Origin Bancorp, Inc. (OBNK): Business Model Canvas

Key Partnerships

Origin Bancorp, Inc. (OBNK) understands the importance of strategic partnerships to drive its business forward. By collaborating with key partners, the company is able to leverage their expertise and resources to enhance its products and services. Some of the key partnerships include:

• Affiliated financial institutions: OBNK partners with other financial institutions to expand its reach and offer a wider range of financial products and services to customers. These partnerships help the company tap into new markets and diversify its revenue streams.
• Loan origination services: OBNK partners with loan origination service providers to streamline the loan application process for customers. These partnerships help the company increase efficiency and provide a better customer experience.
• Technology providers for digital banking solutions: OBNK collaborates with technology providers to enhance its digital banking platform and provide innovative digital solutions to customers. These partnerships help the company stay competitive in the rapidly evolving digital banking landscape.
• Regulatory and compliance advisors: OBNK partners with regulatory and compliance advisors to ensure that its operations are in compliance with all relevant laws and regulations. These partnerships help the company mitigate risks and maintain a strong reputation in the industry.

By nurturing these key partnerships, Origin Bancorp, Inc. is able to strengthen its position in the market and deliver greater value to its customers. The company continues to explore new partnership opportunities to drive growth and innovation in the financial services sector.

Key Activities

Retail banking services:

Origin Bancorp offers a wide range of retail banking services to individual customers, including checking and savings accounts, credit cards, personal loans, and financial planning services. These services are tailored to meet the diverse needs of our customers and help them achieve their financial goals.

Commercial banking services:

Origin Bancorp provides comprehensive commercial banking services to businesses of all sizes, including business checking and savings accounts, commercial loans, cash management, and merchant services. Our dedicated team of commercial bankers works closely with our business clients to understand their unique needs and provide them with customized solutions.

Mortgage lending:

Origin Bancorp is a leading provider of mortgage lending services, offering a variety of loan products to help individuals purchase or refinance their homes. Our mortgage lending team is committed to providing our customers with a smooth and hassle-free borrowing experience, from application to closing.

Wealth management services:

Origin Bancorp offers wealth management services to help individuals and families grow and preserve their assets. Our team of experienced financial advisors works closely with clients to develop personalized investment strategies, retirement planning, estate planning, and more.

Risk management:

One of the key activities of Origin Bancorp is risk management. We have robust risk management policies and procedures in place to identify, assess, and mitigate risks across our operations. Our risk management team continuously monitors market conditions, regulatory changes, and internal processes to ensure the safety and soundness of our organization.

Key Resources

Banking licenses: Obtaining and maintaining banking licenses is essential for Origin Bancorp, Inc. (OBNK) to operate legally in the financial services industry. These licenses allow the company to offer a wide range of banking products and services to its customers.

Financial and human capital: OBNK relies on a strong financial foundation and a team of skilled professionals to manage its operations effectively. The company invests in its employees by providing ongoing training and development opportunities to ensure they have the necessary skills to deliver high-quality service to customers.

Branch network: OBNK's branch network is a crucial resource that provides customers with convenient access to banking services. The company strategically locates its branches in various communities to reach a wider customer base and build strong relationships within local markets.

Online banking platforms: In today's digital age, having robust online banking platforms is crucial for attracting and retaining customers. OBNK offers user-friendly online platforms that allow customers to manage their accounts, transfer funds, and access a wide range of banking services conveniently from their mobile devices or computers.

Reputation and brand trust: OBNK's reputation and brand trust are valuable resources that distinguish the company from competitors. Building a strong reputation for reliability, transparency, and customer service helps OBNK earn the trust and loyalty of customers, contributing to its long-term success in the financial services industry.

• Banking licenses
• Financial and human capital
• Branch network
• Online banking platforms
• Reputation and brand trust

Value Propositions

Origin Bancorp, Inc. (OBNK) prides itself on offering a range of value propositions that set it apart from other financial institutions. These include:

• Personalized customer service: At Origin Bancorp, every customer is treated as an individual with unique needs and preferences. Our team of financial experts is dedicated to providing personalized service to each client, ensuring that their financial goals are met.
• Comprehensive financial solutions: Whether you are looking for a mortgage, a business loan, or simply a checking account, Origin Bancorp has a wide range of financial products to meet your needs. Our comprehensive solutions make it easy for customers to manage all their financial needs in one place.
• Competitive interest rates: We understand the importance of earning a competitive return on your investments. That's why Origin Bancorp offers some of the best interest rates in the industry, giving our customers the opportunity to grow their wealth over time.
• Convenient digital banking tools: In today's fast-paced world, convenience is key. Origin Bancorp offers a range of digital banking tools that make it easy for customers to manage their finances on the go. From online bill pay to mobile deposit, we have everything you need to stay on top of your finances.
• Strong local market expertise: As a community bank, Origin Bancorp has deep roots in the local market. Our team of experts has a thorough understanding of the unique challenges and opportunities facing our community, allowing us to provide tailored solutions that meet the needs of our customers.

Customer Relationships

Origin Bancorp, Inc. (OBNK) places a high value on building strong relationships with its customers. The company understands the importance of providing personalized services to meet the unique needs of each individual client. To achieve this, OBNK offers the following customer relationship strategies:

• Personal banking advisors: OBNK assigns each customer a personal banking advisor who serves as their main point of contact. These advisors are trained to understand the financial goals and needs of each customer and provide tailored solutions to help them achieve their objectives.
• 24/7 customer support: OBNK ensures that its customers have access to round-the-clock customer support. Whether it's an inquiry about an account or assistance with a transaction, customers can rely on OBNK's customer support team to address their concerns promptly.
• Mobile app with user-friendly interface: OBNK has developed a mobile banking app that allows customers to conveniently manage their finances on the go. The app features a user-friendly interface that makes it easy for customers to view account balances, transfer funds, pay bills, and more.
• Community engagement and financial education initiatives: OBNK actively engages with the communities it serves by organizing financial education workshops and events. These initiatives aim to empower customers with knowledge and skills to make informed financial decisions and improve their financial well-being.

Channels

Origin Bancorp, Inc. utilizes a variety of channels to reach and serve its customers. These channels include:

• Physical bank branches: Origin Bancorp operates a network of physical bank branches in various locations to provide customers with in-person banking services. These branches offer a range of services including account opening, loan applications, and customer support.
• Online banking portal: The online banking portal allows customers to access their accounts, transfer funds, pay bills, and manage their finances from the convenience of their desktop or laptop computer.
• Mobile banking app: The mobile banking app provides customers with the flexibility to bank on-the-go. With features such as mobile check deposit, account alerts, and mobile bill pay, customers can conveniently manage their accounts from their smartphones or tablets.
• ATMs and self-service kiosks: Origin Bancorp maintains a network of ATMs and self-service kiosks to provide customers with convenient access to cash, account information, and other basic banking services outside of branch hours.
• Customer call centers: The customer call centers are staffed with knowledgeable representatives who are available to assist customers with account inquiries, troubleshooting, and other banking needs over the phone.

Customer Segments

Origin Bancorp, Inc. caters to a diverse range of customer segments, providing financial products and services tailored to meet their specific needs. The following are the key customer segments that the company serves:

• Individual retail customers: These are everyday consumers who require basic banking services such as savings accounts, checking accounts, personal loans, mortgages, and credit cards. Origin Bancorp offers convenient and user-friendly digital banking solutions to meet the needs of this segment.
• Small and medium enterprises (SMEs): Origin Bancorp provides a wide range of financial products and services tailored to the unique requirements of SMEs. These services include business loans, lines of credit, merchant services, cash management solutions, and business checking accounts.
• Large corporations: Origin Bancorp serves larger corporations by offering corporate lending, treasury management services, institutional banking, and investment services. The company has a specialized team dedicated to meeting the complex financial needs of large businesses.
• Real estate investors: Real estate investors often require specialized financing solutions to fund their investment properties. Origin Bancorp provides tailored real estate financing options, including construction loans, investment property loans, and commercial real estate loans.
• Wealth management clients: For high-net-worth individuals and families, Origin Bancorp offers comprehensive wealth management services, including investment management, financial planning, estate planning, and retirement planning. The company's team of experienced wealth advisors works closely with clients to help them achieve their financial goals.

Cost Structure

Operational costs: Origin Bancorp, Inc. incurs operational costs in the form of staff salaries and branch maintenance. These expenses are necessary to ensure the smooth functioning of the organization and the delivery of quality services to customers.

Technology investment: In today's digital age, Origin Bancorp, Inc. understands the importance of investing in IT systems and cybersecurity to protect customer data and ensure the security of transactions. This investment is crucial to maintain a competitive edge in the market.

Marketing and advertising expenses: To attract new customers and retain existing ones, Origin Bancorp, Inc. allocates funds for marketing and advertising initiatives. This includes online and offline campaigns, sponsorships, and other promotional activities.

Compliance and regulatory costs: As a financial institution, Origin Bancorp, Inc. must comply with various regulations and guidelines set by governing authorities. This incurs costs related to audits, compliance officers, and other regulatory activities.

Interest expenses: Origin Bancorp, Inc. incurs interest expenses on loans and borrowings taken to fund its operations and growth initiatives. Managing these expenses is vital to maintain financial stability and profitability.

• Operational costs
• Technology investment
• Marketing and advertising expenses
• Compliance and regulatory costs
• Interest expenses

Revenue Streams

Origin Bancorp, Inc. generates revenue through various streams within its business model:

• Interest from loans and mortgages: One of the main revenue streams for OBNK is the interest earned on loans and mortgages provided to customers. This includes various types of loans, such as personal, business, and real estate loans.
• Fees from banking services: OBNK charges fees for various banking services, such as overdraft protection, ATM use, and account maintenance. These fees contribute to the overall revenue of the company.
• Investment and wealth management fees: Origin Bancorp offers investment and wealth management services to clients, charging fees based on assets under management or on a transactional basis.
• Transaction fees from merchant services: The company earns revenue through transaction fees from merchant services provided to businesses for processing debit and credit card transactions.
• Interest income from securities trading: OBNK also generates revenue from interest income derived from securities trading activities, such as buying and selling stocks, bonds, and other investment products.

These revenue streams collectively contribute to the overall financial health and profitability of Origin Bancorp, Inc., allowing the company to continue growing and serving its customers.