Mission Statement, Vision, & Core Values (2024) of Xponential Fitness, Inc. (XPOF)

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An Overview of Xponential Fitness, Inc. (XPOF)

General Summary of Xponential Fitness, Inc. (XPOF)

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of boutique health and wellness brands. Founded in 2017, the company operates a diversified platform of nine brands that encompass various fitness verticals, including Pilates, indoor cycling, barre, stretching, dancing, boxing, strength training, metabolic health, and yoga. As of 2024, Xponential Fitness has expanded its reach significantly, operating numerous studios across North America and internationally.

In 2024, Xponential reported that total system-wide sales reached approximately $1.705 billion to $1.715 billion, reflecting a growth of about 22% compared to the previous year. The company also reported a quarterly average unit volume (AUV) of $631,000, which is an 8% increase year-over-year, serving a total membership base of 827,000, up 16%.

Company's Financial Performance in the Latest Financial Reports

For the third quarter of 2024, Xponential Fitness recorded total revenue of $80.5 million, a slight increase from $80.4 million in the same period of the previous year. This increase was primarily driven by growth in franchise and equipment revenues, despite a $9.8 million decline in other service revenue due to a strategic shift away from company-owned transition studios.

The financial highlights for Q3 2024 include:

  • Net loss of $18.0 million, or a loss of $0.29 per basic share, compared to a net loss of $5.2 million, or earnings of $0.91 per share in Q3 2023.
  • Adjusted net loss of $0.2 million, or a loss of $0.04 per basic share, compared to adjusted net income of $6.0 million, or earnings of $0.09 per share in the prior year period.
  • Adjusted EBITDA of $31.0 million, up 17% from $26.5 million in Q3 2023.

As of September 30, 2024, the company had approximately $37.8 million in cash and cash equivalents, with total long-term debt standing at $353.8 million. The net cash provided by operating activities for the nine months ended September 30, 2024, was $10.9 million.

Introduction to Xponential Fitness as a Leader in the Industry

Xponential Fitness is recognized as one of the leading companies in the boutique fitness industry, leveraging a strong franchise model that promotes rapid expansion and brand awareness. The company continues to innovate in the health and wellness sector, providing unique and personalized workout experiences through its diverse brand portfolio. This strategic positioning allows Xponential to capitalize on the growing demand for fitness and wellness solutions globally.

To further understand the success of Xponential Fitness, Inc., the following table summarizes key financial and operational metrics as of Q3 2024:

Metric Q3 2024 Q3 2023
Total Revenue $80.5 million $80.4 million
Net Loss $18.0 million $5.2 million
Adjusted Net Loss $0.2 million $6.0 million
Adjusted EBITDA $31.0 million $26.5 million
System-wide Sales $431.2 million $356.2 million
Average Unit Volume (AUV) $631,000 $585,000
Total Members 827,000 712,000



Mission Statement of Xponential Fitness, Inc. (XPOF)

Mission Statement of Xponential Fitness, Inc. (XPOF)

The mission statement of Xponential Fitness, Inc. emphasizes the company’s commitment to making health and wellness accessible to everyone. This mission is a guiding principle that informs the company’s strategic direction, operational decisions, and the overall culture within the organization.

Core Component 1: Accessibility

Xponential Fitness aims to provide a range of health and wellness options that cater to diverse fitness needs and preferences. The company operates multiple brands, including Pilates, indoor cycling, barre, and yoga, which together offer a comprehensive suite of fitness solutions. As of September 30, 2024, Xponential had approximately 827,000 members across its studios, reflecting a 16% increase year-over-year .

Brand Type Number of Studios Member Growth (%)
Club Pilates Pilates 600+ 20%
CycleBar Cycling 200+ 15%
StretchLab Stretching 100+ 30%
Row House Rowing 50+ 25%

Core Component 2: Personalized Experiences

The mission statement highlights the importance of personalized workout experiences. Xponential Fitness is dedicated to offering tailored fitness solutions led by highly qualified instructors. As of Q3 2024, the company reported a quarterly average unit volume (AUV) of $631,000, representing an 8% increase from the previous year, indicating strong performance and customer engagement .

Core Component 3: Community Engagement

Xponential Fitness fosters a sense of community among its members, which is reflected in its mission to create energetic and accessible workout environments. The company sold 84 franchise licenses and opened 125 gross new studios in Q3 2024, underscoring its commitment to expanding its community reach .

Financially, Xponential reported total revenue of $80.5 million for Q3 2024, consistent with the prior year period, while experiencing a 21% year-over-year increase in North America system-wide sales to $431.2 million .

Financial Metric Q3 2024 Q3 2023 Year-over-Year Change (%)
Total Revenue $80.5 million $80.4 million 0.1%
System-wide Sales $431.2 million $356.9 million 21%
Adjusted EBITDA $31.0 million $26.5 million 17%



Vision Statement of Xponential Fitness, Inc. (XPOF)

Vision Statement Overview

Xponential Fitness, Inc. (XPOF) envisions a future where health and wellness are accessible to everyone. This vision is centered around building a community that embraces diversity in fitness experiences, fostering an inclusive environment across its various boutique brands.

Commitment to Accessibility

The company aims to ensure that health and wellness options are available to a broad demographic. This commitment is evident in their diverse brand offerings, which include Pilates, indoor cycling, barre, yoga, and more.

As of 2024, Xponential Fitness operates over 1,000 studios globally, with a significant focus on expanding franchise opportunities to enhance accessibility.

Community and Culture

Xponential Fitness emphasizes creating a supportive community among its franchisees and clients. The vision includes fostering a culture where franchisee success is paramount, which is integral to the company's operational strategy.

  • Quarterly Average Unit Volume (AUV): $631,000, reflecting an 8% year-over-year growth.
  • Total members reached 827,000, showing a 16% increase.

Innovation in Fitness

The company is committed to continuously innovating its offerings. By leveraging technology and trendy fitness modalities, Xponential aims to stay at the forefront of the health and wellness industry. This involves integrating new fitness trends into existing brands and exploring new market opportunities.

In Q3 2024, Xponential Fitness reported total revenue of $80.5 million, consistent with the previous year. The revenue growth is primarily driven by franchise and equipment sales.

Global Expansion

Xponential Fitness is focused on expanding its global footprint. The company has plans to open between 490 to 510 new studios in 2024, a slight decrease from previous guidance, but still indicative of ongoing growth.

Metric 2023 Estimate 2024 Estimate
Gross New Studio Openings 500-520 490-510
System-wide Sales $1.705-$1.715 billion $1.705-$1.715 billion
Revenue $310-$320 million $310-$320 million
Adjusted EBITDA $120-$124 million $120-$124 million

Franchisee Success

At the core of Xponential's vision is the belief that franchisee success drives overall company growth. The organization is dedicated to providing robust support and resources to its franchise partners to ensure they thrive in their local markets.

In Q3 2024, the company sold 84 franchise licenses and opened 125 new studios, showcasing a strong commitment to franchise development.

Focus on Health & Wellness

Xponential Fitness is committed to promoting a healthier lifestyle through its various brands. The vision includes not only offering fitness services but also enhancing the overall wellness of its community members.

Through its diversified portfolio, Xponential aims to cater to different fitness preferences, ensuring that everyone can find a suitable workout option that aligns with their health goals.




Core Values of Xponential Fitness, Inc. (XPOF)

Core Value: Community

Xponential Fitness, Inc. (XPOF) emphasizes the importance of community in its operations and brand ethos. This value is critical as it fosters a supportive environment for both members and franchisees.

In Q3 2024, Xponential reported a total membership of 827,000, reflecting a 16% increase year-over-year, underscoring its commitment to building a vibrant community. The company sold 84 franchise licenses and opened 125 new studios during the same period, demonstrating its growth strategy that emphasizes community engagement and support.

Core Value: Innovation

Innovation is at the heart of Xponential Fitness's business model. The company continually seeks to enhance its offerings and improve member experiences.

For instance, Xponential's adjusted EBITDA for Q3 2024 was $31.0 million, up 17% from $26.5 million in the prior year. This growth is attributed to the innovative approach adopted in its studio formats, which include various fitness styles like Pilates, indoor cycling, and boxing. The strategic shift away from company-owned transition studios has also spurred innovation in service delivery.

Core Value: Integrity

Integrity is foundational to Xponential Fitness, guiding its interactions with franchisees, members, and the community at large.

The company reported a net loss of $18.0 million for Q3 2024, which highlights the challenges faced while maintaining transparency with stakeholders. Despite these challenges, Xponential remains committed to ethical practices, as evidenced by its meticulous financial reporting and adherence to regulatory requirements, ensuring a level of trust with investors and franchise partners.

Core Value: Excellence

Xponential Fitness strives for excellence in all aspects of its operations, from customer service to studio management.

The North America system-wide sales reached $431.2 million in Q3 2024, a 21% increase year-over-year, reflecting the company's commitment to excellence in service delivery and operational efficiency. The average unit volume (AUV) per studio was reported at $631,000, an 8% increase compared to the prior year, further indicating the company's dedication to achieving high performance across its franchise network.

Core Value: Accessibility

Xponential Fitness prioritizes accessibility in its mission to make health and wellness available to everyone.

The company’s diverse portfolio of fitness brands allows it to cater to a wide demographic, ensuring that various fitness preferences are met. The total revenue for Q3 2024 was $80.5 million, showing slight growth from $80.4 million in the previous year. This revenue growth reflects the accessibility of its services to a broader audience, enhancing participation in fitness programs across different communities.

Core Value Description Q3 2024 Metrics
Community Fostering a supportive environment for members and franchisees. 827,000 total members, 84 franchise licenses sold, 125 new studios opened.
Innovation Enhancing offerings and improving member experiences. Adjusted EBITDA of $31.0 million, 17% increase year-over-year.
Integrity Guiding interactions with transparency and ethics. Net loss of $18.0 million, reflecting challenges in financial performance.
Excellence Striving for high performance in all operations. System-wide sales of $431.2 million, AUV of $631,000.
Accessibility Making health and wellness available to everyone. Total revenue of $80.5 million, slight growth from previous year.

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Resources:

  1. Xponential Fitness, Inc. (XPOF) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Xponential Fitness, Inc. (XPOF)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Xponential Fitness, Inc. (XPOF)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.