Fox Factory Holding Corp. (FOXF): Business Model Canvas [10-2024 Updated]

In the competitive landscape of high-performance suspension products, Fox Factory Holding Corp. (FOXF) stands out with a robust business model that leverages key partnerships, innovative manufacturing, and a strong brand reputation. This blog post delves into the essential components of Fox's Business Model Canvas, exploring how the company effectively engages with its customer segments and generates revenue through diverse channels. Discover how Fox Factory balances quality and performance to maintain its position as a leader in both the off-road and cycling markets.

Fox Factory Holding Corp. (FOXF) - Business Model: Key Partnerships

Collaborations with OEMs like GM, Ford, and Stellantis

Fox Factory Holding Corp. (FOXF) maintains strategic partnerships with major Original Equipment Manufacturers (OEMs) including General Motors (GM), Ford Motor Company, and Stellantis. These collaborations are essential for acquiring chassis and optimizing production efficiencies.

For Stellantis, FOXF pays a cash deposit upon transfer of the chassis, which is recorded within prepaids and other current assets until the chassis are sold to dealers, at which point the deposit is refunded. As of September 27, 2024, FOXF utilized $9,453 out of a maximum of $49,500 allocation for GM and $37,398 out of a maximum of $51,100 allocation for Ford.

OEM	Chassis Utilized (in thousands)	Max Allocation (in thousands)	Deposit Structure
General Motors	$9,453	$49,500	No cash deposit required
Ford	$37,398	$51,100	Cash deposit required
Stellantis	Not specified	Not specified	Cash deposit required

Relationships with Professional Athletes and Race Teams

FOX actively engages with professional athletes and race teams to enhance brand visibility and product credibility. These partnerships are integral in promoting their performance-defining products, particularly in the cycling and motorsports segments. The endorsement from high-profile athletes not only boosts sales but also reinforces the brand's commitment to quality and innovation.

Partnerships with Dealers and Distributors for Market Reach

Fox Factory has established a robust network of dealers and distributors that facilitate the distribution of its products across various markets. For the nine months ended September 27, 2024, the company reported total net sales of $1,041,084, with a significant portion derived from aftermarket/non-OEM channels which includes sales to dealers and distributors.

Net sales by channel for the nine months ended September 27, 2024, are as follows:

Sales Channel	Net Sales (in thousands)
OEM	$450,378
Aftermarket/Non-OEM	$590,706

These partnerships are critical as they allow FOXF to tap into a wider customer base and enhance its market presence. The company continues to leverage its relationships with both OEMs and distributors to drive growth and maintain competitive advantages in the industry.

Fox Factory Holding Corp. (FOXF) - Business Model: Key Activities

Manufacturing high-performance suspension products

Fox Factory specializes in the manufacturing of high-performance suspension products, which are critical to its business model. In the three months ended September 27, 2024, the Powered Vehicles Group reported net sales of $109.3 million, down 11.2% from $123.1 million in the same period the previous year . This decline reflects lower industry demand in the power sports and automotive sectors, influenced by rising interest rates. The overall cost of sales for this segment was $251.6 million, representing a 12.4% increase year-over-year .

Developing innovative products in various markets

Fox Factory is committed to innovation across multiple markets, including the acquisition of Marucci Sports LLC, which added $150.8 million in net sales since its acquisition in November 2023 . The Specialty Sports Group saw a remarkable increase in net sales of 107.6%, totaling $149.5 million in the latest quarter . The ongoing development of advanced suspension systems and sports products allows Fox to cater to both professional athletes and consumers, enhancing its competitive edge in the market.

Managing supply chain and logistics for efficiency

Efficient supply chain and logistics management are crucial for Fox Factory's operations. For the nine months ended September 27, 2024, the company reported net cash provided by operating activities of $50.1 million, down from $126.7 million in the prior year . As of September 27, 2024, Fox Factory held $31.0 million of its $89.2 million in cash and cash equivalents in accounts of subsidiaries outside of the U.S., indicating a strategic focus on managing global operations . The company also faced an increase in accounts payable by $24.2 million, reflecting a proactive approach to managing supplier relationships and inventory levels .

Key Metrics	Q3 2024	Q3 2023	Change ($)	Change (%)
Net Sales - Powered Vehicles Group	$109.3 million	$123.1 million	$(13.7) million	(11.2%)
Net Sales - Aftermarket Applications Group	$100.3 million	$136.0 million	$(35.8) million	(26.3%)
Net Sales - Specialty Sports Group	$149.5 million	$72.0 million	$77.5 million	107.6%
Cost of Sales (Total)	$719.5 million	$759.1 million	$(39.6) million	(5.2%)
Net Cash Provided by Operating Activities	$50.1 million	$126.7 million	$(76.6) million	(60.5%)

Fox Factory Holding Corp. (FOXF) - Business Model: Key Resources

Proprietary technology and product designs

Fox Factory Holding Corp. (FOXF) emphasizes proprietary technology and innovative product designs as crucial elements of its business model. The company invests significantly in research and development, with operating expenses for R&D totaling $45.3 million for the nine months ended September 27, 2024, compared to $39.4 million for the same period in 2023, reflecting a 15% increase year-over-year.

The company’s proprietary technologies include advanced suspension systems, which are integral to its product offerings in the powered vehicles and specialty sports segments. By leveraging these technologies, FOXF can maintain a competitive edge in the market, ensuring high performance and customer satisfaction.

Skilled workforce and engineering talent

Fox Factory’s success is heavily reliant on its skilled workforce and engineering talent. As of September 27, 2024, FOXF employed approximately 1,200 employees globally, with many holding advanced degrees in engineering and related fields. This talent pool is critical in driving innovation and maintaining the quality of its products.

The company also focuses on employee development, with stock-based compensation expenses amounting to $6.6 million for the nine months ended September 27, 2024, which illustrates its commitment to attracting and retaining top talent.

Manufacturing facilities across the U.S. and internationally

Fox Factory operates several manufacturing facilities both in the United States and internationally. This extensive manufacturing footprint enables the company to optimize production efficiency and reduce lead times. The company reported total property, plant, and equipment valued at approximately $214 million as of September 27, 2024.

The following table summarizes FOXF's manufacturing capabilities and locations:

Facility Location	Type of Production	Square Footage	Year Established
California, USA	Suspension Systems	150,000	2005
Georgia, USA	Components Manufacturing	100,000	2010
China	Assembly and Distribution	200,000	2015
Mexico	Parts Manufacturing	120,000	2018

This diverse and strategically located manufacturing network supports FOXF's ability to meet global demand efficiently while managing production costs effectively. The company has also undertaken capital expenditures of approximately $32 million during the nine months ended September 27, 2024.

Fox Factory Holding Corp. (FOXF) - Business Model: Value Propositions

Premium quality and performance in off-road and cycling products

Fox Factory Holding Corp. specializes in high-performance products for the off-road and cycling markets. The company’s product offerings include shocks, forks, and other suspension components that are engineered to meet rigorous performance standards. As of September 27, 2024, Fox Factory reported net sales of $359.1 million for the third quarter, with a significant contribution from its Specialty Sports Group, which saw a 107.6% increase in net sales compared to the previous year, largely attributed to the acquisition of Marucci.

Product Segment	Net Sales Q3 2024 (in millions)	Net Sales Q3 2023 (in millions)	Change (%)
Powered Vehicles Group	109.3	123.1	(11.2)
Aftermarket Applications Group	100.3	136.0	(26.3)
Specialty Sports Group	149.5	72.0	107.6

Customization options for vehicle upfitting

Fox Factory provides tailored solutions for vehicle upfitting, catering to specific customer needs. This customization is critical in the aftermarket segment, which faced a 26.3% decline in net sales to $100.3 million in Q3 2024, primarily due to a lower product mix and increased interest rates impacting consumer demand. Despite this, the company's commitment to customization remains a key differentiator, allowing it to adapt to changing market conditions and consumer preferences.

Strong brand reputation in high-performance sports

The company has built a robust brand reputation within high-performance sports, particularly in mountain biking and off-road racing. This reputation is supported by ongoing investments in research and development, which increased by 80.9% to $16.1 million in Q3 2024. Fox Factory’s focus on innovation and quality positions it favorably against competitors, reinforcing customer loyalty and enhancing market share.

Financial Metrics	Q3 2024	Q3 2023	Change (%)
Net Income (in millions)	4.8	35.3	(86.4)
Adjusted EBITDA (in millions)	42.0	63.7	(34.1)
Research and Development Expenses (in millions)	16.1	8.9	80.9

Fox Factory Holding Corp. (FOXF) - Business Model: Customer Relationships

Direct engagement with consumers through marketing and sponsorships

Fox Factory engages directly with consumers through various marketing strategies, including sponsorships and promotional activities. The company has significantly increased its sales and marketing expenses, which rose to $29.1 million in Q3 2024, compared to $24.5 million in Q3 2023, reflecting an increase of 18.8%.

Active sponsorships in sports and outdoor events help enhance brand visibility. For instance, Fox Factory sponsors competitive events in mountain biking and motorsports, which are crucial for connecting with its target audience and driving engagement.

Support through dealers and aftermarket channels

Fox Factory’s distribution strategy relies heavily on a network of dealers and aftermarket channels. The Aftermarket Applications Group reported net sales of $100.3 million for Q3 2024, down from $136.0 million in Q3 2023, representing a decrease of 26.3%. This decline can be attributed to lower upfitting sales and higher inventory levels at dealerships due to changing consumer demand.

These aftermarket channels are vital for providing customer support and ensuring product availability, enhancing the overall customer experience and satisfaction with Fox Factory’s products.

Building brand loyalty via community involvement

Fox Factory actively participates in community initiatives, which play a pivotal role in fostering brand loyalty. The company has invested in various programs aimed at promoting outdoor activities and environmental sustainability, aligning with the values of its core customer base. This commitment not only enhances brand loyalty but also strengthens community ties.

In 2024, Fox Factory’s net income was reported at $6.7 million, down from $116.8 million in the previous year, a decrease of 94.3%. This significant drop may influence the company’s ability to sustain its community engagement initiatives, yet the focus on brand loyalty remains a strategic priority.

Metric	Q3 2024	Q3 2023	Change ($)	Change (%)
Net Sales (Aftermarket Applications Group)	$100.3 million	$136.0 million	($35.7 million)	(26.3%)
Sales and Marketing Expenses	$29.1 million	$24.5 million	$4.6 million	18.8%
Net Income	$6.7 million	$116.8 million	($110.1 million)	(94.3%)

Fox Factory Holding Corp. (FOXF) - Business Model: Channels

Direct sales to OEMs and dealerships

Fox Factory Holding Corp. primarily generates revenue through direct sales to Original Equipment Manufacturers (OEMs) and dealerships. For the three months ended September 27, 2024, net sales from OEMs amounted to $161.3 million, compared to $155.6 million in the same period of the previous year, reflecting a growth of approximately 1.1%. For the nine months ended September 27, 2024, OEM sales totaled $450.4 million, down from $570.6 million in the previous year, marking a decline of 21.1%.

E-commerce platforms for consumer sales

Fox Factory also utilizes e-commerce platforms to reach consumers directly. This channel includes sales through their websites and online marketplaces. The total net sales from aftermarket/non-OEM sales, which include e-commerce, were $197.9 million for the three months ended September 27, 2024, up from $175.5 million year-over-year, indicating a growth of 12.7%. For the nine months ended September 27, 2024, these sales reached $590.7 million, which is a slight increase from $561.1 million in the prior period.

Retail partnerships for broader distribution

Fox Factory engages in retail partnerships to expand its distribution network. The company has established relationships with various retailers to sell its products, which has contributed to its revenue growth. In the three months ended September 27, 2024, the Specialty Sports Group, which includes retail sales, generated $149.5 million in net sales, significantly increasing from $72.0 million in the same quarter of the prior year, representing an increase of 107.6%. For the nine months ended September 27, 2024, this segment reported net sales of $386.6 million, up from $295.8 million in the previous year.

Channel	3 Months Ended September 27, 2024 (in millions)	3 Months Ended September 29, 2023 (in millions)	9 Months Ended September 27, 2024 (in millions)	9 Months Ended September 29, 2023 (in millions)
OEM Sales	$161.3	$155.6	$450.4	$570.6
Aftermarket/Non-OEM Sales (includes e-commerce)	$197.9	$175.5	$590.7	$561.1
Specialty Sports Group (Retail Sales)	$149.5	$72.0	$386.6	$295.8

Fox Factory Holding Corp. (FOXF) - Business Model: Customer Segments

Off-road vehicle enthusiasts and commercial users

Fox Factory Holding Corp. serves a diverse customer base within the off-road vehicle segment, targeting both individual enthusiasts and commercial users. The company is known for its high-performance suspension products which are critical for off-road applications.

For the three months ended September 27, 2024, the Powered Vehicles Group reported net sales of $109.3 million, a decrease of 11.2% from $123.1 million for the same period in 2023. This decline reflects lower industry demand influenced by higher interest rates affecting consumer purchasing power.

Cycling market consumers, including mountain and e-bike riders

In the cycling market, Fox Factory focuses on mountain bike and e-bike riders, a segment that has seen increasing popularity. The Specialty Sports Group, which includes bike components, reported a significant increase in net sales, reaching $149.5 million for the three months ended September 27, 2024, compared to $72.0 million in the same period of 2023, marking a growth of 107.6%.

Metric	Q3 2024	Q3 2023	Change (%)
Net Sales (Specialty Sports Group)	$149.5 million	$72.0 million	107.6%

The increase in sales is attributed to the integration of Marucci, acquired in November 2023, which contributed $49.6 million in net sales.

Teams and athletes in diamond sports like baseball and softball

Fox Factory also caters to teams and athletes engaged in diamond sports, particularly through its acquisition of Marucci, which specializes in baseball and softball equipment. For the nine months ended September 27, 2024, the Specialty Sports Group reported net sales of $386.6 million, up 30.7% from $295.8 million for the same period in 2023.

This segment is expected to continue growing as Fox Factory capitalizes on the increasing demand for high-quality sports equipment among amateur and professional athletes alike.

Metric	9M 2024	9M 2023	Change (%)
Net Sales (Specialty Sports Group)	$386.6 million	$295.8 million	30.7%

Fox Factory Holding Corp. (FOXF) - Business Model: Cost Structure

Manufacturing and Production Costs

The cost of sales for Fox Factory Holding Corp. for the three months ended September 27, 2024, was $251.6 million, an increase of 12.4% from $223.9 million in the same period of the previous year. The cost of sales for the nine months ended September 27, 2024, decreased to $719.5 million from $759.1 million, reflecting a decline of 5.2%.

Research and Development Expenditures

Research and development expenses for the three months ended September 27, 2024, amounted to $16.1 million, a significant increase of 80.9% compared to $8.9 million for the same period in 2023. For the nine months ended September 27, 2024, R&D expenses reached $45.3 million, up from $39.4 million in the prior year, marking a 15.0% increase.

Marketing and Sales Expenses, Including Sponsorships

Sales and marketing expenses were reported at $29.1 million for the three months ended September 27, 2024, reflecting an increase of 18.8% from $24.5 million in the same quarter of 2023. For the nine months ended September 27, 2024, these expenses totaled $89.8 million, up from $74.7 million, an increase of 20.2%.

Cost Category	Q3 2024 (in millions)	Q3 2023 (in millions)	Change ($)	Change (%)
Cost of Sales	$251.6	$223.9	$27.7	12.4%
Research and Development	$16.1	$8.9	$7.2	80.9%
Sales and Marketing	$29.1	$24.5	$4.6	18.8%

Cost Category	9M 2024 (in millions)	9M 2023 (in millions)	Change ($)	Change (%)
Cost of Sales	$719.5	$759.1	$(39.6)	(5.2%)
Research and Development	$45.3	$39.4	$5.9	15.0%
Sales and Marketing	$89.8	$74.7	$15.1	20.2%

Fox Factory Holding Corp. (FOXF) - Business Model: Revenue Streams

Sales from OEM partnerships and direct-to-consumer channels

Fox Factory Holding Corp. generates significant revenue through OEM (Original Equipment Manufacturer) partnerships, which accounted for a substantial portion of their sales. In the third quarter of 2024, the Powered Vehicles Group reported net sales of $109.3 million, down from $123.1 million in the same period in 2023, reflecting an 11.2% decline. The decrease was attributed to lower industry demand in the Power Sports and automotive sectors due to rising interest rates.

Additionally, direct-to-consumer sales have been increasingly important, particularly through the Specialty Sports Group, which saw net sales rise to $149.5 million in Q3 2024, compared to $72.0 million a year prior, marking a remarkable increase of 107.6%.

Aftermarket sales from accessories and enhancements

The Aftermarket Applications Group also plays a crucial role in Fox Factory's revenue streams. For the nine months ended September 27, 2024, this segment reported net sales of $309.3 million, a decline of 28.1% from $430.4 million in the same period of 2023. This decline was primarily driven by a decrease in upfitting sales, influenced by product mix changes and higher inventory levels at dealerships.

Despite these challenges, aftermarket sales remain a vital component of Fox Factory's overall strategy, as they provide recurring revenue opportunities and enhance customer loyalty through additional product offerings.

Revenue from acquisitions, like Marucci for diamond sports products

Fox Factory's acquisition strategy has also contributed to its revenue streams. The acquisition of Marucci in November 2023 has been particularly impactful. In the third quarter of 2024, Marucci generated $49.6 million in net sales, significantly boosting the Specialty Sports Group's performance. Overall, the inclusion of Marucci's sales helped offset declines in other segments, contributing to a total net sales increase of 8.5% year-over-year.

Fox Factory's total net sales for the nine months ended September 27, 2024, were $1,041.1 million, down from $1,131.7 million in the prior year, primarily due to declines in other segments but supported by the Marucci acquisition.

Revenue Stream	Q3 2024 Net Sales (in millions)	Q3 2023 Net Sales (in millions)	Change ($)	Change (%)
Powered Vehicles Group	109.3	123.1	(13.7)	(11.2)
Aftermarket Applications Group	100.3	136.0	(35.8)	(26.3)
Specialty Sports Group (including Marucci)	149.5	72.0	77.5	107.6
Total Net Sales	359.1	331.1	28.0	8.5

This table summarizes the performance of Fox Factory's key revenue streams in Q3 2024 compared to Q3 2023, highlighting the shifts in sales and the impact of acquisitions on overall revenue.

Article updated on 8 Nov 2024

Resources:

1. Fox Factory Holding Corp. (FOXF) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Fox Factory Holding Corp. (FOXF)' financial performance, including balance sheets, income statements, and cash flow statements.
2. SEC Filings – View Fox Factory Holding Corp. (FOXF)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.