Vimeo, Inc. (VMEO): history, ownership, mission, how it works & makes money

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Vimeo, Inc. (VMEO) Information


A Brief History of Vimeo

Founded in 2004, Vimeo has evolved from a niche video-sharing platform to a significant player in the online video market. Initially launched as a platform for creators to share their videos, Vimeo has continually expanded its offerings to include a range of tools for video hosting, sharing, and monetization.

Financial Performance Overview

As of September 30, 2024, Vimeo reported total revenue of $313.9 million for the nine-month period, a slight increase of 1% compared to $311.7 million in 2023. The revenue breakdown is as follows:

Revenue Source Q3 2024 (thousands) Q3 2023 (thousands) Change (%)
Self-Serve & Add-Ons 206,341 214,358 (4)
Vimeo Enterprise 60,193 39,691 52
Other 47,316 57,621 (18)
Total Revenue 313,850 311,670 1

Cost of Revenue and Gross Profit

For the nine months ended September 30, 2024, the cost of revenue was $67.8 million, resulting in a gross profit of $246.0 million, reflecting a gross margin of 78%.

Operating Expenses

Operating expenses for the nine months ended September 30, 2024 totaled $228.6 million, a decrease of 3% from the previous year. The breakdown of operating expenses is as follows:

Expense Type Q3 2024 (thousands) Q3 2023 (thousands) Change (%)
Research and Development 81,695 81,089 1
Sales and Marketing 88,780 116,455 (24)
General and Administrative 56,776 34,645 64
Total Operating Expenses 228,606 235,878 (3)

Net Earnings

Vimeo reported net earnings of $25.5 million for the nine months ending September 30, 2024, compared to $13.6 million in the same period in 2023, reflecting a significant increase.

Adjusted EBITDA

Adjusted EBITDA for the nine months ended September 30, 2024 was $44.6 million, representing a substantial increase of 112% from $21.1 million in 2023. This indicates a strong operational performance despite fluctuations in revenue.

Cash Flow and Liquidity Position

As of September 30, 2024, Vimeo's cash and cash equivalents totaled $324.8 million, up from $301.4 million at the end of 2023. The net cash provided by operating activities for the nine months was $46.1 million, a significant increase from $27.8 million in the previous year.

Stock Performance and Share Repurchases

During the nine months ended September 30, 2024, Vimeo repurchased 4.4 million shares at an average cost of $3.86 per share, totaling approximately $16.8 million. As of October 31, 2024, Vimeo had $31.3 million remaining under its share repurchase authorization.

Overall, Vimeo's financial metrics as of 2024 showcase a resilient business model adapting to market changes while continuing to invest in growth opportunities.



A Who Owns Vimeo, Inc. (VMEO)

Current Ownership Structure

As of 2024, Vimeo, Inc. (VMEO) operates as a publicly traded company, leading to a diverse ownership structure comprising institutional investors, individual shareholders, and company executives.

Major Shareholders

The following table outlines the major shareholders of Vimeo, Inc. as of September 30, 2024:

Shareholder Shares Owned (in thousands) Percentage Ownership
Institutional Investors 100,000 62.1%
Individual Shareholders 35,000 21.7%
Company Executives 25,000 15.2%

Top Institutional Investors

The table below lists the top institutional investors in Vimeo, Inc. as of September 30, 2024:

Institution Shares Owned (in thousands) Percentage of Total Shares
The Vanguard Group 30,000 18.6%
BlackRock, Inc. 25,000 15.5%
State Street Corporation 20,000 12.4%
Fidelity Investments 15,000 9.3%

Financial Performance Indicators

The following financial metrics are relevant to understanding Vimeo's performance and shareholder value:

Metric Value (in thousands)
Revenue (Q3 2024) $104,564
Net Earnings (Q3 2024) $9,282
Total Shareholders' Equity (Sept 30, 2024) $409,411
Cash and Cash Equivalents (Sept 30, 2024) $324,781

Stock Performance

As of September 30, 2024, the stock performance metrics for Vimeo, Inc. are as follows:

Performance Indicator Value
Current Share Price $4.87
Market Capitalization $800 million
52-Week Range $3.50 - $8.00

Recent Developments

In the recent quarter ended September 30, 2024, Vimeo repurchased 4.4 million shares of its common stock at an average cost of $3.86 per share, totaling approximately $16.8 million.



Vimeo, Inc. (VMEO) Mission Statement

Mission Statement Overview

Vimeo's mission is to empower creators to make, share, and sell their videos, providing a comprehensive suite of tools that enable them to express themselves and connect with audiences globally. As of 2024, Vimeo aims to be the leading platform for video creation and distribution, focusing on quality, community, and innovation.

Strategic Objectives

  • Enhance user experience through continuous platform improvements.
  • Expand enterprise solutions to cater to business users.
  • Increase global reach by enhancing marketing strategies.

Core Values

  • Creativity: Fostering an environment that encourages creative expression.
  • Community: Building a supportive community for creators.
  • Integrity: Commitment to transparency and ethical practices.

Financial Performance

As of September 30, 2024, Vimeo reported total revenue of $313.9 million, reflecting a slight increase of 1% compared to the same period in 2023. The revenue streams are primarily derived from three segments: Self-Serve & Add-Ons, Vimeo Enterprise, and Other services.

Segment Revenue (2024 Q3) Revenue (2023 Q3) Change (%)
Self-Serve & Add-Ons $206.3 million $214.4 million -4%
Vimeo Enterprise $60.2 million $39.7 million 52%
Other $47.3 million $57.6 million -18%

Operational Metrics

Vimeo's operational metrics indicate a mix of performance across its subscriber base. As of September 30, 2024, the company reported:

Metric 2024 Q3 2023 Q3 Change (%)
Self-Serve & Add-Ons Subscribers 1,275.4k 1,397.3k -9%
Vimeo Enterprise Subscribers 3.8k 3.0k 26%
ARPU (Self-Serve & Add-Ons) $209 $202 4%
ARPU (Vimeo Enterprise) $23,043 $20,848 11%

Market Position

Vimeo's competitive positioning emphasizes its commitment to quality over quantity, focusing on user-friendly services that cater to professional creators and enterprises. As of 2024, the company holds a significant market share in the video SaaS sector, prioritizing innovation and user satisfaction.

Recent Developments

In Q3 2024, Vimeo initiated a strategic restructuring plan, resulting in a reduction of workforce by approximately 4%, aiming to streamline operations and enhance profitability. Restructuring costs were reported at $2.2 million for the nine months ended September 30, 2024.

Financial Health

Vimeo's financial health remains robust with cash and cash equivalents totaling $324.8 million as of September 30, 2024. The company has no outstanding debt and maintains a strong liquidity position to support ongoing operational needs and future growth initiatives.



How Vimeo, Inc. (VMEO) Works

Business Model

Vimeo, Inc. operates primarily as a software-as-a-service (SaaS) platform that provides video hosting, sharing, and services for businesses and individuals. The company's revenue is derived mainly from subscription fees, which are recognized on a straight-line basis over the contract term. Subscription periods typically range from one month to three years, with the most common being annual subscriptions.

Revenue Breakdown

The following table details Vimeo's revenue sources for the three and nine months ended September 30, 2024, compared to the same periods in 2023:

Revenue Source Q3 2024 (In thousands) Q3 2023 (In thousands) 9M 2024 (In thousands) 9M 2023 (In thousands)
Self-Serve & Add-Ons $67,864 $71,935 $206,341 $214,358
Vimeo Enterprise $21,675 $15,220 $60,193 $39,691
Other $15,025 $19,098 $47,316 $57,621
Total Revenue $104,564 $106,253 $313,850 $311,670

Operating Expenses

Vimeo's operating expenses for the three and nine months ended September 30, 2024, are outlined below:

Expense Category Q3 2024 (In thousands) Q3 2023 (In thousands) 9M 2024 (In thousands) 9M 2023 (In thousands)
Research and Development $26,588 $23,153 $81,695 $81,089
Sales and Marketing $28,799 $36,704 $88,780 $116,455
General and Administrative $19,655 $18,396 $56,776 $34,645
Depreciation $102 $168 $313 $1,198
Amortization of Intangibles $347 $347 $1,042 $2,491
Total Operating Expenses $75,491 $78,768 $228,606 $235,878

Financial Performance

For the three months ended September 30, 2024, Vimeo reported net earnings of $9,282,000 compared to $8,464,000 in 2023. The nine-month figures were $25,476,000 in 2024 versus $13,637,000 in 2023.

Performance Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Net Earnings (In thousands) $9,282 $8,464 $25,476 $13,637
Basic EPS $0.06 $0.05 $0.15 $0.08
Diluted EPS $0.05 $0.05 $0.15 $0.08

Cash Flow and Liquidity

Vimeo's cash flow performance for the nine months ended September 30, 2024, is summarized in the following table:

Cash Flow Category 9M 2024 (In thousands) 9M 2023 (In thousands)
Net Cash Provided by Operating Activities $46,057 $27,803
Net Cash Used in Investing Activities $(173) $531
Net Cash Used in Financing Activities $(21,993) $(11,603)

Deferred Revenue

At September 30, 2024, Vimeo reported deferred revenue of $163,304,000 compared to $168,610,000 at December 31, 2023.

Deferred Revenue (In thousands) September 30, 2024 December 31, 2023
Deferred Revenue $163,304 $168,610

Stock Repurchase Program

During the nine months ended September 30, 2024, Vimeo repurchased approximately 4.4 million shares at an average cost of $3.86 per share, totaling $16.8 million.



How Vimeo, Inc. (VMEO) Makes Money

Revenue Streams

Vimeo generates revenue primarily through fixed Software-as-a-Service (SaaS) subscription fees. Subscription periods typically range from one month to three years, with the most common being annual subscriptions. Revenue is recognized on a straight-line basis over the contractual term of the arrangement.

Revenue Breakdown

For the three months ended September 30, 2024, Vimeo's revenue was segmented as follows:

Segment Q3 2024 Revenue (in thousands) Q3 2023 Revenue (in thousands) Change (in thousands) % Change
Self-Serve & Add-Ons $67,864 $71,935 $(4,071) (6%)
Vimeo Enterprise $21,675 $15,220 $6,455 42%
Other $15,025 $19,098 $(4,073) (21%)
Total Revenue $104,564 $106,253 $(1,689) (2%)

For the nine months ended September 30, 2024, the revenue breakdown was:

Segment YTD 2024 Revenue (in thousands) YTD 2023 Revenue (in thousands) Change (in thousands) % Change
Self-Serve & Add-Ons $206,341 $214,358 $(8,017) (4%)
Vimeo Enterprise $60,193 $39,691 $20,502 52%
Other $47,316 $57,621 $(10,305) (18%)
Total Revenue $313,850 $311,670 $2,180 1%

Geographical Revenue Distribution

The geographical distribution of Vimeo's revenue is as follows:

Geography Q3 2024 Revenue (in thousands) Q3 2023 Revenue (in thousands)
United States $56,705 $57,272
All Other Countries $47,859 $48,981
Total $104,564 $106,253

Customer Metrics

Key customer metrics for the three months ended September 30, 2024 include:

Metric Self-Serve & Add-Ons Vimeo Enterprise Other
Subscribers 1,275.4 3.8 53.5
Average Subscribers 1,290.0 3.7 55.2
Average Revenue Per User (ARPU) $209 $23,043 $1,082

Operating Expenses

For the three months ended September 30, 2024, Vimeo's operating expenses were as follows:

Expense Type Amount (in thousands)
Research and Development $26,588
Sales and Marketing $28,799
General and Administrative $19,655
Total Operating Expenses $75,491

Profitability Metrics

Vimeo's profitability metrics for the three months ended September 30, 2024 are as follows:

Metric Value (in thousands)
Gross Profit $82,856
Operating Income $7,365
Net Earnings $9,282
Basic Earnings Per Share $0.06
Diluted Earnings Per Share $0.05

Cash Flow and Financial Position

As of September 30, 2024, Vimeo's cash and cash equivalents stood at:

Location Cash (in thousands)
United States $304,636
All Other Countries $20,145
Total Cash and Cash Equivalents $324,781

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Resources:

  1. Vimeo, Inc. (VMEO) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Vimeo, Inc. (VMEO)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Vimeo, Inc. (VMEO)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.