Cohu, Inc. (COHU): Business Model Canvas

Key Partnerships

Cohu, Inc. recognizes the importance of forming strategic partnerships to enhance its products and services. The company has established key partnerships with various stakeholders in the semiconductor industry to strengthen its position in the market and drive growth. The following are the key partnerships that Cohu, Inc. has:

• Semiconductor Manufacturers: Cohu, Inc. collaborates closely with semiconductor manufacturers to develop cutting-edge testing equipment that meets the industry's stringent requirements. By partnering with leading semiconductor companies, Cohu, Inc. ensures that its products are compatible with the latest technologies and can effectively test advanced semiconductor devices.
• Automation Hardware Providers: In order to provide comprehensive solutions to its customers, Cohu, Inc. partners with automation hardware providers to integrate automation capabilities into its testing equipment. These partnerships enable Cohu, Inc. to offer highly efficient and reliable testing solutions that streamline the testing process and improve overall productivity.
• Global Sales and Service Networks: Cohu, Inc. has alliances with global sales and service networks to expand its reach and provide customers with local support and services. These partnerships help Cohu, Inc. deliver timely and effective solutions to its customers worldwide, ensuring high customer satisfaction and loyalty.

Key Activities

Cohu, Inc. is a leading provider of semiconductor testing equipment, known for its innovative solutions and high-quality products. The company's key activities revolve around developing cutting-edge equipment, conducting research and innovation in handling technology, and providing global sales and customer support.

Developing semiconductor testing equipment: Cohu invests heavily in developing state-of-the-art semiconductor testing equipment to meet the growing demands of the industry. The company's engineering team works tirelessly to design and manufacture products that are efficient, reliable, and cost-effective.

Research and innovation in handling technology: Cohu is committed to staying ahead of the curve when it comes to handling technology. The company continuously conducts research and development to improve its products and offer new solutions to its customers. By investing in innovation, Cohu ensures that its products remain competitive in the ever-evolving semiconductor industry.

Global sales and customer support: Cohu has a strong global presence, with sales and customer support teams located in key markets around the world. The company's sales team works closely with customers to understand their needs and provide tailored solutions, while its customer support team offers ongoing assistance to ensure the smooth operation of Cohu's products.

• Developing semiconductor testing equipment
• Research and innovation in handling technology
• Global sales and customer support

Key Resources

Advanced research facilities: Cohu, Inc. boasts state-of-the-art research facilities that enable the company to stay at the forefront of technological advancements in the semiconductor industry. These facilities allow Cohu to conduct cutting-edge research and development, driving innovation and ensuring a competitive edge in the market.

Engineering expertise in semiconductor processing: With a team of highly skilled engineers specializing in semiconductor processing, Cohu is able to design and develop industry-leading products that meet the evolving needs of customers. This expertise enables Cohu to create innovative solutions that address complex challenges in the semiconductor industry.

Global sales and distribution network: Cohu's global sales and distribution network plays a crucial role in reaching customers worldwide. With a strong presence in key markets across the globe, Cohu is able to effectively distribute its products and services to a wide customer base. This network allows Cohu to expand its reach and increase market share.

• Advanced research facilities
• Engineering expertise in semiconductor processing
• Global sales and distribution network

Value Propositions

Cohu, Inc. prides itself on offering a range of value propositions that set them apart in the semiconductor testing and handling equipment industry. These value propositions are:

• Leading-edge testing and handling equipment: Cohu, Inc. provides state-of-the-art testing and handling equipment that ensures the high performance and reliability of semiconductors. By using cutting-edge technology, Cohu is able to deliver top-notch equipment that meets the needs of their clients.
• High reliability and performance of semiconductors: One of the key value propositions of Cohu is their commitment to ensuring that the semiconductors tested and handled by their equipment meet high standards of reliability and performance. This reliability is crucial for the success of their clients' products and is a key differentiator for Cohu.
• Customized solutions tailored to specific client needs: Cohu understands that not all clients have the same requirements when it comes to semiconductor testing and handling. That's why they offer customized solutions that are tailored to the specific needs of each client. By providing personalized services, Cohu is able to deliver value that goes above and beyond their competitors.

Customer Relationships

Cohu, Inc. places a strong emphasis on building and maintaining long-term relationships with its customers. The company understands that providing ongoing support and maintenance is essential for customer satisfaction and loyalty. By offering regular maintenance services, Cohu ensures that its products are operating at peak performance levels, minimizing downtime for customers.

In addition to maintenance services, Cohu also provides training and assistance to help customers fully utilize and optimize their products. This includes training sessions, online resources, and technical support to address any issues or questions that may arise.

To further strengthen customer relationships, Cohu assigns dedicated account managers to each customer. These account managers act as a single point of contact for all customer needs, providing personalized attention and ensuring timely responses to inquiries or concerns. By fostering these close relationships, Cohu aims to better understand customer requirements and provide tailored solutions to meet their specific needs.

• Long-term relationships through ongoing support and maintenance
• Customer training and assistance services
• Dedicated account management

Channels

COHU, Inc. utilizes a variety of channels to reach its customer base and distribute its products. The following are the key channels used by the company:

• Direct sales force: COHU, Inc. employs a dedicated team of sales professionals who directly engage with customers to promote and sell the company's products. These sales representatives are trained to understand the unique needs of each customer and provide tailored solutions to meet those needs.
• Global distribution partners: In addition to its direct sales force, COHU, Inc. also works with a network of global distribution partners to reach customers in various regions around the world. These partners help to expand the company's reach and make its products more accessible to customers in different markets.
• Online product information and support resources: COHU, Inc. maintains an online presence through its website and other digital platforms where customers can access product information, technical specifications, and support resources. This channel allows customers to research and learn about COHU's products at their own pace and convenience.

Customer Segments

COHU, Inc. targets three main customer segments in the semiconductor and electronics industry:

• Semiconductor manufacturers: COHU serves semiconductor manufacturers who produce integrated circuits and other semiconductor devices. These customers rely on COHU's testing and inspection equipment to ensure the quality and reliability of their products.
• Electronics assembly industries: Electronics assembly companies use COHU's equipment for testing and inspection during the manufacturing process. This segment includes companies that assemble electronic components into finished products such as smartphones, laptops, and automotive electronics.
• Test laboratories: Test laboratories play a crucial role in testing and validating the performance of semiconductor devices and electronics products. COHU provides testing equipment to these laboratories to support their research and development activities.

By targeting these customer segments, COHU is able to meet the diverse needs of the semiconductor and electronics industry, while also expanding its market reach and revenue streams.

Cost Structure

Understanding Cohu, Inc.'s cost structure is essential in determining the company's profitability and efficiency. The company's cost structure consists of several key components:

• Research and Development Expenditure: Cohu invests heavily in research and development to stay ahead of market trends and technology advancements. This includes funding for product innovation, design, and testing to ensure the company's products remain competitive in the industry.
• Manufacturing and Operational Costs: Cohu incurs costs related to manufacturing its products and maintaining operational efficiency. This includes expenses for raw materials, labor, equipment, and facilities. The company focuses on streamlining its manufacturing processes to reduce costs and improve profitability.
• Sales and Marketing Expenses: Cohu allocates resources towards sales and marketing efforts to promote its products and services. This includes spending on advertising, promotions, sales teams, and marketing campaigns. The company aims to increase brand awareness and reach a wider customer base through strategic sales and marketing initiatives.
• Global Logistics and Supply Chain Costs: As a global company, Cohu incurs costs associated with managing its logistics and supply chain operations. This includes expenses for transportation, warehousing, inventory management, and import/export duties. The company focuses on optimizing its supply chain to minimize costs and ensure timely delivery of products to customers worldwide.

Revenue Streams

As a leading provider of semiconductor testing and handling equipment, Cohu, Inc. generates revenue through multiple channels:

Sales of Semiconductor Testing and Handling Equipment: One of the primary revenue streams for Cohu is the sale of semiconductor testing and handling equipment. This includes a wide range of products such as test handlers, thermal subsystems, contactors, and more. Customers from various industries including automotive, consumer electronics, and telecommunications rely on Cohu's equipment to ensure the quality and reliability of their semiconductor devices.

Service Contracts and Maintenance Services: Cohu also generates revenue from service contracts and maintenance services for its equipment. These contracts provide customers with peace of mind knowing that their equipment will be properly maintained and serviced by Cohu's team of experts. This recurring revenue stream is essential for building long-term relationships with customers and ensuring the longevity of Cohu's equipment.

Licensing of Technology and Patents: Another source of revenue for Cohu is the licensing of its technology and patents. Cohu invests heavily in research and development to innovate and develop cutting-edge solutions for the semiconductor industry. By licensing its technology and patents to other companies, Cohu is able to generate additional revenue and drive innovation in the industry.

By diversifying its revenue streams through sales of equipment, service contracts, and licensing, Cohu has built a strong and sustainable business model that continues to drive growth and success in the semiconductor industry.