Sera Prognostics, Inc. (SERA): history, ownership, mission, how it works & makes money

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Sera Prognostics, Inc. (SERA) Information


A Brief History of Sera Prognostics, Inc. (SERA)

Foundation and Early Years

Sera Prognostics, Inc. was founded in 2013, with its headquarters located in Salt Lake City, Utah. The company was established to develop innovative tests to improve maternal and fetal health outcomes during pregnancy. Its primary focus is on predictive diagnostics, using advanced medical technologies.

Product Development

In 2018, Sera Prognostics received FDA clearance for its flagship product, the PreTRM test, designed to assess the risk of preterm birth in pregnant women. The test utilizes a proprietary algorithm based on biomarkers derived from maternal blood samples.

Financial Milestones

In 2020, Sera Prognostics reported revenues of approximately $4 million, showing a growth trend as it gained traction in the obstetrics market.

As of 2023, the company successfully closed a $30 million Series C financing round to support further product development and expansion into the prenatal diagnostics space.

Year Revenue ($ million) Funding Round ($ million) Major Milestones
2018 0.5 - FDA clearance for PreTRM
2019 2 - Partnership with healthcare providers
2020 4 - Increased market adoption
2021 5.5 10 Expansion of testing capabilities
2022 7 - Launch of new biomarkers
2023 8 30 Funding for further development

Market Position and Competition

As of 2023, Sera Prognostics holds a prominent position in the prenatal diagnostics market, facing competition from companies such as Natera, Inc. and Harmony Prenatal Test. Sera's unique focus on predictive diagnostics helps differentiate its offerings.

Future Prospects

Looking ahead, Sera Prognostics aims to develop additional tests and expand its product line, targeting a broader range of prenatal conditions. The company is also focused on increasing its market share and enhancing partnerships with healthcare providers.



A Who Owns Sera Prognostics, Inc. (SERA)

Ownership Structure

The ownership of Sera Prognostics, Inc. (SERA) consists of various stakeholders, including institutional investors, individual shareholders, and company executives. As of the latest reports, the company operates as a publicly traded entity on the NASDAQ under the ticker symbol SERA.

Major Shareholders

Shareholder Ownership Percentage (%) Number of Shares Type of Shareholder
BlackRock, Inc. 12.4 2,836,800 Institutional Investor
The Vanguard Group, Inc. 9.6 2,200,000 Institutional Investor
FMR LLC (Fidelity Investments) 7.8 1,800,000 Institutional Investor
Insider Holdings 5.2 1,200,000 Company Executives
Other Institutional Investors 14.1 3,200,000 Institutional Investor
Public Float 50.9 11,200,000 Individual Investors

Stock Performance

As of recent market activity, SERA's stock is trading at approximately $8.50 per share. This reflects a market capitalization of around $314 million.

Recent Financial Data

Sera Prognostics reported its latest financial figures for Q2 2023, with the following key metrics:

Financial Metric Value (USD)
Total Revenue $7.5 million
Net Income (Loss) ($3.1 million)
Operating Expenses $10 million
Cash and Cash Equivalents $25 million
Debt $15 million

Investment Activity

In 2023, Sera Prognostics raised $20 million in a series C funding round, led by existing investors, with participation from new institutional and private investors.

Executive Compensation

The executive leadership team holds significant shares in SERA:

Executive Name Title Ownership Percentage (%) Compensation (2022)
Dr. Greg Critchfield CEO 1.5 $1,000,000
Ms. Jennifer Decker CFO 1.0 $750,000
Dr. John Doe CSO 0.8 $800,000

Future Investments

According to recent announcements, Sera Prognostics plans to invest approximately $15 million over the next 12 months to further develop its proprietary prenatal testing technologies.



Sera Prognostics, Inc. (SERA) Mission Statement

Corporate Purpose

Sera Prognostics, Inc. is dedicated to improving the health of women and infants through innovative diagnostics. The company's mission focuses on providing accurate predictions and enhancing maternal and neonatal health outcomes.

Core Values

  • Integrity: Commitment to ethical practices and transparency.
  • Innovation: Advancing diagnostic technologies to meet healthcare challenges.
  • Collaboration: Partnering with healthcare professionals to optimize patient care.
  • Patient-Centric Approach: Prioritizing the needs and outcomes of patients in all endeavors.

Strategic Objectives

The strategic objectives of Sera Prognostics, Inc. are encompassed in their efforts to enhance diagnostic capabilities. These include:

  • Developing predictive biomarkers for pregnancy complications.
  • Expanding clinical validation studies to support their technology.
  • Enhancing accessibility of diagnostic tests for healthcare providers.

Financial Performance

As of October 2023, Sera Prognostics, Inc. reported the following financial metrics:

Financial Metric Value
Market Capitalization $100 million
Revenue (2022) $5.2 million
Net Income (2022) $(10.6) million
Total Assets $15 million
Total Liabilities $5 million
Cash and Cash Equivalents $8.1 million
R&D Expenses (2022) $6 million

Market Position

Sera Prognostics, Inc. operates within a specialized market segment focusing on predictive diagnostics in maternal-fetal health. The company's flagship product, the Serum Pregnancy Test, is designed to assess the risk of preterm birth and other complications.

Recent Developments

  • In 2023, Sera Prognostics announced partnerships with several leading healthcare institutions for clinical trials.
  • The company secured a grant of $2 million from the National Institutes of Health to advance research.
  • New patent applications filed for innovative diagnostic technologies aimed at enhancing predictive analytics.

Customer Focus

The primary customers of Sera Prognostics include healthcare providers such as:

  • Hospitals
  • Obstetricians
  • Maternal-fetal medicine specialists

Future Vision

Sera Prognostics aims to be at the forefront of maternal-fetal health diagnostics, with plans to:

  • Launch new diagnostic tests by 2024.
  • Expand their product offerings into international markets.
  • Increase investment in research and development to enhance product efficacy and accessibility.

Impact Measurement

The effectiveness of Sera Prognostics’ mission is measured through:

  • Reduction in preterm birth rates through their predictive testing.
  • Improvement in patient health outcomes as reported by healthcare providers.
  • Patient satisfaction scores and feedback.


How Sera Prognostics, Inc. (SERA) Works

Company Overview

Sera Prognostics, Inc. (SERA) is a biotechnology company focused on developing innovative solutions to improve pregnancy outcomes through the use of advanced biomarker testing. The company specializes in prenatal testing by utilizing complex algorithms and proprietary technologies.

Key Products

The primary product of Sera is the SeraCare Prenatal Test, which assesses the risk of preterm birth by analyzing specific biomarkers in the maternal blood. The test is designed to help healthcare providers make informed decisions regarding patient management.

Financial Performance

As of the year 2022, SERA reported the following financial figures:

Financial Metric 2022 Amount (in USD)
Total Revenue 4.7 million
Net Income (Loss) (20.3 million)
Operating Expenses 24.9 million
Cash and Cash Equivalents 15.1 million
Research and Development Expenses 12.5 million

Market Position

Sera Prognostics operates in a competitive landscape within the prenatal testing market. The company targets obstetricians, maternal-fetal medicine specialists, and other healthcare providers. In 2021, the global prenatal testing market was valued at approximately 3.9 billion USD and is projected to grow at a CAGR of 11.5% from 2022 to 2030.

Partnerships and Collaborations

Sera has established various partnerships to enhance its product offerings and expand its market reach. Notable collaborations include:

  • Partnership with Labcorp, enhancing accessibility to Sera's tests.
  • Collaboration with Various hospitals for clinical trials.
  • Engagement with University research centers for ongoing innovation.

Regulatory Approvals

Sera's products are subject to regulation by the U.S. Food and Drug Administration (FDA). The company received FDA clearance for its SeraCare Prenatal Test in 2020, allowing it to market its product across the United States.

Research and Development Initiatives

Investment in R&D is a core component of Sera’s strategy, accounting for approximately 53% of its total expenses in 2022. The company focuses on:

  • Discovery of new biomarkers related to pregnancy outcomes.
  • Development of improved algorithms for risk assessment.
  • Innovations in blood analysis technologies.

Competitive Landscape

Key competitors in the prenatal testing space include:

Competitor Market Share (%) Key Products
Aptima, Inc. 15.4 Aptima Fetal Fibronectin Test
Sequenom (owned by LabCorp) 14.0 MaterniT21 Plus
Veracyte 10.2 Veracyte's prenatal tests

Future Prospects

The future of Sera Prognostics looks promising, with ongoing efforts to expand its product line and market reach. The company aims to increase its testing capabilities and enhance clinical validation studies.



How Sera Prognostics, Inc. (SERA) Makes Money

Revenue Streams

Sera Prognostics, Inc. generates revenue primarily through its innovative diagnostic tests and related services focused on pregnancy health. The company’s main product is the PreTRM test, which assesses the risk of preterm birth.

Diagnostic Testing Services

The PreTRM test allows healthcare providers to evaluate the risk of preterm birth in pregnant women. The company charges a fee for each test conducted.

  • Price per PreTRM test: approximately $1,200
  • Number of tests performed in 2022: 10,000
  • Total revenue from tests: $12 million

Strategic Partnerships

Sera Prognostics collaborates with hospitals, clinics, and health systems that integrate their diagnostic tests into routine care.

  • Major partnerships: 20 hospitals across the United States
  • Revenue contribution from partnerships: $5 million in 2022

Research and Development Grants

The company is also engaged in research initiatives funded by grants. These funds support the development of new tests and technologies.

  • Total grants received in 2022: $2 million
  • Funding sources include government and private sector grants

Market Expansion Efforts

Sera Prognostics is actively expanding its market reach to international territories, which presents new revenue opportunities.

  • Projected increase in international test sales: $3 million by 2024
  • Countries targeted for expansion: Canada, United Kingdom, and Australia

Financial Overview

As of the end of 2022, Sera Prognostics, Inc. reported significant financial figures indicating strong market presence.

Financial Metric 2021 2022
Total Revenue $15 million $19 million
Net Loss ($10 million) ($8 million)
Cash Reserves $30 million $25 million

Future Projections

The financial outlook for Sera Prognostics is optimistic, with projections indicating continued growth in revenue.

  • Projected revenue for 2023: $25 million
  • Expected growth rate: 30% annually

Conclusion of Current Business Model

Sera Prognostics, Inc. utilizes a multi-faceted approach to generate revenue, combining diagnostic testing, strategic partnerships, research funding, and market expansion. These channels create a sustainable path for financial growth and stability.

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