food industry by making better-for-you products accessible to consumers.

Core Values

• Quality: RGF commits to using high-quality ingredients in all their products.
• Health: Prioritizing the health of customers with nutritious options.
• Sustainability: Emphasizing environmentally responsible sourcing and production methods.
• Innovation: Continuously developing new and healthier food alternatives.

Market Position

As of 2023, RGF has seen significant growth in its market share within the frozen food sector, particularly in the health-conscious segment. The market for frozen foods was valued at approximately $293.92 billion in 2021 and is projected to reach around $400 billion by 2028, growing at a CAGR of 4.5%.

Financial Performance

Consumer Engagement

RGF actively engages with its consumer base through various channels, including social media platforms and community events. As of 2023, the company has over 250,000 followers on Instagram and a customer satisfaction score of 87% based on recent surveys.

Product Philosophy

The Real Good Food Company operates under the principle that food should be both delicious and health-conscious. The company's commitment to creating products that align with modern dietary preferences, such as keto and gluten-free, reflects current consumer trends and preferences.

Strategic Goals

• Expand product lines by introducing innovative, health-oriented food products.
• Increase market penetration across grocery chains and e-commerce platforms.
• Enhance brand awareness through targeted marketing campaigns.
• Achieve a revenue target of $100 million by 2025.

Sustainability Initiatives

RGF is committed to sustainability, aiming for a 30% reduction in packaging waste by 2025. The company's efforts include sourcing ingredients from sustainable farms and utilizing eco-friendly packaging materials.

Market Trends

Key trends influencing RGF's strategy include:

• Increasing demand for plant-based and protein-rich foods.
• Growth in consumer awareness regarding nutritional content.
• Shift towards convenience-driven products, especially post-pandemic.

Conclusion

RGF’s mission statement encapsulates its dedication to producing high-quality, nutritious, and innovative food products while maintaining a strong focus on sustainability and consumer engagement.

How The Real Good Food Company, Inc. (RGF) Works

Business Model

The Real Good Food Company, Inc. (RGF) operates primarily in the frozen food sector, focusing on innovative, health-oriented products that are low in carbohydrates, gluten-free, and high in protein. The company aims to cater to the growing consumer demand for healthier meal options and alternatives to traditional high-carb foods.

Product Offering

RGF's product lineup includes:

• Frozen pizzas
• Enchiladas
• Other meal solutions

The company places emphasis on using high-quality ingredients while maintaining a focus on nutritional benefits, often marketing their offerings as "better-for-you" options. As of 2023, RGF reported a portfolio that includes more than 20 different SKUs (stock keeping units).

Distribution Channels

Distribution is a key component of RGF's business strategy. The company leverages multiple retail channels:

• Supermarkets
• Health food stores
• Online platforms

As of the latest quarter, RGF products are available in over 7,000 retail locations across the United States.

Financial Performance

For the fiscal year ending December 31, 2022, RGF reported:

Market Trends

RGF operates within a rapidly evolving market. As of 2023, the global frozen food market is projected to reach approximately:

Consumer Demographics

RGF targets a diverse consumer base, primarily focusing on:

• Health-conscious individuals
• Consumers following low-carb diets
• Busy professionals seeking convenient meal solutions

Research indicates that approximately 60% of RGF's customers fall within the age range of 25 to 45 years.

Investment and Funding

As of 2023, RGF has raised approximately:

Challenges and Opportunities

RGF faces several challenges, including competitive pressures from established brands and emerging health food companies. However, the increasing trend towards healthier eating presents opportunities for growth.

Key challenges noted for 2023 include:

• Supply chain disruptions
• Rising ingredient costs
• Regulatory changes

How The Real Good Food Company, Inc. (RGF) Makes Money

Product Offerings

The Real Good Food Company, Inc. focuses on high-protein, low-carb frozen foods. Their primary products include

• Frozen pizzas
• Breakfast sandwiches
• Entrees
• Cauliflower-based snacks

In 2022, RGF reported a revenue of $31.7 million, reflecting a significant growth of 118% compared to 2021.

Sales Channels

RGF primarily generates revenue through multiple sales channels, including:

• Retail partnerships with grocery chains like Walmart, Target, and Kroger
• E-commerce platforms
• Direct-to-consumer sales through the company's website

Approximately 65% of their sales come from retail partnerships, while 35% come from online sales, indicating a growing shift towards e-commerce.

Market Positioning

RGF positions itself in the health-conscious segment of the frozen food market, catering to consumers looking for convenient meal solutions. In 2022, the U.S. frozen food market was valued at $60 billion, with a projected CAGR of 3.4% through 2028.

Production and Cost Structure

The company maintains a moderate cost of goods sold (COGS) to ensure profitability. The COGS for 2022 was approximately $18 million, resulting in a gross margin of 43%. Operating expenses peaked at $10 million, driven mainly by marketing efforts and product development.

Marketing Strategies

RGF employs innovative marketing strategies to attract its target audience. In 2022, the marketing expenditures totaled $5 million, allowing the company to enhance brand visibility through:

• Social media campaigns
• Influencer partnerships
• In-store promotions

Partnerships and Collaborations

Strategic partnerships play a crucial role in RGF's growth. In 2022, RGF entered into a partnership with Walmart, which significantly increased their product distribution and visibility across the U.S.

Future Outlook

Looking forward, RGF is focused on expanding its product line to include more plant-based options and increasing its presence in e-commerce. The company's goal is to reach $50 million in revenue by 2025.