Mission Statement, Vision, & Core Values (2024) of DoubleVerify Holdings, Inc. (DV).

An Overview of DoubleVerify Holdings, Inc. (DV)

General Summary of DoubleVerify Holdings, Inc. (DV)

DoubleVerify Holdings, Inc. (DV) was founded in 2008 and is headquartered in New York City. The company specializes in digital media measurement, providing verification, analytics, and optimization solutions for digital advertising. Its primary offerings include services to ensure brand safety, verify the quality of media placements, and measure the effectiveness of advertising campaigns. As of 2024, DoubleVerify reported total sales of approximately $466.2 million for the nine months ended September 30, 2024, representing a significant increase from $400.3 million in the same period of the previous year, reflecting the company’s robust growth trajectory.

Company's Financial Performance in the Latest Financial Reports

In its latest financial report for the three months ended September 30, 2024, DoubleVerify achieved total revenue of $169.6 million, marking an 18% increase from $144.0 million in the same quarter of 2023. For the nine months ended September 30, 2024, total revenue rose by 16% to $466.2 million compared to $400.3 million for the corresponding nine months of 2023.

Key financial highlights from the latest reporting period include:

• Total Advertiser revenue increased by $22.3 million, or 17%, in Q3 2024.
• Activation revenue grew by $15.1 million, or 18%, in Q3 2024.
• Measurement revenue rose by $7.2 million, or 14%, in Q3 2024.
• Supply-side revenue increased by $3.3 million, or 30%, in Q3 2024.

Net income for Q3 2024 was reported at $18.2 million, up from $13.3 million in Q3 2023, with a net income margin of 11%. Adjusted EBITDA reached $60.2 million, representing a margin of 35% for the same period.

Introduction to DoubleVerify as a Leader in the Industry

DoubleVerify is recognized as a leader in the digital media verification industry, owing to its innovative technology and comprehensive analytics solutions that cater to brands and advertisers seeking to optimize their digital advertising strategies. The company's commitment to enhancing digital ad transparency and effectiveness has positioned it favorably in a market increasingly focused on accountability and performance metrics. The growth in revenue and expansion of service offerings underscore its pivotal role within the digital advertising ecosystem.

To further understand why DoubleVerify has been successful, it is essential to explore the specific operational strategies and innovations that have driven its market leadership.

Mission Statement of DoubleVerify Holdings, Inc. (DV)

Company's Mission Statement Overview

The mission statement of DoubleVerify Holdings, Inc. (DV) serves as a guiding principle that articulates the company's purpose and strategic direction. It emphasizes the commitment to ensuring the quality and effectiveness of digital advertising, thereby enhancing the overall advertising ecosystem.

Core Component 1: Quality Assurance

One of the primary components of DV's mission statement is its dedication to quality assurance in digital advertising. This commitment is reflected in their comprehensive suite of measurement and verification solutions designed to ensure that digital ads are viewable, fraud-free, and brand-safe. For instance, in the three months ended September 30, 2024, DV reported a 22% increase in media transactions measured compared to the previous year, underscoring their effectiveness in enhancing ad quality.

Core Component 2: Transparency

Transparency is another key aspect of DV's mission statement, which aims to provide clients with clear insights into their advertising performance. This transparency is crucial for building trust with advertisers and stakeholders. For example, total revenue for the nine months ended September 30, 2024, reached $466.2 million, a 16% increase from the same period in 2023, indicating strong demand for transparent advertising solutions.

Core Component 3: Innovation

Innovation is integral to DV's mission statement as the company continuously seeks to enhance its offerings through technological advancements. The acquisition of Scibids Technology SAS in August 2023, for $121.1 million, is a testament to their commitment to integrating AI-driven solutions to optimize digital advertising campaigns. This strategic move aligns with their mission to lead the market in innovative advertising verification and measurement technologies.

DoubleVerify's mission statement, anchored in quality assurance, transparency, and innovation, not only reflects its operational ethos but also drives its financial performance and market growth, as evidenced by these latest results.

Vision Statement of DoubleVerify Holdings, Inc. (DV)

Vision Statement Overview

The vision statement of DoubleVerify Holdings, Inc. (DV) reflects its commitment to enhancing the digital advertising ecosystem by ensuring that all ads are viewable, fraud-free, and brand safe. This vision guides the company’s strategic initiatives and operational focus in the evolving advertising landscape.

Commitment to Transparency and Trust

DoubleVerify strives to be the leading provider of digital media measurement and verification, emphasizing transparency in the digital advertising market. The company aims to build trust among advertisers and consumers by providing accurate and reliable data analytics.

• As of September 30, 2024, DoubleVerify reported a total revenue of $466.2 million, reflecting an increase of 16% compared to the previous year.
• The company’s measurement revenue increased by $24.9 million, or 18%, driven by the adoption of social measurement solutions by both existing and new customers.

Innovation in Technology

DoubleVerify emphasizes continuous innovation in technology to enhance its measurement and verification solutions. The integration of AI and machine learning into its services allows for more effective campaign optimization and performance analytics.

Focus on Customer Success

Another critical aspect of DoubleVerify's vision is its dedication to customer success. By providing comprehensive support and insights, the company aims to empower its clients to achieve their advertising goals effectively.

• Sales, marketing, and customer support expenses rose to $123.3 million for the nine months ending September 30, 2024, a 37% increase compared to the same period in 2023, indicating a strong investment in customer engagement.
• Net income for Q3 2024 was reported at $18.2 million, translating to a net income margin of 11%.

Global Reach and Expansion

DoubleVerify aims to expand its global footprint, positioning itself as a premier partner for advertisers worldwide. This vision encompasses enhancing its service offerings to cater to a diverse range of markets and regions.

• As of September 30, 2024, the company had cash and cash equivalents totaling $311.9 million, providing a solid foundation for further expansion.
• The company has maintained a strong balance sheet with a net working capital of $179.4 million, ensuring it can seize growth opportunities.

Core Values of DoubleVerify Holdings, Inc. (DV)

Integrity

Integrity is a cornerstone of DoubleVerify Holdings, Inc. (DV). The company emphasizes honesty and transparency in all its interactions.

In 2024, DV implemented a comprehensive compliance program that includes regular audits and training for employees on ethical practices. This initiative has resulted in a significant decrease in compliance-related issues, demonstrating DV's commitment to maintaining high ethical standards.

Innovation

Innovation drives DV's business model, allowing the company to stay ahead in the rapidly evolving digital advertising landscape.

In 2024, DV launched its AI-powered optimization technology in partnership with Scibids Technology SAS, enhancing ad performance measurement. This initiative contributed to a 22% increase in Media Transactions Measured, reflecting the success of innovative efforts.

Customer Focus

Customer focus is central to DV's operations, ensuring that clients receive tailored solutions to meet their advertising needs.

In 2024, DV reported a 17% increase in Total Advertiser Revenue, driven by improved customer service and tailored solutions. The company also established a dedicated customer success team to enhance client relationships and satisfaction, resulting in a 30% increase in customer retention rates.

Collaboration

Collaboration within teams and with clients is vital for DV's success, fostering a culture of teamwork and shared goals.

In 2024, DV introduced cross-functional teams to enhance project efficiency, leading to a 24% reduction in project turnaround time. The emphasis on collaboration has also resulted in joint initiatives with clients, further strengthening partnerships and driving mutual success.

Accountability

Accountability is a key value at DV, ensuring that all employees take responsibility for their actions and decisions.

The company has established clear performance metrics for all teams, leading to a 15% increase in productivity across departments. Regular feedback sessions and performance reviews have also reinforced a culture of accountability, contributing to DV's overall operational excellence.

DoubleVerify Holdings, Inc. continues to exemplify its core values through strategic initiatives and measurable impacts, solidifying its position as a leader in the digital advertising industry.

Updated on 16 Nov 2024

Resources:

1. DoubleVerify Holdings, Inc. (DV) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of DoubleVerify Holdings, Inc. (DV)' financial performance, including balance sheets, income statements, and cash flow statements.
2. SEC Filings – View DoubleVerify Holdings, Inc. (DV)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.