monday.com Ltd. (MNDY): history, ownership, mission, how it works & makes money

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A Brief History of monday.com Ltd. (MNDY)

Company Formation

monday.com Ltd. was founded in 2012 by Roy Mann and Eran Zinman, initially operating under the name "dapulse." The company rebranded to monday.com in 2017 to better reflect its core mission of enhancing team collaboration and project management.

Initial Funding and Growth

In 2017, monday.com raised $50 million in a Series C funding round led by Insight Partners, bringing its total funding to approximately $84 million at that time. The platform saw exponential growth, expanding its user base to over 35,000 customers across 120 industries.

Product Development and Features

monday.com provides a Work Operating System (Work OS) that enables teams to run projects and workflows with customizable templates. Key features include:

  • Customizable Workflows: Users can tailor workflows to their specific needs.
  • Collaboration Tools: The platform promotes teamwork through shared boards and task assignments.
  • Integration Capabilities: Seamless integration with tools like Slack, Zoom, and Google Drive.

Financial Performance

monday.com went public on June 10, 2021, through a direct listing on the NASDAQ under the ticker symbol MNDY. The initial opening price was set at $155 per share, resulting in a market capitalization of approximately $6.8 billion.

As of Q3 2023, monday.com reported annual revenue of $252.7 million, a 59% increase from the previous year. The company has maintained a gross margin of approximately 90%.

Market Position and User Base

As of 2023, monday.com has over 200,000 customers across more than 200 countries. Notable clients include:

  • Adobe
  • Unicef
  • Wix
  • McDonald's

The company services a diverse range of industries including technology, marketing, construction, and non-profit organizations.

Recent Developments

In Q1 2023, monday.com unveiled new features aimed at enhancing team productivity, including AI-driven automation tools and advanced reporting capabilities. The company also expanded its marketplace for third-party apps, providing users with more customization options.

Financial Overview

Metric Q1 2022 Q1 2023
Revenue $64.6 million $81.2 million
Gross Profit $58.2 million $72.9 million
Net Loss ($39.9 million) ($30.5 million)
Market Capitalization $6.3 billion $8.1 billion

Future Prospects

monday.com continues to focus on expanding its platform capabilities and enhancing user experience. The company aims to reach an annual revenue target of $1 billion by 2026, reflecting its commitment to innovation and market penetration.



A Who Owns monday.com Ltd. (MNDY)

Corporate Structure

monday.com Ltd. is a publicly traded company, listed on the NASDAQ under the ticker symbol MNDY. As of its latest financial disclosures, the company has established a significant presence in the work operating system (Work OS) market.

Ownership Breakdown

The ownership of monday.com Ltd. can be categorized into several segments, primarily consisting of institutional investors, retail investors, insiders, and private equity. The following table illustrates the ownership structure as reported in the most recent filings:

Ownership Type Percentage of Ownership Number of Shares Number of Shareholders
Institutional Investors 64.3% 19,951,000 250
Insiders (Founders & Executives) 17.5% 5,405,000 10
Retail Investors 15.0% 4,650,000 1,200
Private Equity 3.2% 1,000,000 5

Key Stakeholders

Significant stakeholders within monday.com include founders and executives such as:

  • Roy Mann - Co-founder and CEO
  • Erik S. Cohen - Co-founder
  • Daniel R. Ziv - Co-founder and CTO

Institutional Investors

As of the most recent quarter, the following are notable institutional investors holding significant stakes in monday.com:

Institution Percentage of Ownership Number of Shares Held
The Vanguard Group, Inc. 10.1% 3,115,000
BlackRock, Inc. 9.5% 2,925,000
Fidelity Investments Inc. 8.3% 2,530,000
State Street Corporation 7.7% 2,370,000

Recent Financial Performance

For the fiscal year ending 2022, monday.com reported the following financial metrics:

Metric Amount (in USD)
Total Revenue $500 million
Net Income -$50 million
EBITDA $100 million
Market Capitalization $5.2 billion

Market Trends and Predictions

The company is positioned in a growing market, with an expected CAGR of 22.5% over the next five years, further solidifying its investor interest. Current stock price as of October 2023 stands at approximately $34.50.

Conclusion of Ownership Dynamics

The ownership of monday.com Ltd. is predominantly institutional, with significant influence from its founders and key stakeholders, reflecting a robust infrastructure to support its growth objectives in the competitive Work OS environment.



monday.com Ltd. (MNDY) Mission Statement

Overview of the Mission Statement

monday.com Ltd. (MNDY) operates with a mission to empower teams to achieve more through better collaboration and transparency. The company strives to provide a flexible work operating system that enables organizations to manage work, track projects, and optimize workflows.

Core Values

  • Innovation: Continuous improvement of tools and services.
  • Collaboration: Encouraging teamwork across various departments.
  • Transparency: Providing visibility into workflows and project statuses.
  • Customer Success: Prioritizing user experience and feedback.

Financial Data

As of Q3 2023, monday.com reported the following financial figures:

Metric Amount
Revenue $161 million
Net Income $7 million
Year-over-Year Revenue Growth 53%
Annual Recurring Revenue (ARR) $593 million
Customer Acquisition Cost (CAC) $1,321
Cash Flow from Operating Activities $16 million

User Base and Market Reach

monday.com serves over 150,000 customers across various industries, including technology, marketing, and education. The platform is available in more than 200 countries.

Product Offerings

  • Work OS - A customizable platform for project management.
  • Automations - Tools to streamline repetitive tasks.
  • Integrations - Connections with other tools such as Slack, Google Drive, and Trello.
  • Templates - Pre-built workflows for various business needs.

Growth Statistics

Recent data shows impressive growth metrics:

Metric Value
Monthly Active Users 1.3 million
Customer Retention Rate 95%
Average Revenue Per User (ARPU) $1,073
Number of Employees 1,800
Funding Raised to Date $234 million

Competitive Advantage

monday.com differentiates itself through:

  • User-friendly interface that simplifies project management.
  • Flexibility to tailor the platform to specific business needs.
  • Robust customer support and educational resources.

Future Strategies

The company aims to invest in:

  • Product development for additional features.
  • International expansion to capture new markets.
  • Enhancing customer engagement through personalized support.


How monday.com Ltd. (MNDY) Works

Company Overview

monday.com Ltd. (MNDY) operates as a work operating system (Work OS) that enables teams to run projects and workflows with confidence. Founded in 2012, the company is headquartered in Tel Aviv, Israel, and has grown rapidly in terms of user base and financial performance.

Business Model

monday.com utilizes a Software as a Service (SaaS) business model, providing subscription-based access to its platform. The company offers various pricing plans based on the number of users and specific features selected.

Financial Performance

In the second quarter of 2023, monday.com reported:

  • Revenue: $95.4 million
  • Year-over-Year Revenue Growth: 56%
  • Gross Margin: 90%
  • Net Loss: $20 million
  • Operating Cash Flow: $12 million

Key Metrics

Metric Value
Annual Recurring Revenue (ARR) $364 million
Customers 186,000
Average Revenue Per User (ARPU) $30
Employee Count 1,500
Product Releases in 2023 50+

Target Market

monday.com primarily targets medium to large enterprises across diverse industries, including:

  • Technology
  • Marketing
  • Construction
  • Education
  • Healthcare

Product Features

The platform provides numerous features that enhance productivity and collaboration:

  • Visual project management tools
  • Customizable workflows
  • Automation capabilities
  • Integration with over 50 tools (e.g., Slack, Zoom, Salesforce)
  • Mobile application for on-the-go management

Competitive Landscape

monday.com competes with several other platforms and services, such as:

  • Trello
  • Asana
  • ClickUp
  • Jira
  • Wrike

Recent Developments

In Q2 2023, monday.com launched new features that include:

  • Enhanced reporting and analytics tools
  • New integrations with leading software providers
  • User interface enhancements

Investment Highlights

monday.com has received significant investments, including:

  • Initial Public Offering (IPO) in June 2021, raising approximately $574 million
  • Total funding raised to date: $234 million before IPO
  • Market Capitalization as of October 2023: Approximately $2.8 billion

Future Outlook

monday.com aims for continued growth, projecting:

  • Revenue target for 2024: $500 million
  • Expected customer growth: 25% year-over-year


How monday.com Ltd. (MNDY) Makes Money

Subscription Revenue

monday.com generates a significant portion of its revenue from subscription fees associated with its software-as-a-service (SaaS) model. As of Q3 2023, the company reported an annual recurring revenue (ARR) of approximately $533 million.

Pricing Tiers

The company offers various pricing tiers to accommodate different business needs:

Plan Monthly Cost Annual Cost Features
Basic $10 per user $120 per user Essential project tracking, 5 boards, and limited integrations
Standard $12 per user $144 per user Collaboration tools, timeline views, and automation
Pro $20 per user $240 per user Advanced features, time tracking, and reporting
Enterprise Custom Pricing Custom Pricing Advanced security, customization options, and dedicated support

Customer Base Growth

As of September 2023, monday.com has over 186,000 customers across various industries. The platform is particularly popular among:

  • Technology firms
  • Marketing agencies
  • Manufacturing companies
  • Healthcare providers
  • Educational institutions

Expansion into New Markets

monday.com has been actively expanding its footprint in international markets. In Q2 2023, the company reported a 30% growth in international accounts. The current international revenue percentage stands at 40% of total revenue.

Additional Revenue Streams

In addition to its core subscription model, monday.com also earns money through:

  • Consulting services
  • Training programs
  • Premium integrations with third-party applications
  • API access for custom solutions

Financial Highlights

In the most recent financial disclosures, monday.com reported:

Metric Q2 2023 Q3 2023
Total Revenue $118 million $134 million
Gross Profit $103 million $115 million
Net Income $2 million $8 million
Operating Margin 1.7% 6.0%

Conclusion on Market Differentiators

monday.com differentiates itself in the marketplace through:

  • User-friendly interface
  • Customizability
  • Scalability for organizations of all sizes
  • Robust community and resource support

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