Shoe Carnival, Inc. (SCVL): history, ownership, mission, how it works & makes money

A Brief History of Shoe Carnival, Inc. (SCVL)

Foundation and Early Years

Shoe Carnival, Inc. was founded in 1978 by Cliff Sifford in Evansville, Indiana. The first store was designed as a family-friendly retail experience that allowed customers to pick from a wide range of shoes.

Growth and Expansion

By 1993, Shoe Carnival had expanded to 28 stores across six states. In this year, the company reported revenues of approximately $35 million.

Public Offering

In 1993, the company went public, offering its shares on the NASDAQ under the symbol SCVL. The initial public offering raised about $5 million.

Recent Financial Performance

As of 2022, Shoe Carnival reported annual revenue of $1.027 billion. For the fiscal year 2022, the company’s net income was approximately $44.6 million.

Store Footprint

As of early 2023, Shoe Carnival operates approximately 400 stores across 35 states and Puerto Rico.

Acquisitions

In 2014, Shoe Carnival acquired Airwalk, expanding its portfolio of private label brands. In 2019, the company also added to its inventory by acquiring licensed footwear brands.

Online Presence and E-commerce

By 2021, online sales accounted for approximately 25% of total revenue, showcasing the company’s investment in its e-commerce platform, which includes a user-friendly website and mobile app.

Market Position

Shoe Carnival is recognized as a leading footwear retailer in the United States, tied with brands like DSW and Famous Footwear. The company focuses on providing a wide range of shoes for different demographics.

Corporate Social Responsibility

Shoe Carnival is actively involved in community support and charitable initiatives, committing to donate resources and funds to various non-profit organizations.

A Who Owns Shoe Carnival, Inc. (SCVL)

Ownership Structure

Shoe Carnival, Inc. (SCVL) operates under a diverse ownership structure, with both institutional investors and individual shareholders significantly impacting its management and direction. As of the most recent filings, the major shareholders are highlighted in the following table.

Institutional Ownership

Institutional ownership plays a significant role in the governance of Shoe Carnival, Inc. Major institutional shareholders include:

• BlackRock, Inc. - approximately 15% ownership
• The Vanguard Group - approximately 12% ownership
• State Street Corporation - approximately 10% ownership
• Wellington Management - approximately 8% ownership

Insider Ownership

Insider ownership provides insight into the confidence that company executives and board members have in the business. Key insiders include:

• Cliff Sifford (CEO) - holds approximately 1.5% of the company
• Mark L. Manzo (CFO) - holds approximately 1.0% of the company
• Other executive officers - total of 2.7% of the company

Recent Financial Performance

Shoe Carnival, Inc. has exhibited notable financial performance in recent quarters, highlighted by the following metrics:

Market Performance

The market performance of Shoe Carnival, Inc. reflects investor sentiment and business growth:

• Current Market Capitalization: $247 million
• 52-Week Range: $25.00 - $36.00
• Current Share Price (as of latest trading day): $30.75

Future Outlook

Looking ahead, analysts project potential growth driven by:

• Expansion into new geographic markets
• Enhancements in e-commerce capabilities
• Increasing consumer demand for athletic footwear

Conclusion

The ownership structure and financial performance of Shoe Carnival, Inc. indicate a healthy company with a stable shareholder base, poised for future growth and profitability.

Shoe Carnival, Inc. (SCVL) Mission Statement

Corporate Overview

Shoe Carnival, Inc. is a leading retailer of footwear and accessories in the United States, headquartered in Evansville, Indiana. The company operates over 400 stores across 35 states and is known for its unique promotional events and a wide selection of brand-name and private-label footwear.

Mission Statement

The mission of Shoe Carnival, Inc. is to deliver "the best selection, service, and value in footwear, while providing an exciting shopping experience." This mission guides the company in its daily operations and strategic decisions.

Core Values

• Customer Commitment: Ensuring exceptional service and value for customers.
• Integrity: Conducting business with transparency and honesty.
• Teamwork: Fostering collaboration among associates.
• Respect: Valuing the contributions of employees and customers.

Financial Performance

For the fiscal year ended January 30, 2022, Shoe Carnival, Inc. reported:

Market Position

Shoe Carnival holds a significant position in the footwear retail market. In 2021, the U.S. footwear market was valued at approximately $81 billion. Shoe Carnival's market share is estimated to be around 1.3%, ranking it among the top footwear retailers.

Customer Base

The company caters to a diverse customer base, including:

• Families
• Young adults
• Children
• Active lifestyle enthusiasts

Store Locations and Growth

As of January 2022, Shoe Carnival operates 400 stores across 35 states, a notable growth from 377 stores in 2019. The company aims to expand its footprint by opening at least 15 new stores annually.

Social Responsibility

Shoe Carnival is committed to social responsibility and sustainability. The company invests in community programs and initiatives that promote education, health, and wellness. In 2021, Shoe Carnival donated approximately $1 million to various charities.

Conclusion

The mission statement and values of Shoe Carnival, Inc. reflect its commitment to providing exceptional footwear options and a positive shopping experience. Through strategic growth, community engagement, and a focus on customer satisfaction, the company continues to strengthen its position in the footwear retail market.

How Shoe Carnival, Inc. (SCVL) Works

Business Model

Shoe Carnival operates a chain of retail stores offering footwear and related accessories. The company’s business model focuses on offering a broad selection of brand-name and private-label shoes at competitive prices.

Financial Performance

As of the end of fiscal year 2022, Shoe Carnival reported:

• Total Revenue: $1.05 billion
• Net Income: $43.1 million
• Gross Profit: $352.3 million
• Operating Income: $61.5 million

Store Operations

As of October 2023, Shoe Carnival operates approximately 400 stores across 35 states. The stores offer a variety of products including:

• Children's footwear
• Men's shoes
• Women's shoes
• Accessories such as socks and bags

Market Position

Shoe Carnival is positioned as a leading retailer in the footwear industry, competing with brands such as DSW, Foot Locker, and Famous Footwear. The company's market share is estimated at approximately 6% within the U.S. specialty footwear retail sector.

Customer Loyalty Programs

The company operates a customer loyalty program known as the Shoe Perks program, which had over 3 million members as of 2022. This program offers:

• Exclusive discounts
• Birthday rewards
• Points for every dollar spent

Online Presence

Shoe Carnival’s e-commerce platform contributes approximately 15% of total sales. The company has invested in enhancing its online shopping experience, resulting in:

• Year-over-year e-commerce sales growth of 25% in 2022
• Increased website traffic with over 10 million unique visitors monthly

Recent Developments

In 2023, Shoe Carnival announced the opening of 10 new locations and a strategic partnership with local brands to expand its product offerings. The company has also implemented sustainability initiatives aimed at reducing its carbon footprint.

Financial Metrics

Company Outlook

Looking forward, Shoe Carnival aims for continued growth through store expansions, enhanced e-commerce capabilities, and diversified product offerings. The company’s focus on customer engagement through loyalty programs and digital platforms positions it for ongoing success in the competitive footwear retail market.

How Shoe Carnival, Inc. (SCVL) Makes Money

Revenue Streams

Shoe Carnival generates revenue primarily through the sale of footwear and accessories. The company operates over 400 retail stores across the United States and offers a range of products from various brands.

Product Categories

The company’s product offerings can be divided into several key categories:

• Footwear for men
• Footwear for women
• Footwear for children
• Sporting goods and athletic footwear
• Accessories such as socks and shoe care products

Financial Performance

In the fiscal year 2022, Shoe Carnival reported the following financial figures:

Store Sales and Online Sales

Sales distribution between brick-and-mortar locations and online platforms plays a vital role in revenue generation:

Customer Loyalty Program

Shoe Carnival operates a loyalty program which serves to increase repeat purchases:

• Over 4 million members in the Shoe Perks program
• Average increase of 15% in sales from loyalty program participants

Marketing Strategies

Effective marketing strategies contribute to the company’s revenue generation:

• Targeted online advertising
• In-store promotions and discounts
• Seasonal sales events

Competitive Positioning

Shoe Carnival has established a strong market presence in the U.S. footwear retail sector:

• Ranked among the top 10 footwear retailers in the U.S.
• Strong relationships with major footwear brands
• Diverse product offerings catering to different demographics

International Expansion

Shoe Carnival’s growth strategy includes potential international expansion:

• Evaluating opportunities in Canada and Mexico
• Focus on e-commerce growth outside the U.S.

Recent Developments

Recent strategic initiatives include:

• Investment in e-commerce infrastructure
• Enhancements to mobile shopping experience

Conclusion on Financial Health

As of the latest reporting, Shoe Carnival continues to demonstrate financial resilience and adaptability in the competitive retail landscape: