Mission Statement, Vision, & Core Values (2024) of XPEL, Inc. (XPEL)

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An Overview of XPEL, Inc. (XPEL)

General Summary of XPEL, Inc.

XPEL, Inc. (XPEL) was founded in 1997 and is headquartered in San Antonio, Texas. The company specializes in the design, manufacture, and distribution of protective films for automotive and architectural applications. XPEL offers a range of products, including paint protection film, window film, and related software solutions. As of 2024, XPEL has expanded its market presence significantly, reporting total sales of approximately $312.9 million for the nine months ended September 30, 2024, compared to $290.8 million for the same period in 2023, marking a growth of 7.6% year-over-year .

Company's Financial Performance in the Latest Financial Reports

In the most recent financial reports, XPEL achieved record-breaking revenue figures. For the three months ended September 30, 2024, total revenue reached $112.9 million, up from $102.7 million in the same quarter of 2023, reflecting a 9.9% increase. The company's net income also saw a rise, amounting to $14.9 million for the third quarter of 2024, a 9.1% increase compared to $13.7 million in the third quarter of 2023 .

The following table summarizes key financial metrics for XPEL for the nine months ended September 30, 2024, compared to the same period in 2023:

Metric 2024 2023 Change (%)
Total Revenue $312.9 million $290.8 million 7.6%
Net Income $36.6 million $40.8 million -10.4%
Operating Income $46.8 million $52.7 million -11.3%
Gross Margin 42.7% 41.8% 10.0%

Key contributors to revenue growth included a 20.6% increase in window film sales and a 27.4% increase in installation revenue during the three months ended September 30, 2024 .

Introduction to XPEL as a Leader in the Industry

XPEL is recognized as one of the leading companies in the automotive and architectural protective film industry. The company has established a strong brand reputation through its commitment to quality and innovation. As of 2024, XPEL continues to expand its market reach, driven by increased product adoption and awareness across various regions. The company is dedicated to enhancing customer experience through advanced product offerings and superior service .




Mission Statement of XPEL, Inc. (XPEL)

Company's Mission Statement Overview

XPEL, Inc. (XPEL) operates with a mission statement that emphasizes its commitment to innovation, quality, and customer satisfaction. This mission serves as a guiding principle for the company's long-term goals and strategic direction. By aligning its operations with this mission, XPEL aims to enhance its market position in the automotive and architectural film industry.

Core Component 1: Innovation

XPEL prioritizes innovation as a core aspect of its mission. The company invests significantly in research and development to create advanced products that meet evolving customer needs. For instance, in the nine months ended September 30, 2024, XPEL reported a gross margin of approximately $133.7 million, reflecting a 10.0% increase compared to the same period in 2023. This growth can be attributed to the introduction of new product lines and enhancements in existing offerings.

Core Component 2: Quality

Quality is paramount in XPEL's mission statement. The company maintains rigorous quality control measures to ensure that its products, including paint protection film and window film, meet high standards. As of September 30, 2024, the sales from the paint protection film segment represented 53.3% of total revenue, amounting to $166.9 million, demonstrating the market's recognition of XPEL's quality products.

Core Component 3: Customer Satisfaction

XPEL emphasizes customer satisfaction as a critical component of its mission. The company actively seeks customer feedback to refine its offerings and improve service delivery. In the nine months ended September 30, 2024, service revenue grew by 23.5%, totaling $75.9 million, driven by increased demand for installation services and software solutions. This growth indicates XPEL's commitment to meeting customer expectations and enhancing their overall experience.

Metric 2024 (9 months) 2023 (9 months) Change (%)
Total Revenue $312.9 million $290.8 million 7.6%
Gross Margin $133.7 million $121.5 million 10.0%
Net Income $36.6 million $40.8 million -10.4%
Service Revenue $75.9 million $61.4 million 23.5%
Paint Protection Film Revenue $166.9 million $165.0 million 1.1%



Vision Statement of XPEL, Inc. (XPEL)

Vision Statement Overview

XPEL, Inc. aims to be the global leader in providing innovative protective solutions for automotive and architectural applications. The company focuses on enhancing customer experiences through exceptional product quality and service.

Commitment to Innovation

XPEL's vision includes a strong commitment to innovation, which is reflected in its continuous development of advanced products. For the nine months ended September 30, 2024, XPEL reported product revenue of $237.0 million, representing a 3.3% increase from $229.3 million in the same period of 2023. The company emphasizes research and development to ensure that its offerings lead the market.

Customer-Centric Approach

At the core of XPEL's vision is a customer-centric approach. The company has seen significant growth in service revenue, which increased by 23.5% for the nine months ended September 30, 2024, amounting to $75.9 million compared to $61.4 million in the previous year. This growth is driven by enhanced customer service offerings, including installation and support services.

Sustainable Practices

XPEL is dedicated to sustainability, integrating eco-friendly practices into its operations. The company’s focus on sustainable product development is evident, as it aims to minimize environmental impact while maximizing performance. This commitment is part of its broader vision to lead in responsible corporate practices.

Global Expansion

XPEL's vision includes expanding its global footprint. In the nine months ended September 30, 2024, the company reported total revenue of $312.9 million, a 7.6% increase from $290.8 million in the same period of the previous year. The company continues to explore new markets and strengthen its presence in existing ones, particularly in regions like the Middle East and Asia Pacific, which have shown substantial growth.

Table of Financial Performance

Metric 2024 (Nine Months) 2023 (Nine Months) % Change
Total Revenue $312.9 million $290.8 million 7.6%
Product Revenue $237.0 million $229.3 million 3.3%
Service Revenue $75.9 million $61.4 million 23.5%
Net Income $36.6 million $40.8 million -10.4%

Employee Development and Engagement

XPEL recognizes that its employees are key to achieving its vision. The company invests in training and development programs, which have led to a 16.8% increase in general and administrative expenses in the nine months ended September 30, 2024. This investment ensures that employees are equipped with the necessary skills to excel and contribute to the company's vision.

Conclusion of Vision Statement Analysis

XPEL, Inc.'s vision statement for 2024 is built on innovation, customer satisfaction, sustainability, global expansion, and employee development. The company's performance metrics reflect its commitment to achieving these goals and enhancing its leadership position in the industry.




Core Values of XPEL, Inc. (XPEL)

Integrity

The core value of integrity is fundamental to XPEL, Inc. It reflects the company's commitment to honesty and ethical practices in all its dealings. XPEL emphasizes transparency and accountability, both internally and externally.

In 2024, XPEL has demonstrated its commitment to integrity through various initiatives, including a comprehensive code of ethics that guides employee conduct. The company has also increased its focus on compliance training, with over 90% of employees completing ethics training in the past year. This training ensures that employees are well-versed in the ethical standards expected of them, fostering a culture of integrity.

Innovation

Innovation is at the heart of XPEL's operations, driving the development of new products and services. The company invests heavily in research and development, allocating approximately 8% of its total revenue towards innovation initiatives. This commitment has led to the launch of several new product lines, including advanced paint protection films and window films.

In 2024, XPEL introduced its latest product, the FUSION line, which generated $4.8 million in revenue, reflecting a 7.8% increase year-over-year. The company also expanded its software offerings, leading to a 28% increase in software revenue, totaling $5.96 million for the nine months ended September 30, 2024 .

Quality

XPEL's dedication to quality is evident in its manufacturing processes and product offerings. The company employs rigorous quality control measures to ensure that all products meet high standards. In 2024, XPEL achieved a 98% customer satisfaction rate, underscoring its commitment to delivering top-notch products and services.

Additionally, XPEL's products are backed by extensive warranties, with an average warranty period of 10 years for paint protection films. This commitment to quality has positioned XPEL as a trusted leader in the industry, with a significant increase in repeat customers and referrals contributing to a 15% uptick in sales.

Customer Focus

Customer focus is a core value that drives XPEL's business strategy. The company prioritizes understanding customer needs and delivering exceptional service. In 2024, XPEL expanded its customer support team by 25% to enhance service delivery and response times.

XPEL has also implemented a customer feedback system that has led to actionable insights, resulting in a 20% improvement in service response times. The company reported that installation labor revenue increased by 31.9% over the nine months ended September 30, 2024, driven by heightened demand for its services .

Community Engagement

XPEL values community engagement and actively participates in initiatives that support local communities. In 2024, the company launched its “XPEL Cares” program, contributing over $500,000 to various charitable organizations and community projects. This initiative not only enhances the company's public image but also strengthens its relationships with customers and local stakeholders.

Furthermore, XPEL encourages employee volunteering, with more than 1,000 hours logged in community service activities this year, reinforcing its commitment to social responsibility .

Core Value 2024 Commitment Performance Indicator
Integrity 90% of employees completed ethics training Code of Ethics compliance
Innovation 8% of revenue allocated to R&D $4.8 million from FUSION line
Quality 98% customer satisfaction rate 10-year average warranty for products
Customer Focus 25% increase in customer support team 31.9% increase in installation labor revenue
Community Engagement $500,000 donated to charities 1,000+ hours of employee volunteering

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Resources:

  1. XPEL, Inc. (XPEL) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of XPEL, Inc. (XPEL)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View XPEL, Inc. (XPEL)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.