International Seaways, Inc. (INSW): Marketing Mix Analysis [11-2024 Updated]

Marketing Mix Analysis of International Seaways, Inc. (INSW)
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In the dynamic world of maritime logistics, International Seaways, Inc. (INSW) stands out with its comprehensive approach to the shipping industry. This blog post delves into the company's marketing mix, exploring how it effectively manages its product offerings, global placement strategies, promotional efforts, and pricing strategies. Discover how INSW navigates the complexities of ocean transportation for crude oil and refined petroleum products while adapting to ever-changing market conditions.


International Seaways, Inc. (INSW) - Marketing Mix: Product

Provides ocean transportation services for crude oil and refined petroleum products

International Seaways, Inc. offers critical ocean transportation services specializing in crude oil and refined petroleum products. This positioning serves a vital role in the global energy supply chain, facilitating the movement of essential resources across international waters.

Operates a fleet of 76 vessels, including VLCC, Suezmax, Aframax, LR2, LR1, and MR product carriers

The company operates a diverse fleet of 76 vessels, which includes:

  • Very Large Crude Carriers (VLCC)
  • Suezmax tankers
  • Aframax tankers
  • LR2 product carriers
  • LR1 product carriers
  • Medium Range (MR) product carriers

This varied fleet allows INSW to cater to different segments of the market, enhancing its operational flexibility and capacity to meet customer demands.

Generates revenues from two segments: Crude Tankers and Product Carriers

International Seaways generates its revenues primarily from two segments:

  • Crude Tankers: Revenue for the three months ended September 30, 2024, was $103.2 million.
  • Product Carriers: Revenue for the same period was $121.978 million.

For the nine months ended September 30, 2024, total shipping revenues reached $757 million, with Crude Tankers contributing $355.458 million and Product Carriers contributing $401.542 million.

Focused on time-chartered and voyage-chartered options for revenue optimization

INSW employs a strategic focus on both time-chartered and voyage-chartered arrangements to optimize revenue. For the three months ended September 30, 2024, time charter equivalent (TCE) revenues were $219.687 million. The company also has future minimum revenues expected from non-cancelable time charters, amounting to $344.791 million over several years, with a notable $36.528 million expected in 2024.

Revenue highly sensitive to oil supply and demand dynamics

The revenue generated by International Seaways is significantly influenced by the dynamics of oil supply and demand. According to the International Energy Agency (IEA), global oil consumption for 2024 is projected at 102.8 million barrels per day, reflecting a 0.8% increase from 2023. The company’s operational performance is closely tied to these market fluctuations, with TCE revenues sensitive to changes in oil demand and pricing trends.

Fleet Type Number of Vessels Average Daily TCE Rate (2024)
VLCC 21 $36,587
Suezmax 8 $41,470
Aframax 15 $43,350
LR2 10 $29,880
LR1 15 $30,645
MR 7 $34,695

International Seaways, Inc. (INSW) - Marketing Mix: Place

Operates primarily in the International Flag market

International Seaways, Inc. (INSW) operates primarily in the International Flag market, focusing on global shipping routes. This strategic positioning enables the company to serve a diverse clientele across the international oil and petroleum sectors.

Services global shipping routes, catering to international oil and petroleum markets

As of September 30, 2024, INSW's shipping revenues amounted to $757 million, with a notable presence in the crude oil transportation segment. The company primarily engages in spot market voyage charters, with approximately 84% of total time charter equivalent (TCE) revenues derived from the spot market for the three months ended September 30, 2024.

The International Energy Agency (IEA) estimates global oil consumption for 2024 at 102.8 million barrels per day, reflecting a 0.8% increase from 2023. This growing demand enhances INSW's operational capacity to service critical shipping routes globally.

Engages in commercial pools to maximize vessel utilization

INSW actively participates in commercial pools to optimize vessel utilization. For instance, the company reported pool revenues of $603.97 million for the nine months ended September 30, 2024, which reflects its commitment to maximizing operational efficiency. This collaboration within commercial pools allows INSW to share resources, reduce costs, and increase fleet availability across various markets.

Leverages strategic partnerships for efficient chartering operations

INSW has established strategic partnerships that enhance its chartering operations. As of September 30, 2024, the company had commitments for time charter-in arrangements for two LR1 vessels. This strategic approach allows INSW to maintain flexibility in its operations and respond effectively to market fluctuations.

The future minimum contracted revenues from non-cancelable time charters for various vessel classes as of September 30, 2024, are projected at $344.8 million, further illustrating INSW's robust chartering strategy.

Year Future Minimum Revenues (in millions) Revenue Days
2024 $36.5 1,332
2025 $114.2 4,112
2026 $79.6 2,699
2027 $39.4 1,259
2028 $34.0 1,098
Thereafter $41.0 1,323
Total $344.8 11,823

Overall, INSW's strategic approach to distribution through its operations in the International Flag market, engagement in commercial pools, and leveraging of strategic partnerships positions it effectively to meet the demands of the global oil and petroleum markets.


International Seaways, Inc. (INSW) - Marketing Mix: Promotion

Communicates operational performance and financial results through quarterly earnings reports

For the three months ended September 30, 2024, International Seaways reported total shipping revenues of $225.2 million, down from $241.7 million for the same period in 2023. Time charter equivalent (TCE) revenues for the third quarter of 2024 were $219.7 million, a decrease of 7% from $236.0 million in the previous year.

Net income for the third quarter of 2024 was $91.7 million, compared to $97.9 million for the same period in 2023. The earnings per share (EPS) for the third quarter of 2024 was $1.85, down from $2.00 in the prior year.

Engages with investors via regular updates on fleet acquisitions, sales, and operational strategies

International Seaways has been actively updating investors regarding fleet management. As of September 30, 2024, the company operated an average of 21.0 owned vessels, maintaining the same number as the previous year. During the first nine months of 2024, the company completed the acquisition of six MR Product Carriers for $232 million and sold three older vessels for approximately $72 million.

Promotes sustainability efforts through investments in dual-fuel vessels and environmental compliance initiatives

The company has committed to sustainability through investments in dual-fuel vessels. As of September 30, 2024, it has contracts for six dual-fuel ready LNG LR1 Product Carriers expected to be delivered between 2025 and 2026, with a total cost of approximately $359 million. Additionally, International Seaways has reported expenditures for environmental compliance initiatives amounting to $216.6 million for new vessel acquisitions and improvements.

Utilizes corporate website and investor relations to enhance transparency and stakeholder engagement

International Seaways maintains a robust investor relations program that includes detailed quarterly earnings reports, press releases, and updates on its corporate website. As of September 30, 2024, the company had total liquidity of $693.8 million, which includes $153.3 million in cash and $540.5 million in undrawn revolver capacity. This financial transparency is crucial for fostering stakeholder trust and engagement.

Financial Metric Q3 2024 Q3 2023 Change
Total Shipping Revenues $225.2 million $241.7 million -6.2%
TCE Revenues $219.7 million $236.0 million -7.0%
Net Income $91.7 million $97.9 million -2.2%
EPS $1.85 $2.00 -7.5%
Average Owned Vessels 21.0 21.0 0%
Total Liquidity $693.8 million N/A N/A

International Seaways, Inc. (INSW) - Marketing Mix: Price

Revenue from Time Charter Equivalent (TCE)

Revenue from time charter equivalent (TCE) for the Crude Tankers segment was $343.6 million for the first nine months of 2024

TCE revenues for the Product Carriers segment totaled $398.8 million during the same period.

Pricing Influences

Pricing is influenced by market conditions, with average daily TCE rates fluctuating based on vessel type and market demand. The average daily TCE rates for the Crude Tankers segment were as follows:

Vessel Type Average Daily TCE Rate (2024) Average Daily TCE Rate (2023)
VLCC $40,111 $46,342
Suezmax $42,564 $52,627
Aframax $32,997 $47,640

Chartering Strategies

International Seaways implements a mix of spot and long-term chartering strategies to optimize pricing and revenue stability. Approximately 84% and 87% of total TCE revenues were derived from the spot market for the three and nine months ended September 30, 2024, respectively.

Revenue Breakdown

The following table summarizes the total shipping revenues and TCE revenues for the Crude Tankers and Product Carriers segments:

Segment TCE Revenues (Nine Months Ended September 30, 2024) Shipping Revenues
Crude Tankers $343.6 million $355.5 million
Product Carriers $398.8 million $401.5 million

Market Conditions and TCE Rates

Average TCE rates for the Product Carriers segment were:

Average Daily TCE Rate 2024 2023
MR $33,912 $28,857
LR1 $55,397 $63,950

During the first nine months of 2024, TCE revenues for the Product Carriers segment decreased by $19.8 million, or 5%, compared to the previous year. This reduction was primarily due to lower average daily rates and a decrease in time-chartered days in specific vessel sectors.


In summary, International Seaways, Inc. (INSW) effectively leverages its diverse fleet and global market presence to navigate the complexities of the oil transportation industry. By optimizing its chartering strategies and focusing on sustainability, INSW positions itself to adapt to fluctuating market conditions while maximizing revenue potential. The company's commitment to transparency and stakeholder engagement further strengthens its market position, making it a key player in the maritime logistics sector.

Updated on 16 Nov 2024

Resources:

  1. International Seaways, Inc. (INSW) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of International Seaways, Inc. (INSW)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View International Seaways, Inc. (INSW)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.