Mission Statement, Vision, & Core Values (2024) of Activision Blizzard, Inc. (ATVI).

An Overview of Activision Blizzard, Inc. (ATVI)

General Summary of Activision Blizzard, Inc. (ATVI)

Activision Blizzard, Inc. (ATVI) is a leading interactive entertainment company formed in 2008 through the merger of Activision, Inc. and Vivendi Games, which included Blizzard Entertainment. The company is headquartered in Santa Monica, California, and has a rich history of producing iconic video game franchises.

As of 2024, Activision Blizzard has a diverse portfolio that includes major franchises such as:

• Call of Duty
• World of Warcraft
• Overwatch
• Diablo
• Candy Crush

In 2024, Activision Blizzard reported consolidated net revenues of approximately $4.59 billion for the six months ended June 30, 2023, reflecting a 35% increase compared to $3.41 billion in the same period of the previous year .

Company's Financial Performance in the Latest Financial Reports

Activision Blizzard's financial performance in the latest reporting period has been robust, showcasing record-breaking revenue figures. For the second quarter of 2023, the company reported:

• Consolidated net revenues: $2.21 billion, a 34% increase from $1.64 billion in Q2 2022 .
• Operating income: $583 million, compared to $338 million in the same quarter of the previous year, marking a 72% increase .
• Net income: $587 million, a significant rise from $280 million year-over-year .
• Earnings per share (EPS): Diluted EPS rose to $0.74, up from $0.36 in Q2 2022 .

Key drivers of this financial success included strong sales from:

• Call of Duty: Modern Warfare II
• Diablo IV
• World of Warcraft
• The Candy Crush franchise
• Overwatch

In-game net revenues also saw a notable increase, reaching $1.56 billion for the second quarter, a 32% increase from $1.09 billion in Q2 2022 .

Introduction to the Company as a Leader in the Industry

As one of the leading companies in the gaming industry, Activision Blizzard has established itself through its innovative gaming experiences and strong community engagement. The company is recognized for its ability to adapt to market trends and consumer preferences, which has significantly contributed to its growth and success. With a focus on digital transformation and expanding its live service offerings, Activision Blizzard continues to enhance player engagement and drive recurring revenue streams.

Activision Blizzard's commitment to quality, creativity, and player satisfaction positions it as a frontrunner in the gaming industry, ensuring its relevance in an ever-evolving market landscape. For more detailed insights into its operations and strategic initiatives, further exploration is encouraged.

Mission Statement of Activision Blizzard, Inc. (ATVI)

Mission Statement Overview

Activision Blizzard, Inc. (ATVI) has a mission statement focused on delivering high-quality entertainment experiences to its players. The company emphasizes its commitment to creating engaging content and fostering community among gamers. This mission is significant as it guides the company's long-term goals and strategic direction, ensuring that every product and service aligns with its vision of becoming a leader in the interactive entertainment industry.

Core Component 1: Quality Content Creation

One of the core components of Activision Blizzard's mission statement is the commitment to quality content creation. The company aims to develop games that not only entertain but also resonate with players on a deeper level.

• Investment in Development: In 2023, Activision Blizzard announced an increase in its development budget by 15%, focusing on enhancing gameplay experiences across its franchises.
• Franchise Performance: The Call of Duty franchise generated over $6 billion in revenue in 2022, highlighting the success of its commitment to high-quality game development.

Core Component 2: Community Engagement

Activision Blizzard prioritizes community engagement, recognizing that player interaction significantly enhances the gaming experience. The company actively seeks to build and maintain strong relationships with its user base.

• Monthly Active Users (MAUs): As of June 30, 2023, Activision Blizzard reported a total of 356 million MAUs across its platforms, indicating robust community interaction.
• Esports Initiatives: The company has invested over $200 million in esports leagues, which have seen participation from millions of players and viewers worldwide, further solidifying community ties.

Core Component 3: Innovation and Expansion

The final core component of Activision Blizzard's mission statement revolves around innovation and expansion within the gaming industry. The company aims to leverage technology to enhance gameplay and reach a broader audience.

• Mobile Gaming Growth: Activision Blizzard's mobile gaming segment has expanded significantly, with revenues from mobile titles exceeding $1.9 billion in 2023, driven by popular franchises such as Candy Crush and Diablo Immortal.
• New Releases: The company is set to launch multiple new titles in 2024, including Call of Duty: Warzone Mobile, further exemplifying its commitment to innovation and audience growth.

Activision Blizzard's mission statement encapsulates its commitment to quality, community, and innovation, which are crucial for maintaining its position as a leader in the gaming industry. The company's strategic focus on these core components supports its long-term growth and profitability goals.

Vision Statement of Activision Blizzard, Inc. (ATVI)

Vision for Interactive Entertainment

Activision Blizzard, Inc. (ATVI) envisions a world where interactive entertainment transcends traditional boundaries, engaging players in immersive experiences. The company aims to create games that not only entertain but also foster communities and connections among players globally. As of mid-2023, the company reported a consolidated net revenue of $2.2 billion for the second quarter, reflecting a 34% increase year-over-year.

Commitment to Innovation

At the core of Activision Blizzard's vision is a strong commitment to innovation. The company consistently invests in new technologies and game development methodologies to enhance user experience. In 2023, Activision Blizzard's cash flows from operating activities reached approximately $1.2 billion, marking a 39% increase compared to the previous year.

Focus on Community Engagement

Activision Blizzard emphasizes building vibrant communities around its franchises. The company leverages social media, online forums, and in-game events to foster player interaction. For instance, the Call of Duty franchise alone accounted for significant revenue, contributing to the overall increase in net bookings, which rose by $1.2 billion across Blizzard, Activision, and King segments.

Sustainability and Responsibility

The vision statement also reflects a commitment to sustainability and corporate responsibility. Activision Blizzard aims to lead the industry in ethical practices, focusing on creating a positive impact through its games. This includes efforts to promote inclusivity and diversity within its gaming communities. In 2023, the company reported an operating income of $583 million for the second quarter, demonstrating robust financial health while pursuing these initiatives.

Global Reach and Expansion

Activision Blizzard seeks to expand its global reach, tapping into emerging markets and diverse demographics. The company has launched successful mobile titles, such as Diablo Immortal, contributing to its growing player base. As of June 30, 2023, the number of monthly active users (MAUs) across its segments totaled approximately 356 million.

Future Vision

Looking ahead, Activision Blizzard envisions becoming the industry leader in interactive entertainment by continuously evolving its game offerings and enhancing player engagement. The company is set to release new titles and expansions, further solidifying its position in the market. The ongoing merger with Microsoft is expected to significantly impact future growth prospects, enhancing resources and capabilities.

Core Values of Activision Blizzard, Inc. (ATVI)

Core Value: Innovation

Innovation is a core value at Activision Blizzard, Inc. that drives the development of new gaming experiences and technologies. The company consistently seeks to push the boundaries of gaming through innovative gameplay mechanics and storytelling techniques.

In 2023, Activision Blizzard launched several new titles, including Diablo IV, which generated approximately $826 million in net bookings during the first half of the year. This demonstrates the company's commitment to delivering groundbreaking gaming experiences that resonate with players.

Moreover, the company has invested significantly in mobile gaming, launching titles like Call of Duty: Warzone Mobile and expanding existing franchises into the mobile space. This strategic move is aimed at reaching a broader audience and capitalizing on the growing mobile gaming market.

Core Value: Community Engagement

Activision Blizzard places a strong emphasis on community engagement, recognizing the importance of building a loyal player base. The company actively fosters a community for its players through various initiatives, including esports leagues and fan events.

In 2023, the Overwatch League continued to evolve, offering fans a platform to engage with competitive gameplay. The league has attracted significant viewership, further solidifying the company's role in the esports ecosystem. Additionally, Activision Blizzard's community-focused events have seen increased participation, with millions of players joining in-game celebrations and challenges, enhancing player engagement and loyalty.

Core Value: Diversity and Inclusion

Diversity and inclusion are foundational values at Activision Blizzard, Inc. The company is committed to creating a workplace that reflects the diverse player base it serves. This commitment is evident in its hiring practices and internal programs aimed at promoting equality and representation.

As of 2023, Activision Blizzard reported that 45% of its workforce identifies as a person of color, and 30% of leadership roles are held by women. The company has also implemented training programs focused on unconscious bias and inclusivity, ensuring that all employees feel valued and respected within the workplace.

Core Value: Integrity

Integrity is a core value that underscores Activision Blizzard's operations and interactions with players, partners, and employees. The company strives to maintain transparency and ethical practices in all its business dealings.

In response to past controversies, Activision Blizzard has taken steps to improve its corporate governance and workplace culture. The company has established an Ethics and Compliance Office dedicated to overseeing compliance with legal and ethical standards. Additionally, it has introduced a whistleblower program to empower employees to report misconduct without fear of retaliation, reinforcing its commitment to integrity.

Core Value: Player First

At Activision Blizzard, putting the player first is pivotal to the company's mission and operations. This core value drives the development of games that prioritize user experience and player satisfaction.

In 2023, the company reported a total of 356 million monthly active users across its gaming platforms, highlighting its successful strategy of focusing on player engagement and satisfaction. Initiatives such as regular content updates, community feedback sessions, and improved customer support services reflect the company's dedication to enhancing the player experience.