SuRo Capital Corp. (SSSS): Marketing Mix Analysis [11-2024 Updated]
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SuRo Capital Corp. (SSSS) Bundle
In 2024, SuRo Capital Corp. (SSSS) stands out in the venture capital landscape with a strategic focus on innovative sectors. This blog post delves into the marketing mix of SuRo Capital, exploring its product offerings, geographic place of operations, effective promotion strategies, and competitive pricing approach. Join us as we unpack how these elements work together to position SuRo Capital for success in a dynamic marketplace.
SuRo Capital Corp. (SSSS) - Marketing Mix: Product
Focus on Venture Capital Investments
SuRo Capital Corp. primarily operates as a venture capital firm, focusing on investments in various sectors. As of September 30, 2024, the company reported total investments at fair value of $199,302,778, with a significant portion allocated towards high-growth sectors.
Diverse Portfolio in Technology Sectors
The company's investment strategy emphasizes a diversified portfolio, particularly within the technology sector. Key investments include:
| Company | Industry | Investment Type | Fair Value (as of 9/30/2024) | % of Net Assets |
|---|---|---|---|---|
| ServiceTitan, Inc. | Contractor Management Software | Common Shares | $15,283,297 | 9.71% |
| Blink Health, Inc. | Pharmaceutical Technology | Preferred Shares | $17,352,836 | 11.02% |
| Learneo, Inc. | Online Education | Preferred Shares | $20,832,872 | 13.23% |
Investments in Software, AI, and Consumer Goods
SuRo Capital has strategically invested in software, artificial intelligence, and consumer goods, reflecting current market trends. For example, the investment in CW Opportunity 2 LP, focused on AI infrastructure, amounts to $15,176,443, representing 11.48% of net assets.
Strong Emphasis on Education Technology
The company has made significant investments in education technology, notably through its stake in Learneo, Inc. (formerly Course Hero, Inc.), which has a fair value of $10,832,901. This investment underscores SuRo's commitment to enhancing educational outcomes through technology.
Active in Real Estate and Financial Services Sectors
In addition to technology, SuRo Capital is actively involved in real estate and financial services. The investment in Colombier Sponsor II LLC represents a strategic move into the special purpose acquisition company (SPAC) space, with a fair value of $1,101,695.
Overall, SuRo Capital Corp. continues to adapt its product offerings within the venture capital landscape, ensuring a robust portfolio that aligns with emerging market opportunities.
SuRo Capital Corp. (SSSS) - Marketing Mix: Place
Headquartered in Philadelphia, PA
SuRo Capital Corp. is headquartered in Philadelphia, Pennsylvania. This strategic location allows the company to maintain a strong presence in the U.S. investment landscape.
Investments primarily in the United States
The company focuses on investments primarily within the United States. As of September 30, 2024, the fair value of its total investments reached $199.3 million, with a significant portion allocated to U.S.-based companies.
Portfolio includes international investments
While the majority of its investments are domestic, SuRo Capital also holds a portfolio of international investments, valued at approximately $16.2 million as of September 30, 2024, representing 8.2% of its total portfolio.
Geographic distribution across major U.S. regions
| Geographic Region | Fair Value ($) | Percentage of Portfolio | Percentage of Net Assets |
|---|---|---|---|
| West | $67,596,353 | 33.9% | 42.9% |
| Northeast | $54,288,613 | 27.2% | 34.5% |
| Midwest | $37,441,611 | 18.8% | 23.8% |
| Southeast | $23,732,988 | 11.9% | 15.1% |
| International | $16,243,213 | 8.2% | 10.3% |
Strong presence in West and Northeast markets
SuRo Capital Corp. has established a strong presence in the West and Northeast markets, with the West accounting for 33.9% of the fair value of its portfolio and the Northeast comprising 27.2%. This geographic distribution indicates a strategic focus on regions with high growth potential and investment opportunities.
SuRo Capital Corp. (SSSS) - Marketing Mix: Promotion
Utilizes investor relations and financial reporting
SuRo Capital Corp. employs a robust investor relations strategy, focusing on transparent financial reporting to its stakeholders. As of September 30, 2024, the net assets of the company stood at $157,437,207, a decrease from $203,357,646 at the beginning of the year.
Engages with shareholders through regular updates
The company engages its shareholders through regular updates, including quarterly earnings reports and strategic insights. In the most recent earnings call, SuRo reported a net change in net assets resulting from operations of $(5,452,245) for the three months ended September 30, 2024.
Promotes portfolio performance via earnings calls
SuRo Capital promotes its portfolio performance during earnings calls, emphasizing key financial metrics. For the nine months ended September 30, 2024, the company reported a net investment loss of $(3,222,902) and a net realized loss on investments of $(424,074).
Focus on transparency in investment strategy
Transparency in investment strategy is paramount for SuRo. The company’s net asset value per share as of September 30, 2024, was $6.73, reflecting the company's commitment to clear communication with its investors. The effective interest rate on the company’s 6.50% Convertible Notes due 2029 is 7.16%.
Leverages social media for brand visibility
SuRo Capital leverages social media platforms to enhance brand visibility and engage with a broader audience. The company actively shares updates and insights on its portfolio through these channels, fostering a community of investors and stakeholders.
| Metric | Value |
|---|---|
| Net Assets (Sept 30, 2024) | $157,437,207 |
| Net Change in Net Assets from Operations (3 Months) | $(5,452,245) |
| Net Investment Loss (9 Months) | $(3,222,902) |
| Net Realized Loss on Investments (9 Months) | $(424,074) |
| Net Asset Value per Share (Sept 30, 2024) | $6.73 |
| Effective Interest Rate on 6.50% Convertible Notes | 7.16% |
SuRo Capital Corp. (SSSS) - Marketing Mix: Price
Shares Trading Price
The shares of SuRo Capital Corp. are currently trading around $6.73 per share as of September 30, 2024.
Market Capitalization
The market capitalization of SuRo Capital fluctuates based on its investment performance. As of September 30, 2024, the total net assets stood at $157,437,207.
Dividends
SuRo Capital has a history of paying regular dividends to shareholders. The distribution payments include cash and stock options, with a recent dividend declared amounting to $0.11 per share on March 8, 2022.
Pricing Influences
The pricing of SuRo Capital's shares is influenced by changes in portfolio valuations. As of September 30, 2024, there has been a net change in unrealized depreciation of investments totaling $18,418,370. This indicates fluctuations in investment value that can impact the share price directly.
Competitive Positioning
In the venture capital market, SuRo Capital positions itself competitively through its diverse portfolio. As of September 30, 2024, the fair value of its portfolio investments was approximately $276,333,902, highlighting its substantial presence in the market.
| Item | Value |
|---|---|
| Current Share Price | $6.73 |
| Market Capitalization | $157,437,207 |
| Recent Dividend Payment | $0.11 per share |
| Net Change in Unrealized Depreciation of Investments | $18,418,370 |
| Fair Value of Portfolio Investments | $276,333,902 |
In summary, SuRo Capital Corp. (SSSS) strategically positions itself within the venture capital landscape by focusing on a diverse range of sectors, notably technology and education. With a robust presence in key U.S. markets and a commitment to transparency and shareholder engagement, the company effectively communicates its value proposition. As it navigates the competitive pricing dynamics of the market, SuRo's emphasis on strong portfolio performance and regular dividends further solidifies its appeal to investors, making it a noteworthy player in the venture capital arena.
Updated on 16 Nov 2024
Resources:
- SuRo Capital Corp. (SSSS) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of SuRo Capital Corp. (SSSS)' financial performance, including balance sheets, income statements, and cash flow statements.
- SEC Filings – View SuRo Capital Corp. (SSSS)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.