Helbiz, Inc. (HLBZ): Business Model Canvas

Key Partnerships

Helbiz, Inc. recognizes the importance of forming strong partnerships to achieve its goals. The company has established key partnerships in various sectors to support its business model. These partnerships include:

• Collaborations with cities and municipalities: Helbiz works closely with cities and municipalities to navigate regulations and develop solutions that are tailored to each location. By forming partnerships with local authorities, Helbiz ensures its services are compliant with local laws and regulations, creating a seamless experience for users.
• Strategic partnerships with electric vehicle manufacturers: Helbiz has formed strategic partnerships with electric vehicle manufacturers to provide a fleet of high-quality, electric vehicles for its services. By partnering with leading manufacturers, Helbiz is able to offer innovative and sustainable transportation solutions to its users, reducing its environmental impact.
• Agreements with maintenance and repair service providers: Helbiz has established agreements with maintenance and repair service providers to ensure the proper upkeep of its fleet of vehicles. These partnerships allow Helbiz to efficiently maintain its vehicles, ensuring they are safe and reliable for users.
• Partnerships with tech companies for app development: Helbiz has partnered with tech companies to develop and enhance its mobile app, which serves as the primary interface for users to access its services. These partnerships allow Helbiz to continuously improve its app, providing users with a seamless experience and access to new features and services.

Key Activities

Helbiz, Inc. engages in several key activities to ensure the successful operation of its business model. These activities include:

Fleet management and operations:

Helbiz, Inc. is responsible for managing and maintaining its fleet of vehicles, which includes electric scooters, bikes, and cars. This involves monitoring the availability and condition of vehicles, ensuring they are charged and in good working order, as well as deploying and relocating vehicles as needed to meet customer demand. Additionally, Helbiz, Inc. must handle any maintenance or repairs required to keep the fleet running smoothly.

Development and maintenance of the mobile app:

One of the key activities of Helbiz, Inc. is the ongoing development and maintenance of its mobile app. The app is the primary interface between the company and its customers, allowing users to easily locate and unlock vehicles, track their usage, and make payments. Helbiz, Inc. must continuously update and improve the app to provide a seamless and user-friendly experience for its customers.

Marketing and customer acquisition:

Helbiz, Inc. conducts various marketing activities to promote its services and attract new customers. This includes digital marketing campaigns, partnerships with local businesses and events, as well as referral programs to incentivize existing customers to refer new users. The company must also analyze customer data to identify target markets and develop effective strategies to acquire and retain customers.

Data analytics and management:

Helbiz, Inc. relies on data analytics to make informed decisions and optimize its operations. The company collects and analyzes data on customer usage patterns, vehicle performance, and market trends to improve efficiency, identify opportunities for expansion, and enhance the overall customer experience. Data management is crucial for monitoring the success of the business model and making data-driven decisions to drive growth and profitability.

Key Resources

Fleet of electric scooters, bicycles, and mopeds: Helbiz, Inc. has a substantial fleet of electric scooters, bicycles, and mopeds that are crucial for its business operations. These vehicles are strategically placed in key locations to provide convenient transportation options for customers.

Proprietary technology platform: Helbiz, Inc. has developed a proprietary technology platform that powers its operations. This platform includes mobile apps for users to locate and rent vehicles, as well as backend systems for fleet management, payment processing, and customer service.

Brand and customer base: Helbiz, Inc. has built a strong brand presence in the micro-mobility industry, which has attracted a loyal customer base. This brand recognition and customer loyalty are valuable resources for the company's continued growth and success.

Skilled technical and operational team: Helbiz, Inc. has a team of skilled professionals with expertise in technology, operations, and customer service. These team members are essential resources for developing and maintaining the company's operations and providing high-quality service to customers.

• Fleet of electric scooters, bicycles, and mopeds
• Proprietary technology platform
• Brand and customer base
• Skilled technical and operational team

Value Propositions

Helbiz, Inc. is committed to providing convenient and eco-friendly urban mobility solutions to its customers. By offering electric scooters, bikes, and cars for short-term rental, Helbiz aims to reduce traffic congestion and pollution in urban areas. Users can easily access these vehicles through the user-friendly mobile app which allows for seamless booking and unlocking of the vehicles.

One of the key value propositions of Helbiz is its affordability. With competitive pricing and various membership options, Helbiz makes it possible for users to access these vehicles at a reasonable cost. This makes it an attractive option for short trips or last-mile transportation needs.

Another unique aspect of Helbiz's value proposition is the integration of multiple transport modes in one platform. Users can choose between electric scooters, bikes, or cars depending on their needs, all within the same app. This convenience allows for a seamless transition between different modes of transportation, making it easier for users to get around the city.

• Convenient and eco-friendly urban mobility solutions
• Affordable short-term rental options
• User-friendly mobile app for easy vehicle access
• Integration of multiple transport modes in one platform

Customer Relationships

Helbiz, Inc. places a strong emphasis on fostering positive and long-lasting relationships with its customers. The company understands the importance of customer satisfaction and has implemented various strategies to ensure a seamless and enjoyable experience for all users.

• 24/7 customer support: Helbiz, Inc. offers round-the-clock customer support to address any queries or concerns that users may have. Whether it's technical issues, billing inquiries, or general feedback, customers can reach out to the support team at any time for assistance.
• User engagement through app notifications and updates: To keep users engaged and informed, Helbiz, Inc. sends out regular app notifications and updates. These notifications may include promotional offers, new features, or important announcements, helping to maintain user interest and participation.
• Membership and loyalty programs: Helbiz, Inc. rewards its loyal customers through membership and loyalty programs. These programs offer exclusive benefits, discounts, and perks to users who frequently use the platform, incentivizing continued usage and brand loyalty.
• Feedback and review mechanisms: Helbiz, Inc. places a strong emphasis on collecting customer feedback and reviews to enhance service quality. Users are encouraged to share their thoughts and suggestions through surveys, ratings, and reviews, allowing the company to continually improve and meet customer expectations.

Channels

Helbiz utilizes a variety of channels to reach customers and provide a seamless experience for users:

• Mobile application: The primary channel through which customers can make reservations, view vehicle availability, and process payments. The mobile app is user-friendly and allows for quick and convenient access to the Helbiz fleet.
• Official company website: The website serves as a hub for information about Helbiz services, pricing, promotions, and company updates. Customers can also access the mobile app through the website for added convenience.
• Social media platforms: Helbiz leverages social media channels such as Facebook, Instagram, and Twitter to promote special offers, engage with users, and provide customer support. Social media platforms also play a crucial role in building brand awareness and attracting new customers.
• Physical stations: Helbiz operates physical stations in strategic locations where customers can pick up and return vehicles. These stations provide a physical presence for the company and offer a convenient option for customers who prefer in-person interactions.

Customer Segments

- Urban commuters looking for flexible transport options: Helbiz targets urban commuters who seek convenient and hassle-free transportation options. These customers may not want to rely on public transportation or own a private vehicle but still need a reliable mode of transportation to navigate through busy city streets. - Tourists needing short-term mobility solutions: Helbiz also caters to tourists who are visiting a new city and require short-term mobility solutions. Whether it's exploring the sights or simply getting from one point to another, tourists can use Helbiz's services to move around conveniently without the need to rely on taxis or public transportation. - Residents in congested cities seeking alternatives to private car use: In densely populated cities where traffic congestion is a major issue, residents are often looking for alternatives to owning a private car. Helbiz provides these residents with the option to use shared mobility services, reducing the need for private vehicle ownership and promoting a more sustainable mode of transportation. - Businesses requiring fleet solutions for employees: Helbiz also caters to businesses that need fleet solutions for their employees. Companies can utilize Helbiz's services to provide convenient transportation options for their employees, whether it's for commuting to work or for business-related travel. By partnering with Helbiz, businesses can offer their employees an efficient and cost-effective transportation solution.

• Urban commuters
• Tourists
• Residents in congested cities
• Businesses

Cost Structure

The cost structure of Helbiz, Inc. is crucial to the success of the business. A breakdown of the key expenses is outlined below:

Purchase and maintenance of vehicle fleet:

One of the major costs for Helbiz is the purchase and maintenance of its vehicle fleet. This includes electric scooters, bicycles, and electric vehicles. The company must constantly invest in new vehicles to expand its fleet and keep up with demand. In addition, regular maintenance and repairs are necessary to ensure the safety and functionality of the vehicles.

Technology development and platform maintenance:

Helbiz relies heavily on technology to operate its sharing platform. The company must invest in the development and maintenance of its app, website, and backend systems to provide a seamless user experience. This includes costs for software development, server maintenance, and cybersecurity measures to protect user data.

Marketing and customer acquisition costs:

To attract new customers and expand its user base, Helbiz must allocate a significant budget towards marketing and customer acquisition. This includes digital advertising, influencer partnerships, and promotional campaigns to increase brand awareness and drive user sign-ups.

Operational expenses including staffing and logistics:

Running a shared mobility service requires a team of employees to manage operations, customer support, and logistics. From hiring qualified staff to overseeing day-to-day operations, there are various costs associated with running the business efficiently. Additionally, expenses related to insurance, licensing, and regulatory compliance must be factored into the cost structure.

• Purchase and maintenance of vehicle fleet
• Technology development and platform maintenance
• Marketing and customer acquisition costs
• Operational expenses including staffing and logistics

Revenue Streams

Helbiz, Inc. generates revenue through various streams that contribute to the success of its business model. These revenue streams include:

• Fees from Short-term Vehicle Rentals: One of the primary sources of revenue for Helbiz is the fees charged for short-term vehicle rentals. Users can easily rent electric scooters, bikes, and other vehicles through the Helbiz app, paying a fee for the duration of their rental.
• Subscription Models for Frequent Users: Helbiz offers subscription models for frequent users who use the platform regularly. By subscribing to a monthly or annual plan, users can access discounts and special offers, providing a steady stream of revenue for the company.
• Income from Promotional Deals and Partnerships: Helbiz partners with various businesses and organizations to offer promotional deals and discounts to its users. Through these partnerships, Helbiz earns income based on the terms of the agreements, expanding its revenue streams.
• Potential Data Monetization and Analytics Services: Helbiz also has the potential to monetize data and offer analytics services to businesses and organizations. By leveraging the data collected from its platform, Helbiz can provide valuable insights and solutions, creating an additional revenue stream.