Victoria's Secret & Co. (VSCO): history, ownership, mission, how it works & makes money

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A Brief History of Victoria's Secret & Co.

Victoria's Secret & Co., a renowned name in the lingerie and beauty industry, has undergone significant transformations since its inception. The brand was founded in 1977 by Roy Raymond in San Francisco, originally aimed at creating a comfortable shopping environment for men purchasing lingerie for their partners. The brand gained substantial recognition after being acquired by Leslie Wexner and L Brands in 1982, which propelled it into a leading position in the market.

By the 1990s, Victoria's Secret had become synonymous with high-profile fashion shows and celebrity endorsements, establishing itself as a cultural icon. However, the brand faced challenges in the late 2010s, including declining sales and changing consumer preferences. In 2020, L Brands announced its intention to spin off Victoria's Secret into a standalone public company, which was realized in August 2021.

Financial Performance Overview as of 2024

As of the second quarter ending August 3, 2024, Victoria's Secret reported net sales of $1.417 billion, a slight decrease from $1.427 billion in the same period of 2023. Year-to-date sales for 2024 totaled $2.777 billion, compared to $2.834 billion in 2023.

Period Net Sales (in millions) Cost of Goods Sold (COGS) (in millions) Gross Profit (in millions) Operating Income (in millions) Net Income (in millions)
Q2 2024 $1,417 $916 $501 $62 $32
Q2 2023 $1,427 $940 $487 $26 ($1)
Year-to-Date 2024 $2,777 $1,774 $1,003 $89 $30
Year-to-Date 2023 $2,834 $1,845 $989 $54 $3

Debt and Financial Obligations

As of August 3, 2024, Victoria's Secret reported total long-term debt of $1.119 billion, down from $1.270 billion a year prior. The company maintains various credit facilities, including a $389 million term loan due in August 2028 and a $145 million asset-based revolving credit facility due in August 2026.

Debt Type Amount (in millions) Maturity Date
Term Loan Facility $389 August 2028
Asset-Based Revolving Credit Facility $145 August 2026
Senior Secured Debt $528
Senior Unsecured Debt $595 July 2029

Market Position and Strategic Initiatives

In 2024, Victoria's Secret continues to focus on its strategic priorities: accelerating core business operations, igniting growth, and transforming its foundational aspects. The company has reported a decrease in marketing expenses, contributing to a reduction in general, administrative, and store operating expenses, which totaled $914 million year-to-date 2024, down from $935 million in 2023.

Victoria's Secret has also been actively managing its inventory, with total inventories reported at $1.019 billion as of August 3, 2024. This reflects a strategic approach to align stock levels with consumer demand and market trends.

Inventory Type Amount (in millions)
Finished Goods Merchandise $954
Raw Materials and Merchandise Components $65
Total Inventories $1,019

As of August 3, 2024, the company's cash and cash equivalents totaled $169 million, reflecting its liquidity position as it navigates through market dynamics.

Overall, Victoria's Secret & Co. is positioned to leverage its brand equity and operational efficiencies as it continues to adapt to the evolving retail landscape.



A Who Owns Victoria's Secret & Co. (VSCO)

Ownership Structure

As of 2024, Victoria's Secret & Co. (VSCO) has a diverse ownership structure comprising institutional investors, retail investors, and company insiders. The largest shareholders include investment management firms and mutual funds.

Shareholder Type Percentage Owned Notable Shareholders
Institutional Investors 80% Vanguard Group, BlackRock, State Street Corporation
Insider Ownership 5% Leslie Wexner (founder), Andrew Meslow (CEO)
Retail Investors 15% Public shareholders

Institutional Ownership

Institutional investors hold approximately 80% of Victoria's Secret's shares, reflecting strong confidence in the company's strategy and performance. The top three institutional shareholders are:

  • Vanguard Group: 11.5%
  • BlackRock: 10.8%
  • State Street Corporation: 7.3%

Insider Ownership

Insider ownership accounts for around 5% of total shares, indicating that management has a vested interest in the company's performance. Key insiders include:

  • Leslie Wexner: Founder, former CEO, and largest individual shareholder.
  • Andrew Meslow: Current CEO, with a significant number of shares acquired through compensation packages.

Recent Financial Performance

For the second quarter of 2024, Victoria's Secret reported:

Metric Q2 2024 Q2 2023
Net Sales $1.417 billion $1.427 billion
Gross Profit $501 million $487 million
Operating Income $62 million $26 million
Net Income $32 million ($1 million)

Market Capitalization

As of August 2024, Victoria's Secret has a market capitalization of approximately $3.5 billion, reflecting investor confidence and market performance.

Stock Performance

Over the past year, VSCO stock has shown fluctuations, with a current price of approximately $45 per share. The stock has seen a 20% increase in value year-to-date, indicating recovery and growth following previous challenges.

Debt and Financial Health

Victoria's Secret carries a long-term debt of approximately $1.119 billion as of August 2024. The company has made considerable efforts to reduce interest expenses, which were reported at $21 million for the second quarter of 2024, down from $24 million in the same period last year.

Future Outlook

Victoria's Secret aims to improve its market share through strategic initiatives, including enhancing digital sales channels and expanding international operations. The company is expected to continue focusing on its core brands while exploring new market opportunities.



Victoria's Secret & Co. (VSCO) Mission Statement

Victoria's Secret & Co. (VSCO) is committed to delivering innovative and high-quality products that inspire and empower women. The company aims to be the world’s leading retailer of lingerie and beauty products, creating an emotional connection with its customers through exceptional product offerings and a unique shopping experience.

Financial Overview

As of the second quarter of 2024, Victoria's Secret reported the following financial metrics:

Metric Q2 2024 Q2 2023 Year-to-Date 2024 Year-to-Date 2023
Total Net Sales (in millions) $1,417 $1,427 $2,777 $2,834
Gross Profit (in millions) $501 $487 $1,003 $989
Operating Income (in millions) $62 $26 $89 $54
Net Income (in millions) $32 $(1) $30 $3
Comparable Store Sales (%) (5%) (14%) (6%) (11%)

Market Position and Strategy

Victoria's Secret has strategically focused on three key priorities:

  • Accelerate Our Core: Enhancing the primary product lines to improve sales and customer engagement.
  • Ignite Growth: Expanding international markets and leveraging digital channels to drive sales.
  • Transform the Foundation: Investing in technology and infrastructure to streamline operations.

Store Operations

As of August 3, 2024, the company operated:

Category Count
Company-Operated Stores in the U.S. 793
International Stores Approximately 200

The average sales per store for Q2 2024 were $944, reflecting a slight decrease from $947 in Q2 2023.

Financial Health

Victoria's Secret's balance sheet as of August 3, 2024, shows:

Asset Category Value (in millions)
Total Assets $4,635
Total Liabilities $4,141
Total Equity $494

The company’s liquidity position remains strong, with cash and cash equivalents totaling $169 million.

Future Outlook

Victoria's Secret is focused on leveraging its brand strength while navigating the evolving retail landscape. The company aims to enhance its product offerings and improve customer experience, which is expected to drive future revenue growth.



How Victoria's Secret & Co. (VSCO) Works

Business Model

Victoria's Secret & Co. operates through three primary channels: Stores, Direct, and International.

  • Stores: North America net sales were $800 million in Q2 2024, a decrease of 2% from $817 million in Q2 2023.
  • Direct: Sales decreased to $430 million, from $434 million, a decline of 1% year-over-year.
  • International: Sales increased to $187 million, up 6% from $176 million in Q2 2023.
Channel Q2 2024 (in millions) Q2 2023 (in millions) % Change
Stores - North America $800 $817 (2%)
Direct $430 $434 (1%)
International $187 $176 6%
Total Net Sales $1,417 $1,427 (1%)

Financial Performance

In the second quarter of 2024, the total net sales decreased by $10 million to $1.417 billion compared to $1.427 billion in the second quarter of 2023. The gross profit for the same quarter was $501 million, representing a gross profit rate of 35.4%, up from 34.1% the previous year.

Financial Metric Q2 2024 Q2 2023 % Change
Net Sales $1,417 million $1,427 million (1%)
Gross Profit $501 million $487 million 3%
Gross Profit Rate 35.4% 34.1% 1.3%

Expenses and Income

General, administrative, and store operating expenses for Q2 2024 were $439 million, a decrease of 5% from $461 million in Q2 2023. The operating income increased to $62 million, compared to $26 million in the previous year, with an operating income rate of 4.4% versus 1.8% in Q2 2023.

Expense/Income Type Q2 2024 Q2 2023 % Change
General & Administrative Expenses $439 million $461 million (5%)
Operating Income $62 million $26 million 138%
Operating Income Rate 4.4% 1.8% 2.6%

Cash Flow and Capital Expenditures

Year-to-date 2024, net cash used for operating activities was $(1) million, compared to $(19) million in year-to-date 2023. Capital expenditures for year-to-date 2024 were $99 million, down from $144 million in the previous year.

Cash Flow Activity Year-to-Date 2024 (in millions) Year-to-Date 2023 (in millions)
Net Cash Used for Operating Activities $(1) $(19)
Capital Expenditures $99 $144

Debt and Liquidity

As of August 3, 2024, the long-term debt stood at $1.119 billion, with total liabilities amounting to $4.141 billion. The total assets were reported at $4.635 billion.

Debt and Liquidity Metrics As of August 3, 2024 (in millions) As of February 3, 2024 (in millions)
Long-term Debt $1,119 $1,120
Total Liabilities $4,141 $4,162
Total Assets $4,635 $4,600

Tax and Earnings

The effective tax rate for year-to-date 2024 was 35.9%, compared to 62.0% in year-to-date 2023. The net income for the second quarter of 2024 was $32 million, up from a loss of $1 million in the second quarter of 2023.

Tax and Earnings Metrics Q2 2024 Q2 2023
Effective Tax Rate 35.9% 62.0%
Net Income $32 million $(1 million)


How Victoria's Secret & Co. (VSCO) Makes Money

Revenue Streams

Victoria's Secret & Co. generates revenue through multiple channels:

  • Company-operated stores in North America
  • Direct sales via e-commerce platforms
  • International sales through franchising and wholesale arrangements
  • Credit card programs

Financial Performance Overview

As of the second quarter of 2024, Victoria's Secret reported net sales of $1.417 billion, a decrease of 1% compared to $1.427 billion in the second quarter of 2023.

Channel Q2 2024 Sales (in millions) Q2 2023 Sales (in millions) % Change
North America Stores $800 $817 (2%)
Direct $430 $434 (1%)
International $187 $176 6%
Total Net Sales $1,417 $1,427 (1%)

Net Income and Expenses

In the second quarter of 2024, Victoria's Secret achieved a net income of $32 million, compared to a net loss of $1 million in the second quarter of 2023.

Financial Metric Q2 2024 (in millions) Q2 2023 (in millions)
Net Income $32 $(1)
Operating Income $62 $26
Gross Profit $501 $487
General, Admin, and Store Operating Expenses $439 $461

Cost Management

In the second quarter of 2024, the gross profit margin improved to 35.4%, up from 34.1% in the same quarter of the previous year. This improvement was primarily due to cost reductions in goods sold.

International Sales Growth

The international sales channel showed a positive trend with a 6% increase in sales, reaching $187 million in Q2 2024.

Credit Card Programs

Victoria's Secret has a co-branded credit card program, which generated $17 million in net sales in Q2 2024, compared to $23 million in Q2 2023.

Credit Card Revenue Q2 2024 (in millions) Q2 2023 (in millions)
Net Sales from Credit Card Programs $17 $23

Year-to-Date Performance

For the year-to-date period ending August 3, 2024, net sales totaled $2.777 billion, reflecting a decrease of 2% from $2.834 billion in the same period of 2023.

Year-to-Date Metric 2024 (in millions) 2023 (in millions) % Change
Total Net Sales $2,777 $2,834 (2%)
North America Stores $1,529 $1,603 (5%)
Direct $879 $898 (2%)
International $369 $333 11%

Operational Efficiency

Victoria's Secret has been focusing on improving operational efficiency, leading to a decrease in general, administrative, and store operating expenses by $21 million year-to-date.

Debt and Interest Expense

As of Q2 2024, the interest expense for the company was $21 million, a decrease from $24 million in Q2 2023.

Interest Expense Q2 2024 (in millions) Q2 2023 (in millions)
Interest Expense $21 $24

Tax Provisions

The effective tax rate for the second quarter of 2024 was 22.4%, significantly lower than the 144.2% recorded in Q2 2023.

Deferred Revenue

As of August 3, 2024, deferred revenue stood at $284 million, reflecting gift cards and loyalty programs.

Deferred Revenue August 3, 2024 (in millions) February 3, 2024 (in millions) July 29, 2023 (in millions)
Deferred Revenue $284 $310 $280

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