Viveve Medical, Inc. (VIVE): Business Model Canvas

Key Partnerships

Viveve Medical, Inc. understands the importance of strategic partnerships in order to effectively deliver its innovative solutions to patients in need. The company has established key partnerships with various entities in the healthcare industry to support its business model and drive growth. These partnerships include:

• Collaborations with healthcare providers: Viveve works closely with healthcare providers to ensure that its technology is effectively integrated into their practices. This collaboration allows healthcare providers to offer cutting-edge solutions to their patients and improve patient outcomes.
• Distribution agreements: Viveve has established distribution agreements with various companies to ensure that its products reach a wide market. By partnering with distributors, Viveve can expand its reach and deliver its solutions to patients around the world.
• Supply chain partnerships: Viveve partners with suppliers and manufacturers to ensure a reliable supply chain for its products. These partnerships are crucial in providing high-quality products to healthcare providers and patients.
• Research and development alliances: Viveve collaborates with research institutions and universities to drive innovation and develop new technologies. These alliances help Viveve stay at the forefront of medical advancements and continue to improve its products.

Key Activities

Developing non-invasive technologies: Viveve Medical, Inc. focuses on developing innovative non-invasive technologies for women's health. This involves investing in research and development to create products that address specific medical needs, such as vaginal rejuvenation and incontinence treatment.

Manufacturing and production: Once the technologies are developed, Viveve Medical, Inc. engages in manufacturing and production to bring these products to market. This involves working with suppliers, managing the production process, and ensuring the quality of the final products.

Marketing and sales: To reach customers and healthcare providers, Viveve Medical, Inc. implements marketing and sales strategies. This includes creating advertising campaigns, attending trade shows, and partnering with distributors to promote and sell their products.

Regulatory compliance and approvals: In order to bring their products to market, Viveve Medical, Inc. must navigate the complex regulatory landscape of the healthcare industry. This involves obtaining approvals from regulatory bodies such as the FDA, as well as ensuring compliance with relevant laws and regulations.

By focusing on these key activities, Viveve Medical, Inc. is able to successfully develop, manufacture, market, and sell non-invasive technologies that improve the quality of life for women.

Key Resources

Intellectual Property: Viveve Medical, Inc. relies heavily on its intellectual property, especially patents, to protect its innovative technologies and products from competitors. These patents serve as barriers to entry for other companies looking to enter the same market space, giving Viveve a competitive advantage in the industry.

Research and Development Team: One of Viveve's key resources is its dedicated team of researchers and developers who are constantly working to improve and innovate upon their existing products. This team is responsible for staying ahead of the curve in terms of technological advancements in order to maintain a competitive edge in the market.

Production Facilities: Viveve operates state-of-the-art production facilities where its products are manufactured. These facilities are equipped with the latest technology and machinery to ensure efficient and high-quality production of Viveve's devices.

Sales and Marketing Teams: Viveve's sales and marketing teams play a crucial role in driving the company's growth and success. These teams are responsible for promoting Viveve's products to healthcare providers, securing distribution partnerships, and expanding the company's reach in the market.

• Patents
• Research and development team
• Production facilities
• Sales and marketing teams

Overall, Viveve Medical, Inc. has a strong foundation of key resources that enable the company to develop cutting-edge medical devices, protect its technology, and successfully bring its products to market.

Value Propositions

Viveve Medical, Inc. offers innovative, non-invasive treatments for women's health issues, making it a leading provider in the industry. Our focus on providing clinically proven results sets us apart from competitors, ensuring that our patients receive the highest quality care.

One of our key value propositions is the enhanced safety and comfort that our treatments offer. We prioritize patient well-being and strive to provide a comfortable experience during procedures. By focusing on patient comfort, we are able to deliver exceptional results while minimizing any potential risks.

• Non-invasive treatments: Our treatments are minimally invasive, reducing the need for surgery and offering a more comfortable experience for patients.
• Clinically proven results: Our treatments are backed by scientific research and proven to be effective in addressing a range of women's health issues.
• Enhanced safety and comfort: Patient safety and comfort are our top priorities, ensuring that our treatments are not only effective but also comfortable for patients.

In addition to our advanced treatments, Viveve Medical, Inc. prides itself on providing strong customer support and training for healthcare providers. We offer comprehensive training programs to ensure that providers are equipped with the knowledge and skills to deliver our treatments effectively. Our dedicated customer support team is also available to answer any questions and provide assistance to both providers and patients.

Overall, Viveve Medical, Inc. is committed to delivering exceptional value to our patients by offering innovative, safe, and effective treatments for women's health issues, backed by unparalleled customer support and training for healthcare providers.

Customer Relationships

Viveve Medical, Inc. understands the importance of building strong and lasting relationships with our customers in the healthcare industry. We offer a range of services to support healthcare professionals in utilizing our innovative products effectively.

• Direct Support: We provide direct support to healthcare professionals through our dedicated sales team. They are available to answer any questions, provide product demonstrations, and offer guidance on how to incorporate Viveve's products into their practice.
• Customer Service and Training Programs: We offer comprehensive customer service and training programs to ensure that healthcare professionals are well-equipped to use our products. This includes hands-on training sessions, online tutorials, and ongoing support from our team.
• Post-sale and Maintenance Support: Our commitment to our customers extends beyond the initial sale. We provide post-sale support and maintenance services to ensure that our products continue to deliver optimal results over time.
• Community and Informational Resources Online: Viveve Medical, Inc. maintains an online community and informational resources for healthcare professionals. This platform offers a wealth of information on product updates, best practices, clinical studies, and more, empowering our customers to stay informed and connected.

Channels

Viveve Medical, Inc. utilizes a variety of channels to reach customers and promote their innovative medical solutions. These channels include:

• Direct sales teams: Viveve employs a team of experienced sales professionals who directly engage with healthcare providers to promote and sell their products. These sales teams are well-equipped to provide detailed information about Viveve's products and answer any questions that potential customers may have.
• Distribution partnerships: Viveve has established partnerships with distribution companies to expand their reach into different regions and markets. These partnerships allow Viveve to access a wider network of customers and ensure that their products are readily available to healthcare providers.
• Online platforms for product information: Viveve makes use of online platforms such as their website and social media channels to provide information about their products to a global audience. Healthcare providers and potential customers can easily access detailed product information, clinical studies, and testimonials online.
• Trade shows and medical conferences: Viveve regularly participates in trade shows and medical conferences to showcase their products and connect with healthcare professionals. These events provide an opportunity for Viveve to demonstrate the effectiveness of their solutions and educate attendees about the benefits of their technology.

Customer Segments

- Hospitals and clinics: Viveve Medical, Inc. targets hospitals and clinics as key customer segments for its innovative technology. These healthcare institutions can benefit from offering Viveve's treatment options to their patients, providing them with non-invasive alternatives for various conditions. - Gynecologists and urologists: Another important customer segment for Viveve includes gynecologists and urologists who are looking for cutting-edge solutions to offer their patients. By partnering with these healthcare professionals, Viveve can expand its reach and provide more individuals with access to its treatments. - Women seeking non-invasive treatment options: Viveve's technology is particularly appealing to women who are seeking non-invasive treatment options for conditions such as urinary incontinence and vaginal laxity. By targeting this customer segment, Viveve can address a growing need in the market and empower women to take control of their health. - Healthcare systems looking for innovative solutions: Lastly, Viveve targets healthcare systems that are interested in adopting innovative solutions to improve patient outcomes and differentiate themselves in the market. By partnering with these organizations, Viveve can expand its reach and establish itself as a leader in the field of non-invasive treatments. In conclusion, Viveve Medical, Inc. caters to a diverse range of customer segments, all of whom stand to benefit from the company's cutting-edge technology and commitment to improving healthcare outcomes.

Cost Structure

Research and development expenses:

Viveve Medical, Inc. invests heavily in research and development to continuously improve and innovate its products and technologies. This includes costs associated with conducting clinical trials, hiring research staff, and acquiring necessary equipment and resources.

Manufacturing and operational costs:

The company incurs costs related to manufacturing its medical devices and ensuring efficient operations. This includes costs for materials, labor, equipment maintenance, and facility expenses.

Marketing and sales expenses:

Viveve Medical, Inc. allocates a significant portion of its budget to marketing and sales activities to promote its products and attract customers. This includes expenses for advertising, trade shows, sales staff salaries, and promotional materials.

Regulatory compliance costs:

As a medical device company, Viveve Medical, Inc. must adhere to strict regulatory requirements set forth by government agencies such as the Food and Drug Administration (FDA). Compliance costs include fees for regulatory submissions, quality control measures, and legal expenses.

• Research and development expenses:
  • Cost of conducting clinical trials
  • Research staff salaries
  • Equipment and resources
• Manufacturing and operational costs:
  • Materials
  • Labor
  • Equipment maintenance
  • Facility expenses
• Marketing and sales expenses:
  • Advertising
  • Trade shows
  • Sales staff salaries
  • Promotional materials
• Regulatory compliance costs:
  • Regulatory submission fees
  • Quality control measures
  • Legal expenses

Revenue Streams

Sales of medical devices: Viveve Medical, Inc. generates revenue through the sale of its innovative medical devices that are used in non-invasive treatments for various medical conditions. These devices are sold to healthcare providers, hospitals, and clinics worldwide.

Service and maintenance contracts: In addition to selling medical devices, Viveve also offers service and maintenance contracts to ensure that their devices are running efficiently and effectively. These contracts provide an additional source of recurring revenue for the company.

Licensing of technology and patents: Viveve has invested in developing proprietary technology and securing patents for their innovative medical devices. The company generates revenue by licensing this technology and patents to other medical device manufacturers or healthcare providers.

Training and consultation fees: Viveve offers training and consultation services to healthcare providers who are using their medical devices. These services help healthcare professionals understand how to use the devices effectively and provide ongoing support. The company charges fees for these training and consultation services, adding to their revenue stream.

• Sales of medical devices
• Service and maintenance contracts
• Licensing of technology and patents
• Training and consultation fees