Bird Global, Inc. (BRDS): Business Model Canvas

Key Partnerships

Bird Global, Inc. relies on various key partnerships to ensure the smooth operation of its electric scooter rental business. These partnerships are crucial in providing the necessary resources and support needed for the success of the company. Some of the key partnerships include:

• City governments for permits and regulations: Bird Global, Inc. works closely with city governments to obtain the necessary permits and adhere to regulations for operating electric scooters within city limits. By partnering with city governments, the company ensures compliance with local laws and fosters positive relationships with local authorities.
• Manufacturing companies for scooter production: Bird Global, Inc. collaborates with manufacturing companies to produce electric scooters that meet the company's specifications and quality standards. By partnering with manufacturing companies, Bird Global, Inc. ensures a steady supply of scooters to meet the growing demand for its services.
• Maintenance and repair service providers: Bird Global, Inc. partners with maintenance and repair service providers to ensure the proper maintenance and upkeep of its fleet of electric scooters. These partnerships are essential in keeping the scooters in working condition and minimizing downtime due to mechanical issues.
• Technology providers for app development: Bird Global, Inc. collaborates with technology providers to develop and maintain its mobile app, which is used by customers to locate and rent electric scooters. By partnering with technology providers, the company ensures that its app is user-friendly, reliable, and up-to-date with the latest features and functionalities.

Key Activities

Design and development of electric scooters: Bird Global, Inc. focuses on creating innovative and user-friendly electric scooters. Our team of engineers and designers work tirelessly to research, design, and produce high-quality scooters that meet the needs of our customers.

Management of scooter fleets: We handle the logistics of managing large fleets of electric scooters in various cities. This includes tasks such as charging, maintenance, and redistribution of scooters to ensure they are readily available for customers to use.

Data analytics for usage and operational efficiency: Bird Global, Inc. utilizes data analytics to track scooter usage patterns, optimize fleet management, and improve operational efficiency. This data-driven approach helps us make informed business decisions and enhance the overall customer experience.

Marketing and community engagement: We actively engage with communities to promote our electric scooters and raise awareness about sustainable transportation options. Our marketing efforts include partnerships with local businesses, social media campaigns, and community events to connect with potential customers.

Key Resources

• R&D team for scooter design and development
• Logistics team for fleet management
• Data analysts for data-driven decision making
• Marketing team for outreach and community engagement
• Scooter charging stations and maintenance facilities

Value Proposition

• Convenient and eco-friendly transportation solution
• Cost-effective alternative to traditional modes of travel
• Access to real-time data for improved operational efficiency
• Engagement with local communities for a positive social impact

Customer Segments

• Urban commuters looking for efficient transportation options
• Tourists and visitors exploring new cities
• Students navigating college campuses
• Local businesses and organizations promoting sustainable practices

Key Resources

Bird Global, Inc. relies on several key resources to operate its electric scooter rental business effectively. These resources include:

Fleet of electric scooters

One of the most important resources for Bird Global, Inc. is its fleet of electric scooters. These scooters allow customers to conveniently rent and ride around cities, helping to reduce traffic congestion and promote environmentally friendly modes of transportation.

Mobile application for scooter rental

Another key resource for Bird Global, Inc. is its mobile application, which allows customers to easily locate and unlock scooters for rental. The app also provides information on scooter availability, pricing, and nearby charging stations, enhancing the customer experience.

Intellectual property in electric transportation

Bird Global, Inc. has invested in intellectual property related to electric transportation, including patents for scooter design and technology. This provides the company with a competitive advantage and helps protect its innovations in the rapidly evolving micro-mobility industry.

Partnerships with cities and municipalities

Bird Global, Inc. has established partnerships with cities and municipalities around the world to operate its scooter rental services. These partnerships enable the company to comply with local regulations, access designated parking areas, and collaborate on initiatives to improve urban mobility.

By leveraging these key resources, Bird Global, Inc. is able to offer a sustainable and convenient transportation solution for people in urban areas, while also contributing to the overall goal of reducing carbon emissions and improving air quality.

Value Propositions

Bird Global, Inc. (BRDS) offers a range of value propositions that cater to the needs of urban commuters while contributing to a more sustainable environment:

• Convenient and eco-friendly urban transportation: BRDS provides convenient and eco-friendly transportation options for short-distance travel in urban areas. By offering electric scooters that can be easily accessed and ridden through a mobile app, BRDS ensures that commuters can get to their destinations quickly and efficiently.
• Affordable short-distance travel options: BRDS focuses on providing affordable transportation options for short distances, making it accessible to a wide range of commuters. By offering competitive pricing and flexible payment plans, BRDS ensures that its services are affordable to all.
• Easy access via mobile app: BRDS has developed a user-friendly mobile app that allows commuters to easily locate, unlock, and ride electric scooters. This streamlined process makes it convenient for commuters to access transportation whenever they need it, without the hassle of waiting in line or dealing with physical keys.
• Commitment to reducing urban congestion and emissions: BRDS is committed to reducing urban congestion and emissions by providing a sustainable transportation alternative. By promoting the use of electric scooters, which produce zero emissions, BRDS aims to contribute to a cleaner and healthier urban environment.

Customer Relationships

At Bird Global, Inc., we prioritize building strong and lasting relationships with our customers through various channels and strategies. Our customer relationships are at the core of our business model, and we strive to provide exceptional support and engagement to ensure customer satisfaction. Below are the key aspects of our customer relationships:

Customer support through app and website:

• Our customers can easily access support and assistance through our user-friendly app and website. We provide detailed information about our services, products, and offerings to address any queries or concerns promptly.
• Our customer support team is readily available to assist customers with any issues they may face while using our platform. We ensure timely responses and resolutions to enhance the overall customer experience.

Engagement via social media and digital marketing:

• We actively engage with our customers through various social media platforms and digital marketing efforts. This allows us to connect with our customers on a more personal level and keep them informed about our latest updates, promotions, and events.
• We leverage social media channels to interact with our customers, address their feedback, and build a strong online presence. By staying active on social media, we can strengthen our relationships with customers and foster a sense of community among our user base.

Feedback mechanisms for service improvement:

• We value feedback from our customers and actively seek their input to improve our services and offerings. We provide multiple feedback channels, such as surveys, feedback forms, and direct communication channels, to gather insights from our customers.
• By listening to the feedback provided by our customers, we can identify areas for improvement and implement necessary changes to enhance the overall customer experience. We take customer feedback seriously and use it as a guide for continuous improvement.

Community outreach programs:

• We believe in giving back to the community and engaging in meaningful outreach programs to support social causes. Through our community outreach initiatives, we aim to build strong relationships with our customers and create a positive impact on society.
• Our community outreach programs focus on supporting local communities, promoting sustainability, and fostering a sense of social responsibility among our customers. By engaging in these programs, we aim to strengthen our relationships with customers and demonstrate our commitment to making a difference.

Channels

Bird Global, Inc. utilizes various channels to reach and engage with its customers. These channels include:

• Mobile app for reservations and payments: The Bird app is a key channel through which customers can easily reserve electric scooters, make payments, and access important information. The app is user-friendly and provides a seamless experience for users.
• Website for information and customer support: The company's website serves as a valuable channel for customers to access information about the services offered, FAQs, and customer support. Customers can easily find answers to their questions and reach out for assistance if needed.
• Physical docking stations in strategic urban locations: Bird Global, Inc. has strategically placed physical docking stations in urban areas where customers can pick up and drop off electric scooters. These stations provide convenience and accessibility for customers who prefer this method of transportation.
• Promotions and partnerships with local businesses: The company also utilizes promotions and partnerships with local businesses to reach a wider customer base. By collaborating with local businesses, Bird Global, Inc. can increase its brand awareness and attract new customers.

Customer Segments

Bird Global, Inc. caters to a variety of customer segments, including:

• Urban commuters: Our electric scooters provide a convenient and eco-friendly mode of transportation for individuals living and working in cities. Commuters can easily navigate through traffic and reach their destinations quickly.
• Tourists visiting cities: Visitors to cities often find it challenging to explore all the attractions on foot or by car. Our scooters offer a fun and efficient way for tourists to sightsee and experience the local culture.
• Residents needing short-term transportation: Whether running errands or meeting friends for coffee, residents can use our scooters for short trips around their neighborhoods. It's a cost-effective and convenient alternative to owning a car.
• Eco-conscious individuals: As more people prioritize sustainability, our electric scooters provide a clean and green transportation option. Users can reduce their carbon footprint and contribute to a cleaner environment.

Value Proposition

Our value proposition revolves around providing convenient, eco-friendly, and cost-effective transportation solutions for our customers. By offering electric scooters that are easy to use and readily available in urban areas, we aim to improve mobility and reduce congestion in cities. Additionally, our commitment to sustainability aligns with the values of eco-conscious individuals, who appreciate the environmental benefits of using our scooters.

• Convenience: With our mobile app, customers can easily locate and unlock scooters for their use. This eliminates the need for traditional rental processes and allows for seamless transportation experiences.
• Eco-friendliness: By using electric scooters, we promote clean energy consumption and help reduce air pollution in urban areas. Customers can feel good about their ecological impact when choosing Bird over traditional transportation methods.
• Affordability: Our pricing model is designed to be accessible to a wide range of customers. Users pay a nominal fee for each ride, making it a cost-effective option compared to owning a car or using ride-sharing services.

Cost Structure

As Bird Global, Inc. (BRDS) expands its scooter sharing services globally, it is crucial to analyze the cost structure of the business model. Understanding the various costs involved will help in optimizing expenses and increasing profitability.

Initial and ongoing costs of scooter manufacturing:

• Procurement of raw materials
• Manufacturing and assembly costs
• Quality control and testing expenses

These costs are essential for producing high-quality electric scooters that are durable and efficient for daily use by customers.

Maintenance and repair expenses:

• Regular maintenance of scooters to ensure operational efficiency
• Repair costs for damaged or malfunctioning scooters

Investing in maintenance and repair services is crucial to extend the lifespan of the scooters and provide a seamless experience for users.

Marketing and advertising costs:

• Digital marketing campaigns
• Offline marketing strategies
• Promotional events and partnerships

Creating brand awareness and attracting new customers requires investment in marketing and advertising efforts.

Operational expenses:

• Staff salaries for operational and customer service teams
• Technology maintenance and software updates
• Office rent and utilities

Ensuring efficient operations and excellent customer service is essential for the success of the scooter sharing service.

Regulatory compliance and licensing fees:

• Obtaining necessary permits and licenses for operating in different cities
• Compliance with local regulations and safety standards
• Paying fines or penalties for non-compliance

Adhering to regulatory requirements and obtaining necessary licenses is crucial for legal operation and reputation management.

Revenue Streams

Bird Global, Inc. generates revenue through various streams to sustain its operations and fuel growth. The following are the key revenue streams for the company:

• Pay-per-ride fees: One of the main revenue sources for Bird Global, Inc. is the pay-per-ride fees charged to users for using their electric scooters. Users are charged a fee for every ride they take, providing a steady stream of income for the company.
• Subscription models for frequent users: Bird Global, Inc. offers subscription models for frequent users who use the scooters on a regular basis. These subscriptions provide users with benefits such as discounted rates or exclusive access to certain features, generating recurring revenue for the company.
• Advertising revenue from app and scooters: Bird Global, Inc. generates revenue through advertising on its app and on the scooters themselves. By partnering with brands and businesses, the company is able to monetize these advertising opportunities, adding to its revenue stream.
• Partnerships with local businesses and events: Another revenue stream for Bird Global, Inc. is through partnerships with local businesses and events. By collaborating with these partners, the company can generate additional revenue through sponsored rides, promotions, and other mutually beneficial opportunities.