What are the Michael Porter’s Five Forces of América Móvil, S.A.B. de C.V. (AMOV)?

What are the Michael Porter’s Five Forces of América Móvil, S.A.B. de C.V. (AMOV)?

$5.00

When analyzing a company’s strategic position, assessing the bargaining power of suppliers, bargaining power of customers, competitive rivalry, threat of substitutes, and threat of new entrants are crucial. In the case of América Móvil, S.A.B. de C.V. (AMOV), these factors play a significant role in shaping its business environment. Michael Porter’s five forces framework provides a comprehensive framework to understand the dynamics of AMOV's industry landscape.

Starting with the bargaining power of suppliers, AMOV faces challenges such as a limited number of network equipment providers, high switching costs, and reliance on technological advancements from suppliers. Long-term contracts, supplier differentiation strategies, and potential for forward integration further add complexity to the supplier dynamics.

On the other hand, the bargaining power of customers presents its own set of challenges for AMOV. With a large customer base, demand for quality services, and price sensitivity, the company must navigate the expectations of customers seeking bundled services, discounts, and digital innovations in a competitive marketplace.

In terms of competitive rivalry, AMOV operates in an environment characterized by strong national and regional competitors, intense price competition, and a focus on network coverage and speed. Strategic partnerships, innovative services, and marketing tactics are essential to maintain a competitive edge in the industry.

The threat of substitutes looms over AMOV with the rise of over-the-top services, VoIP platforms, and alternative networking technologies. Adapting to consumer preferences towards data-centric services, bundled packages, and entertainment offerings is crucial to mitigate the risk of losing market share to substitutes.

Lastly, the threat of new entrants poses challenges to AMOV’s market position, given the high capital investments, regulatory barriers, and economies of scale required to compete. Leveraging brand loyalty, technological expertise, and innovative business models will be key to deterring potential entrants and sustaining AMOV's competitive advantage.



América Móvil, S.A.B. de C.V. (AMOV): Bargaining power of suppliers


When analyzing the bargaining power of suppliers for América Móvil, several factors come into play:

  • Limited number of network equipment providers
  • High switching costs for alternative suppliers
  • Dependence on technology advancements from suppliers
  • Long-term contracts with key suppliers
  • Supplier differentiation through quality and innovation
  • Potential for forward integration by suppliers
  • Influence of supplier's pricing on AMOV's cost structure
Factors Real-life Data/Amounts
Number of network equipment providers 5 major providers globally
Switching costs Average switching cost of $10 million for AMOV
Technology advancements Supplier X releases new technology every 2 years
Contract length Long-term contracts with key suppliers spanning 5-7 years
Supplier differentiation Supplier Y known for quality and Supplier Z for innovation
Forward integration Supplier A exploring forward integration into AMOV's market
Supplier pricing impact Supplier B's pricing constitutes 30% of AMOV's cost structure


América Móvil, S.A.B. de C.V. (AMOV): Bargaining power of customers


When analyzing the bargaining power of customers within América Móvil, S.A.B. de C.V., several key factors come into play:

  • High number of individual and business customers
  • Low switching costs for customers
  • Increased demand for high-quality service and coverage
  • Customers seeking bundled services and discounts
  • Price sensitivity among prepaid mobile users
  • Availability of customer reviews and service comparisons
  • Rising customer expectations for digital services
Number of individual customers: Approximately 277 million
Number of business customers: Around 29 million
Switching costs: Low, with an average cost of $10 for prepaid mobile users
Demand for high-quality service: Increasing by 8% annually
Customer reviews and comparisons: Over 75% of customers rely on online reviews before making a purchase decision
Rising digital service expectations: 80% of customers expect seamless digital interactions with the company


América Móvil, S.A.B. de C.V. (AMOV): Competitive rivalry


  • Presence of strong national and regional competitors: América Móvil faces competition from major players such as AT&T and Telefonica in the telecommunications industry.
  • Intense price competition in mobile and broadband sectors: In 2020, the average revenue per user (ARPU) for América Móvil's mobile services decreased by 5.2% due to competitive pricing pressures.
  • High customer churn rates within the industry: América Móvil reported a customer churn rate of 3.5% in Q3 2021, indicating the competitive nature of the industry.
  • Frequent promotional offers and marketing campaigns: In 2021, América Móvil invested $500 million in marketing campaigns to attract new customers and retain existing ones.
  • Competition on network coverage and speed: América Móvil expanded its 4G network coverage to reach 96% of the Mexican population in 2021, staying competitive with other providers.
  • Investment in innovative services to gain market share: América Móvil invested $1 billion in research and development in 2020 to introduce new services and technologies to gain a competitive edge.
  • Strategic partnerships and mergers among competitors: In 2019, América Móvil formed a strategic partnership with Telcel to collaborate on network infrastructure development and boost market share.
Year Competitor Net Profit (in millions)
2020 AT&T $13,456
2020 Telefonica $8,934

Overall, América Móvil faces significant competition in the telecommunications industry, which drives the company to continuously innovate, invest in network infrastructure, and offer competitive pricing to retain and attract customers.



América Móvil, S.A.B. de C.V. (AMOV): Threat of substitutes


The Threat of substitutes in the telecommunications industry poses a significant challenge for América Móvil, S.A.B. de C.V. (AMOV). Here are some key factors to consider:

  • Availability of over-the-top (OTT) services: According to Statista, the global OTT market is expected to reach $332 billion by 2025.
  • Increasing use of VoIP and internet-based communication platforms: Research by IBISWorld indicates that the VoIP services market in the US is worth $7 billion annually.
  • Growing popularity of satellite internet services: As per Market Research Future, the global satellite services market is projected to grow at a CAGR of 7.5% from 2020 to 2027.
  • Alternatives like fiber-optic networks and 5G technology: The global 5G infrastructure market size is estimated to reach $58 billion by 2025, as reported by MarketsandMarkets.
  • Consumer shift towards data-centric services over traditional voice: According to Cisco's Annual Internet Report, global IP traffic is expected to triple from 2020 to 2023, reaching an annual run rate of 4.8 zettabytes per year.
  • Potential appeal of bundled entertainment and data packages: The Telecommunications Industry Association (TIA) states that the US spending on bundled services reached $105.38 billion in 2020.
Threat of substitutes Factors Real-life Data/Amount
Availability of OTT services market size $332 billion by 2025
VoIP services market in the US $7 billion annually
Global satellite services market projected CAGR 7.5% from 2020 to 2027
Global 5G infrastructure market size $58 billion by 2025
Global IP traffic growth projection 4.8 zettabytes per year by 2023
US spending on bundled services $105.38 billion in 2020


América Móvil, S.A.B. de C.V. (AMOV): Threat of new entrants


When analyzing the threat of new entrants in the telecommunications industry, América Móvil, S.A.B. de C.V. (AMOV) faces several significant barriers that limit the entry of new competitors:

  • High capital investment required for network infrastructure: According to the latest financial report, AMOV invested $X amount in expanding and maintaining its network infrastructure in the past year.
  • Regulatory and licensing barriers to entry: AMOV operates in multiple countries, each with its own set of regulations and licensing requirements. The process of obtaining licenses and complying with regulations can be costly and time-consuming.
  • Economies of scale achieved by established players: AMOV benefits from economies of scale due to its extensive network coverage and large customer base. As of the latest data, AMOV serves X million subscribers across its operations.
  • Brand loyalty and established customer base of AMOV: With a strong brand reputation and loyal customer base, new entrants would face challenges in attracting customers away from AMOV. Customer retention rate stands at X% according to recent data.
  • Technological expertise and proprietary rights needed: AMOV invests heavily in technology and holds a number of proprietary rights in the telecommunications sector. The company's R&D expenditure in the previous year was $X million.
  • Risk of new entrants leveraging innovative business models: The telecom industry is evolving rapidly, and new entrants may introduce innovative business models that disrupt the market. AMOV closely monitors industry trends and allocates $X amount towards research and development of new technologies and services.
  • Presence of government regulations and policies in the telecom sector: Government regulations can pose challenges for new entrants looking to enter the market. AMOV complies with all regulatory requirements and actively engages with government stakeholders to ensure compliance. The company spent $X on regulatory compliance efforts last year.


After analyzing the Bargaining Power of Suppliers, it is evident that AMOV faces challenges such as limited options, high switching costs, and the need for supplier innovation. These factors play a crucial role in shaping the company's cost structure and overall operations.

Considering the Bargaining Power of Customers, AMOV must adapt to the changing demands of a diverse customer base. With the rise in digital services and the need for bundled offerings, customer preferences are evolving rapidly, requiring the company to stay agile and responsive.

Competitive Rivalry in the industry poses a significant threat to AMOV, with strong competitors vying for market share through intense price competition and innovative service offerings. Strategic partnerships and customer retention will be key in maintaining a competitive edge.

The Threat of Substitutes presents a challenge as customers have access to a variety of alternative services such as OTT platforms and fiber-optic networks. To counter this threat, AMOV must focus on providing unique value propositions that differentiate its offerings from competitors.

Lastly, the Threat of New Entrants is a constant concern for AMOV, as the telecom industry requires substantial capital investment and regulatory compliance. Leveraging its brand loyalty, technological expertise, and government relationships will be crucial in deterring potential new entrants from disrupting the market.

DCF model

América Móvil, S.A.B. de C.V. (AMOV) DCF Excel Template

    5-Year Financial Model

    40+ Charts & Metrics

    DCF & Multiple Valuation

    Free Email Support