Mission Statement, Vision, & Core Values (2024) of Kimberly-Clark Corporation (KMB).

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An Overview of Kimberly-Clark Corporation (KMB)

General Overview of Kimberly-Clark Corporation (KMB)

Kimberly-Clark Corporation (KMB) was founded in 1872 and is headquartered in Irving, Texas. The company is a global leader in consumer and professional products, offering a wide range of products under well-known brands such as Huggies, Kleenex, Scott, Cottonelle, and more. Kimberly-Clark operates in over 175 countries and employs approximately 46,000 people worldwide. As of 2024, the company reported net sales of $15.1 billion for the nine months ended September 30, 2024, a decrease of 2% compared to the same period in 2023.

Year Net Sales (in billions) Number of Employees Headquarters
2024 $15.1 46,000 Irving, Texas

Company's Financial Performance in the Latest Financial Reports

In the third quarter of 2024, Kimberly-Clark reported consolidated net sales of $5.0 billion, a decrease of 4% compared to the prior year. Organic sales increased by 1%, driven by higher net selling prices in hyperinflationary economies, mainly Argentina. For the nine months ended September 30, 2024, the company's net income attributable to Kimberly-Clark Corporation was $2.1 billion, a 67% increase from the previous year.

Operating profit for the three months ended September 30, 2024, was $1.2 billion, up from $774 million in the prior year. For the nine months, operating profit reached $2.7 billion, compared to $1.7 billion in 2023, reflecting a 59% increase. Diluted earnings per share for the third quarter were reported at $2.69, compared to $1.73 for the same period in the previous year.

Financial Metrics Q3 2024 Q3 2023 9M 2024 9M 2023
Net Sales (in billions) $5.0 $5.1 $15.1 $15.5
Operating Profit (in billions) $1.2 $0.8 $2.7 $1.7
Net Income (in billions) $0.9 $0.6 $2.1 $1.3
Diluted EPS $2.69 $1.73 $6.21 $3.70

Introduction to Kimberly-Clark as an Industry Leader

Kimberly-Clark Corporation stands as a leading player in the consumer packaged goods industry, particularly in the personal care and tissue segments. The company's strategy focuses on innovation, product quality, and sustainability, which has enabled it to maintain a competitive edge in a challenging market. As of 2024, Kimberly-Clark continues to expand its global footprint, leveraging its strong brand portfolio and operational efficiencies to drive growth.

To understand the full extent of Kimberly-Clark's success and its impact on the market, further exploration of its mission, vision, and core values is encouraged.




Mission Statement of Kimberly-Clark Corporation (KMB)

Mission Statement of Kimberly-Clark Corporation (KMB)

The mission statement of Kimberly-Clark Corporation emphasizes its commitment to enhancing the lives of people around the world by delivering essential health and hygiene products. This guiding principle is crucial in shaping the company’s long-term goals and strategies, ensuring that all actions align with its core purpose of improving the well-being of consumers.

Core Component 1: Delivering Essential Health and Hygiene Products

Kimberly-Clark focuses on providing a variety of products that contribute to health and hygiene, including brands like Huggies, Kleenex, and Scott. As of the third quarter of 2024, the company's net sales reached approximately $15.1 billion, reflecting a 2% decrease compared to the prior year. However, organic sales increased by 4%, indicating a strong demand for their essential products despite external challenges such as unfavorable currency impacts and divestitures.

Product Category Net Sales (Q3 2024) Net Sales Change (%) Operating Profit (Q3 2024)
Personal Care $2.6 billion -2% $482 million
Consumer Tissue $1.5 billion -2% $265 million
K-C Professional $767 million -10% $161 million

Core Component 2: Commitment to Sustainability

Kimberly-Clark is dedicated to sustainable practices in its operations and product offerings. The company has set ambitious sustainability goals, including reducing its environmental footprint and improving the recyclability of its products. In 2024, Kimberly-Clark announced a commitment to achieve 100% of its fiber sourcing from sustainable sources, which is aligned with its mission to protect the environment while delivering quality products.

Core Component 3: Innovation and Consumer Engagement

Innovation is a key pillar of Kimberly-Clark's mission statement. The company invests significantly in research and development to enhance product offerings and meet evolving consumer needs. For instance, Kimberly-Clark reported a marketing, research, and general expenses cost of approximately $3.2 billion for the nine months ending September 30, 2024, indicating a strong focus on innovation. This investment supports the development of new products that resonate with consumers, ensuring that Kimberly-Clark remains a leader in the health and hygiene sector.

As of September 30, 2024, Kimberly-Clark's diluted earnings per share were reported at $6.21, showcasing the financial success that accompanies its commitment to innovation and quality.




Vision Statement of Kimberly-Clark Corporation (KMB)

Vision Statement Overview

The vision statement of Kimberly-Clark Corporation (KMB) emphasizes a commitment to enhancing the well-being of individuals and communities globally. The company aims to deliver innovative and sustainable products that meet the evolving needs of consumers. As of 2024, Kimberly-Clark's vision is reflected in its strategic focus on growth, efficiency, and sustainability.

Commitment to Health and Hygiene

Kimberly-Clark's vision includes a strong commitment to health and hygiene. The company aims to provide products that improve the quality of life for consumers worldwide. In 2024, Kimberly-Clark reported net sales of $15.1 billion for the nine months ended September 30, a decrease of 2% compared to the prior year. However, organic sales growth of 4% was achieved, driven by increases in net selling prices and product mix adjustments.

Sustainability Initiatives

The company’s vision also incorporates sustainability as a core component. Kimberly-Clark is focused on reducing its environmental footprint and promoting sustainable practices across its operations. For example, its 2024 Transformation Initiative aims to optimize the global supply chain and improve resource efficiency. This initiative is expected to involve capital spending of approximately $800 million for the year.

Innovation and Product Development

Innovation is a key element of Kimberly-Clark’s vision. The company invests significantly in research and development to create new products that cater to consumer needs. In the nine months ended September 30, 2024, Kimberly-Clark’s marketing, research, and general expenses totaled $3.2 billion, reflecting its commitment to ongoing innovation.

Global Reach and Market Leadership

Kimberly-Clark's vision includes maintaining its position as a leader in the personal care and consumer tissue markets. The company operates across various regions, including North America, Developing & Emerging (D&E) markets, and Developed markets. For the three months ended September 30, 2024, net sales in North America were $2.8 billion, while outside North America, sales were $2.2 billion.

Segment Net Sales (Q3 2024) Operating Profit (Q3 2024) Organic Sales Growth
North America $2.8 billion $482 million Flat
D&E Markets $2.2 billion $161 million 8%
Developed Markets $1.5 billion $265 million (2%)

Financial Performance and Future Outlook

In 2024, Kimberly-Clark's financial performance was impacted by various factors, including hyperinflationary economies and currency fluctuations. Net income attributable to Kimberly-Clark Corporation for the nine months ended September 30, 2024, was $2.1 billion, reflecting a significant increase from the previous year. The company's effective tax rate stood at 20.2%, indicating effective management of its tax liabilities amid operational challenges.

Conclusion of Vision Statement

Kimberly-Clark Corporation's vision statement as of 2024 reflects a robust strategy aimed at improving health and hygiene, promoting sustainability, driving innovation, and maintaining market leadership. The company's financial performance, coupled with its strategic initiatives, underscores its commitment to enhancing the well-being of consumers and contributing positively to global communities.




Core Values of Kimberly-Clark Corporation (KMB)

Integrity

The core value of Integrity at Kimberly-Clark Corporation emphasizes the importance of ethical behavior and transparency in all business dealings. This commitment is vital for maintaining trust with consumers, employees, and stakeholders.

In 2024, Kimberly-Clark has implemented several initiatives to uphold this value. The company has enhanced its compliance training programs, ensuring that all employees are educated about ethical standards and practices. Additionally, Kimberly-Clark has established a whistleblower hotline, allowing employees to report unethical activities without fear of retaliation. This initiative underscores their commitment to creating a safe and transparent workplace.

Innovation

Innovation is a cornerstone of Kimberly-Clark's strategy, driving the development of new products and improving existing ones. This value is crucial for staying competitive in the fast-evolving consumer goods market.

In 2024, Kimberly-Clark launched several new product lines, including eco-friendly personal care items that cater to the growing demand for sustainable products. The company invested approximately $300 million in research and development to enhance product performance and sustainability. This investment reflects Kimberly-Clark's dedication to innovation as a means of addressing consumer needs and environmental challenges.

Quality

Quality is paramount at Kimberly-Clark, ensuring that all products meet rigorous standards for safety and effectiveness. This commitment is essential for maintaining brand reputation and customer loyalty.

In 2024, Kimberly-Clark achieved a 98% customer satisfaction rate for its flagship products, demonstrating its focus on quality. The company employs advanced quality control measures and has implemented a continuous improvement program that reviews and enhances product standards regularly. This initiative has resulted in a 15% reduction in product defects compared to the previous year, reinforcing Kimberly-Clark's commitment to delivering high-quality products.

Responsibility

Responsibility at Kimberly-Clark encompasses social and environmental stewardship, reflecting the company's commitment to positively impacting the communities where it operates.

In 2024, Kimberly-Clark announced its goal to achieve 100% recyclable or reusable packaging by 2025. This initiative is part of a broader sustainability strategy aimed at reducing the company's environmental footprint. Additionally, Kimberly-Clark has partnered with various NGOs to support educational programs in underserved communities, investing over $10 million in social responsibility initiatives this year.

Respect

Respect is fundamental to Kimberly-Clark's corporate culture, fostering an inclusive environment that values diversity and collaboration among employees.

In 2024, Kimberly-Clark launched a diversity and inclusion program aimed at increasing representation of underrepresented groups within the workforce. The company set a target to achieve 50% gender diversity in leadership roles by 2025. Moreover, Kimberly-Clark has committed to conducting annual employee engagement surveys to monitor the effectiveness of its respect-driven initiatives, with a current employee engagement score of 85%.

Core Value 2024 Initiatives Investment/Impact
Integrity Enhanced compliance training, whistleblower hotline Improved ethical standards across the workforce
Innovation Launch of eco-friendly products $300 million in R&D
Quality Continuous improvement program 98% customer satisfaction, 15% reduction in defects
Responsibility 100% recyclable packaging goal $10 million invested in social initiatives
Respect Diversity and inclusion program 50% gender diversity target in leadership

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Article updated on 8 Nov 2024

Resources:

  • Kimberly-Clark Corporation (KMB) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Kimberly-Clark Corporation (KMB)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Kimberly-Clark Corporation (KMB)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.