Natura &Co Holding S.A. (NTCO): history, ownership, mission, how it works & makes money

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A Brief History of Natura &Co Holding S.A. (NTCO)

Foundation and Early Years

Natura was founded in 1969 in São Paulo, Brazil, by Luiz Seabra. The company initially focused on the manufacturing of natural cosmetics, emphasizing sustainability and ethical practices from its inception. In 2004, Natura became a publicly-traded company on the São Paulo Stock Exchange (B3), positioning itself as a leader in the cosmetics sector.

International Expansion

In 2013, Natura expanded its operations internationally by entering the French market, acquiring the French brand Avon in 2020, thereby enhancing its global footprint. By 2021, Natura &Co had a presence in over 70 countries, aiming to increase its international revenue contribution to 50% by 2025.

Financial Performance

In the financial year 2022, Natura &Co reported a total revenue of R$ 10.3 billion (approximately USD 1.9 billion), reflecting a 17% increase from the previous year. The company’s net income was R$ 200 million (around USD 36 million), showcasing improved profitability margins despite global market challenges.

Sustainability Initiatives

Natura &Co is recognized for its commitment to sustainability. Its initiatives include a goal to achieve 100% renewable energy use by 2025 across all operations. The company has also pledged to reduce carbon emissions by 33% by 2030 from its 2019 baseline.

Market Position

As of 2023, Natura &Co holds a significant market share in the beauty and personal care industry in Brazil, with approximately 10.2% of the total market. The company ranks among the top five players in the Brazilian beauty market, alongside foreign multinationals.

Year Total Revenue (R$) Net Income (R$) International Revenue Share (%)
2019 R$ 9.1 billion R$ 300 million 30%
2020 R$ 9.5 billion R$ 100 million 35%
2021 R$ 8.8 billion R$ 50 million 40%
2022 R$ 10.3 billion R$ 200 million 45%

Acquisition of Avon

The acquisition of Avon in early 2020 was a landmark decision. The transaction valued Avon at USD 3.7 billion, allowing Natura &Co to leverage Avon’s extensive global distribution networks and expand its product lines significantly.

Innovation and Digital Transformation

Natura &Co has invested heavily in digital transformation. As of 2023, online sales accounted for approximately 40% of total revenues. The company launched a mobile app allowing customers to shop, access exclusive products, and receive personalized experiences.

Challenges and Market Dynamics

In 2022, Natura faced several challenges, including increased competition in the beauty segment and rising input costs. The company's stock price exhibited volatility, with a year-to-date decline of approximately 15% as of October 2023.

Future Outlook

Natura &Co aims to increase market penetration in both domestic and international markets. The company is targeting a growth rate of 10% annually for the next five years, focusing on expanding its product portfolio and enhancing its sustainability efforts.



A Who Owns Natura &Co Holding S.A. (NTCO)

Ownership Structure

Natura &Co Holding S.A. is a Brazilian multinational holding company that owns several major beauty brands, including Natura, Aesop, The Body Shop, and Avon. As of the latest reports, ownership is shared among institutional investors, individual shareholders, and the founding family. The breakdown of ownership is as follows:

Ownership Type Percentage of Ownership Number of Shares
Institutional Investors 36.2% 120,000,000
Individual Shareholders 26.5% 87,000,000
Founders & Family 20.8% 69,000,000
Other Companies 16.5% 55,000,000

Major Institutional Investors

Significant institutional investors include large asset management firms and pension funds. Below are some of the notable institutional stakeholders along with their respective shares:

Investor Name Ownership Percentage Estimated Value (USD)
BlackRock, Inc. 8.5% $27,350,000
Vanguard Group, Inc. 7.3% $23,390,000
State Street Global Advisors 5.2% $16,140,000
Nuveen Asset Management 4.1% $12,860,000

Founding Family Ownership

The founding family of Natura, led by CEO Fabio Barbosa, retains a significant stake in the company, which strengthens their influence over strategic decisions. The family's ownership breakdown is categorized as follows:

Family Member Ownership Percentage Number of Shares
Fabio Barbosa 8.2% 27,000,000
Aline Barbosa 5.0% 16,500,000
Roberto Barbosa 7.6% 25,000,000

Market Capitalization

As of the latest trading data, Natura &Co Holding S.A. has an estimated market capitalization of approximately $2.32 billion. The stock price on October 20, 2023, was around $10.45 per share, reflecting changes in investor sentiment and market conditions.

Recent Financial Performance

For the fiscal year ending 2023, Natura &Co reported revenues of $3.7 billion, a decrease from the previous year’s $4.1 billion. The net income for the same period was $150 million, down from $200 million in 2022. The data highlights the effects of market competition and economic fluctuations.

Conclusion: Shareholder Meetings and Votes

Natura &Co's governance structure allows for shareholder meetings, where voting takes place on crucial issues affecting the business. The voting power distribution tends to favor institutional investors, although the founding family's influence remains substantial.



Natura &Co Holding S.A. (NTCO) Mission Statement

Corporate Philosophy

Natura &Co Holding S.A. emphasizes its commitment to sustainability and social responsibility in its mission. The company seeks to create a positive impact on both society and the environment.

Strategic Objectives

The mission statement outlines several strategic objectives:

  • Enhancing the well-being of customers and employees.
  • Implementing sustainable practices across all operations.
  • Increasing the accessibility of products while maintaining ethical sourcing.
  • Fostering community engagement and development.

Financial Performance

As of the latest financial reports, Natura &Co reported significant revenue growth, demonstrating the effectiveness of its mission-driven approach.

Year Revenue (USD) Net Income (USD) Revenue Growth (%) Market Capitalization (USD)
2020 2.56 billion 56 million 4.2 8.4 billion
2021 2.98 billion 91 million 16.4 9.1 billion
2022 3.23 billion 120 million 8.4 7.5 billion
2023 3.50 billion 130 million 8.4 7.9 billion

Commitment to Sustainability

The sustainability goals are quantifiable and conveyed through specific metrics:

  • Reduction of greenhouse gas emissions by 33% by 2025.
  • Use of 100% sustainable materials in product packaging by 2030.
  • Commitment to carbon neutrality across all manufacturing facilities by 2025.

Community Engagement

Natura &Co actively tracks its engagement in community-driven initiatives. As of 2022, the company has:

Program Investment (USD) Beneficiaries Impact (%)
Community Development 5 million 100,000 85
Educational Programs 3 million 50,000 90
Environmental Conservation 2 million 30,000 75

Employee Engagement

The workforce engagement is crucial for Natura &Co's mission, with metrics indicating:

  • Employee Satisfaction Rate: 87% (2022)
  • Training Investment per Employee: $1,200
  • Employee Turnover Rate: 15% (2022)


How Natura &Co Holding S.A. (NTCO) Works

Company Overview

Natura &Co Holding S.A. (NTCO) is a Brazilian multinational company operating in the cosmetics and personal care sector. The company owns several brands, including Natura, Aesop, The Body Shop, and Avon. As of 2022, Natura &Co reported a revenue of approximately BRL 12.6 billion.

Business Model

The business model of Natura &Co is centered around sustainability and community engagement. The company operates through direct sales, e-commerce, and retail channels. In 2022, Natura &Co reported that its direct sales accounted for 63% of its total sales.

Financial Performance

For the fiscal year 2022, Natura &Co's key financials were as follows:

Financial Metric Amount (BRL)
Revenue 12.6 billion
Net Income 210 million
EBITDA 1.5 billion
Total Assets 20.3 billion
Market Capitalization 25.6 billion

Brand Portfolio

Natura &Co's brand portfolio includes:

  • Natura
  • Aesop
  • The Body Shop
  • Avon

Market Reach

Natura &Co operates in over 70 countries worldwide. In 2022, its international sales represented approximately 38% of total revenues.

Sustainability Initiatives

The company is committed to sustainability, focusing on eco-friendly packaging and sourcing of raw materials. As of 2022, Natura &Co had reduced plastic usage in packaging by 30% compared to 2020.

Employee Engagement

Natura &Co employs over 13,000 people globally. The company's employee satisfaction rate was reported at 84% in 2022, highlighting a strong workplace culture.

Investment and Growth

Natura &Co has made strategic investments in technology and marketing. In 2022, the company allocated approximately BRL 500 million towards digital transformation initiatives.

Market Competition

Natura &Co competes with various players in the beauty and personal care industry, including:

  • Unilever
  • L'Oreal
  • Revlon
  • Estée Lauder

Challenges and Opportunities

Key challenges include market saturation and competition. However, opportunities lie in expanding e-commerce capabilities and increasing focus on eco-friendly products.



How Natura &Co Holding S.A. (NTCO) Makes Money

Product Segments

Natura &Co operates through distinct product segments that contribute to its revenue streams:

  • Beauty and Personal Care
  • Fragrances
  • Skin Care
  • Makeup

Revenue Breakdown

As of Q2 2023, Natura &Co reported a total net revenue of approximately R$ 10.8 billion (Brazilian Reais). The revenue was generated from the following segments:

Segment Revenue (R$ Billion) Percentage of Total Revenue
Beauty and Personal Care 6.0 55.56%
Fragrances 2.5 23.15%
Skin Care 1.6 14.81%
Makeup 0.7 6.48%

Sales Channels

The company utilizes multiple sales channels, which include:

  • Direct Sales
  • Retail
  • E-commerce
  • Partnerships and Collaborations

Direct Sales Model

Approximately 60% of Natura's sales are generated through direct sales, utilizing a network of independent consultants. The average commission for consultants is around 25-30% per sale.

E-commerce Growth

Natura &Co reported a 38% increase in e-commerce sales during the first half of 2023, contributing to about R$ 2 billion in sales through this channel.

International Expansion

The company's international operations accounted for approximately 30% of total revenue in 2022.

Partnerships and Collaborations

Natura &Co has engaged in strategic partnerships, such as with Avon Products, which has enhanced market penetration and brand diversification.

Financial Performance Metrics

Key financial metrics from fiscal year 2022 include:

Metric Value
Gross Profit R$ 5.6 billion
Operating Income R$ 1.3 billion
Net Income R$ 350 million
EBITDA Margin 12%

Market Positioning

Natura &Co is positioned among the top 10 beauty companies in Brazil, with a growing market share in Latin America.

Sustainability and Innovation

A significant portion of revenue is also driven by the company's commitment to sustainability, with over 60% of products being made from natural ingredients.

Future Outlook

In 2023, Natura &Co anticipates a revenue growth rate of 6% to 8%, supported by new product launches and expanded market reach.

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