Mission Statement, Vision, & Core Values (2024) of General Motors Company (GM).

Mission Statement, Vision, & Core Values (2024) of General Motors Company (GM).

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An Overview of General Motors Company (GM)

General Motors Company (GM): An Overview

Company Summary

General Motors Company (GM) founded in 1908, headquartered in Detroit, Michigan. Primary automotive brands include Chevrolet, Cadillac, Buick, and GMC.

Key Company Metrics 2024 Data
Total Employees 155,000
Global Vehicle Sales 6.3 million units
Manufacturing Facilities 50 global facilities

Product Portfolio

  • Electric Vehicles: Chevrolet Bolt, GMC Hummer EV
  • Trucks: Chevrolet Silverado, GMC Sierra
  • SUVs: Cadillac Escalade, Chevrolet Tahoe
  • Commercial Vehicles: Chevrolet Express, GMC Savana

Financial Performance

Financial Metric 2024 Value
Annual Revenue $169.7 billion
Net Income $9.88 billion
Gross Profit Margin 16.2%

Market Leadership

GM ranks among top 3 global automotive manufacturers, with significant market presence in North America, China, and emerging markets.

Market Share Percentage
North American Market 17.5%
Electric Vehicle Market 12.3%
Commercial Vehicle Segment 22.1%



Mission Statement of General Motors Company (GM)

Mission Statement of General Motors Company (GM)

General Motors' mission statement focuses on delivering innovative mobility solutions and transformative automotive technologies.

Core Components of GM's Mission Statement

Component Specific Details 2024 Metrics
Electric Vehicle Commitment Accelerate EV production $35 billion invested through 2025
Technological Innovation Advanced autonomous driving systems 1,400 active technology patents
Sustainability Focus Carbon neutrality target Zero emissions by 2040

Strategic Mobility Objectives

  • Global market presence in 116 countries
  • Manufacture across 50 production facilities
  • Annual vehicle production: 6.3 million units

Financial Performance Indicators

Metric 2024 Value
Total Revenue $156.7 billion
Net Income $9.2 billion
R&D Investment $8.5 billion

Key Technology Investments

Ultium Platform Investment: $35 billion allocated for electric vehicle development through 2025.

Autonomous Driving Research: $1.5 billion annual investment in self-driving technology.




Vision Statement of General Motors Company (GM)

Vision Statement of General Motors Company (GM)

GM's Strategic Vision Framework

General Motors Company's vision statement for 2024 focuses on transforming mobility through electric and autonomous technologies, with a clear commitment to sustainable transportation solutions.

Key Vision Components

Electric Vehicle Leadership

GM aims to achieve 100% zero-emission vehicle sales by 2035, with a projected investment of $35 billion in electric vehicle and autonomous technology development through 2025.

EV Investment Category Allocated Budget
Electric Vehicle Development $25 billion
Autonomous Technology $10 billion
Technological Innovation Targets
  • Deploy Ultium battery platform across 30+ vehicle models
  • Achieve 400-mile range for electric vehicles
  • Reduce battery costs by 60% compared to previous generation

Global Sustainability Objectives

Carbon Neutrality Commitment

GM targets carbon neutrality in global operations by 2040, with interim goals of 100% renewable energy usage in U.S. facilities by 2030.

Sustainability Metric 2024 Target
Renewable Energy Adoption 75% of global facilities
Reduced Supply Chain Emissions 30% reduction by 2030
Manufacturing Transformation
  • Convert 5 manufacturing plants to EV production
  • Implement advanced manufacturing technologies
  • Reduce manufacturing waste by 50%

Market Expansion Strategy

Global EV Market Penetration

GM plans to launch 30 global electric vehicle models by 2025, targeting markets in North America, Europe, and China.

Market EV Sales Projection
North America 500,000 units annually by 2025
China 300,000 units annually by 2025



Core Values of General Motors Company (GM)

Core Values of General Motors Company (GM) in 2024

Innovation and Technology Leadership

General Motors invested $9.43 billion in research and development in 2023. The company committed to launching 30 new electric vehicle models globally by 2025.

EV Investment Category Amount (Billions)
Total EV/AV Investment $35
Battery Technology Development $7.5

Sustainability Commitment

GM aims to achieve carbon neutrality by 2040. The company reduced its global carbon emissions by 40% between 2010 and 2022.

  • 100% renewable energy in global facilities by 2035
  • Zero waste to landfill in manufacturing plants
  • $35 billion invested in electric and autonomous vehicle technologies

Diversity and Inclusion

As of 2024, GM's workforce composition includes:

Demographic Category Percentage
Women in Leadership Roles 33%
Racial/Ethnic Minorities 42%

Customer-Centric Approach

GM's customer satisfaction index reached 86% in 2023, with $156.7 billion in total revenue.

  • Net promoter score of 62
  • 24/7 customer support channels
  • Comprehensive warranty programs

Ethical Business Practices

GM maintains strict compliance standards with $47 million invested in corporate governance and ethics training in 2023.

Compliance Metric Value
Ethics Hotline Reports 1,287
Supplier Code of Conduct Compliance 98%

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