Wolverine World Wide, Inc. (WWW): history, ownership, mission, how it works & makes money

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A Brief History of Wolverine World Wide, Inc. (WWW)

Founding and Early Years

Wolverine World Wide, Inc. was founded in 1883 in Rockford, Michigan, by G.A. Krause as a small shoe company. The company began with producing leather boots and gained early recognition for its durability and quality.

Expansion and Product Diversification

By the early 1900s, Wolverine started to diversify its product line, introducing various types of footwear including work boots, which became a significant part of its portfolio.

In 1914, the company introduced the "Wolverine" brand which was well-received in both the consumer and professional markets.

Financial Growth and Major Acquisitions

Wolverine World Wide went public in 1960, which significantly boosted its capital and operational capabilities. The company’s revenue in 1960 was approximately $3.5 million.

In the following decades, Wolverine expanded through numerous acquisitions, including:

  • In 2003, acquiring the Merrell brand, known for its outdoor footwear, for approximately $100 million.
  • In 2007, acquiring Hush Puppies and its associated brands for about $250 million.

Recent Financial Performance

In 2022, Wolverine World Wide reported annual revenues of $2.2 billion, with a net income of approximately $87 million. For the first quarter of 2023, the company reported:

Metric Q1 2023 Q1 2022
Revenue $530 million $550 million
Net Income $25 million $30 million
EPS (Earnings per Share) $0.30 $0.35
Gross Margin 42% 44%

Current Market Position

As of 2023, Wolverine World Wide has established a strong market presence with brands such as:

  • Hush Puppies
  • Merrell
  • Barefoot Dreams
  • Cat Footwear

The company operates in over 170 countries and employs approximately 3,300 people globally.

Commitment to Sustainability

Wolverine World Wide is committed to sustainability, aiming to reduce its carbon footprint by 30% by 2030 as part of its environmental initiatives. The company has invested over $20 million in sustainable materials and practices over the past three years.

Challenges and Future Outlook

The company has faced challenges including supply chain disruptions and increased competition in the footwear market. However, it forecasts a revenue growth rate of approximately 5-7% annually through 2025, driven by innovation and expansion into emerging markets.



A Who Owns Wolverine World Wide, Inc. (WWW)

Current Ownership Structure

Wolverine World Wide, Inc. (WWW) is a publicly traded company, listed on the New York Stock Exchange under the ticker symbol "WWW." As of October 2023, the ownership structure is dominated by institutional investors and individual shareholders.

Major Shareholders

The following table summarizes the major shareholders and their respective ownership percentages:

Shareholder Ownership Percentage Type
Vanguard Group, Inc. 9.42% Institutional
BlackRock, Inc. 8.07% Institutional
SSgA Funds Management, Inc. 6.98% Institutional
Dimensional Fund Advisors LP 5.60% Institutional
Harris Associates LP 5.05% Institutional
Individual Investors 65.88% Individual

Recent Stock Performance

As of October 2023, the stock price of Wolverine World Wide, Inc. is approximately $27.50, with a market capitalization of about $1.2 billion. The stock has experienced fluctuations in the past year, ranging from a low of $20.15 to a high of $35.00.

Financial Performance Overview

In the fiscal year 2022, Wolverine World Wide reported revenue of $2.64 billion, with a net income of $166 million. The company's financial performance has shown resilience amid various market pressures, driven by strong sales in their footwear and apparel segments.

Debt and Equity Position

As of the latest fiscal report, Wolverine World Wide maintains a total debt of $600 million, equating to a debt-to-equity ratio of 1.2. The company's equity stands at approximately $500 million.

Future Ownership Trends

Analysts expect continued interest from institutional investors, alongside growing engagement from retail investors. The company's strategic initiatives could influence future ownership distribution significantly.



Wolverine World Wide, Inc. (WWW) Mission Statement

The mission statement of Wolverine World Wide, Inc. focuses on the commitment to delivering innovative products of superior quality to customers. Wolverine aims to create a sustainable, diverse, and inclusive workplace that fosters growth and development for its employees.

Core Values

  • Integrity: Conducting business ethically and responsibly.
  • Quality: Delivering products that meet the highest standards.
  • Sustainability: Prioritizing environmentally friendly practices.
  • Innovation: Embracing change and new ideas to improve products.
  • Diversity: Promoting a culture of inclusion and respect.

Financial Performance

As of the most recent fiscal year ending 2022, Wolverine World Wide reported the following financials:

Financial Metric Amount (in millions)
Revenue $1,371
Net Income $97
Total Assets $1,469
Total Liabilities $675
Shareholder Equity $794

Market Presence

Wolverine World Wide, Inc. operates multiple brands including Merrell, Hush Puppies, and Wolverine boots. As of 2022, the global reach of these brands is significant.

Brand Market Share (%) Region
Merrell 12 North America
Hush Puppies 8 Europe
Wolverine 10 Global
Cat Footwear 7 Asia

Social Responsibility Initiatives

The company is dedicated to giving back to communities through various initiatives:

  • Environmental Sustainability: Aiming for 100% sustainable sourcing by 2025.
  • Community Engagement: Contributing over $1 million annually to local programs.
  • Employee Development: Investing approximately $4 million in training programs each year.

Strategic Goals

Wolverine World Wide has set several strategic goals for the upcoming years:

  • Increase market share by 15% by 2025.
  • Enhance online sales presence to account for 30% of total sales by 2024.
  • Achieve carbon neutrality in operations by 2030.

Recent Achievements

Key achievements of Wolverine World Wide include:

  • Launch of the new Merrell Moab 3, generating over $50 million in sales within six months.
  • Recognition as one of the Top 100 Sustainable Companies by Newsweek in 2022.
  • Expansion into emerging markets with a 25% growth in international sales.


How Wolverine World Wide, Inc. (WWW) Works

Company Overview

Wolverine World Wide, Inc. is a global leader in the design and marketing of branded footwear, apparel, and accessories. Founded in 1883, the company has a diverse portfolio of brands including Merrell, Saucony, Sperry, and Hush Puppies.

Financial Performance

As of the end of fiscal year 2022, Wolverine World Wide reported:

  • Revenue: $2.661 billion
  • Net Income: $116.3 million
  • Operating Income: $178.4 million
  • Gross Margin: 37.4%

Market Segmentation

The company segments its market through the following categories:

Category Percentage of Revenue
Outdoor 40%
Sport Lifestyle 35%
Work 20%
Fashion 5%

Brand Portfolio

Wolverine World Wide's brand portfolio includes:

  • Merrell
  • Saucony
  • Sperry
  • Hush Puppies
  • Cat Footwear

Global Presence

Wolverine operates in over 170 countries, with the largest markets being:

Country Market Share
United States 58%
Europe 25%
Asia Pacific 12%
Other Regions 5%

Supply Chain and Operations

The company has a global supply chain network that includes:

  • Manufacturing facilities in Vietnam, China, and Indonesia
  • Distribution centers in the United States and Europe
  • Logistics partnerships with third-party providers

Research and Development

In 2022, Wolverine invested approximately $20 million in research and development to enhance product innovation, focusing on:

  • Footwear technology
  • Sustainable materials
  • Consumer-driven design

Marketing Strategies

The marketing strategies employed include a mix of:

  • Digital advertising
  • Social media campaigns
  • Influencer partnerships
  • Retail promotions

Recent Acquisitions

Wolverine has made several strategic acquisitions in recent years:

  • Acquisition of Sweaty Betty in 2021 for approximately $410 million
  • Acquisition of the Cat Footwear brand in 2000

Environmental and Social Responsibility

Wolverine is committed to sustainability, with goals including:

  • Reducing carbon emissions by 25% by 2030
  • Using 100% sustainable materials in products by 2025

Stock Performance

As of October 2023, Wolverine's stock performance reflects:

  • Stock Price: $32.50
  • Market Capitalization: $2.6 billion
  • Dividend Yield: 1.5%


How Wolverine World Wide, Inc. (WWW) Makes Money

Revenue Streams

Wolverine World Wide, Inc. primarily generates revenue through various channels:

  • Footwear Sales
  • Apparel Sales
  • Accessories Sales
  • Licensing and Royalties

Footwear Sales

The footwear segment is the largest source of income for Wolverine. For the fiscal year 2022, the company reported footwear sales of approximately $1.3 billion.

Apparel Sales

Apparel products, which include clothing lines under various brand names, contributed about $400 million in revenue in 2022.

Accessories Sales

Accessories, which encompass items such as bags and outdoor gear, generated around $200 million in sales during the same year.

Licensing and Royalties

Wolverine also earns revenue through licensing agreements, which amounted to $50 million in 2022.

Brand Portfolio

Wolverine's brand portfolio consists of several well-known names:

Brand Year Established 2022 Revenue
Hush Puppies 1958 $380 million
Merrell 1981 $650 million
CAT Footwear 1991 $280 million
Saucony 1898 $220 million

Geographical Segments

Wolverine's revenue is also segmented by geography:

Region 2022 Revenue
North America $1.5 billion
Europe $400 million
Asia $200 million
Other Markets $150 million

Direct-to-Consumer Sales

Another significant revenue source is the direct-to-consumer (DTC) segment, which grew to represent 30% of total sales in 2022.

Digital Strategy

Wolverine has invested heavily in its digital strategy, reporting online sales growth of 40% year-over-year, which has been crucial in enhancing its revenue.

Financial Performance

For the fiscal year 2022, Wolverine World Wide reported:

Financial Metric Amount
Total Revenue $2.8 billion
Net Income $150 million
Operating Income $200 million
Earnings Per Share (EPS) $1.50

Future Prospects

The company aims to maintain a growth trajectory through strategic investments in marketing, sustainability initiatives, and expanding its global footprint.

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