Muscle Maker, Inc. (GRIL): history, ownership, mission, how it works & makes money

A Brief History of Muscle Maker, Inc. (GRIL)

Company Formation and Initial Years

Muscle Maker, Inc. was founded in 1995 in Colonia, New Jersey. The company's primary focus was on healthy dining, promoting a variety of nutritious meals aimed at fitness enthusiasts and health-conscious consumers.

Expansion and Franchise Model

By 2010, Muscle Maker had expanded its footprint significantly, operating over 30 locations across the United States. The company adopted a franchise model to enhance its growth potential.

• 2010: Over 30 locations opened.
• 2012: Muscle Maker began franchising, further increasing its market presence.

Initial Public Offering (IPO)

On December 29, 2017, Muscle Maker, Inc. completed its initial public offering (IPO). The company offered approximately 3.6 million shares at a price of $5.00 per share, raising around $18 million in gross proceeds.

Financial Performance Overview

Acquisition of Sizzle Pie

In 2021, Muscle Maker, Inc. announced its acquisition of Sizzle Pie, a leading pizza brand known for its diverse menu and vegan options, valuing the deal at $8.4 million. This move aimed to diversify the company’s portfolio and tap into the growing demand for plant-based foods.

Latest Developments and Challenges

As of the latest quarter ending June 30, 2023, Muscle Maker reported total revenue of $2.3 million, showing a 52% increase year-over-year. However, the company continues to face challenges, including competition in the fast-casual dining sector and fluctuations in raw material costs.

• Current cash balance: $2.5 million
• Total assets: $10.0 million
• Total liabilities: $6.5 million

Future Outlook

Muscle Maker, Inc. aims to expand its franchise model further, targeting strategic locations across the United States. The company plans to leverage digital marketing strategies to increase brand awareness and drive sales.

Stock Performance

Muscle Maker, Inc. trades under the ticker symbol GRIL on the NASDAQ. As of October 2023, the stock price is approximately $2.15 per share, with a market capitalization of around $30 million.

A Who Owns Muscle Maker, Inc. (GRIL)

Corporate Structure

Muscle Maker, Inc. (GRIL) operates under the regulatory framework of the United States, listed on the NASDAQ under the ticker symbol GRIL. The company primarily engages in the healthy dining sector, promoting a menu that focuses on health-conscious meals.

Ownership Breakdown

The ownership of Muscle Maker, Inc. can be analyzed through its major shareholders, including institutional investors, insiders, and retail investors. As of the latest reports, the ownership structure is as follows:

Major Shareholders

The largest shareholders provide significant insights into the company's stability and growth potential. Key shareholders include:

Recent Financial Performance

Muscle Maker, Inc. has exhibited fluctuations in its financial performance over the past fiscal year. The most recent financials show:

Stock Performance

As of October 2023, the stock of Muscle Maker, Inc. has demonstrated notable movements, detailed in the following table:

Summary of Recent Developments

Recent initiatives by Muscle Maker, Inc. to expand its product lines and market presence have attracted attention. Important developments include:

• Launch of new menu items focusing on low-carb and plant-based options.
• Expansion of franchise opportunities throughout the United States.
• Partnerships with local gyms and fitness centers to promote healthy eating.

Muscle Maker, Inc. (GRIL) Mission Statement

Company Overview

Muscle Maker, Inc. (NASDAQ: GRIL) focuses on healthy dining options, providing a menu that emphasizes nutritious and fresh ingredients. The company operates in the fast-casual dining segment, catering to a health-conscious clientele.

Mission Statement

The mission of Muscle Maker, Inc. is to offer delicious, healthy meal options that promote a balanced lifestyle while ensuring customer satisfaction and community engagement.

Core Values

• Health and Wellness: Promote nutritious food choices.
• Quality: Use high-quality ingredients in all offerings.
• Sustainability: Commit to environmentally sustainable practices.
• Community Engagement: Actively participate in community development.

Financial Performance

As of the latest financial reporting, Muscle Maker, Inc. has demonstrated growth and resilience despite industry challenges. The key financial statistics are summarized in the table below:

Market Position

Muscle Maker, Inc. has positioned itself strategically within the fast-casual market focused on health-conscious consumers. The company has been expanding its footprint, as evidenced by a recent increase in store count and a focus on franchising opportunities.

Future Goals

• Achieve 50 locations by 2025.
• Increase total revenue to $10 million by the end of 2024.
• Launch a new line of plant-based menu items in Q3 2023.
• Strengthen online ordering capabilities to enhance customer experience.

Customer Engagement Strategy

The mission of Muscle Maker, Inc. emphasizes customer satisfaction and community involvement. Initiatives include:

• Nutrition workshops in local communities.
• Loyalty programs to reward frequent customers.
• Social media campaigns to engage with a broader audience.

Impact of COVID-19

In response to the COVID-19 pandemic, Muscle Maker, Inc. adapted its service model by expanding delivery options and enhancing safety protocols. The measures taken have led to a recovery in customer traffic, as shown in the continued growth in revenue and same-store sales.

Conclusion of Financial Health

Muscle Maker, Inc. continues to strive towards achieving its mission while ensuring financial health and operational growth. The company's focus on quality and health is reflected in its financial results and strategic initiatives.

How Muscle Maker, Inc. (GRIL) Works

Company Overview

Muscle Maker, Inc. operates in the healthy fast-casual dining sector, providing nutritious meal options tailored to various dietary preferences. The company focuses on delivering a menu that emphasizes healthy alternatives to traditional fast food.

Business Model

The business model revolves around franchise opportunities, allowing independent operators to open Muscle Maker restaurants while utilizing the brand's established menu and marketing strategies. This model helps expand the brand's footprint with lower capital costs than traditional company-operated stores.

Menu Offerings

• Protein-based meals: Chicken, turkey, seafood, and plant-based proteins.
• Salads: Customizable options catering to various tastes.
• Bowls: Grain and veggie bowls that align with health-conscious diets.
• Low-carb and keto options: Meals specifically designed for low-carb lifestyles.

Financial Performance

As of the latest financial report, Muscle Maker, Inc. reported a revenue of $2.3 million for Q2 2023, reflecting a year-over-year increase of 35% compared to Q2 2022.

Market Expansion

The company has been focusing on expanding its franchise model, targeting markets with growing demand for healthy dining options. As of 2023, it has opened 15 new franchise locations, with plans to reach a total of 50 franchises by the end of 2024.

Target Demographics

Muscle Maker primarily targets health-conscious consumers, including:

• Fitness enthusiasts: Individuals focusing on achieving fitness goals.
• Busy professionals: Those seeking quick, healthy meal options during work hours.
• Families: Parents looking for nutritious meals for their children.

Partnerships and Collaborations

Muscle Maker has established partnerships with various health and fitness brands, contributing to marketing initiatives and cross-promotional opportunities. Notable partnerships include collaborations with fitness influencers and local gyms.

Future Projections

The company aims for a projected revenue of $10 million by the end of 2024, driven by continued franchise expansion and increased brand awareness through targeted marketing campaigns.

Challenges and Risks

Muscle Maker faces several challenges:

• Competition: Growing competition in the healthy dining segment.
• Consumer Trends: Shifts in consumer preferences affecting menu items.
• Supply Chain Issues: Potential disruptions impacting ingredient availability.

Conclusion

The operational framework of Muscle Maker, Inc. is designed to capitalize on the increasing demand for healthy fast-casual dining, with strategic marketing and franchising as key components of its growth strategy.

How Muscle Maker, Inc. (GRIL) Makes Money

Revenue Streams

Muscle Maker, Inc. (GRIL) generates revenue through several key channels:

• Restaurant Sales
• Catering Services
• Franchise Operations
• Product Sales
• Online Ordering

Restaurant Sales

The primary source of revenue for Muscle Maker, Inc. comes from its restaurant sales. As of 2022, the company operated 33 locations across the United States.

In the fiscal year 2021, Muscle Maker reported approximately $12.7 million in restaurant sales, reflecting growth compared to previous years.

Catering Services

The company offers catering services, which contribute significantly to its revenue mix. In 2021, catering services accounted for about 15% of total sales.

Revenue from catering services was estimated at $1.95 million in 2021.

Franchise Operations

Muscle Maker has established a franchise model to expand its brand. Franchise fees and ongoing royalties provide a steady income stream. In 2021, franchise revenues were approximately $1.25 million.

Currently, Muscle Maker has over 15 franchise locations in development.

Product Sales

In addition to restaurants, Muscle Maker generates revenue from retail sales of its branded products. The company launched a line of healthy meal kits and supplements.

Total product sales were approximately $850,000 in 2021.

Online Ordering

With the rise of digital platforms, Muscle Maker has developed an online ordering system that has increased accessibility for consumers.

Online sales accounted for around 10% of total revenue, translating to about $1.27 million in 2021.

Financial Performance

The following table summarizes Muscle Maker, Inc.'s financial performance in 2021:

Cost Management

Understanding the cost structure is crucial for profitability. Muscle Maker's operational costs include:

• Food and beverage costs
• Labor costs
• Rent and utilities
• Marketing expenses
• Franchise support costs

Financial Projections

For fiscal year 2022, Muscle Maker, Inc. projects total revenue growth of approximately 20% year-over-year, anticipating reaching $15 million in total sales.

Franchise growth is expected to accelerate, with plans to open at least 10 new locations in 2023.

Conclusion

The diverse revenue model of Muscle Maker, Inc. allows the company to capitalize on various opportunities in the health and wellness sector.