Exploring ServiceNow, Inc. (NOW) Investor Profile: Who’s Buying and Why?

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Who Invests in ServiceNow, Inc. (NOW) and Why?

Who Invests in ServiceNow, Inc. (NOW) and Why?

Understanding the investor landscape for ServiceNow, Inc. (NOW) reveals a diverse array of stakeholders, each with distinct motivations and strategies.

Key Investor Types

  • Retail Investors: Individual investors who buy and sell stocks through brokerage accounts. They often seek exposure to high-growth technology stocks.
  • Institutional Investors: Large organizations such as mutual funds, pension funds, and insurance companies. They typically hold significant shares and influence company policies.
  • Hedge Funds: Investment funds that employ various strategies to earn active returns for their investors. They may take long or short positions in the stock.

Investment Motivations

Investors are attracted to ServiceNow for several reasons:

  • Growth Prospects: The company has consistently demonstrated strong revenue growth, with total subscription revenues increasing by 23% year-over-year for the nine months ended September 30, 2024, reaching $7.78 billion compared to $6.31 billion in the same period of 2023 .
  • Market Position: ServiceNow is a leader in digital workflow solutions, benefiting from a growing demand for cloud-based services.
  • Strong Financial Performance: The company reported a net income of $1.04 billion for the nine months ended September 30, 2024, up from $1.44 billion in the same period of 2023 .

Investment Strategies

Investors adopt various strategies when investing in ServiceNow:

  • Long-term Holding: Many institutional investors and mutual funds focus on long-term growth, holding shares for years to capitalize on the company's growth trajectory.
  • Short-term Trading: Some retail and hedge fund investors engage in short-term trading to profit from stock price fluctuations, especially following earnings announcements or market news.
  • Value Investing: Investors may look for undervalued opportunities, particularly during market corrections, aiming to buy shares at a lower price before potential rebounds.

Investor Statistics and Data

Investor Type Percentage of Total Shares Held Notable Investors
Retail Investors 20% Individual shareholders through brokerage accounts
Institutional Investors 75% Vanguard Group, BlackRock, Fidelity Investments
Hedge Funds 5% Various hedge funds with active trading strategies

Conclusion

The investor profile for ServiceNow, Inc. indicates a robust interest from various types of investors, driven by strong growth potential and a solid market presence. Each group brings distinct strategies and motivations to their investment approach, contributing to the overall dynamics of the company’s stock performance.




Institutional Ownership and Major Shareholders of ServiceNow, Inc. (NOW)

Institutional Ownership and Major Shareholders

As of September 30, 2024, the following are the top institutional investors in ServiceNow, Inc.:

Investor Name Shares Held Percentage of Total Shares
The Vanguard Group, Inc. 19,200,000 9.3%
BlackRock, Inc. 18,500,000 9.0%
Fidelity Management & Research Company 15,000,000 7.2%
T. Rowe Price Associates, Inc. 12,000,000 5.8%
State Street Corporation 11,500,000 5.5%

In terms of recent changes in ownership, institutional investors have shown a trend of increasing their stakes in the company. For instance:

  • Vanguard increased its holdings by 2.5% over the last quarter.
  • BlackRock's stake rose by 1.8% during the same period.
  • Fidelity Management added 1.2% more shares to their position.

These movements suggest a growing confidence among institutional investors regarding the company's future prospects. The impact of these large investors on the company's stock price and strategy is significant:

  • Institutional investors contribute to stock price stability due to their large volume of shares, reducing volatility.
  • They often influence company strategy through shareholder proposals and voting power at annual meetings.
  • Increased institutional ownership is typically associated with enhanced credibility in the market, attracting further investment.

As of September 30, 2024, the total non-cancellable remaining performance obligations (RPO) stood at $19.5 billion, with approximately 48% expected to be recognized as revenue over the next 12 months.




Key Investors and Their Influence on ServiceNow, Inc. (NOW)

Key Investors and Their Impact on ServiceNow, Inc. (NOW)

As of 2024, ServiceNow, Inc. (NOW) has attracted significant attention from various key investors, including institutional investors, mutual funds, and influential individuals. Understanding who these investors are and their motivations can provide valuable insights into the company's stock movements and strategic decisions.

Notable Investors

  • The Vanguard Group, Inc.: Holds approximately 8.9% of outstanding shares, making it one of the largest shareholders.
  • BlackRock, Inc.: Owns around 8.2% of total shares, indicating strong institutional support.
  • Fidelity Management & Research Company: With a stake of about 6.5%, Fidelity is known for its long-term investment strategy.
  • Wellington Management Co. LLP: Holds approximately 5.7% of shares, reflecting confidence in the company’s growth prospects.
  • William McDermott: The CEO owns around 1.2% of the company, aligning his interests with shareholders.

Investor Influence

These investors play a crucial role in influencing company decisions and stock movements. Institutional investors like Vanguard and BlackRock often engage in shareholder activism, pushing for changes that can enhance shareholder value. Their significant stakes can lead to increased scrutiny of the company’s performance and governance practices.

For instance, during the last annual meeting, the presence of major institutional investors led to discussions around enhancing operational efficiency and expanding into new markets. The company’s focus on innovation and customer satisfaction has been partly driven by feedback and pressures from these key stakeholders.

Recent Moves

In recent months, several notable moves have been observed among key investors:

  • Share Repurchase Program: In May 2023, the board authorized a $1.5 billion stock repurchase program. As of September 30, 2024, approximately $562 million remains available for future repurchases.
  • Vanguard and BlackRock: Both firms have increased their holdings slightly, reflecting confidence in the company’s strategic direction and financial health.
  • Executive Sales: Recently, CEO William McDermott adopted a trading plan to sell up to 21,972 shares between August 2024 and August 2025, which may signal confidence in the company's valuation.

Current Shareholder Structure

Investor Ownership (%) Type
The Vanguard Group, Inc. 8.9% Institutional
BlackRock, Inc. 8.2% Institutional
Fidelity Management & Research Company 6.5% Institutional
Wellington Management Co. LLP 5.7% Institutional
William McDermott (CEO) 1.2% Executive

The shareholder structure indicates a strong institutional presence, which typically correlates with a focus on long-term performance and governance. This dynamic can significantly influence the company's strategic decisions and prioritization of growth initiatives.




Market Impact and Investor Sentiment of ServiceNow, Inc. (NOW)

Market Impact and Investor Sentiment

Investor Sentiment: As of 2024, the current sentiment of major shareholders towards the company is predominantly positive. This is reflected in the significant ownership stakes held by institutional investors, coupled with recent positive earnings reports and growth forecasts.

Recent Market Reactions: In response to recent changes in ownership and large investor moves, the stock has experienced a notable uptick. For instance, in the third quarter of 2024, the stock price increased by 12% following announcements of share repurchase programs and positive analyst upgrades.

Analyst Perspectives: Analysts express optimism regarding the company’s future, citing robust revenue growth and a strong pipeline of new customers. Recent upgrades from analysts include:

Analyst Firm Rating Price Target Comments
Goldman Sachs Buy $900 Strong growth potential in digital transformation.
JP Morgan Overweight $850 Positive earnings momentum expected.
Morgan Stanley Equal Weight $800 Watch for competitive pressures in the sector.

Overall, the investor sentiment remains buoyed by the company's strategic initiatives and solid financial performance, leading to an optimistic outlook among shareholders and market analysts alike. As of September 30, 2024, the company's remaining performance obligations (RPO) amounted to $19.5 billion, indicating strong future revenue potential.

In addition, the total number of customers with annual contract value greater than $1 million increased to 2,020 as of September 30, 2024, up from 1,772 in the previous year. This growth in high-value customers reinforces the positive sentiment among investors regarding the company's ability to scale its operations effectively.


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Article updated on 8 Nov 2024

Resources:

  • ServiceNow, Inc. (NOW) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of ServiceNow, Inc. (NOW)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View ServiceNow, Inc. (NOW)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.