Casey's General Stores, Inc. (CASY): Business Model Canvas

Key Partnerships

Casey's General Stores, Inc. relies on several key partnerships to ensure the smooth operation of its stores and the delivery of high-quality products to its customers. These partnerships are crucial to the success of the business model as they provide essential services and resources that Casey's needs to thrive in the competitive convenience store industry.

Supplier and vendor agreements for food and fuel: Casey's partners with various suppliers and vendors to procure a wide range of food and fuel products that are sold in its stores. These agreements ensure a steady supply of products at competitive prices, allowing Casey's to offer a diverse selection of items to its customers.

• Food suppliers: Casey's partners with food suppliers to source fresh ingredients for its made-to-order pizzas, sandwiches, and other delicious food items offered in-store.
• Fuel vendors: Casey's works with fuel vendors to deliver high-quality gasoline and diesel products that meet customer demands for convenience and reliability.

Local farms for fresh produce: To support its commitment to offering fresh and healthy food options, Casey's partners with local farms to source fresh produce that is used in its salads, fruit cups, and other prepared food items. These partnerships help Casey's promote sustainability, support local farmers, and provide customers with farm-fresh produce.

Maintenance and service providers for store facilities: Casey's partners with maintenance and service providers to ensure its store facilities are well-maintained and operational. These partnerships encompass a range of services, including cleaning, repairs, and equipment maintenance, to create a clean and welcoming environment for customers.

• Cleaning services: Casey's partners with cleaning companies to keep its stores clean and presentable for customers, enhancing the overall shopping experience.
• Repair and maintenance providers: Casey's works with repair and maintenance providers to address any issues with store equipment, infrastructure, or facilities in a timely manner to minimize disruptions to operations.

Key Activities

Casey's General Stores, Inc. is primarily focused on the following key activities:

Retail Sales of Grocery Items and Prepared Foods:

• Offering a wide range of grocery items including snacks, beverages, fresh produce, dairy products, and packaged foods.
• Preparing and selling freshly made pizzas, sandwiches, salads, and other food items to customers.
• Managing inventory, restocking shelves, and ensuring product freshness to meet customer demands.

Fuel Sales and Management:

• Operating fuel pumps at convenience store locations to provide customers with gasoline, diesel, and other fuel options.
• Managing fuel inventory, pricing, and safety regulations to ensure a smooth operation and compliance with industry standards.

Managing a Chain of Convenience Stores:

• Owning and operating a network of convenience stores across multiple states in the United States.
• Providing a range of services such as ATM machines, lottery tickets, propane refills, and car wash facilities at select locations.
• Implementing marketing strategies, store promotions, and customer loyalty programs to drive sales and enhance customer satisfaction.

Key Resources

Physical locations of stores primarily in the Midwest: Casey's General Stores, Inc. has established a strong presence in the Midwest region with over 2,200 stores spread across multiple states. These physical locations serve as key resources for the company, allowing them to reach a large customer base and generate revenue through in-store sales.

Distribution centers for efficient logistics: To support its extensive network of stores, Casey's General Stores, Inc. operates multiple distribution centers strategically located to ensure timely and efficient delivery of products. These distribution centers play a crucial role in the company's supply chain management, ensuring that stores are well-stocked with products to meet customer demand.

Trained store personnel and customer service teams: Casey's General Stores, Inc. places a strong emphasis on customer service, which is made possible by its trained store personnel and customer service teams. These employees serve as key resources for the company, providing customers with a positive shopping experience and building brand loyalty.

Value Propositions

Casey's General Stores, Inc. offers a range of value propositions that set them apart from their competitors in the convenience store industry. These value propositions are designed to meet the needs and expectations of their customers while also driving profitability for the company.

• Convenience of one-stop shopping: Casey's General Stores provide a convenient one-stop shopping experience for customers, offering a wide selection of grocery items, fresh prepared food, and fuel all in one location. This convenience allows customers to easily fulfill their shopping needs in one place, saving them time and effort.
• Commitment to community and customer service: Casey's General Stores prides themselves on their commitment to the communities they serve and provide exceptional customer service to ensure customer satisfaction. They prioritize building strong relationships with their customers and communities, creating a sense of loyalty and trust among their customer base.
• Frequent promotions and discounts: Casey's General Stores regularly offer promotions and discounts on fuel and store items to provide added value to their customers. These promotions help attract customers and drive sales while also rewarding loyal customers for their ongoing support.

Key Activities

Casey's General Stores engage in various key activities to effectively deliver on their value propositions and drive the success of their business model. These key activities are essential to the operations and growth of the company.

• Retail Operations: Casey's General Stores operate retail locations that offer a range of products and services to customers, including groceries, prepared food, and fuel. They focus on maintaining clean, well-stocked stores and providing exceptional customer service to create a positive shopping experience.
• Supply Chain Management: Casey's General Stores manage a complex supply chain to ensure the timely delivery of products to their stores. They work with suppliers to source quality products and maintain inventory levels to meet customer demand.
• Marketing and Promotions: Casey's General Stores develop marketing strategies and promotions to attract customers and drive sales. They utilize traditional and digital marketing channels to reach target audiences and communicate their value propositions effectively.

Customer Relationships

Casey's General Stores, Inc. prides itself on providing personalized service in-store to create a positive experience for customers. By training employees to be knowledgeable about products and services offered, Casey's ensures that customers receive the assistance they need to make informed purchasing decisions. This personalized touch helps to build trust and loyalty among customers, leading to repeat business and positive word-of-mouth referrals.

• Loyalty rewards programs: In addition to personalized service, Casey's offers loyalty rewards programs to incentivize customers to return to the store. By offering discounts, promotions, and special deals to loyal customers, Casey's is able to maintain customer satisfaction and encourage repeat business.
• Community engagement: Casey's General Stores, Inc. understands the importance of being a good corporate citizen and actively engages with local communities through sponsorships and events. By supporting local organizations, schools, and events, Casey's builds goodwill within the community and strengthens its brand reputation as a company that cares about the well-being of its customers.

Channels

Casey’s General Stores, Inc. utilizes multiple channels to reach its customers and provide them with convenient access to its products and services.

Physical Casey’s General Stores locations: The company operates a vast network of over 2,200 convenience stores across the Midwestern United States, making it easily accessible to a large customer base. These physical locations serve as the primary channel for customers to purchase Casey’s products, grab a quick meal, or refuel their vehicles.

Online presence via website and mobile app: In addition to its physical stores, Casey’s General Stores has a strong online presence through its official website and mobile app. Customers can browse through products, place orders for pickup or delivery, and access exclusive promotions and deals through these digital channels. The user-friendly interface and seamless checkout process make it convenient for customers to shop from the comfort of their homes or on-the-go.

Social media platforms for promotions and customer engagement: Casey’s General Stores leverages popular social media platforms such as Facebook, Twitter, and Instagram to connect with its customers, announce promotions, and engage with its audience. By maintaining an active presence on these platforms, the company can build brand loyalty, drive online traffic to its stores, and stay top-of-mind with its customers.

By utilizing a combination of physical, online, and social media channels, Casey’s General Stores ensures that it can reach a wide range of customers and provide them with a seamless shopping experience.

Customer Segments

Local residents and commuters needing quick access to food and fuel: Casey's General Stores cater to the needs of local residents and commuters who require convenient and quick access to food and fuel. These customers value the convenience of having a one-stop-shop where they can easily grab a meal on the go or refuel their vehicles without having to make a separate trip to multiple locations.

Business customers for bulk supplies and fuel: Casey's General Stores also serve business customers who require bulk supplies and fuel for their operations. These customers appreciate the availability of a wide range of products in one place, making it convenient for them to stock up on essentials for their businesses.

Online customers using the website and app for orders: In today's digital age, Casey's General Stores have also attracted a segment of customers who prefer to place orders online using the company's website and mobile app. These customers value the convenience of ordering their favorite items from the comfort of their own homes and having them ready for pick up or delivery.

• Local residents and commuters
• Business customers
• Online customers

Value Proposition

Convenience: Casey's General Stores offer a one-stop-shop experience for customers, providing them with quick access to food and fuel without the need to visit multiple stores.

Variety: Customers can find a wide range of products at Casey's General Stores, including snacks, beverages, fresh food items, and automotive supplies, catering to a diverse set of needs.

Online Ordering: The company's website and mobile app make it easy for customers to place orders online and pick them up at their convenience, saving them time and effort.

• Convenience
• Variety
• Online Ordering

Channels

Retail Stores: Casey's General Stores operate a network of retail locations where customers can visit to purchase food, beverages, fuel, and other convenience items.

Website and Mobile App: Customers can also place orders online through the company's website and mobile app, making it convenient for them to shop from anywhere at any time.

Delivery Services: In some locations, Casey's General Stores offer delivery services to customers who prefer to have their orders brought directly to their homes or workplaces.

• Retail Stores
• Website and Mobile App
• Delivery Services

Cost Structure

Casey's General Stores, Inc. incurs various costs in order to operate its retail and fuel businesses efficiently. These costs play a crucial role in shaping the company's overall business model.

Operational costs of running retail and fuel operations:

• Casey's General Stores operates a network of convenience stores that offer a wide range of products and services to customers. The company incurs operational costs such as rent, utilities, maintenance, and store supplies in order to keep its stores running smoothly.
• In addition, Casey's operates fuel stations at many of its locations, which involves costs related to fuel procurement, storage, transportation, and dispensing. These costs are essential for the company to maintain a competitive edge in the fuel retailing industry.

Inventory costs for groceries, prepared foods, and other merchandise:

• Casey's offers a diverse range of products in its stores, including groceries, prepared foods, beverages, snacks, tobacco products, and more. The company incurs inventory costs to procure and stock these items on its shelves.
• Managing inventory efficiently is crucial for Casey's to meet customer demand, minimize stockouts, and reduce carrying costs. The company leverages technology and data analytics to optimize its inventory levels and enhance operational efficiency.

Labor costs and employee benefits:

• Casey's General Stores employs a large workforce to operate its stores, fuel stations, and distribution centers. The company incurs labor costs related to wages, salaries, benefits, training, and development of its employees.
• Ensuring employee satisfaction and retention is a priority for Casey's, as it directly impacts customer service, operational performance, and overall business success. The company invests in employee training programs, performance incentives, and benefits packages to attract and retain top talent.

Marketing and promotional expenses:

• Casey's General Stores invests in marketing and promotional activities to drive customer traffic, increase brand awareness, and boost sales. The company allocates a portion of its budget towards advertising, digital marketing, loyalty programs, and store promotions.
• Effective marketing strategies are essential for Casey's to differentiate itself from competitors, engage customers, and build brand loyalty. The company continuously evaluates the performance of its marketing initiatives and adjusts its strategies based on customer feedback and market trends.

Revenue Streams

Casey's General Stores generates revenue through various streams, including:

• Sales from in-store groceries and merchandise: One of the primary sources of revenue for Casey's General Stores is sales from the various groceries and merchandise items available in their stores. From snacks and beverages to household essentials, customers can find a wide range of products to purchase.
• Income from prepared food and bakery items: Casey's General Stores is known for its delicious and freshly prepared food items, such as pizza, sandwiches, and baked goods. These items contribute significantly to the revenue stream of the company, as many customers opt to grab a quick meal or snack while on the go.
• Fuel sales revenue: Another important source of revenue for Casey's General Stores is fuel sales. With numerous locations across the Midwest that offer fueling services, the company earns a substantial amount of revenue from customers filling up their vehicles at their stations.
• Online ordering and delivery services: In recent years, Casey's General Stores has expanded its revenue streams by offering online ordering and delivery services. Customers can now place orders for groceries, prepared food, and other items through the company's website or app, adding to the overall revenue generated by the company.