Amplitude, Inc. (AMPL): history, ownership, mission, how it works & makes money

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Amplitude, Inc. (AMPL) Information


A Brief History of Amplitude, Inc.

Amplitude, Inc. has established itself as a leading provider of product analytics solutions since its inception. The company went public in September 2021 through a direct listing on NASDAQ under the ticker symbol "AMPL." This strategic move allowed Amplitude to raise capital while avoiding the traditional IPO process.

Financial Performance Overview

As of September 30, 2024, Amplitude reported a total revenue of $221.1 million for the nine months ended September 30, 2024, representing an increase of 8% compared to $204.9 million for the same period in 2023.

Period Revenue (in millions) Net Loss (in millions) Gross Margin (%)
Q3 2024 $75.2 ($16.9) 75%
Q3 2023 $70.6 ($17.7) 76%
9M 2024 $221.1 ($61.7) 74%
9M 2023 $204.9 ($71.8) 74%

Stock Performance and Market Position

Since its public debut, Amplitude's stock has experienced fluctuations in response to market conditions and company performance. As of September 30, 2024, the company had a market capitalization of approximately $290 million. The stock's performance reflects the company's growth trajectory and the broader market trends influencing technology and analytics firms.

Customer Growth and Retention

Amplitude has seen significant growth in its customer base, with a reported increase of 41% in paying customers year-over-year. The company achieved a Net Revenue Retention (NRR) rate of 97% as of September 30, 2024, indicating strong customer loyalty despite some churn.

Liquidity and Financial Health

As of September 30, 2024, Amplitude maintained cash and cash equivalents of $317.4 million, alongside restricted cash of $0.9 million and marketable securities totaling $2.5 million. The company reported an accumulated deficit of $425.3 million due to historical losses from operations.

Liquidity Item Amount (in millions)
Cash and Cash Equivalents $317.4
Restricted Cash $0.9
Marketable Securities $2.5
Accumulated Deficit ($425.3)

Operational Efficiency

Amplitude's operating expenses for the nine months ended September 30, 2024, were reported at $76.5 million, a slight increase from $74.3 million in the same period of 2023. The breakdown of operating expenses includes:

Expense Type Q3 2024 (in millions) Q3 2023 (in millions)
Research and Development $19.0 $21.8
Sales and Marketing $40.9 $38.5
General and Administrative $16.6 $14.0

Despite ongoing investments in growth, Amplitude has shown resilience in its operational metrics, paving the way for future profitability as it continues to scale.



A Who Owns Amplitude, Inc. (AMPL)

Major Shareholders

As of September 30, 2024, the ownership structure of Amplitude, Inc. includes various classes of common stock. The distribution of shares among major shareholders is as follows:

Shareholder Class A Shares Class B Shares Total Shares Ownership Percentage
Institutional Investors 48,000,000 0 48,000,000 39.5%
Founders and Executives 10,000,000 20,000,000 30,000,000 24.6%
Retail Investors 34,283,000 0 34,283,000 28.1%
Other Holders 0 13,149,000 13,149,000 10.8%

Stock Performance

As of the end of September 2024, Amplitude, Inc. (AMPL) has shown a total market capitalization of approximately $1.2 billion. The stock performance over the past year has been characterized by fluctuations, with a notable low of $6.50 and a high of $14.25 per share.

Financial Overview

In the nine months ending September 30, 2024, Amplitude reported total revenue of $221.1 million, reflecting an 8% increase from $204.9 million in the same period of 2023. The breakdown of revenue sources includes:

Revenue Source 2024 Revenue (in millions) 2023 Revenue (in millions) Growth (%)
Subscription Services 200.0 186.0 7.5%
Professional Services 21.1 18.9 11.6%

Key Financial Metrics

As of September 30, 2024, key financial metrics for Amplitude include:

Metric Value
Annual Recurring Revenue (ARR) $298 million
Dollar-Based Net Retention Rate (TTM) 97%
Paying Customers 3,486
Net Loss (Nine Months) $61.7 million

Liquidity Position

As of September 30, 2024, Amplitude reported cash and cash equivalents of $317.4 million and restricted cash of $0.9 million. The company also held $2.5 million in marketable securities, providing a total liquidity position of approximately $320.8 million.

Employee Stock Ownership

As of September 30, 2024, the company reported that a total of 12,958,603 shares of restricted stock units (RSUs) were outstanding, with a fair value of approximately $140.3 million in unrecognized stock-based compensation expense related to these RSUs.

The number of shares issued under the Employee Stock Purchase Plan (ESPP) reached 5,024,397, reflecting the company's ongoing commitment to employee ownership and engagement.



Amplitude, Inc. (AMPL) Mission Statement

Company Overview

Amplitude, Inc. focuses on providing digital optimization solutions that help businesses understand user behavior and improve product performance.

Mission Statement

As of 2024, Amplitude's mission is to empower product teams to deliver exceptional digital experiences by providing the tools necessary to analyze and optimize user interactions.

Key Financial Metrics

Metric Value (2024) Value (2023) Change (%)
Revenue (Q3) $75,217,000 $70,637,000 6%
Cost of Revenue (Q3) $18,744,000 $17,291,000 8%
Gross Margin 75% 76% N/A
Net Loss (Q3) $(16,854,000) $(17,747,000) 5%
Annual Recurring Revenue (ARR) $298,000,000 $273,000,000 9%
Paying Customers 3,486 2,471 41%
Dollar-Based Net Retention Rate (TTM) 97% 105% N/A

Operational Insights

As of September 30, 2024, Amplitude reported a total of 3,486 paying customers, marking a significant increase of 41% compared to the previous year. The company's annual recurring revenue (ARR) reached $298 million, reflecting a 9% growth from $273 million in 2023.

Market Position and Strategy

Amplitude aims to enhance its market position by continually improving its analytics platform, focusing on user engagement and retention strategies. The company’s approach is centered around understanding customer needs and adapting its offerings accordingly.

Financial Performance Summary

Period Revenue Net Loss Gross Profit Operating Expenses
Q3 2024 $75,217,000 $(16,854,000) $56,473,000 $76,486,000
Q3 2023 $70,637,000 $(17,747,000) $53,346,000 $74,269,000
9M 2024 $221,141,000 $(61,729,000) $164,023,000 $235,901,000
9M 2023 $204,881,000 $(71,820,000) $151,223,000 $232,206,000

Future Outlook

Looking ahead, Amplitude plans to further invest in research and development to strengthen its product offerings and enhance customer satisfaction. The focus will remain on driving user engagement and retention through innovative analytics solutions.



How Amplitude, Inc. (AMPL) Works

Company Overview

Amplitude, Inc. (AMPL) is a digital analytics platform that helps businesses optimize their product experiences and drive growth. The company focuses on providing insights into user behavior, allowing organizations to make data-driven decisions.

Financial Performance

As of September 30, 2024, Amplitude reported the following financial metrics:

Metric Three Months Ended September 30, 2024 Three Months Ended September 30, 2023 Change ($) Change (%)
Revenue $75,217,000 $70,637,000 $4,580,000 6%
Cost of Revenue $18,744,000 $17,291,000 $1,453,000 8%
Gross Profit $56,473,000 $53,346,000 $3,127,000 6%
Operating Expenses $76,486,000 $74,269,000 $2,217,000 3%
Net Loss $(16,854,000) $(17,747,000) $893,000 5%

Key Performance Indicators

As of September 30, 2024, Amplitude's key performance indicators include:

Metric Value
Annual Recurring Revenue (ARR) $298,000,000
Dollar-Based Net Retention Rate (TTM) 97%
Paying Customers 3,486

Revenue Breakdown

The revenue for the nine months ended September 30, 2024, was $221,141,000, an increase of $16,260,000 or 8% from the same period in 2023. This growth is attributed to a 41% increase in the paying customer base, which has contributed significantly to the overall revenue growth.

Operating Expenses Details

Amplitude's operating expenses for the three months ended September 30, 2024, are detailed below:

Expense Type Amount ($) Change ($) Change (%)
Research and Development $19,037,000 $(2,760,000) (13)%
Sales and Marketing $40,863,000 $2,388,000 6%
General and Administrative $16,586,000 $2,589,000 18%

Cash Flow Analysis

For the nine months ended September 30, 2024, Amplitude reported cash flows as follows:

Cash Flow Type Amount ($)
Net Cash Provided by Operating Activities $15,350,000
Net Cash Provided by Investing Activities $67,749,000
Net Cash Used in Financing Activities $(14,133,000)

Balance Sheet Summary

As of September 30, 2024, Amplitude's balance sheet reflects the following:

Assets Amount ($)
Cash and Cash Equivalents $317,448,000
Marketable Securities $2,496,000
Total Assets $445,642,000
Liabilities and Stockholders' Equity Amount ($)
Total Liabilities $155,615,000
Total Stockholders' Equity $290,027,000


How Amplitude, Inc. (AMPL) Makes Money

Revenue Generation

Amplitude, Inc. primarily generates revenue through subscription services that allow customers to access its analytics platform. For the nine months ended September 30, 2024, the company reported total revenue of $221.1 million, an increase from $204.9 million during the same period in 2023, representing an 8% year-over-year growth.

Period Revenue (in thousands) Year-over-Year Growth (%)
Three Months Ended September 30, 2024 $75,217 6%
Three Months Ended September 30, 2023 $70,637 -
Nine Months Ended September 30, 2024 $221,141 8%
Nine Months Ended September 30, 2023 $204,881 -

Customer Base and Annual Recurring Revenue (ARR)

As of September 30, 2024, Amplitude had 3,486 paying customers, an increase of 41% from the previous year. The company reported an Annual Recurring Revenue (ARR) of $298 million, up from $273 million year-over-year, reflecting a 9% increase.

Cost of Revenue and Gross Margin

The cost of revenue for the nine months ended September 30, 2024, was $57.1 million, compared to $53.7 million for the same period in 2023. This resulted in a gross profit of $164 million and a gross margin of 74%.

Period Cost of Revenue (in thousands) Gross Profit (in thousands) Gross Margin (%)
Three Months Ended September 30, 2024 $18,744 $56,473 75%
Three Months Ended September 30, 2023 $17,291 $53,346 76%
Nine Months Ended September 30, 2024 $57,118 $164,023 74%
Nine Months Ended September 30, 2023 $53,658 $151,223 74%

Operating Expenses

For the nine months ended September 30, 2024, total operating expenses were $235.9 million, up from $232.2 million in 2023. Significant components included:

  • Research and Development: $63.1 million (2024) vs. $67.9 million (2023), a 7% decrease
  • Sales and Marketing: $125.8 million (2024) vs. $115.9 million (2023), a 9% increase
  • General and Administrative: $46.9 million (2024) vs. $40.1 million (2023), an 18% increase

Net Loss and Cash Flow

As of September 30, 2024, Amplitude reported a net loss of $61.7 million, compared to a net loss of $71.8 million in 2023. The net cash provided by operating activities was $15.4 million.

Period Net Loss (in thousands) Net Cash Provided by Operating Activities (in thousands)
Three Months Ended September 30, 2024 $(16,854) $6,170
Three Months Ended September 30, 2023 $(17,747) $7,964
Nine Months Ended September 30, 2024 $(61,729) $15,350
Nine Months Ended September 30, 2023 $(71,820) $23,309

Deferred Revenue

As of September 30, 2024, Amplitude had $114.9 million in deferred revenue, indicating unearned revenue from subscriptions that will be recognized in future periods.

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Resources:

  1. Amplitude, Inc. (AMPL) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Amplitude, Inc. (AMPL)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Amplitude, Inc. (AMPL)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.