eBay Inc. (EBAY): history, ownership, mission, how it works & makes money

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eBay Inc. (EBAY) Information


A Brief History of eBay Inc.

eBay Inc., founded in 1995, has transformed from a simple online auction platform to a global e-commerce leader. As of 2024, eBay continues to adapt to the dynamic market landscape while maintaining its core marketplace operations.

Financial Performance Overview

As of September 30, 2024, eBay reported net revenues of $2.576 billion for the third quarter, reflecting a 3% increase compared to $2.500 billion in the same period of 2023. For the nine months ended September 30, 2024, total net revenues reached $7.704 billion, up 2% from $7.550 billion in 2023.

Period Net Revenues (in millions) % Change
Q3 2024 $2,576 3%
Q3 2023 $2,500 -
9 Months 2024 $7,704 2%
9 Months 2023 $7,550 -

Key Operating Metrics

eBay's Gross Merchandise Volume (GMV) for Q3 2024 was $18.306 billion, with a take rate of 14.08%. This represents an increase from the previous year's take rate of 13.90% in Q3 2023.

Period GMV (in millions) Take Rate (%)
Q3 2024 $18,306 14.08%
Q3 2023 $17,991 13.90%

Geographical Revenue Distribution

For the three months ended September 30, 2024, U.S. revenues amounted to $1.302 billion (51% of total revenues), while international revenues were $1.274 billion (49% of total revenues), reflecting a consistent revenue distribution.

Region Q3 2024 Revenue (in millions) % of Total Revenue
U.S. $1,302 51%
International $1,274 49%

Debt and Liquidity Position

As of September 30, 2024, eBay had total debt of $7.418 billion, with $1.243 billion in short-term debt. The company maintains a strong liquidity position, with cash and cash equivalents totaling $5.8 billion, which includes customer accounts of $679 million.

Debt Type Amount (in millions)
Total Debt $7,418
Short-term Debt $1,243
Cash and Cash Equivalents $5,800

Stock Repurchase and Dividend Policy

In 2024, eBay's Board authorized an additional $2.0 billion for its stock repurchase program, building on a previous authorization of $4.0 billion in 2022. During the first nine months of 2024, the company repurchased approximately $2.2 billion of its common stock.

eBay declared a cash dividend of $0.27 per share for the fourth quarter of 2024, which is scheduled to be paid on December 13, 2024.

Dividend Declared (per share) Quarter
$0.27 Q4 2024


A Who Owns eBay Inc. (EBAY)

Major Shareholders

As of 2024, eBay Inc. (EBAY) has a diverse ownership structure comprising institutional investors, individual shareholders, and company insiders. The following table outlines the major shareholders of eBay Inc. along with their respective ownership percentages:

Shareholder Ownership Percentage Type of Ownership
The Vanguard Group, Inc. 8.23% Institutional
BlackRock, Inc. 7.51% Institutional
State Street Corporation 4.03% Institutional
FMR LLC (Fidelity Investments) 5.02% Institutional
Jana Partners LLC 6.51% Institutional
Insider Ownership (Management and Board) 1.5% Insider

Stock Performance

eBay's stock performance is indicative of its ownership dynamics. As of early 2024, eBay's stock was trading around $52.00 per share, reflecting a market capitalization of approximately $25 billion. The stock has seen fluctuations influenced by broader market trends and company-specific developments.

Recent Share Repurchase Programs

eBay has been actively engaged in share repurchase programs. In the third quarter of 2024, the company repurchased approximately 7.5 million shares at an average price of $53.51 per share, totaling around $402 million. This strategy is aimed at returning capital to shareholders and supporting the stock price.

Dividends

eBay Inc. has consistently paid dividends, with a quarterly cash dividend of $0.27 per share declared in October 2024, payable on December 13, 2024. The total dividends paid during the nine months ended September 30, 2024, amounted to $405 million.

Executive Compensation and Insider Holdings

Executive compensation is a significant component of insider ownership. As of September 30, 2024, total stock-based compensation expenses were $446 million. Key executives hold various stock options and restricted stock units, contributing to their overall stake in the company.

Institutional Investor Trends

Institutional investors have been increasing their stakes in eBay, reflecting confidence in the company's long-term growth potential. As of the latest filings, institutional ownership stands at approximately 65% of total shares outstanding. This trend highlights the importance of institutional investors in the governance and strategic direction of eBay Inc.

Conclusion on Ownership Dynamics

The ownership of eBay Inc. is characterized by a strong institutional presence, significant insider holdings, and an active approach to returning capital to shareholders through dividends and share repurchases. This structure supports eBay's growth strategy and aligns the interests of management and investors.



eBay Inc. (EBAY) Mission Statement

Mission Statement Overview

eBay Inc. aims to provide a global online marketplace where buyers and sellers can interact and transact seamlessly. The company's mission focuses on empowering individuals and businesses to connect, buy, and sell in a trusted environment.

Financial Performance Summary

As of September 30, 2024, eBay reported net revenues of $2,576 million, a 3% increase compared to $2,500 million for the same period in 2023. The Gross Merchandise Volume (GMV) for the same quarter reached $18,306 million, reflecting a 2% increase year-over-year.

Key Financial Metrics

Metric Q3 2024 Q3 2023 % Change
Net Revenues (in millions) $2,576 $2,500 3%
Gross Merchandise Volume (GMV) (in millions) $18,306 $17,991 2%
Take Rate 14.08% 13.90% 0.18%
Operating Margin 23.1% 18.2% +4.9%
Net Income (in millions) $634 $1,305 -51%

Revenue Breakdown by Geography

eBay's revenues are derived from both U.S. and international markets. For the third quarter of 2024, the breakdown was as follows:

Region Q3 2024 Revenue (in millions) Q3 2023 Revenue (in millions) % Change
U.S. $1,302 $1,259 3%
International $1,274 $1,241 3%

Cost Analysis

The cost of net revenues for the three months ended September 30, 2024, was $727 million, indicating a 3% increase from $705 million in Q3 2023. This represents a consistent percentage of net revenues at 28% for both periods.

Operating Expenses

eBay's operating expenses for Q3 2024 totaled $1,254 million, a decrease of 6% compared to $1,340 million in the same quarter of 2023. Key components include:

Type of Expense Q3 2024 (in millions) Q3 2023 (in millions) % Change
Sales and Marketing $592 $567 4%
Product Development $374 $401 -7%
General and Administrative $194 $283 -31%

Stock Performance

As of September 30, 2024, eBay's stock was trading at approximately $50.00 per share. The company has declared a quarterly cash dividend of $0.27 per share, payable in December 2024.

Conclusion on Mission Alignment

eBay's mission statement is reflected in its financial performance and operational strategies, focusing on enhancing user experience, expanding global reach, and maintaining a strong marketplace presence.



How eBay Inc. (EBAY) Works

Business Model

eBay Inc. operates as a global online marketplace connecting buyers and sellers. The company generates revenue primarily through transaction fees, which include final value fees, listing fees, and fees for promoted listings. eBay also earns income from payment services, shipping fees, and advertising.

Financial Performance

As of September 30, 2024, eBay reported net revenues of $2,576 million for Q3, a 3% increase compared to $2,500 million in Q3 2023. For the nine months ended September 30, 2024, net revenues totaled $7,704 million, up from $7,550 million in the previous year, reflecting a 2% increase.

Period Net Revenues (in millions) Gross Merchandise Volume (GMV) (in millions) Take Rate
Q3 2024 $2,576 $18,306 14.08%
Q3 2023 $2,500 $17,991 13.90%
9M 2024 $7,704 $55,347 13.92%
9M 2023 $7,550 $54,615 13.82%

Operating Costs

For the three months ended September 30, 2024, eBay's cost of net revenues was $727 million, up from $705 million in Q3 2023, marking a 3% increase. The cost of net revenues for the nine months ended September 30, 2024 was $2,162 million, compared to $2,123 million in the same period in 2023, reflecting a 2% increase.

Period Cost of Net Revenues (in millions) Operating Expenses (in millions)
Q3 2024 $727 $1,254
Q3 2023 $705 $1,340
9M 2024 $2,162 $3,767
9M 2023 $2,123 $3,896

Key Metrics

Key operating metrics for eBay include GMV and take rate, which are essential for understanding revenue generation:

  • GMV for Q3 2024 was $18,306 million, compared to $17,991 million in Q3 2023.
  • The take rate increased to 14.08% in Q3 2024, up from 13.90% in Q3 2023.

Cash Flow and Investments

For the nine months ended September 30, 2024, eBay generated cash flow from continuing operating activities of $1,737 million, down from $2,308 million in the same period in 2023. Cash flows from investing activities reported a net cash inflow of $951 million, while cash used in financing activities was $2,814 million.

Cash Flow Activities (in millions) 9M 2024 9M 2023
Operating Activities $1,737 $2,308
Investing Activities $951 $520
Financing Activities ($2,814) ($2,071)

Balance Sheet Overview

As of September 30, 2024, eBay reported total assets of $19,915 million and total liabilities of $14,495 million. Stockholders' equity stood at $5,420 million.

Balance Sheet Item (in millions) September 30, 2024 December 31, 2023
Total Assets $19,915 $21,620
Total Liabilities $14,495 $15,224
Stockholders' Equity $5,420 $6,396

Dividends

In October 2024, eBay's Board of Directors declared a quarterly cash dividend of $0.27 per share, to be paid on December 13, 2024, to stockholders of record as of November 29, 2024.

Market Presence

eBay generates approximately half of its net revenues internationally, with significant contributions from the U.S. and key international markets such as the UK, Germany, and China. For Q3 2024, U.S. revenues were $1,302 million, while international revenues totaled $1,274 million.

Geography Net Revenues (in millions)
U.S. $1,302
International $1,274

Investment Activities

As of September 30, 2024, eBay had $3,302 million in short-term investments and $1,534 million in long-term investments. The company has also engaged in significant equity investments, including a notable investment in Adevinta.

Debt Structure

eBay's total debt as of September 30, 2024, was $6,175 million, with a notable commercial paper outstanding of $450 million at a weighted average interest rate of 5.09% per annum.

Debt Item (in millions) September 30, 2024
Total Debt $6,175
Commercial Paper Outstanding $450


How eBay Inc. (EBAY) Makes Money

Revenue Sources

eBay generates its revenue primarily from several key sources:

  • Final Value Fees
  • Listing Fees
  • Promoted Listings Fees
  • Payment Services Fees
  • Subscription Fees for Stores
  • Revenue from Advertising
  • Shipping Fees

Financial Performance Metrics

The following table summarizes eBay's financial performance for the three and nine months ended September 30, 2024, compared to the same periods in 2023 (in millions, except percentages):

Metric Three Months Ended September 30 Nine Months Ended September 30
Net Revenues $2,576 $7,704
Cost of Net Revenues $727 $2,162
Gross Profit $1,849 $5,542
Operating Expenses $1,254 $3,767
Net Income $634 $1,296

Gross Merchandise Volume (GMV)

Gross Merchandise Volume (GMV) is a key performance indicator for eBay, representing the total value of transactions conducted on its platforms. The following table illustrates GMV metrics for the same periods:

Metric Three Months Ended September 30 Nine Months Ended September 30
GMV $18,306 $55,347
Take Rate 14.08% 13.92%

Geographic Revenue Distribution

eBay's revenue is generated from both the U.S. and international markets. The following table outlines the net revenues by geography for the three and nine months ended September 30, 2024:

Geography Three Months Ended September 30 Nine Months Ended September 30
U.S. $1,302 $3,897
International $1,274 $3,807
Total Net Revenues $2,576 $7,704

Operating Expenses Breakdown

The following table presents the breakdown of eBay's operating expenses for the three and nine months ended September 30, 2024:

Expense Type Three Months Ended September 30 Nine Months Ended September 30
Sales and Marketing $592 $1,710
Product Development $374 $1,104
General and Administrative $194 $673

Cash Flow from Operations

eBay's cash flow from continuing operating activities for the three months ended September 30, 2024, was $755 million, compared to $862 million in the same period in 2023.

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Article updated on 8 Nov 2024

Resources:

  • eBay Inc. (EBAY) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of eBay Inc. (EBAY)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View eBay Inc. (EBAY)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.