Mission Statement, Vision, & Core Values (2024) of Cars.com Inc. (CARS)

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An Overview of Cars.com Inc. (CARS)

General Summary of Cars.com Inc. (CARS)

Cars.com Inc. is a leading online automotive marketplace that connects car buyers with sellers, including dealerships and manufacturers. Founded in 1998, the company has evolved to offer a comprehensive suite of services that facilitate the buying and selling of vehicles. Cars.com provides various products, including vehicle listings, dealer services, digital marketing solutions, and consumer resources. As of 2024, Cars.com continues to expand its offerings, with a reported revenue of $538.7 million for the nine months ended September 30, 2024, compared to $509.6 million for the same period in 2023, reflecting a growth of 6% year-over-year.

Company's Financial Performance in the Latest Financial Reports

In the third quarter of 2024, Cars.com reported a revenue of $179.7 million, marking a 3% increase from $174.3 million in the same quarter of 2023. The company's net income for the three months ended September 30, 2024, was $18.7 million, a significant increase from $4.5 million in the prior year.

For the nine months ended September 30, 2024, the financial performance highlights are as follows:

Metric 2024 (in thousands) 2023 (in thousands) % Change
Total Revenue $538,721 $509,577 6%
Net Income $30,884 $110,096 (72%)
Operating Income $33,717 $39,181 (14%)
Operating Expenses $505,004 $470,396 7%
Dealer Revenue $481,171 $460,268 5%
OEM and National Revenue $48,149 $40,494 19%
Other Revenue $9,401 $8,815 7%

Dealer revenue remains the dominant revenue stream for Cars.com, accounting for 89% of total revenue for the nine months ended September 30, 2024, an increase of 5% from the prior year. The growth in OEM and National revenue, which increased by 19%, reflects the company’s strategic focus on enhancing advertising solutions amid rising vehicle inventory levels.

Introduction to Cars.com as a Leader in the Industry

Cars.com stands out as a prominent player in the digital automotive marketplace. The company leverages advanced technology and data analytics to enhance user experience, driving significant traffic to its platform. For the three months ended September 30, 2024, Cars.com reported an average monthly unique visitor count of 24.5 million, although it represented a decline of 6% compared to the previous year. Despite this, total traffic increased by 2%, indicating effective engagement strategies. The company’s dealer customer base grew by 3% year-over-year, with over 19,255 dealer customers as of September 30, 2024.

As Cars.com continues to expand its digital solutions, it remains well-positioned to address the evolving needs of car buyers and sellers, making it a key player in the automotive industry. The integration of innovative services, such as D2C Media, further strengthens its market presence, driving both revenue and customer satisfaction.




Mission Statement of Cars.com Inc. (CARS)

Mission Statement of Cars.com Inc. (CARS)

The mission statement of Cars.com Inc. focuses on delivering innovative digital solutions that enhance the car buying and selling experience for consumers and dealers alike. This mission is integral to guiding the company's long-term goals and aligning its strategies to meet the evolving needs of the automotive marketplace.

Core Component 1: Customer Focus

Cars.com prioritizes customer satisfaction by providing a platform that connects car buyers and sellers efficiently. With a commitment to understanding consumer needs, the company aims to simplify the car purchasing process. In 2024, Cars.com reported an average monthly unique visitor count of 26.3 million, reflecting its broad reach and consumer engagement.

Metric Value (2024) Value (2023) % Change
Average Monthly Unique Visitors 26.3 million 27.1 million -3%
Traffic (in thousands) 483,773 472,119 +2%

Core Component 2: Innovation

Innovation is a cornerstone of Cars.com's mission, driving the development of new technologies and features that enhance user experience. The company has invested significantly in its digital platforms, leading to a 14% increase in product and technology expenses to $84.9 million for the nine months ended September 30, 2024. This investment supports continuous improvement and the introduction of new functionalities to better serve customers.

Core Component 3: Partnership with Dealers

Cars.com fosters strong relationships with automotive dealers, providing tools that help them reach potential customers more effectively. In 2024, dealer revenue accounted for 89% of the company's total revenue, amounting to $481.2 million, an increase of 5% from the previous year. This revenue model underscores the importance of dealer partnerships in fulfilling the company's mission.

Revenue Source Value (2024) Value (2023) % Change
Dealer Revenue $481.2 million $460.3 million +5%
OEM and National Revenue $48.1 million $40.5 million +19%

Cars.com Inc.'s mission statement encapsulates its dedication to enhancing the automotive marketplace through customer engagement, innovative solutions, and strong dealer partnerships, positioning itself as a leader in the digital automotive space.




Vision Statement of Cars.com Inc. (CARS)

Vision Statement Overview

The vision statement of Cars.com Inc. (CARS) as of 2024 emphasizes its commitment to enhancing the car buying and selling experience through innovative digital solutions. The company aims to create a seamless platform that connects car buyers, sellers, and dealers, driving engagement and building trust.

Commitment to Innovation

Cars.com aims to lead the automotive digital marketplace by leveraging technology to improve user experience. This commitment is reflected in their significant investment in product and technology development, with expenses totaling $84.9 million for product and technology in the nine months ended September 30, 2024, an increase of 14% compared to the previous year.

Enhancing Customer Experience

The company focuses on providing a user-friendly platform that enhances customer satisfaction. As of September 30, 2024, Cars.com reported an average monthly unique visitor count of 26.3 million, despite a 3% decline year-over-year. This reflects their ongoing efforts to attract and retain users by improving engagement and accessibility.

Building Trust and Transparency

Cars.com emphasizes the importance of trust in the car buying process. The company has implemented various features to enhance transparency, including detailed vehicle listings and user reviews. The dealer revenue, which accounts for 89% of total revenue, reached $481.2 million for the nine months ended September 30, 2024, growing by 5% year-over-year.

Expanding Dealer Network

As part of its vision, Cars.com aims to expand its dealer network to enhance the buying experience. The number of dealer customers increased to 19,255 by September 30, 2024, a 3% increase from the previous year. This growth indicates a strengthening relationship with dealers, which is critical for the company's marketplace success.

Driving Digital Transformation

Cars.com is focused on digital transformation within the automotive sector. The company reported total revenue of $538.7 million for the nine months ended September 30, 2024, reflecting a 6% increase over the same period in 2023. This growth is attributed to their strategic initiatives in enhancing digital services and solutions for both consumers and dealers.

Key Metrics Q3 2024 Q3 2023 Year-over-Year Change (%)
Total Revenue (in millions) $179.7 $174.3 2%
Net Income (in thousands) $18,719 $4,491 318%
Dealer Revenue (in millions) $159.5 $157.1 2%
Average Monthly Unique Visitors (in millions) 26.3 27.1 -3%
Dealer Customers 19,255 18,715 3%

Fostering Community Engagement

Cars.com aims to foster community engagement by providing resources and tools that empower users. The company has introduced various digital solutions, including online chat and vehicle financing options, to facilitate smoother transactions. These initiatives are part of their broader strategy to enhance the automotive marketplace experience.

Commitment to Sustainability

As part of its vision, Cars.com recognizes the importance of sustainability in the automotive industry. The company is adapting to changing market dynamics, including the shift towards electric vehicles and sustainable practices, which is critical for long-term success.




Core Values of Cars.com Inc. (CARS)

Integrity

The core value of integrity at Cars.com Inc. emphasizes honesty and transparency in all interactions with customers, dealers, and partners. This commitment fosters trust and credibility in the automotive marketplace.

Cars.com demonstrates its integrity through various initiatives, including:

  • Adherence to ethical advertising practices, ensuring that all dealer listings are accurate and represent true vehicle conditions.
  • Implementation of a comprehensive customer service program that encourages feedback and addresses concerns promptly to maintain transparency.
  • Regular audits of dealer performance metrics to ensure compliance with company standards and fair practices.

Innovation

Innovation is a driving force behind Cars.com’s operations, enabling the company to adapt to the evolving automotive landscape. The focus on innovation is crucial for maintaining competitive advantage and enhancing user experiences.

Specific examples include:

  • Investment in advanced technology platforms that enhance vehicle search functionalities, improving user engagement and satisfaction.
  • Development of new digital marketing tools for dealers, helping them reach in-market shoppers effectively.
  • Collaboration with tech startups to integrate AI-driven solutions for personalized customer experiences, increasing the efficiency of car buying.

Customer Centricity

Customer centricity is at the heart of Cars.com’s mission, ensuring that customer needs and preferences guide all business decisions. This value enhances customer loyalty and promotes long-term relationships.

Cars.com exemplifies customer centricity through:

  • Offering tailored services that cater to the unique needs of both car buyers and dealers, such as customized advertising packages.
  • Conducting regular customer satisfaction surveys to gather insights and drive improvements in service offerings.
  • Providing comprehensive resources and tools on the website, including financing calculators and vehicle comparison tools to assist buyers in making informed decisions.

Collaboration

Collaboration within Cars.com promotes teamwork and collective problem-solving, which are vital for achieving strategic goals. This core value encourages a culture of inclusivity and shared success.

Examples of collaboration in action include:

  • Cross-functional teams that work together on product development, ensuring diverse perspectives and expertise are utilized.
  • Partnerships with automotive manufacturers and service providers to create integrated solutions that benefit users and dealers alike.
  • Encouraging open communication channels among employees to foster an environment of idea sharing and innovation.

Accountability

Accountability ensures that all employees at Cars.com take ownership of their actions and responsibilities. This value is essential for maintaining high standards of performance and ethical conduct.

Cars.com upholds accountability through:

  • Establishing clear performance metrics and goals for all departments, enabling measurable outcomes and regular performance reviews.
  • Encouraging a culture of feedback where employees can hold each other accountable for upholding company values and standards.
  • Implementing a transparent reporting system for financial and operational outcomes, ensuring stakeholders are informed of the company’s performance.
Core Value Description Examples of Implementation
Integrity Commitment to honesty and transparency Ethical advertising practices, customer service feedback
Innovation Focus on adapting to market changes Investment in technology, AI-driven solutions
Customer Centricity Prioritizing customer needs in decision-making Tailored services, customer satisfaction surveys
Collaboration Encouraging teamwork and shared success Cross-functional teams, partnerships
Accountability Ownership of actions and responsibilities Performance metrics, transparent reporting

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Resources:

  1. Cars.com Inc. (CARS) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Cars.com Inc. (CARS)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Cars.com Inc. (CARS)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.