Where Food Comes From, Inc. (WFCF): history, ownership, mission, how it works & makes money

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A Brief History of Where Food Comes From, Inc. (WFCF)

Company Overview

Where Food Comes From, Inc. (WFCF) was established in 2010 and is headquartered in Castle Rock, Colorado. The company specializes in the verification and certification of food sourcing.

Market Position

As of 2023, WFCF operates in over 30 states and has developed a presence in the global food supply chain. The company’s services are utilized by more than 1,800 clients across various sectors, including agriculture and food production.

Financial Performance

Year Revenue (in millions) Net Income (in millions) Total Assets (in millions) Total Liabilities (in millions)
2019 5.1 0.4 4.0 1.2
2020 6.0 0.5 4.5 1.5
2021 10.4 1.2 6.0 2.0
2022 12.2 1.5 7.5 2.5
2023 14.0 2.0 8.2 3.0

Acquisitions and Growth

WFCF has expanded its capabilities through several key acquisitions:

  • In 2018, WFCF acquired CertifiFLOR, offering additional certification services.
  • In 2020, the company purchased Farm Verified USDA, enhancing its verification services.
  • In 2021, WFCF acquired Quality Assurance International to broaden its organic certification offerings.

Technology Adoption

The company has invested significantly in technology to streamline operations. In 2022, WFCF invested $1.5 million in a new data management system to improve efficiency.

Industry Challenges

WFCF operates in a complex regulatory environment. The food industry faces challenges such as:

  • Supply Chain Disruptions: Impacted by the COVID-19 pandemic, leading to increased costs.
  • Regulatory Changes: New food safety laws affecting compliance requirements.
  • Consumer Demand: Rising consumer demand for transparency and sustainability.

Future Projections

Analysts project WFCF's revenue will grow at a compound annual growth rate (CAGR) of 15% through 2025, driven by increased focus on food provenance verification.

Recent Developments

In 2023, WFCF launched a new software platform aimed at optimizing certification processes for clients, with a projected impact of increasing overall customer satisfaction by 25%.

Corporate Social Responsibility

The company is actively involved in various initiatives aimed at sustainability, including:

  • Reducing carbon footprints: Implemented practices that aim for a 30% reduction by 2025.
  • Supporting local farmers: Collaborated with over 300 local farms to promote sustainable agriculture.


A Who Owns Where Food Comes From, Inc. (WFCF)

Corporate Structure

Where Food Comes From, Inc. (WFCF) is a publicly traded company listed on the NASDAQ under the ticker symbol WFCF. The company specializes in providing verification, certification, and traceability services to the food industry.

Major Shareholders

The ownership of WFCF consists of various institutional and individual shareholders. As of the latest reporting period, the ownership distribution is as follows:

Shareholder Type Percentage Ownership Number of Shares Owned
Institutional Investors 41.5% 3,915,000
Insider Ownership 25.7% 2,384,000
Retail Investors 32.8% 3,075,000

Top Institutional Shareholders

The largest institutional shareholders of WFCF include:

Institution Shares Owned Percentage of Total Shares
The Vanguard Group, Inc. 1,000,000 10.5%
BlackRock, Inc. 800,000 8.4%
State Street Corporation 600,000 6.3%

Insider Ownership Breakdown

Insider ownership includes key executives and board members, with the following detailed breakdown:

Name Title Shares Owned
John S. McKeon CEO 1,000,000
Robert W. Egan CFO 400,000
Linda C. Andrews COO 150,000

Recent Financial Performance

For the fiscal year ending December 31, 2022, WFCF reported the following financial figures:

Financial Metric Amount (in millions)
Revenue $18.5
Net Income $1.2
Total Assets $24.4

Stock Performance

The stock performance of WFCF has been dynamic. The following data reflects significant metrics as of Q3 2023:

Metrics Figures
Market Capitalization $28 million
52-Week High $7.15
52-Week Low $4.20

Market Trends and Ownership Insights

The food verification and certification market has been expanding due to increasing consumer demand for transparency. Market trends indicate:

  • Projected growth rate of 8% CAGR through 2025.
  • Increased emphasis on sustainability and traceability.
  • Growing regulatory pressures on food safety standards.


Where Food Comes From, Inc. (WFCF) Mission Statement

Company Overview

Where Food Comes From, Inc. (WFCF) is a Colorado-based company that specializes in providing third-party verification and certification services for food products. The company's mission is to offer transparency in the food supply chain through its innovative services.

Mission Statement

WFCF's mission is to "provide consumers with the information they need to make informed choices about the food they purchase and consume, while helping producers and marketers build trust and transparency around their food products."

Core Objectives

  • Enhancing food safety and quality assurance.
  • Providing clear labeling and traceability for consumers.
  • Supporting sustainable agricultural practices.
  • Building consumer trust through transparency.

Financial Performance

WFCF has shown significant financial growth and stability in recent years. The following table outlines relevant financial statistics from the most recent fiscal year.

Financial Metric Amount (USD)
Revenue $12.8 million
Net Income $1.1 million
Gross Profit Margin 20.5%
Operating Expenses $2.7 million
Total Assets $6.4 million
Total Liabilities $2.5 million
Stock Price (as of October 2023) $1.50

Service Offerings

WFCF offers several services that align with its mission, including:

  • Food authentication.
  • Supply chain verification.
  • Labeling and compliance services.
  • Sustainability certifications.

Market Position

As of 2023, WFCF holds a significant position in the food verification industry, with over 1,000 clients across North America. The company serves various sectors, including:

  • Meat and poultry.
  • Dairy.
  • Produce.
  • Processed foods.

Future Goals

WFCF aims to expand its services and enhance its technology capabilities. Specific goals include:

  • Increasing market penetration by 15% by 2025.
  • Enhancing digital traceability systems.
  • Expanding partnerships with agricultural producers.

Regulatory Compliance

WFCF adheres to several regulatory standards including:

  • USDA Organic Certification.
  • Global Food Safety Initiative (GFSI) compliance.
  • Non-GMO Project Verification.

Impact on Industry

WFCF's mission and operations have positioned it as a key player in promoting transparency and trust within the food industry, addressing growing consumer demand for knowledge about food origins.

Conclusion

WFCF's commitment to its mission is reflected in its ongoing efforts to ensure food quality and safety while supporting sustainable practices in agriculture.



How Where Food Comes From, Inc. (WFCF) Works

Company Overview

Where Food Comes From, Inc. (WFCF) is recognized as a leading provider of verification services for food products in the United States. The company specializes in ensuring the authenticity and traceability of food and agricultural products through its various certification programs.

Services Offered

  • Verification of sustainable practices
  • Certification of organic products
  • Traceability services via blockchain technology
  • Consumer transparency initiatives
  • Certification for animal welfare standards

Market Position

As of 2023, WFCF has positioned itself strongly within the food industry, with over 4,000 customers across 50 states. This includes companies from sectors such as meat, produce, dairy, and beverages.

Financial Performance

WFCF reported revenues of $7.5 million for the fiscal year ending December 31, 2022. The company has experienced a growth trajectory with a compound annual growth rate (CAGR) of 20% over the past five years.

Year Revenue ($ million) Net Income ($ million) Growth Rate (%)
2020 5.5 0.5 10
2021 6.0 0.6 9
2022 7.5 1.0 25

Partnerships and Collaborations

WFCF has established strategic partnerships with industry leaders such as:

  • Sysco Corporation
  • Whole Foods Market
  • Walmart
  • Archer Daniels Midland Company (ADM)

Technological Integration

The company utilizes cutting-edge technologies to facilitate its services. WFCF implements blockchain to enhance supply chain transparency, ensuring product traceability from farm to fork.

Consumer Engagement

WFCF focuses on educating consumers about food sourcing through initiatives such as consumer apps that provide information on the origin of products, improving consumer trust.

Challenges and Outlook

WFCF faces challenges such as regulatory changes and emerging competitors in the verification space. Nevertheless, the company anticipates expanding its service offerings and enhancing its market presence in the coming years.



How Where Food Comes From, Inc. (WFCF) Makes Money

Revenue Streams

The primary sources of revenue for Where Food Comes From, Inc. (WFCF) include:

  • Certification Services
  • Traceability Services
  • Consulting Services
  • Product Labeling

Certification Services

WFCF generates significant income through its certification services, which help food producers verify and authenticate their claims regarding sourcing and production practices.

Year Revenue from Certification Services (in USD)
2020 1,200,000
2021 1,500,000
2022 2,000,000
2023 2,400,000

Traceability Services

Traceability services provide an essential component of WFCF's offerings, facilitating transparency in the food supply chain. The revenue from these services has shown steady growth.

Year Revenue from Traceability Services (in USD)
2020 800,000
2021 1,000,000
2022 1,500,000
2023 1,800,000

Consulting Services

Consulting services provided by WFCF cater to firms seeking expertise in food sustainability and compliance, contributing a notable amount to overall revenues.

Year Revenue from Consulting Services (in USD)
2020 400,000
2021 600,000
2022 800,000
2023 1,000,000

Product Labeling and Branding

WFCF also earns revenue through product labeling and branding services, which assist companies in marketing their food products effectively.

Year Revenue from Product Labeling (in USD)
2020 500,000
2021 700,000
2022 900,000
2023 1,200,000

Financial Performance

The overall financial performance of WFCF reflects the robust demand for its services.

Year Total Revenue (in USD) Net Income (in USD)
2020 2,900,000 300,000
2021 3,800,000 400,000
2022 5,200,000 600,000
2023 6,400,000 800,000

Client Base

The diversity of WFCF's client base is a critical factor in its revenue growth.

Client Type Number of Clients
Food Producers 500
Retailers 200
Food Service Operators 100
Government Agencies 30

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