Mission Statement, Vision, & Core Values (2024) of Fox Factory Holding Corp. (FOXF)

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An Overview of Fox Factory Holding Corp. (FOXF)

General Summary of Fox Factory Holding Corp.

Fox Factory Holding Corp. (FOXF) has established itself as a prominent player in the high-performance ride dynamics and suspension products sector. Founded in 1974, the company originally focused on manufacturing bicycle components but has since diversified its offerings to include suspension products for powered vehicles, aftermarket applications, and specialty sports equipment. As of 2024, FOXF operates through three main segments: Powered Vehicles Group, Aftermarket Applications Group, and Specialty Sports Group.

In 2024, Fox Factory reported total sales of approximately $1.04 billion, with significant contributions from its Specialty Sports Group, bolstered by the acquisition of Marucci, which added $150.8 million in net sales.

Company's Financial Performance in the Latest Financial Reports

In the most recent financial report for the third quarter ended September 27, 2024, Fox Factory reported net sales of $359.1 million, an increase of 8.5% compared to $331.1 million for the same quarter in 2023. This growth was primarily driven by strong performance in the Specialty Sports Group, which saw a net sales increase of 107.6% year-over-year.

Despite the overall sales increase, the company faced challenges in its Powered Vehicles and Aftermarket Applications groups, with declines of 11.2% and 26.3% respectively. The total net income for the third quarter was reported at $4.8 million, a significant decrease of 86.4% from $35.3 million in the previous year.

For the nine months ended September 27, 2024, Fox Factory's net income was $6.7 million, down from $116.8 million in the same period in 2023, reflecting a decrease of 94.3%. The total adjusted EBITDA for the nine-month period was $126.6 million, down 43.0% from $222.3 million.

Introduction to Company as a Leader in the Industry

Fox Factory holds a competitive edge in the industry through its innovative product offerings and strategic acquisitions. The company is recognized for its high-quality suspension systems and has expanded its market presence through key acquisitions, including Marucci, which has significantly enhanced its revenue streams. With a commitment to research and development, Fox Factory continues to invest in product innovation to meet the evolving demands of consumers.

Segment Net Sales (Q3 2024) Net Sales (Q3 2023) Change ($) Change (%)
Powered Vehicles Group $109.3 million $123.1 million $(13.7) million (11.2%)
Aftermarket Applications Group $100.3 million $136.0 million $(35.8) million (26.3%)
Specialty Sports Group $149.5 million $72.0 million $77.5 million 107.6%
Total $359.1 million $331.1 million $28.0 million 8.5%



Mission Statement of Fox Factory Holding Corp. (FOXF)

Company's Mission Statement Overview

The mission statement of Fox Factory Holding Corp. (FOXF) serves as a guiding framework for its strategic direction and operational goals. It emphasizes the company's commitment to innovation, quality, and customer satisfaction, underpinning its approach to product development and market engagement.

Core Component 1: Innovation

Fox Factory is dedicated to continuous innovation in its product offerings. The company invests significantly in research and development (R&D) to stay ahead of industry trends and technological advancements. For instance, in the nine months ended September 27, 2024, Fox Factory allocated approximately $45.3 million to R&D, reflecting a 15.0% increase from $39.4 million in the same period for the previous year. This commitment to innovation is evident in their diverse product range, which includes advanced suspension systems for bicycles and powered vehicles.

Core Component 2: Quality

Quality is a cornerstone of Fox Factory's mission. The company strives to deliver high-performance products that meet rigorous standards. In the three months ended September 27, 2024, the company reported a gross margin of 29.9%, down from 32.4% in the previous year, primarily due to a shift in product mix and reduced operating leverage. Despite these challenges, Fox Factory's focus on quality has earned it a strong reputation among professional athletes and casual consumers alike, reinforcing its market position.

Core Component 3: Customer Satisfaction

Customer satisfaction is integral to Fox Factory's mission. The company actively seeks feedback to enhance its product offerings and customer service. For the nine months ended September 27, 2024, total net sales were $1,041.1 million, a decrease of 8.0% from $1,131.7 million in the prior year, which reflects the challenges in consumer demand but also highlights the company's resilience in maintaining a loyal customer base. Fox Factory's commitment to understanding and responding to customer needs is evident in its strategic initiatives aimed at improving customer engagement and product accessibility.

Financial Metric Q3 2024 (in millions) Q3 2023 (in millions) Change ($) Change (%)
Net Income $4.8 $35.3 $(30.5) (86.4%)
Net Sales $359.1 $331.1 $28.0 8.5%
R&D Expenses $45.3 $39.4 $5.9 15.0%
Gross Margin 29.9% 32.4% (2.5%) (7.7%)

Fox Factory's mission statement encapsulates its focus on innovation, quality, and customer satisfaction, driving the company toward sustainable growth and industry leadership.




Vision Statement of Fox Factory Holding Corp. (FOXF)

Vision Statement Overview

The vision statement of Fox Factory Holding Corp. (FOXF) emphasizes their commitment to being a leading provider in the high-performance suspension and precision engineering markets. As of 2024, the vision is geared towards innovation, sustainability, and customer satisfaction.

Innovation and Technology

Fox Factory aims to lead the industry in innovation by continuously developing cutting-edge products. In 2024, the company invested approximately $45.3 million in research and development, which reflects a 15% increase compared to $39.4 million in 2023. This commitment to innovation is critical as the company seeks to enhance product performance and create new market opportunities.

Sustainability Initiatives

As part of its vision, Fox Factory is dedicated to sustainability in manufacturing and product design. The company has set targets to reduce carbon emissions by 25% by 2025. In 2024, Fox Factory's operations achieved a 10% reduction in emissions compared to 2023 levels. The company is also focusing on sustainable materials and eco-friendly production processes.

Customer-Centric Approach

Fox Factory's vision includes a strong customer-centric approach, emphasizing the importance of delivering exceptional value and service. In the nine months ended September 27, 2024, net sales reached $1,041.1 million, a decrease of 8.0% from $1,131.7 million in the same period of 2023. Despite this decline, the company continues to enhance customer engagement through improved service offerings and product customization.

Global Expansion Strategy

Fox Factory is pursuing a global expansion strategy to increase its market presence. In 2024, the company expanded its international distribution network, resulting in a 30% increase in international sales. The acquisition of Marucci in November 2023 contributed approximately $150.8 million in net sales for the Specialty Sports Group in 2024, underscoring the effectiveness of this strategy.

Financial Performance Metrics

Metric 2024 2023 Change (%)
Net Sales (in millions) $1,041.1 $1,131.7 -8.0
R&D Investment (in millions) $45.3 $39.4 15.0
Carbon Emissions Reduction (%) 10 N/A N/A
International Sales Increase (%) 30 N/A N/A

Conclusion

The vision of Fox Factory Holding Corp. reflects its ambition to be a leader in the high-performance market through innovation, sustainability, customer focus, and global expansion. As the company navigates challenges and opportunities in 2024, these core components of their vision will guide strategic initiatives and operational priorities.




Core Values of Fox Factory Holding Corp. (FOXF)

Commitment to Quality

Fox Factory Holding Corp. emphasizes a commitment to quality in all its products and services. This core value is demonstrated through rigorous testing and quality assurance processes that ensure only the best products reach customers.

In 2024, the company reported a gross profit of $321.6 million on net sales of $1.041 billion, reflecting its focus on high-quality offerings that command premium pricing.

Innovation

Innovation is at the heart of Fox Factory's operations, driving the development of cutting-edge products. The company invests significantly in research and development, with expenses amounting to $45.3 million for the nine months ended September 27, 2024.

In 2023, the acquisition of Marucci Sports LLC for $567.2 million enhanced its product portfolio, showcasing its commitment to innovative solutions in the sports equipment market.

Sustainability

Sustainability is a core value for Fox Factory, reflected in its efforts to minimize environmental impact. The company actively engages in initiatives aimed at reducing waste and improving energy efficiency across its manufacturing processes.

As part of its sustainability commitment, Fox Factory has implemented energy-efficient technologies, contributing to a decrease in operational costs and a more sustainable business model.

Customer Focus

Fox Factory prioritizes customer satisfaction by tailoring products to meet diverse needs. The company has established feedback mechanisms to continually improve its offerings based on customer insights.

In 2024, the firm achieved a net income of $6.7 million, despite a challenging market environment, indicating strong customer loyalty and brand strength.

Integrity

Integrity is fundamental to Fox Factory's corporate culture, guiding its interactions with stakeholders. The company maintains transparency in its operations and adheres to high ethical standards in all business practices.

Fox Factory's commitment to integrity is underscored by its ongoing compliance with regulatory standards and its proactive approach to corporate governance.

Core Value Key Initiatives Financial Impact
Commitment to Quality Rigorous testing and quality assurance Gross profit of $321.6 million on sales of $1.041 billion
Innovation Investment in R&D, acquisition of Marucci Sports R&D expenses of $45.3 million
Sustainability Energy-efficient technologies, waste reduction Lower operational costs
Customer Focus Feedback mechanisms, tailored products Net income of $6.7 million
Integrity Transparency and ethical standards Compliance with regulatory standards

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Article updated on 8 Nov 2024

Resources:

  • Fox Factory Holding Corp. (FOXF) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Fox Factory Holding Corp. (FOXF)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Fox Factory Holding Corp. (FOXF)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.