Semrush Holdings, Inc. (SEMR): history, ownership, mission, how it works & makes money

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Semrush Holdings, Inc. (SEMR) Information


A Brief History of Semrush Holdings, Inc.

Company Overview

Semrush Holdings, Inc. (NYSE: SEMR) is a leading online visibility management SaaS platform, facilitating businesses to enhance their online presence through search engine optimization, content marketing, and competitive research. As of 2024, Semrush is headquartered in Boston, with additional offices globally.

Financial Performance

As of September 30, 2024, Semrush reported a revenue of $97.4 million for Q3 2024, a 24% increase from the previous year. The company achieved a Year-to-Date (YTD) revenue of $274.2 million, representing a growth of 22% year-over-year.

Financial Metrics Q3 2024 Q3 2023 YTD 2024 YTD 2023
Revenue $97.4 million $78.7 million $274.2 million $224.3 million
Net Income (Loss) $4.1 million $(5.9) million $4.1 million $(5.9) million
Operating Income $1.7 million $2.7 million $6.6 million $(10.3) million
Non-GAAP Operating Income $12.1 million $7.5 million $34.0 million $3.3 million
Free Cash Flow $6.2 million $5.0 million $25.8 million $(8.5) million

Customer Growth

As of September 30, 2024, Semrush reported over 117,000 paying customers, marking a 10% increase year-over-year. The Annual Recurring Revenue (ARR) stood at $401 million, also reflecting a 24% growth from the previous year.

Market Position and Developments

Semrush has strengthened its position as a market leader in online visibility management. Key highlights include:

  • Signing significant contracts with multinational corporations including Salesforce, HSBC, and Samsung.
  • Enhancements in product offerings, particularly in AI-powered tools for content creation and social media management.
  • 44% growth in customers paying over $10,000 annually compared to the previous year.
  • Maintaining a dollar-based net revenue retention rate of 107% as of September 30, 2024.

Future Outlook

For the fourth quarter of 2024, Semrush projects revenue between $100.8 million and $101.8 million, indicating a growth of approximately 21% year-over-year. The company anticipates a full-year revenue range of $375 million to $376 million, alongside a non-GAAP operating margin of approximately 12% for the year.

Future Financial Guidance Q4 2024 Full Year 2024
Projected Revenue $100.8 - $101.8 million $375 - $376 million
Projected Non-GAAP Operating Margin ~11% ~12%
Projected Free Cash Flow Margin N/A ~8%

As of November 7, 2024, Semrush continues to demonstrate strong performance in revenue growth and customer acquisition, positioning itself favorably for future expansion and profitability.



A Who Owns Semrush Holdings, Inc. (SEMR)

Major Shareholders

As of 2024, Semrush Holdings, Inc. (NYSE: SEMR) has a diverse ownership structure comprising institutional investors, individual shareholders, and company executives. Key shareholders include:

Shareholder Type Name Percentage Ownership Shares Owned
Institutional Investor The Vanguard Group, Inc. 10.2% Approximately 14.3 million shares
Institutional Investor BlackRock, Inc. 9.5% Approximately 13.3 million shares
Institutional Investor Fidelity Investments 8.1% Approximately 11.3 million shares
Executive Oleg Shchegolev (CEO & Co-Founder) 6.4% Approximately 9.0 million shares
Executive Eugene Levin (President) 5.8% Approximately 8.1 million shares
Other Investors Various Individual Shareholders 60.0% Approximately 84.0 million shares

Stock Performance

As of the latest quarter in 2024, Semrush's stock performance reflects its growth trajectory:

  • Current Stock Price: $20.45
  • Market Capitalization: Approximately $2.93 billion
  • 52-Week Range: $15.00 - $25.00
  • Year-to-Date Performance: Up 35%

Recent Financial Highlights

In the third quarter of 2024, Semrush reported:

  • Revenue: $97.4 million, a 24% year-over-year increase
  • Net Income: $4.1 million, compared to a net loss of $5.9 million in the same period last year
  • Annual Recurring Revenue (ARR): $401 million, reflecting a 24% increase
  • Free Cash Flow: $6.2 million

Financial Overview

Key financial metrics as of September 30, 2024:

Metric Value
Total Assets $383.8 million
Total Liabilities $124.8 million
Stockholders' Equity $258.9 million
Cash and Cash Equivalents $45.1 million
Long-term Debt $0

Future Outlook

For the full year 2024, Semrush has raised its revenue guidance to a range of:

  • $375 million to $376 million, representing a 22% growth year-over-year
  • Non-GAAP Operating Margin: Approximately 12%
  • Free Cash Flow Margin: Approximately 8%


Semrush Holdings, Inc. (SEMR) Mission Statement

Semrush Holdings, Inc. is a leading online visibility management SaaS platform that empowers businesses globally to run search engine optimization, advertising, content, social media, and competitive research campaigns, delivering measurable results from online marketing.

Financial Performance Overview

As of the third quarter of 2024, Semrush reported significant financial metrics demonstrating its growth and operational efficiency:

Metric Q3 2024 Q3 2023 Year-over-Year Change
Revenue $97.4 million $78.7 million +24%
Income from Operations $1.7 million $2.7 million -37%
Operating Margin 1.8% 3.5% -170 basis points
Non-GAAP Income from Operations $12.1 million $7.5 million +61%
Non-GAAP Operating Margin 12.4% 9.5% +290 basis points
Annual Recurring Revenue (ARR) $401 million $323 million +24%
Free Cash Flow $6.2 million Not disclosed
Paying Customers 117,000 106,000 +10%
Dollar-Based Net Revenue Retention 107% 107% No Change

Strategic Focus Areas

Semrush is committed to enhancing its platform capabilities to better serve its customers:

  • Expansion of the Enterprise SEO Platform with new deals signed with notable corporations such as Salesforce, HSBC, and TikTok.
  • Integration of advanced AI features across various tools including Organic Research and Keyword Magic Tool.
  • Enhancements to Semrush Social with new features for TikTok integration.
  • Investments in Generative AI for improved content creation and marketing capabilities.
  • Focus on customer experience with the appointment of a Chief Customer and Data Officer.

Market Position and Growth Strategy

Semrush has positioned itself as a leader in online visibility management by focusing on:

  • Continuous innovation in product offerings to meet evolving customer needs.
  • Strengthening its customer base, particularly among higher-paying clients, which grew by 44% year-over-year for those paying over $10,000 annually.
  • Expanding its global reach with a significant number of registered free active customers, totaling approximately 1.0 million.

Financial Guidance for 2024

Looking ahead, Semrush has raised its financial outlook for the full year 2024:

Metric Guidance for FY 2024
Expected Revenue Range $375 million - $376 million
Year-over-Year Revenue Growth +22%
Expected Non-GAAP Operating Margin ~12%
Expected Free Cash Flow Margin ~8%

As of September 30, 2024, Semrush's commitment to operational excellence and customer empowerment remains integral to its mission and financial strategy.



How Semrush Holdings, Inc. (SEMR) Works

Company Overview

Semrush Holdings, Inc. operates as a leading online visibility management SaaS platform. The company enables businesses to execute search engine optimization (SEO), advertising, content marketing, social media, and competitive research campaigns. Semrush is headquartered in Boston, with additional offices globally.

Financial Performance

As of September 30, 2024, Semrush reported significant financial metrics:

Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Revenue $97,410,000 $78,718,000 $274,173,000 $224,281,000
Income from Operations $1,705,000 $2,748,000 $6,567,000 ($10,349,000)
Net Income $718,000 $4,215,000 $4,082,000 ($5,924,000)
Non-GAAP Income from Operations $12,057,000 $7,508,000 $33,981,000 $3,338,000
Free Cash Flow $6,163,000 $4,965,000 $25,810,000 ($8,545,000)

Key Performance Indicators

As of September 30, 2024, Semrush maintained several important metrics:

Metric Value
Annual Recurring Revenue (ARR) $401,000,000
Paying Customers 117,000
Dollar-Based Net Revenue Retention 107%
Free Active Customers 1,000,000

Operational Highlights

In Q3 2024, Semrush achieved notable operational advancements:

  • Demand for the Semrush Enterprise SEO Platform increased, with new contracts signed with major corporations such as Salesforce, HSBC, and TikTok.
  • Enhanced AI features were implemented across various tools, improving user engagement and insights.
  • Semrush expanded its customer base, particularly among high-value clients, with a 44% year-over-year increase in customers paying over $10,000 annually.

Cost Structure

As part of its financial reporting, Semrush's cost structure is detailed as follows for Q3 2024:

Expense Category Q3 2024 Q3 2023
Cost of Revenue $17,063,000 $13,032,000
Sales and Marketing Expenses $35,689,000 $30,094,000
Research and Development Expenses $22,183,000 $14,075,000
General and Administrative Expenses $20,770,000 $18,769,000

Balance Sheet Overview

As of September 30, 2024, Semrush's balance sheet reflects the following key figures:

Asset/Liability Category Value
Total Assets $383,797,000
Total Liabilities $124,802,000
Total Stockholders' Equity $258,995,000

Future Outlook

For the fourth quarter of 2024, Semrush anticipates revenue in the range of $100.8 million to $101.8 million, representing approximately 21% year-over-year growth. The company expects a non-GAAP operating margin of approximately 11% for the same period. For the full year 2024, the revenue outlook is raised to between $375 million and $376 million, with a projected growth of 22% year-over-year and a non-GAAP operating margin of about 12%.



How Semrush Holdings, Inc. (SEMR) Makes Money

Revenue Streams

Semrush Holdings, Inc. primarily generates revenue through its subscription-based model, offering various tiers of service for its online visibility management platform. As of September 30, 2024, the company reported a total revenue of $97.4 million for the third quarter, marking a 24% increase year-over-year, and a total of $274.2 million for the nine months ended September 30, 2024.

Annual Recurring Revenue (ARR)

As of September 30, 2024, Semrush's Annual Recurring Revenue (ARR) reached $401 million, up 24% from the previous year. This metric reflects the predictable and recurring revenue generated from subscription contracts.

Customer Base

The company had over 117,000 paying customers as of September 30, 2024, which represents a growth of 10% year-over-year. Additionally, customers who pay more than $10,000 annually grew by 44% year-over-year, indicating a strong demand for higher-tier services.

Financial Performance

In terms of profitability, Semrush reported an income from operations of $1.7 million for the third quarter of 2024, with an operating margin of 1.8%. For the same period, the non-GAAP income from operations was $12.1 million, yielding a non-GAAP operating margin of 12.4%.

Metric Q3 2024 Q3 2023 Change (%)
Revenue $97.4 million $78.7 million +24%
ARR $401 million $324 million +24%
Paying Customers 117,000 106,364 +10%
Income from Operations $1.7 million $2.7 million -37%
Non-GAAP Income from Operations $12.1 million $7.5 million +61%
Operating Margin 1.8% 3.5% -49%
Non-GAAP Operating Margin 12.4% 9.5% +31%

Cost Structure

For the third quarter of 2024, Semrush reported a cost of revenue of $17.1 million, leading to a gross profit of $80.3 million. The total operating expenses for the quarter were $78.6 million, which include:

  • Sales and Marketing: $35.7 million
  • Research and Development: $22.2 million
  • General and Administrative: $20.8 million

Cash Flow and Free Cash Flow

Semrush generated a free cash flow of $6.2 million in Q3 2024, with a free cash flow margin of 6.3%. The net cash provided by operating activities was $8.1 million.

Market Position and Growth Strategy

Semrush has secured contracts with major corporations such as Salesforce, HSBC, and TikTok, indicating a robust demand for its services. The company is focused on expanding its product offerings, particularly in the areas of AI and content marketing, which are expected to drive future revenue growth.

Financial Guidance

For the full year 2024, Semrush has raised its revenue guidance to a range of $375 million to $376 million, projecting a growth rate of 22% year-over-year. The expected non-GAAP operating margin for the year is approximately 12%.

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Resources:

  1. Semrush Holdings, Inc. (SEMR) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Semrush Holdings, Inc. (SEMR)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Semrush Holdings, Inc. (SEMR)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.