Sohu.com Limited (SOHU): history, ownership, mission, how it works & makes money

Sohu.com Limited (SOHU) Bundle

Get Full Bundle:
$12 $7
$12 $7
$12 $7
$12 $7
$25 $15
$12 $7
$12 $7
$12 $7
$12 $7

TOTAL:



A Brief History of Sohu.com Limited (SOHU)

Founding and Early Years

Sohu.com Limited, founded in 1996 by Charles Zhang, is one of the earliest Chinese internet companies. Initially, it was launched as a search engine and portal website. By 1999, Sohu had become one of the most visited websites in China, which led to its IPO on the NASDAQ under the ticker symbol SOHU, raising approximately $120 million.

Growth and Diversification

In 2000, Sohu expanded its services to include online gaming and web-based communications. The company's revenues reached approximately $50 million by 2001. Sohu launched its online gaming platform in partnership with various developers, establishing itself as a key player in the Chinese online gaming market.

Financial Milestones

In 2005, Sohu's revenue achieved a significant milestone, exceeding $200 million for the first time. By 2010, the company reported revenues of $360 million, driven by both online advertising and gaming revenues.

Recent Developments

As of 2022, Sohu reported total revenues of approximately $203 million. The company's online gaming segment accounted for about 56% of total revenues, while online advertising contributed around 30%. Sohu's market capitalization was approximately $400 million in the same year.

Financial Performance Overview

Year Revenue (in millions USD) Net Income (in millions USD) Market Capitalization (in millions USD)
2001 50 -15 N/A
2005 200 34 N/A
2010 360 37 N/A
2021 203 -10 400
2022 203 -15 400

Strategic Partnerships and Collaborations

Sohu has engaged in various strategic partnerships over the years to enhance its service offerings. In 2015, Sohu partnered with Tencent to improve its online gaming portfolio. This collaboration contributed to a boost in user engagement and revenue.

Challenges and Market Position

In recent years, Sohu has faced challenges such as increased competition in the online gaming and advertising spaces. By the end of 2022, Sohu held a 3.5% share of the Chinese online advertising market.

Conclusion

Despite the challenges, Sohu continues to adapt and evolve, maintaining a loyal user base and exploring new revenue streams in the competitive Chinese internet landscape.



A Who Owns Sohu.com Limited (SOHU)

Ownership Structure

Sohu.com Limited (SOHU) has a diverse ownership structure primarily composed of institutional investors, insider ownership, and public shareholders. The latest data from financial reports and stock filings reveal the following distribution of ownership:

Ownership Type Percentage Ownership
Institutional Investors 47.2%
Insider Ownership 25.5%
Public Float 27.3%

Major Shareholders

The following are the major shareholders of Sohu.com Limited along with their respective shareholdings as of the latest filings:

Shareholder Shares Owned Percentage of Total Shares
Charles Zhang (CEO) 9,058,000 18.1%
Vanguard Group 3,205,078 6.4%
BlackRock, Inc. 2,872,000 5.8%
Wellington Management 2,412,000 4.8%
State Street Corporation 2,000,000 4.0%

Recent Financial Performance

As of the latest financial reporting, Sohu.com Limited has exhibited the following key financial metrics:

Financial Metric Amount
Revenue (Q2 2023) $150 million
Net Income (Q2 2023) $10 million
Total Assets $1.2 billion
Total Liabilities $800 million
Market Capitalization $650 million

Stock Performance

The stock performance of Sohu.com Limited (SOHU) has been subject to market fluctuations, with the following key statistics reflecting its recent trading activity:

Statistic Value
Current Stock Price (as of October 2023) $8.50
52-week High $12.50
52-week Low $6.00
Average Daily Volume 150,000 shares
Dividend Yield 0%

Conclusion on Ownership Insights

The ownership of Sohu.com Limited is characterized by a notable presence of both institutional and insider stakeholders, reflective of a stable yet dynamic investment landscape. The company's financials illustrate its strategic positioning within the digital landscape, providing insights into its operational effectiveness.



Sohu.com Limited (SOHU) Mission Statement

Corporate Overview

Sohu.com Limited, a Chinese online media, search, and gaming company, is committed to offering a wide array of services including internet content, online games, and search engine services. The mission encapsulates a goal to deliver innovative and integrated online experiences to its users.

Mission Statement

The mission of Sohu.com is to empower its users by providing comprehensive internet experiences across varied platforms. Sohu aims to be a leader in the digital landscape by focusing on:

  • Innovation: Continuously exploring new technologies and platforms.
  • User Engagement: Building a platform centered around user needs and experiences.
  • Content Diversity: Offering a wide range of content that caters to diverse interests.
  • Strategic Partnerships: Collaborating with other industry leaders to enhance service offerings.

Financial Performance

The financial metrics that gauge the effectiveness of Sohu's mission include revenue growth, user engagement, and profitability. The following table summarizes the recent financial data of Sohu.com Limited:

Fiscal Year Total Revenue (in millions USD) Net Income (in millions USD) Operating Margin (%) Year-on-Year Revenue Growth (%)
2020 657.4 14.2 2.2 2.1
2021 684.3 16.8 2.5 4.5
2022 619.5 -17.3 -2.8 -9.5
2023 (Q2) 310.7 8.0 2.6 6.1

User Engagement Metrics

User engagement remains a pivotal element of Sohu's mission. The following table outlines key user engagement statistics:

Metric Value Comparison to Previous Year (%)
Monthly Active Users (in millions) 180 3.4
Daily Active Users (in millions) 50 1.6
Average Session Duration (minutes) 12 10.0
Page Views (in millions) 1,200 5.0

Strategic Goals

Sohu's mission is supported by its strategic goals, focused on enhancing its service delivery and market positioning:

  • Expand content offerings: Increase the variety of news, entertainment, and sports content.
  • Enhance technology: Invest in AI and machine learning capabilities to improve user experience.
  • Grow user base: Targeting younger demographics to attract new users.
  • Monetization strategies: Diversifying revenue streams through advertising and subscription models.

Market Positioning

Sohu.com Limited operates in a competitive environment with key competitors such as Baidu, Tencent, and Alibaba. As of 2023, the following data illustrates Sohu's market positioning:

Company Market Share (%) Annual Revenue (in billions USD) Key Services
Sohu.com Limited 3.1 0.66 Online games, web portal, search engine
Baidu, Inc. 40.0 17.49 Search engine, cloud services, AI
Tencent Holdings Ltd. 35.2 25.25 Social media, online gaming, digital content
Alibaba Group Holdings 21.7 109.48 E-commerce, cloud computing, online retail

Conclusion of Mission Elements

Sohu.com's mission statement is a guiding principle that shapes its corporate culture and strategic direction, focusing on user-centric service delivery and sustainable growth in a dynamic digital environment.



How Sohu.com Limited (SOHU) Works

Business Overview

Sohu.com Limited (SOHU) is a leading online media, search, and gaming company based in China. Established in 1996, its diverse business segments include online advertising, search engine services, online gaming, and various value-added services.

Operational Segments

  • Online Advertising
  • Search Engine Services
  • Online Gaming
  • Value-Added Services

Financial Performance

As of Q2 2023, Sohu reported a total revenue of $162 million, marking a 10% year-over-year increase.

Financial Metrics Q2 2023 Q1 2023 Q2 2022
Total Revenue $162 million $145 million $147 million
Net Income $10 million $5 million $15 million
Operating Expenses $150 million $140 million $135 million
Earnings Per Share (EPS) $0.25 $0.15 $0.30

Revenue Breakdown

The breakdown of revenue sources for SOHU in Q2 2023 shows a diversified portfolio:

Revenue Source Amount (in millions) Percentage of Total Revenue
Online Advertising $85 million 52.5%
Search Services $30 million 18.5%
Online Gaming $40 million 24.5%
Value-Added Services $7 million 4.5%

Market Position

Sohu holds a significant position in the Chinese online advertising market, competing with companies like Baidu and Tencent. As of 2023, its market share in online search stood at approximately 5%.

Key Initiatives

  • Enhancing mobile and video content to attract advertisers.
  • Expanding its gaming portfolio through strategic partnerships.
  • Investing in artificial intelligence for improved search functionalities.

Recent Developments

In September 2023, Sohu announced a partnership with Tencent for a game launch scheduled in early 2024, aimed at enhancing its online gaming segment.

Stock Performance

As of October 2023, SOHU's stock price was trading at $11.50, with a market capitalization of approximately $580 million.

Date Stock Price Market Cap (in millions)
October 1, 2023 $11.50 $580
September 1, 2023 $10.80 $550
August 1, 2023 $9.90 $500

Conclusion on Investment

Investors should consider SOHU's steady revenue growth and strategic partnerships in their investment analysis. The company's focus on diversifying its revenue streams in a competitive market presents potential long-term value.



How Sohu.com Limited (SOHU) Makes Money

Online Advertising

Sohu.com Limited generates a significant portion of its revenue through online advertising. In 2022, the company reported approximately $194 million in online advertising revenue.

The advertising model primarily includes:

  • Display Ads: Revenue from visual advertisements on its platforms.
  • Search Ads: Revenue generated through search engine marketing.
  • Video Ads: Revenue from advertisements placed within video content.

Online Gaming

Another vital revenue stream for Sohu.com Limited is online gaming. For the fiscal year 2022, the gaming segment contributed around $168 million to the company’s total revenue.

Game Type Revenue (in millions)
Mobile Games $120
PC Games $48

Search and Community Services

Sohu operates a search engine and a series of community platforms that generate revenue through various means. As of 2022, this segment achieved revenue of approximately $95 million.

  • Subscription Services: Offering premium accounts for enhanced features.
  • Data Services: Monetizing user data for targeted advertising.

Media and Content Subscription

Sohu also engages in media content subscription services. This sector brought in about $30 million in 2022, focusing on news, video content, and specialized reports.

Content Type Subscription Revenue (in millions)
News $15
Video Content $10
Special Reports $5

Strategic Partnerships and Investments

Strategic partnerships also form an essential part of Sohu's revenue model. The company earned approximately $22 million in 2022 from joint ventures and technology licensing agreements.

  • Joint Ventures: Collaborations with other tech firms for shared revenue.
  • Licensing Deals: Licensing content to other media platforms.

Financial Summary

In 2022, Sohu.com Limited reported total revenue of approximately $509 million.

Revenue Source Amount (in millions)
Online Advertising $194
Online Gaming $168
Search and Community Services $95
Media and Content Subscription $30
Strategic Partnerships and Investments $22

DCF model

Sohu.com Limited (SOHU) DCF Excel Template

    5-Year Financial Model

    40+ Charts & Metrics

    DCF & Multiple Valuation

    Free Email Support