Mission Statement, Vision, & Core Values (2024) of MakeMyTrip Limited (MMYT)

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An Overview of MakeMyTrip Limited (MMYT)

General Summary of MakeMyTrip Limited

MakeMyTrip Limited (MMYT) is a leading online travel company based in India, founded in 2000 by Deep Kalra. The company offers a comprehensive range of travel services, including flight bookings, hotel reservations, holiday packages, and bus ticketing. MMYT has established a strong brand presence in the Indian travel market and has expanded its operations to include international travel services.

As of 2024, MakeMyTrip has reported significant growth in its sales, driven by a resurgence in travel demand following the pandemic. The company generated a total revenue of $211.0 million in the quarter ended September 30, 2024, marking a 25.1% increase compared to $168.7 million in the same quarter of 2023.

Company's Financial Performance in Latest Financial Reports

In the latest financial report for the quarter ended September 30, 2024, MakeMyTrip highlighted record-breaking revenue across its main product segments:

Segment Revenue Q3 2023 Revenue Q3 2024 Growth Rate
Air Ticketing $48.6 million $61.0 million 25.6%
Hotels and Packages $89.4 million $103.2 million 15.5%
Bus Ticketing $19.8 million $24.8 million 25.4%
Others $10.9 million $22.0 million 100.8%

The total gross bookings for the quarter reached $2,257.2 million, a 24.3% increase year-over-year. Adjusted net profit for the same period was reported at $40.7 million, up from $27.8 million in the previous year, reflecting a 46.3% increase.

Introduction to MakeMyTrip as a Leader in the Industry

MakeMyTrip is recognized as one of the leading online travel agencies in India, leveraging technology and innovation to enhance customer experience. The company's focus on robust marketing strategies and partnerships has played a crucial role in its success. As a pioneer in the Indian travel market, MMYT continues to adapt to changing consumer preferences and market dynamics, positioning itself for future growth.

For further insights into MakeMyTrip's strategies and operational excellence, readers are encouraged to explore additional sections below.




Mission Statement of MakeMyTrip Limited (MMYT)

Mission Statement of MakeMyTrip Limited (MMYT)

MakeMyTrip Limited's mission statement emphasizes its commitment to empowering travelers with innovative technology and exceptional customer service to enhance their travel experiences. This mission serves as a guiding principle for the company, aligning its strategic objectives with customer needs and market trends.

Core Component 1: Empowering Travelers

The first core component of MakeMyTrip's mission is to empower travelers. The company focuses on providing users with comprehensive tools and resources that simplify the travel planning process. In the second quarter of fiscal 2025, MakeMyTrip reported a robust growth in gross bookings, which increased by 24.3% year-over-year to $2,257.2 million. This growth demonstrates the effectiveness of its platform in meeting customer demands.

Quarter Gross Bookings (USD millions) Year-over-Year Growth (%)
Q2 2024 2,257.2 24.3
Q2 2023 1,839.7 -

Core Component 2: Innovation and Technology

The second core component is innovation and technology. MakeMyTrip continually invests in advanced technology to enhance user experience. For instance, the revenue from the air ticketing segment increased by 25.6% to $61.0 million in Q2 2025, attributed to improved booking technology and user engagement strategies. This reflects the company's dedication to leveraging technology to streamline the booking process.

Segment Revenue (Q2 2025, USD millions) Year-over-Year Growth (%)
Air Ticketing 61.0 25.6
Hotels and Packages 103.2 15.5

Core Component 3: Exceptional Customer Service

The third core component is delivering exceptional customer service. MakeMyTrip's customer-centric approach is reflected in the increase of adjusted margins across its segments. The adjusted margin for hotels and packages grew by 19.9% to $90.7 million in Q2 2025. This highlights the company’s focus on enhancing customer satisfaction and loyalty through superior service offerings.

Segment Adjusted Margin (Q2 2025, USD millions) Year-over-Year Growth (%)
Hotels and Packages 90.7 19.9
Bus Ticketing 27.1 25.6

Overall, MakeMyTrip's mission statement and its core components effectively guide its strategic initiatives, driving growth and enhancing the travel experience for its customers. As of September 30, 2024, the company reported a profit of $17.9 million compared to $2.0 million in the same quarter of the previous year, indicating a significant improvement in financial performance.




Vision Statement of MakeMyTrip Limited (MMYT)

Vision Statement Overview

The vision statement of MakeMyTrip Limited (MMYT) as of 2024 is designed to establish the company as a leader in the travel and tourism industry in India. The core components of this vision focus on enhancing customer experience, leveraging technology, and expanding market presence.

Enhancing Customer Experience

MakeMyTrip aims to create a seamless and personalized travel experience for its customers. By utilizing advanced data analytics and artificial intelligence, the company intends to tailor offerings to individual preferences. This focus is reflected in the company’s growth metrics:

  • Revenue from the air ticketing segment increased by 25.6% to $61 million in Q2 2024 from $48.6 million in Q2 2023.
  • Revenue from hotels and packages grew by 15.5% to $103.2 million from $89.4 million.

Leveraging Technology

In 2024, MakeMyTrip is committed to innovating through technology to enhance operational efficiency and customer engagement. The company has invested significantly in its technology infrastructure, which has led to:

  • An increase in gross bookings by 24.3% year-over-year, reaching $2.26 billion.
  • Adjusted operating profit improved to $37.5 million in Q2 2024, up from $28.2 million in Q2 2023.

Expanding Market Presence

MakeMyTrip's vision includes strategic expansion within domestic and international markets. This is evidenced by:

  • Revenue from the bus ticketing segment increased by 25.4% to $24.8 million.
  • Revenue from other segments saw a remarkable growth of 100.8% to $22 million.

Financial Performance Summary

Segment Q2 2023 Revenue (USD) Q2 2024 Revenue (USD) Year-over-Year Growth (%)
Air Ticketing 48,597,000 61,019,000 25.6%
Hotels and Packages 89,366,000 103,198,000 15.5%
Bus Ticketing 19,789,000 24,808,000 25.4%
Others 10,938,000 21,968,000 100.8%

Conclusion

The vision statement of MakeMyTrip Limited reflects its ambition to lead the travel industry by enhancing customer experiences, leveraging technology, and expanding its market presence. As evidenced by the company's financial performance in 2024, these strategic focuses are proving effective in driving growth.




Core Values of MakeMyTrip Limited (MMYT)

Core Values of MakeMyTrip Limited (MMYT)

Customer Centricity

The core value of customer centricity emphasizes MakeMyTrip's commitment to putting customers at the heart of its operations. This is evident through various initiatives aimed at enhancing customer experience.

For instance, in the second quarter of fiscal 2025, MakeMyTrip reported a substantial increase in gross bookings, amounting to $2,257.2 million, which reflects a year-over-year growth of 24.3%. This growth was driven by a robust demand for travel services in India, showcasing the company's ability to respond to customer needs effectively.

Additionally, the company has invested significantly in marketing and sales promotion, with expenses rising by 43.0% to $35.8 million in Q2 2025, aimed at increasing brand visibility and customer engagement.

Innovation

Innovation is a cornerstone of MakeMyTrip's strategy, focusing on leveraging technology to enhance operational efficiency and customer satisfaction. The company has introduced advanced technology solutions to streamline the booking process and improve user experience.

In Q2 2025, MakeMyTrip's Adjusted Operating Profit reached $37.5 million, an increase of $9.3 million from the previous year, reflecting the positive impact of its innovative strategies. Furthermore, the introduction of new transport services, including car bookings and rail ticketing, is a testament to the company's ongoing innovation initiatives.

Integrity

Integrity is vital for MakeMyTrip in building trust with customers and stakeholders. The company adheres to high ethical standards in its business practices, ensuring transparency and accountability.

As of September 30, 2024, MakeMyTrip reported a profit for the period of $17.9 million, a significant increase from $2.0 million in the same quarter the previous year. This growth emphasizes the company's commitment to maintaining integrity in its financial reporting and operations.

Collaboration

Collaboration drives MakeMyTrip's success in the travel industry. The company actively engages with various stakeholders, including partners and suppliers, to enhance service offerings.

In Q2 2025, the company reported a total revenue of $211.0 million, up 25.1% from $168.7 million in Q2 2024, largely due to effective partnerships and collaborations. The increase in revenue from all segments, including air ticketing and hotels, underscores the strength of these collaborative efforts.

Responsibility

Responsibility reflects MakeMyTrip's commitment to sustainable practices and corporate social responsibility. The company focuses on minimizing its environmental impact while promoting responsible tourism.

As of September 30, 2024, MakeMyTrip's cash and cash equivalents totaled $717.2 million, indicating a strong liquidity position that enables the company to invest in sustainable initiatives. The company's share repurchase plan, authorized up to $136.0 million, further demonstrates its commitment to returning value to shareholders while maintaining responsible financial practices.

Core Value Key Initiative Impact
Customer Centricity Increased marketing spend Gross bookings of $2,257.2 million, 24.3% YoY growth
Innovation Technology enhancements Adjusted Operating Profit of $37.5 million, up $9.3 million YoY
Integrity Transparent reporting Profit of $17.9 million, up from $2.0 million YoY
Collaboration Stakeholder engagement Total revenue of $211.0 million, 25.1% YoY growth
Responsibility Sustainable practices Cash and equivalents of $717.2 million

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Article updated on 8 Nov 2024

Resources:

  • MakeMyTrip Limited (MMYT) Financial Statements – Access the full quarterly financial statements for Q2 2025 to get an in-depth view of MakeMyTrip Limited (MMYT)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View MakeMyTrip Limited (MMYT)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.